Unacast
Unacast is a location intelligence platform that aggregates 60+ billion daily location signals across 1+ billion devices, delivering foot traffic, trade area, and consumer enrichment datasets and ML-driven insights to enterprises in retail, real estate, supply chain, adtech, and telecommunications.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Unacast does
Unacast is a privately held location intelligence company founded in 2014 and headquartered in Ashburn, Virginia, with additional offices in New York and Oslo (via subsidiary Unacast AS). The company operates the Real World Graph and aggregates privacy-friendly first-party location signals — processed at a stated scale of more than 60 billion signals daily across over one billion monthly devices — combined with demographic, venue, and historical context, then applies machine learning models built on 120+ features (validated against ground truth data at R-squared up to 0.93) to produce foot traffic, trade area, migration, and consumer behavior datasets. Core products include global Location Data, aggregated Foot Traffic Data, Consumer Data Enrichment (HEM/Registration ID enrichment via API), Data Linkages for identity resolution across MAIDs, HEMs, and IPs, the self-serve Unacast Insights platform, and Turbine for Telcos (a privacy-first data clean room solution).
Unacast firmographics
Firmographics- Name
- Unacast
- Legal name
- Unacast, Inc.
- Website
- https://unacast.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Unacast is a location intelligence platform that aggregates 60+ billion daily location signals across 1+ billion devices, delivering foot traffic, trade area, and consumer enrichment datasets and ML-driven insights to enterprises in retail, real estate, supply chain, adtech, and telecommunications.
- Ownership category
- akta.pro rank
Where Unacast is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Unacast business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Location Data Subscriptions: Subscription-based access to location intelligence datasets including foot traffic data, trade area data, and mobility insights. Delivered via API, platform access, or ongoing data delivery.
- Platform Licensing: Standalone access to Unacast Insights platform for users seeking easy-to-use tooling for understanding human mobility. Licensed as separate product tier.
- Data Enrichment Services: API-based enrichment of customer data with location-derived demographics, personas, and behavioral insights. Usage-based or tiered subscription model.
- Enterprise Data Delivery: Custom data delivery solutions for enterprise clients including CSV format datasets with Jupyter notebook examples for specific use cases like retail site selection.
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Unacast product offering
Product offeringCore offering
Unacast is a location intelligence platform that aggregates multi-source location data (GPS, demographics, venue attributes, historical data) and processes it through proprietary machine learning models to deliver aggregated foot traffic datasets, trade area analyses, consumer enrichment, and identity resolution products. Offerings are delivered via API, self-serve SaaS platform (Unacast Insights), or custom enterprise data files to retailers, real estate investors, telecom operators, adtech firms, supply chain operators, government, and consultancies. The platform covers 1B+ monthly devices globally and processes 60B+ location signals daily.
Product overview
Unacast is a location intelligence company offering a unified platform combining multiple data products and solutions. The core products include Location Data, Foot Traffic Data, Consumer Data Enrichment, and Data Linkages. The platform serves industries including Supply Chain, Retail, Real Estate, Telco, Consultancies, Government, Software, Insurance, and Adtech/Martech. Key solutions include Audience Targeting, Identity Resolution, Competitive Intelligence, Forecasting, Site Selection, and Site Performance. Supporting platforms include the Location Insights Platform (Unacast Insights), Telco Data Processing, and Turbine for Telcos. The company processes over 60 billion location signals daily and recently merged with Gravy Analytics to expand its comprehensive location intelligence offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Location Data Global location data product providing insights into human mobility patterns worldwide. Enables customers to build better audiences, measure offline marketing attribution, and study consumer visits at scale, delivered via API or data files.
- Foot Traffic Data Aggregated foot traffic datasets covering millions of commercial points of interest, providing machine learning-powered insights into consumer behavior, emerging market trends, and venue-level visitation patterns.
- Consumer Data Enrichment API product that enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, personas, and behavioral insights to create bespoke datasets tailored to customer needs.
- Data Linkages Identity resolution product that seamlessly connects MAIDs to hashed emails (HEMs) and IP addresses to bridge the identity gap for cross-device consumer identification and cross-channel targeting.
- Unacast Insights Platform Self-service location intelligence platform for real estate investors, retailers, and companies to analyze human mobility patterns, migration trends, and competitive foot traffic across the United States. Includes migration pattern monitoring, demographic shift analysis, trade area visualization, and competitive foot traffic benchmarking.
- Turbine for Telcos Privacy-first mobility insights solution for telecom operators that processes data within the telco's secure environment using data clean rooms. Unacast's ML models are deployed in the telco's chosen cloud environment so raw location data never leaves the telco's premises.
Quantifiable outcome
- Saved client $2.5 million in avoided commercial location build-out through site selection analysis
- +2 more outcomes
Companies that use Unacast
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles6 records
Unacast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature9 records
Unacast partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- BloombergminorPartnership with Bloomberg to reach new clients and expand market reach for location data products.
