Immersive

What Immersive does

Immersive Labs, founded in 2017 by James Hadley in Bristol, United Kingdom, operates the Immersive One SaaS platform for measuring and improving organizational cyber resilience. The platform unifies hands-on labs, cyber crisis simulations, cyber drills, dynamic threat ranges, and an executive-facing Resilience Score that maps performance to MITRE ATT&CK, NIST, and ISO 27001 frameworks. Its distinguishing capability, Vendor-Enabled Realism, allows security teams to practice inside their actual detection and response stacks (CrowdStrike, Microsoft Sentinel, Splunk, Google Security Operations, IBM QRadar, Elastic, AWS Bedrock, Microsoft Azure, NVIDIA NeMo), while Container 7 — the in-house threat intelligence function — keeps content aligned with current attacker tradecraft.

The company sells primarily through enterprise field sales to Fortune 500 organizations and government agencies in highly regulated industries, with annual quote-based subscriptions, role-based licensing (Organization Admin, Team Admin, Crisis Sim Manager, Cyber Ranges Manager, User), professional services for implementation, and LMS integration for enterprise customers. Named customers span financial services (HSBC, Goldman Sachs, Citi), automotive (Mercedes-Benz, Daimler), healthcare (Pfizer), technology (Microsoft, Elastic), telecommunications (Swisscom), utilities (National Grid), retail/healthcare (Specsavers), and government (UAE Cyber Security Council). The company maintains offices in Bristol, Boston, Düsseldorf, and Dubai, has raised approximately $199 million cumulatively across multiple rounds (notably a $75M Series C in June 2021 led by Insight Partners and a $66M round in October 2022 led by Ten Eleven Ventures), and was acquired by Snap Labs in November 2021.

Immersive has positioned AI as a forward product pillar: Secure With AI (launched January 2026), the AI Hub, AI Hands-On Labs, and crisis simulations covering agentic AI and prompt injection target the emerging AI-driven threat landscape. The company was recognized as a Leader in The Forrester Wave: Cybersecurity Skills and Training Platforms in both 2023 and Q1 2026, receiving the highest possible score for Strategy in the most recent assessment. Mark Schmitz serves as CEO with founder James Hadley as Chief Innovation Officer, supported by a leadership team including CHRO Sandra McDevitt, CMO Lucian Lui, and CPO Aniket Menon.

Name

Immersive

Legal name

Immersive Labs Holdings Limited

Website

https://immersivelabs.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Immersive Labs operates Immersive One, a cloud-native SaaS platform that delivers hands-on labs, crisis simulations, and live-fire cyber ranges to measure and improve enterprise cyber resilience. It serves Fortune 500 organizations and government agencies in financial services, automotive, healthcare, technology, and critical infrastructure, integrating directly with leading SIEM, EDR, and cloud platforms.

Ownership category

akta.pro rank

Product category

Cybersecurity Skills & Training Platforms

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• Cybersecurity skills training
• Cyber resilience platform
• Cyber crisis simulation
• Security workforce assessment
• Incident response drills

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the Immersive One platform providing cyber resilience capabilities including hands-on labs, crisis simulations, and reporting. Enterprise licenses with role-based access and organizational administration.
2. Professional Services: Implementation services, API access setup, and customer-specific customization. Available for Enterprise customers with dedicated professional services engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Immersive (formerly Immersive Labs) operates the Immersive One SaaS platform that enables enterprises to prove, improve, benchmark, and report hands-on cyber readiness through interactive labs, cyber crisis simulations, cyber drills, cyber ranges, and Resilience Score reporting. The platform combines hands-on labs, live-fire attack simulations, AI-era security exercises, and application security training mapped to frameworks such as MITRE ATT&CK, NIST, and ISO 27001. It is sold as annual enterprise subscriptions with role-based licensing, professional services, and API/LMS integration options.

Product overview

Immersive (formerly Immersive Labs) offers a unified SaaS platform called Immersive One that helps organizations prove, improve, benchmark, and report hands-on cyber readiness. The platform combines multiple modules including Hands-On Labs for technical skills development, Cyber Crisis Simulation for executive exercises, Cyber Drills and Cyber Range Exercise for incident response testing, and Resilience Score & Reporting for board-level metrics. Additional offerings include Application Security Training for developers, AI Hands-On Labs for AI-specific threats, Dynamic Threat Range for enterprise live-fire simulations, Red/Blue Team Training, and Container 7 for threat intelligence. The platform integrates natively with enterprise security tools like CrowdStrike, Microsoft Sentinel, Splunk, and Elastic to validate performance in real operational environments.

