Recurve
- Company typePrivate
- Founded2015
- HeadquartersMill Valley, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Recurve firmographics
Firmographics- Name
- Recurve
- Legal name
- Recurve Analytics Inc.
- Website
- https://recurve.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Recurve industry classification
Industry- Product category
- Energy Management Software (Demand Flexibility / M&V)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Telemetry, Metering & Measurement & Verification (M&V) for Flexibility (EUAFAHAJ)
- akta.pro secondary industry
- Aggregator-as-a-Service & White-Label VPP Programs (Retailers, OEMs, Utilities) (EUAFAHAK)
Keywords
Where Recurve is headquartered
LocationHeadquarters
- HQ city
- Mill Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Recurve business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Platform Subscription: Recurve provides its FLEX platform as a software solution to utilities, implementers, and partners. The platform manages demand-side programs including forecasting, targeting, tracking, optimization, and settlement. Supports portfolios ranging from early-stage pilots to fully integrated performance-based programs.
- Performance-Based Fees: FLEXmarkets implement a market-based, pay-for-performance model that rewards market aggregators for projects delivering hourly impacts measured at the meter. Utilities pay only for delivered impacts.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Recurve product offering
Product offeringCore offering
Recurve operates the FLEX Platform, an open-source SaaS platform that helps utilities and their partners transform smart meter and customer data into reliable, cost-effective demand-side programs spanning energy efficiency, demand response, electrification, and virtual power plants. The platform includes FLEX Insights for planning/segmentation/targeting, FLEX Programs for execution and settlement, and the OpenEEmeter open-source measurement and verification engine. Recurve also pioneered the FLEXmarket pay-for-performance program model for utilities.
Product overview
Recurve offers the FLEX Platform as its core unified product, which includes two integrated modules: FLEX Insights for demand-side planning, segmentation, and targeting; and FLEX Programs for launching, managing, and settling demand-side programs at scale. The platform is complemented by OpenEEmeter, an open-source measurement and verification component that evaluates real-world program performance. The company also pioneered the FLEXmarket program model for pay-for-performance demand flexibility. The platform supports all intervention types including energy efficiency, demand response, electrification, and VPPs, and serves utilities, implementers, aggregators, and advisors.
Differentiator
Problem solved
Functional benefit
Brands
- FLEX Platform: The first and only demand-side platform designed specifically for utilities, implementers, aggregators, and advisors. Helps teams plan, execute, and settle demand-side programs across all types including energy efficiency, demand response, electrification, and VPPs.
- FLEX Insights
- FLEX Programs
- OpenEEmeter
Products and services
- FLEX Platform Open-source SaaS demand flexibility platform that connects data across disparate programs and systems so utilities, implementers, aggregators, and advisors can plan, execute, measure, target, optimize, and settle demand-side programs (energy efficiency, demand response, electrification, VPPs) on verified meter data.
- OpenEEmeter Open-source advanced measurement and verification (M&V) software that evaluates real-world performance of energy efficiency and electrification projects. Approved by NREL and DOE as the first open-source M&V software for IRA Home Energy Rebates and tightly integrated within the FLEX platform.
- FLEXmarket Market-based, pay-for-performance program model that rewards aggregators for projects delivering hourly impacts measured at the meter, designed to reduce overhead and expand the business models and technologies available to utility customers.
Quantifiable outcome
- 102% average realization rate across FLEX-managed programs
- +4 more outcomes
Companies that use Recurve
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Recurve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Recurve partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GridXcoreGridX and Recurve partnered to enhance utilities' demand flexibility programs, enabling better design, targeting, and verification of rate structures like Time-of-Use and dynamic pricing. Collaboration aims to address challenges in customer engagement and grid reliability, making demand flexibility a reliable resource for energy management.
- Calpine Energy SolutionscoreStrategic partnership expansion where Calpine leverages FLEX in its work with leading community choice aggregators across multiple markets. Calpine serves as an implementation and delivery partner.
- TECH Clean CaliforniacoreRecurve designed the data platform for TECH Clean California, a first-of-its-kind platform tracking savings, grid impacts, GHG impacts, and bill savings for heat pumps statewide. In first phase, tracking 1,945 PG&E territory projects.
