What The Peached Tortilla does

The Peached Tortilla is an Austin, Texas-based restaurant group that operates Asian-Southern fusion concepts across four distinct physical formats and a complementary catering and merchandise business. Founded in 2010 by former litigator Eric Silverstein as a single food truck, the company has expanded to a flagship full-service restaurant on Burnet Road, a family-friendly Cedar Park location with a backyard playscape, a quick-service concession at Austin-Bergstrom International Airport (Gate 16), and Bar Peached, a bar-forward sister concept in Clarksville. Its core offering is modern Asian comfort food that blends Japanese, Chinese, and Malaysian culinary traditions with Southern influences — including braised meats, in-house sauces, rice flour batter, and Korean-inspired preparations — paired with a craft cocktail and Asian whiskey program.

The business generates revenue through five primary streams: dine-in restaurant sales across the four locations (transaction-based), full-service catering for weddings, corporate events, and private functions (quote-based pricing, with both food truck and plated/buffet formats), event venue rental at Peached Social House, direct-to-consumer merchandise (apparel, accessories, and a signed cookbook), and online ordering via ToastTab for pickup and delivery. The company is privately held and founder-controlled, with no disclosed venture capital or private equity investment. It serves a diversified customer base spanning Austin local diners, suburban families, airport travelers, wedding couples, and corporate clients, and has earned recognition from Food & Wine, Forbes, Food Network, and Eater Austin.

The operating model is operator-dependent, relying on culinary execution and brand identity rather than proprietary technology. Distribution is multi-channel: physical locations, food truck catering, event partnerships (e.g., Stonehouse Villa for weddings), and digital channels including online ordering, reservations, and e-commerce. The headcount range is 51–100 employees across culinary, operations, beverage, catering sales, and HR functions, supporting a multi-location group structure with dedicated leadership at each venue.

Name

The Peached Tortilla

Legal name

The Peached Tortilla

Website

https://thepeachedtortilla.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

The Peached Tortilla is an Austin-based Asian-Southern fusion restaurant group operating four locations (Burnet Road, Cedar Park, ABIA Airport, Bar Peached), an event space, a full-service catering business, and merchandise e-commerce, serving local diners, families, airport travelers, and event clients across Central Texas.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining (4 Locations): Dine-in revenue from four restaurant locations: flagship Burnet Road (Asian fusion with full bar), Cedar Park (family-friendly fast casual with patio and playscape), ABIA airport (quick service for travelers, breakfast/lunch/dinner), and Bar Peached (bar-forward small plates and cocktails in Clarksville). Each location generates revenue from food, beverages, and alcohol sales.
2. Catering Services: Full-service catering for weddings (cocktail hour, dinner, late night), corporate lunches/school lunches, birthdays, social events, and graduation parties. Both food truck catering and traditional plated/buffet catering available. Catering team includes dedicated sales managers and event coordinators.
3. Merchandise Sales: Direct e-commerce sales of branded merchandise including t-shirts ($22–$35), sweatshirts/hoodies ($32–$68), hats ($20–$35), stickers ($11), tote bags ($15), and the signed cookbook ($35). Free shipping on orders over $50.
4. Online Ordering: Digital ordering through ToastTab platform for easy pickup or delivery from Burnet Road and Cedar Park locations.
5. Private Events & Venue (Peached Social House): Peached Social House operates as an event space generating revenue from venue rental and associated catering for rehearsals, weddings, and corporate events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Peached Tortilla operates a multi-location Asian-Southern fusion restaurant group in Austin, Texas, serving modern Asian comfort food across four dine-in restaurants: the Burnet Road flagship, the family-friendly Cedar Park location, the Austin-Bergstrom International Airport quick-service outlet, and Bar Peached, a bar-forward sister concept in Clarksville. Beyond dine-in, the company runs a full-service catering operation (food truck plus plated/buffet) for weddings, corporate events, and private parties, supported by an in-house catering sales team and the Peached Social House event venue. The brand extends into direct-to-consumer merchandise (apparel, accessories, signed cookbook) sold online with free shipping over $50.

Product overview

The Peached Tortilla is a Southern-Asian fusion restaurant group that operates as a multi-location hospitality business. The company was founded in 2010 as a food truck and has grown to include four restaurant locations (Burnet Road flagship, Cedar Park, ABIA Airport, and Bar Peached), an event space (Peached Social House), a full-service catering company, a food truck service, an online merchandise store, and a content platform (blog and videos). The core offerings span dine-in restaurants, catering services, and consumer packaged goods (merchandise and cookbook), unified by the brand's modern Asian comfort food concept blending Japanese, Chinese, and Malaysian flavors with Southern influences.