Differentiator

Problem solved

Functional benefit

Brands

• Immersive One: Unified SaaS platform for cyber resilience that helps organizations prove, improve, benchmark, and report hands-on cyber readiness.
• Container 7
• Cyber Million
• Secure AI
• Dynamic Threat Range
• Cyber Drills

Products and services

• Immersive One Platform Unified SaaS platform for proving, improving, benchmarking, and reporting hands-on cyber readiness across organizations from SOC analysts to board-level executives.
• Hands-On Labs Interactive cybersecurity training labs providing hands-on scenarios for technical teams to practice real-world threat detection, response, and remediation.
• Application Security Training

Quantifiable outcome

• 94% of organizations are confident in their incident response but decision-making accuracy averages only 22% during crisis simulations, highlighting the gap Immersive helps close
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Right HandcoreStrategic or Co-development Partner · 11 December 2025Strategic partnership announced December 2025 to defeat AI-powered cyber threats through combined solutions.
• CycodesupportingTechnology or Integration · 16 September 2025Integration partnership for securing software development lifecycle (SDLC) with combined AppSec capabilities.
• CrowdStrikecoreTechnology or IntegrationNative integration with CrowdStrike Falcon for Vendor-Enabled Realism capability. Enables teams to practice within CrowdStrike environment and measure performance metrics in real-time.
• Microsoft SentinelcoreTechnology or IntegrationNative integration with Microsoft Sentinel for security operations validation. Part of Vendor-Enabled Realism capability allowing teams to measure performance in actual SIEM environments.
• SplunkcoreTechnology or IntegrationNative integration with Splunk for security operations validation as part of Vendor-Enabled Realism capability.
• Google Security OperationscoreTechnology or IntegrationIntegration with Google Security Operations for SIEM validation exercises within Vendor-Enabled Realism capability.
• IBM Security QRadarcoreTechnology or IntegrationIntegration with IBM Security QRadar for enterprise security validation exercises.
• ElasticcoreStrategic or Co-development PartnerStrategic partnership where Elastic Search AI platform is used for hands-on ClickFix intrusion labs. Joint go-to-market with Elastic's sales team and integrated training content.
• EndacesupportingTechnology or IntegrationIntegration with Endace for network forensics scenarios, extending validation into realistic investigation workflows.
• AWS BedrocksupportingTechnology or IntegrationIntegration with AWS Bedrock for AI security exercises as part of Secure AI capability.
• Microsoft AzuresupportingTechnology or IntegrationIntegration with Microsoft Azure for AI security exercises and cloud security validation.
• NVIDIA NeMosupportingTechnology or IntegrationIntegration with NVIDIA NeMo for AI security exercises in Secure AI capability.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• KnowBe4: KnowBe4 is a leader in security awareness and phishing simulation training for enterprises, targeting the same CISO and security team buyers as Immersive. Both sell enterprise SaaS subscriptions focused on measurable human-cyber risk reduction.
• SANS Institute: SANS is the most established cybersecurity training and certification organization, offering hands-on courses, cyber ranges, and GIAC certifications. Directly competes for enterprise security team training budgets with deeper brand recognition but a more instructor-led model.
• RangeForce: RangeForce provides a cloud-based cyber skills assessment and readiness platform for SOC teams, blue teams, and developers — closely aligned to Immersive's hands-on lab and Resilience Score capability targeting the same enterprise buyer.
• TryHackMe: TryHackMe offers gamified, hands-on cybersecurity training rooms and learning paths for individual learners and teams. Shares Immersive's interactive labs and skills-development model, though historically skewed toward individual learners rather than enterprise.
• Hack The Box: Hack The Box provides hands-on hacking labs, CTF challenges, and enterprise cyber upskilling. Overlaps with Immersive's red/blue team training and cyber range capabilities, increasingly competing for enterprise security team contracts.
• SimSpace: SimSpace offers a high-fidelity cyber range platform for SOC and security team simulation and skill measurement. Most directly comparable peer to Immersive's Dynamic Threat Range and Cyber Range capabilities for enterprise defense teams.
• Cybrary: Cybrary is an online cybersecurity training platform with hands-on labs, practice tests, and enterprise team plans. Directly comparable in offering online, on-demand cyber skills training to enterprise security practitioners.
• OffSec: OffSec (formerly Offensive Security) provides hands-on offensive security training and certifications (OSCP, OSEE) with practical cyber range exercises. Comparable in training methodology and target audience of advanced security practitioners.

Broad incumbents

• Proofpoint: Proofpoint is a large incumbent security platform whose Security Awareness product line overlaps with Immersive's workforce training capabilities. Differs in being primarily a broader email and information protection vendor rather than a specialist training platform.
• Pluralsight: Pluralsight (part of Skillsoft) is a broad technology skills platform that includes substantial cybersecurity course content for enterprise teams. Competes indirectly for enterprise L&D and security training budgets but is not specialized in cyber resilience validation.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/immersivelabs
• YouTubeyoutube.com/c/ImmersiveLabs
• Facebookfacebook.com/immersivelabsuk
• LinkedInlinkedin.com/company/immersive-labs-limited
• Instagraminstagram.com/immersivelabs

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immersive