Tamoco
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tamoco does
Tamoco is a London-based geospatial and location data company that supplies consented device location data and derived audience, measurement, and insights products to enterprise buyers. Founded in 2014, the company sources data directly from app publishers via mobile advertising identifiers (IDFA/AAID) and applies machine-learning algorithms that combine multiple device signals (movement type, acceleration, altitude) to verify venue visits rather than mere proximity. Its four-pillar product suite comprises GeoData (raw location data), Audiences (location-based segments), Measurement (visit attribution), and Insights (visualization and analytics), supplemented by visualization reports and a mobile-first Consent Management Platform (CMP) launched in 2020 for GDPR/CCPA compliance.
The company monetizes primarily through B2B enterprise sales of off-the-shelf and custom data products, with quote-based pricing and no public rate cards. Distribution is anchored by channel partnerships with LiveRamp and Adsquare, making 70+ pre-built segments available across 198+ LiveRamp data partners (including theTradeDesk, Amazon, Facebook, Roku, Adobe Advertising Cloud, and Verizon) as well as DV360 and other public marketplaces. Customers span Marketing & Advertising (primary), Finance & Investment, Academia & Research, Retail & Real Estate, and Planning & Strategy, with named use cases including predictive analytics for a predictive intelligence customer and OOH campaign attribution.
Tamoco has raised approximately $6.3M in disclosed funding across four rounds between 2014 and 2018, with investors including First Eastern Investment Group and Rianta Capital. The company has faced reputational headwinds, notably a 2019 Norwegian Data Protection Authority investigation into the sale of Norwegian location data to broadcaster NRK. Leadership comprises CEO Daniel Angel, founder and Executive Chairman Sam Amrani, CTO Dimitrij Denissenko, and Head of Marketing James Ewen.
Tamoco firmographics
Firmographics- Name
- Tamoco
- Legal name
- Tamoco
- Website
- https://tamoco.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tamoco industry classification
Industry- Product category
- Location Intelligence
- NAICS
- Marketing Research and Public Opinion Polling (541910), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)
- akta.pro secondary industry
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)
Keywords
Where Tamoco is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tamoco business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Geospatial Data Products: Tamoco generates revenue by selling geospatial data products including raw location data, audience segments, measurement/attribution data, and insights. The company offers both off-the-shelf data products (70 pre-built segments) and custom segment development based on tailored POI categories, brands, locations, and time windows.
- Audience Segments Distribution: Revenue is generated through distribution partnerships with LiveRamp and Adsquare platforms, where Tamoco's location-based segments are made available to 198+ LiveRamp data partners including Adobe Advertising Cloud, Amazon, Amobee, Facebook, Hulu, MediaMath, Roku, theTradeDesk, Verizon, and Xandr.
- Consent Management Platform (CMP): Tamoco offers its own mobile-first consent management platform that collects user preferences for data collection and use, helping app developers comply with GDPR and CCPA regulations.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Tamoco product offering
Product offeringCore offering
Tamoco sells enterprise geospatial and location data products, including raw device location data (GeoData), pre-built and custom audience segments based on visits to real-world points of interest (Audiences), visit attribution and campaign measurement (Measurement), and footfall/movement analytics visualisations (Insights). Its data is sourced directly from consented app publishers and refined through proprietary ML algorithms that combine multiple device signals to verify true venue visits.
Product overview
Tamoco is a geospatial and location data company offering a four-pillar product suite: GeoData (raw location data), Audiences (location-based audience segments), Measurement (visit attribution), and Insights (location intelligence visualization). The company provides data products including footfall reports, map visualizations, uplift reports, and trend research. Additional offerings include a mobile-first Consent Management Platform (CMP) and Subject Access Request (SAR) tool for privacy compliance. Tamoco's data is distributed through programmatic platforms including LiveRamp, Adsquare, DV360, and major DSPs like theTradeDesk and MediaMath.
Differentiator
Problem solved
Functional benefit
Products and services
- GeoData
- Audiences
- Measurement
- Insights
- Tamoco Consent Management Platform (CMP)
- Subject Access Request (SAR)
Quantifiable outcome
- 50% click-through rate improvement reported by Hyundai using geofencing tactics similar to Tamoco's approach
- +1 more outcomes
Companies that use Tamoco
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Tamoco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature4 records
Tamoco partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- LiveRampcoreTamoco's location-based segments are distributed through LiveRamp's platform, making 70 pre-built segments available that are automatically pushed to DV360 marketplace. Custom segments can be pushed to 198+ LiveRamp data partners including Adobe Advertising Cloud, Amazon, Amobee, Facebook, Hulu, MediaMath, Roku, theTradeDesk, Verizon, and Xandr.