- SensormaticminorPartnership with Sensormatic for retail insights, combining foot traffic data with sensor technology to provide retailers with comprehensive operational and customer engagement insights.
- Google Cloud PlatformcoreGCP partnership for cloud-based delivery of location intelligence. Featured as trusted customer and partner with data innovation spanning COVID-19 tracking to retail site selection.
- BCG (Boston Consulting Group)minorFeatured partner/customer using Unacast location data for consulting engagements and strategic advisory services.
- Harvard UniversityminorAcademic partner using location data for research including wildfire evacuation behavior studies with University of Florida.
- BT GroupcoreStrategic partnership for data monetization in UK market. BT Group selected Unacast as essential partner for becoming market leader in location data monetization.
- Telecom Operators (Telcos)coreTurbine product enables telcos to build mobility insights from network data without leaving telco's secure environment. Data models deployed in telco's chosen clean room or cloud environment.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Unacast competitors and assessment
Company assessmentDirect peers
- Foursquare: Foursquare operates one of the largest location intelligence platforms globally, offering foot traffic analytics, POI data, and audience targeting. It is the most directly comparable location data and analytics competitor to Unacast across retail, real estate, and adtech use cases.
- Placer.ai: Placer.ai provides foot traffic analytics and consumer behavior insights for retail, real estate, and CPG customers using aggregated location data. It competes head-to-head with Unacast's Insights platform on retail site selection and competitive intelligence.
- GroundTruth: GroundTruth (formerly xAd) is a location-based marketing and analytics platform combining first-party location signals with campaign measurement. Comparable to Unacast's adtech/martech offerings for audience targeting and attribution.
- Near: Near (formerly UberMedia) provides privacy-first location intelligence and audience data across APAC, the Americas, and EMEA. It offers highly comparable foot traffic and consumer behavior products to Unacast for retail, real estate, and adtech.
- PlaceIQ: PlaceIQ offers location data-driven audience targeting and foot traffic measurement for advertisers and agencies. Overlaps directly with Unacast's Audience Targeting and Data Linkages solutions.
- Cuebiq: Cuebiq is a location intelligence and foot traffic analytics provider serving retail, real estate, and adtech customers with privacy-compliant measurement. Direct overlap with Unacast's Insights platform and offline attribution use cases.
- Mobilewalla: Mobilewalla provides audience intelligence and location-based insights using device-level data for marketing and analytics use cases. Comparable to Unacast's enrichment and audience targeting products.
- Tamoco: Tamoco is a location data and foot traffic analytics provider focused on real-time mobility insights for retailers, hospitality, and urban mobility customers. Competes with Unacast on foot traffic and trade area analytics.
Broad incumbents
- Precisely: Precisely is a larger data integrity and location enrichment software provider serving enterprise customers with broader data quality, geocoding, and identity products. Overlaps with Unacast on geocoding/location enrichment but at much greater scale across many data domains.
- Acxiom: Acxiom is a large data and identity solutions provider offering audience, marketing, and location-based services. Comparable to Unacast on consumer data enrichment and identity linkages but as part of a much broader marketing services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Unacast social profiles
Digital presenceUnacast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unacast leadership team
Management profileNumber of profiles
Profiles10 records
Unacast subsidiaries and ownership
Company hierarchySubsidiaries1 record
Unacast funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unacast M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unacast
What does Unacast do?
Unacast is a location intelligence platform that aggregates multi-source location data (GPS, demographics, venue attributes, historical data) and processes it through proprietary machine learning models to deliver aggregated foot traffic datasets, trade area analyses, consumer enrichment, and identity resolution products. Offerings are delivered via API, self-serve SaaS platform (Unacast Insights), or custom enterprise data files to retailers, real estate investors, telecom operators, adtech firms, supply chain operators, government, and consultancies. The platform covers 1B+ monthly devices globally and processes 60B+ location signals daily.
Is Unacast a public or private company?
Unacast is a private company. It is classified as private equity controlled and is currently operating.
When was Unacast founded?
Unacast was founded in 2015. It employs 51 to 100 people.
Where is Unacast based?
Unacast is headquartered in New York, United States, in the North America region.
How does Unacast make money?
Four revenue lines are on record. Location Data Subscriptions are the primary driver. The others are platform Licensing, data Enrichment Services and enterprise Data Delivery.
Who are Unacast's main competitors?
Direct peers on record are Foursquare, Placer.ai, GroundTruth, Near, PlaceIQ, Cuebiq, Mobilewalla and Tamoco. Broad incumbents are Precisely and Acxiom.
Does Unacast have an API?
Yes. Unacast offers a Consumer Data Enrichment API that enhances pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, personas, and more. The API enables organizations to create bespoke datasets tailored to their needs, move beyond third-party cookies, and develop a comprehensive view of consumer behavior.