Differentiator

Problem solved

Functional benefit

Products and services

• The Peached Tortilla Restaurant — Burnet Road Flagship dine-in restaurant at 5520 Burnet Rd, Suite 100, Austin, TX 78756, offering modern Asian comfort food with Southern hospitality, tacos, noodles, craft cocktails, and weekly rotating specials including Ramen Thursday. Open Tuesday-Sunday, closed Mondays. Phone: 512.330.4439.
• The Peached Tortilla Restaurant — Cedar Park Family-friendly Asian fusion restaurant at 1915 E Whitestone Blvd #105, Cedar Park, TX 78613, near Mayfield Ranch, Brushy Creek, and Avery Ranch. Features covered patio seating, weekend brunch, Backyard playscape for kids, and shareable dishes. Open Tuesday-Sunday, closed Mondays. Phone: 512.456.7120.
• The Peached Tortilla — ABIA Airport

Quantifiable outcome

• Eater Austin Food Truck of the Year 2011
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• NBC (Today Show & Hannibal)minorGTM or Marketing Partner · 1 January 2012Brand activation partnerships: NBC Today Show (2012) featured a cobranded truck with special 'Today Show' menu serving breakfast and late-night eats. NBC Hannibal (2013) activation served 5,000+ people over 10 days with cobranded truck and social media contest (#hannibaleats). Both activations leveraged Peached Tortilla food trucks as marketing platforms for major media brands during SXSW.
• Cricket (Muve Music)minorGTM or Marketing Partner · 1 January 2012SXSW 2012 brand activation partnership. Peached Tortilla cobranded its food truck with Cricket's Muve Music platform and distributed over 3,000 tacos to SXSW Music fans as part of the activation.
• Trailer Food Tuesdays (co-founded by Tiffany Harelik, Trailer Food Diaries & Kristen Stacey, The Seedling Truck)coreStrategic or Co-development Partner · 1 January 2012Founder Eric Silverstein co-founded Trailer Food Tuesdays — a monthly food truck gathering at the Long Center for Performing Arts terrace. Ten top Austin food trucks gather monthly with outdoor patio bar and family entertainment. Founder-initiated effort to strengthen Austin's food truck industry and draw crowds through variety.
• Stonehouse VillacoreStrategic or Co-development PartnerStrategic partnership offering all-inclusive wedding packages combining Stonehouse Villa venue (Driftwood, TX) with Peached Tortilla catering services. Packages include Georgia Peach hospitality options and beer & wine setups for receptions of 50–300 guests. Venue accommodates ceremonies, receptions, and rehearsal dinners with catering kitchen, tented deck, and manicured lawns.
• Argus CideryminorStrategic or Co-development PartnerPop-up dinner events hosted at Argus Cidery in Hill Country. Four-course communal dining experience with Peached Tortilla cuisine paired with Argus cider offerings. Events serve as customer engagement and menu development opportunities ahead of brick-and-mortar openings.
• Google ATX (PUNCH'D)minorGTM or Marketing PartnerGoogle PUNCH'D app activation at UT Co-Op parking lot. Free tacos offered to anyone downloading the PUNCH'D app and getting a QR code scanned, driving app adoption through food-based incentives.
• Gypsy Events & FloralminorStrategic or Co-development PartnerEvent design partner for pop-up dinners (e.g., Argus Cidery event). Gypsy Events & Floral creates intimate settings with floral design and décor for multi-course communal dining experiences featuring Peached Tortilla cuisine.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• The Halal Guys: Iconic food-truck-to-national-chain concept with strong catering and brand activation track record. Highly comparable food truck origin, street-food fusion menu, and franchised multi-unit growth.
• Torchy's Tacos: Austin-born taco concept that scaled from a single food truck to a multi-state, multi-unit chain. Highly comparable origin story (food truck → brick-and-mortar roll-out), overlapping cuisine (creative/tacos) and overlapping Austin HQ, making it the closest like-for-like comp.
• Tacodeli: Austin-based premium taco chain with multiple locations, catering operations, and a similar craft / chef-driven positioning. Operates in the same Austin metro and competes for the same dine-in and catering customers.
• Velvet Taco: Multi-unit chef-driven taco concept offering globally-inspired weekly features. Closely comparable in premium casual pricing, rotating creative menu, and multi-market expansion model.
• Hopdoddy Burger Bar: Austin-founded premium casual chain with multiple locations, strong bar/cocktail program, and similar craft chef-founder brand story. Comparable in scale, format diversity, and Austin-rooted premium positioning.
• Condado Tacos: Fast-growing build-your-own taco chain with a creative, chef-inspired menu and multiple locations. Comparable in fusion positioning, casual dining format, and rapid unit growth.
• Wahoo's Fish Taco: Long-standing Southern California chain that pioneered cross-cultural fusion (Mexican/Asian/Brazilian) tacos. Closely comparable fusion concept and multi-unit casual dining operating model.

Regional players

• P. Terry's Burger Stand: Austin-based multi-unit fast casual concept with a similar locally-rooted, chef-operator brand story. Comparable operating model and customer overlap, though positioned in the burger category.
• Tiff's Treats: Austin-born multi-unit brand that scaled into a national specialty chain with strong catering and e-commerce operations. Comparable Austin-rooted origin, multi-location operating discipline, and event/catering monetization.

Broad incumbents

• Bartaco: Multi-unit upscale taco and tequila bar concept with a craft beverage program and catering capabilities. Comparable in premium casual positioning, beverage-led bar program, and event-driven catering revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ericsilverstein5959/videos

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Peached Tortilla