- AdsquarecoreTamoco's location-based segments are distributed through Adsquare's platform with pre-built segments and audience profiles available and pushed to all public marketplaces, split by POI category and refreshed monthly.
- TalonminorPartnership announced November 2019 where Talon boosted its Ada's capabilities (Advanced Driver-Assistance Systems) through Tamoco's geospatial data partnership, enhancing location intelligence for ADAS applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tamoco competitors and assessment
Company assessmentOthers
- LiveRamp: LiveRamp is Tamoco's channel partner and a leading data collaboration platform. It is a key distribution route for Tamoco's segments to 198+ DSPs, and adjacent as a data infrastructure partner in the same ecosystem.
- Adsquare: Adsquare is Tamoco's core channel/distribution partner and operates an independent location-based audience marketplace. Comparable as a competitor and current platform partner distributing Tamoco's segments.
Direct peers
- SafeGraph: SafeGraph sells points-of-interest (POI) and footfall data via data marketplaces (Snowflake, AWS) and APIs. Highly comparable to Tamoco's GeoData raw location offering and enterprise data licensing model.
- Foursquare: Foursquare is a leading location data and technology company offering POI data, audience segments, and footfall analytics to advertisers and platforms. Directly comparable to Tamoco across location-based audiences, attribution, and API-driven geospatial products.
- Placer.ai: Placer.ai provides foot traffic, demographic, and competitive intelligence using anonymized location data. Closely mirrors Tamoco's verified visits and retail/real estate use cases, serving similar marketing and retail customers.
- GroundTruth: GroundTruth operates a location data platform powering audience targeting, attribution, and OOH measurement. Direct competitor to Tamoco in geofencing, verified visits, and DSP-integrated audience segments.
- Blis: Blis is a location-powered programmatic advertising platform using geolocation data for targeting and measurement. Comparable to Tamoco's LiveRamp-distributed audience segments and proximity use cases.
- Near: Near (formerly Nearbuy) provides all-in-one location intelligence platform with audiences, footfall, and attribution. Highly comparable product suite and data marketplace distribution to Tamoco.
- Cuebiq: Cuebiq is a location intelligence and consumer insights platform offering footfall, audience, and measurement solutions. Directly competes with Tamoco on offline attribution and audience segmentation for advertisers.
Broad incumbents
- Yext: Yext is a broader digital presence platform that includes location data and POI management as part of a wider marketing stack. Overlaps with Tamoco's POI/audience offerings but operates as a broader martech incumbent.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tamoco social profiles
Digital presenceTamoco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tamoco leadership team
Management profileNumber of profiles
Profiles4 records
Tamoco funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tamoco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tamoco
What does Tamoco do?
Tamoco sells enterprise geospatial and location data products, including raw device location data (GeoData), pre-built and custom audience segments based on visits to real-world points of interest (Audiences), visit attribution and campaign measurement (Measurement), and footfall/movement analytics visualisations (Insights). Its data is sourced directly from consented app publishers and refined through proprietary ML algorithms that combine multiple device signals to verify true venue visits.
Is Tamoco a public or private company?
Tamoco is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tamoco founded?
Tamoco was founded in 2014. It employs 11 to 50 people.
Where is Tamoco based?
Tamoco is headquartered in London, United Kingdom, in the Europe region.
How does Tamoco make money?
Three revenue lines are on record. Geospatial Data Products are the primary driver. The others are audience Segments Distribution and consent Management Platform (CMP).
Who are Tamoco's main competitors?
Others on record are LiveRamp and Adsquare. Direct peers are SafeGraph, Foursquare, Placer.ai, GroundTruth, Blis, Near and Cuebiq. Yext is listed as a broad incumbent.
Does Tamoco have an API?
No public API is recorded for Tamoco.
What industry is Tamoco in?
Tamoco's product category is Location Intelligence. Its primary akta.pro industry code is MPAAALAL, Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM), with a secondary code of BPAFACAG, Connected TV (CTV) & OTT Performance Advertising. Its NAICS code is 541910 and its SIC code is 7310.