- MCE (Marin Clean Energy)coreCo-pioneered the FLEXmarket approach with Recurve. Recurve led two of four CPUC-approved market access programs (MCE and PG&E) for 2022 and 2023. MCE is a leading community choice aggregator.
- Opinion DynamicsminorEnergy research and consulting firm engaged by CPUC to conduct process evaluation of California's Market Access Program. Their independent research validated aggregator and customer satisfaction with Recurve-powered programs.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Recurve competitors and assessment
Company assessmentDirect peers
- EnergyHub: EnergyHub provides a demand response and DER management platform for utilities, including device management, program orchestration, and M&V. It directly competes with Recurve in serving utilities on demand flexibility and DER programs, overlapping on M&V and program execution capabilities.
- AutoGrid (Schneider Electric): AutoGrid, now part of Schneider Electric, offers a DERMS and flexibility platform that forecasts, optimizes, and dispatches distributed energy resources for utilities and aggregators. It competes with Recurve on the analytics, forecasting, and optimization layers of demand-side programs.
- Uplight: Uplight provides utility customer engagement, energy efficiency, and demand response software across the program lifecycle. It overlaps with Recurve in utility energy efficiency program execution, customer engagement, and M&V, particularly in regulated U.S. markets.
- Leap (Leap Home Inc.): Leap delivers a DERMS and virtual power plant platform that connects distributed assets to utility and wholesale programs. It is a direct peer in managing flexible DERs, settlement, and integration with utility program structures.
- Voltus: Voltus is a DER aggregator and VPP operator that runs demand response and distributed asset programs for utilities and grid operators. It competes with Recurve-adjacent FLEXmarket aggregator programs and shares utility customers in CAISO and other U.S. markets.
Emerging players
- GridX: GridX provides a rate engine and analytics platform for complex utility rates including TOU and dynamic pricing. While a strategic partner of Recurve, it is adjacent/partial competitor on the rate design and customer analytics layer that informs demand flexibility programs.
Broad incumbents
- Oracle Utilities: Oracle Utilities offers a broad suite of CIS, MDM, and analytics software to investor-owned utilities. It is a broader incumbent whose MDM and analytics modules can substitute for parts of Recurve's FLEX platform in utility procurement decisions.
- Siemens Smart Infrastructure (Grid Software): Siemens provides grid management, DERMS, and energy market software to utilities worldwide. As a broad incumbent with utility-scale deployments, it competes with Recurve on DER orchestration, M&V, and grid analytics.
- OATI: OATI provides energy management, trading, and grid software for utilities and ISOs, including demand response and DER integration. It is a broader incumbent with overlapping capabilities in M&V and demand-side program settlement.
Regional players
- Think Smartgrid: Think Smartgrid offers smart meter data analytics and energy management software focused on European utilities. While geographically distinct from Recurve's U.S. focus, it is comparable as a meter-data analytics platform for utility demand-side programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Recurve social profiles
Digital presenceRecurve compliance and trust
Trust signalCompliance1 record
Recurve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recurve leadership team
Management profileNumber of profiles
Profiles3 records
Recurve funding detail
Funding detailFunding overview
Funding rounds5 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recurve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recurve
What does Recurve do?
Recurve operates the FLEX Platform, an open-source SaaS platform that helps utilities and their partners transform smart meter and customer data into reliable, cost-effective demand-side programs spanning energy efficiency, demand response, electrification, and virtual power plants. The platform includes FLEX Insights for planning/segmentation/targeting, FLEX Programs for execution and settlement, and the OpenEEmeter open-source measurement and verification engine. Recurve also pioneered the FLEXmarket pay-for-performance program model for utilities.
Is Recurve a public or private company?
Recurve is a private company. It is classified as venture growth investor backed and is currently operating.
When was Recurve founded?
Recurve was founded in 2015. It employs 51 to 100 people.
Where is Recurve based?
Recurve is headquartered in Mill Valley, United States, in the North America region.
How does Recurve make money?
Two revenue lines are on record. Software Platform Subscription is the primary driver. The others are performance-Based Fees.
Who are Recurve's main competitors?
Direct peers on record are EnergyHub, AutoGrid (Schneider Electric), Uplight, Leap (Leap Home Inc.) and Voltus. GridX is listed as an emerging player. Broad incumbents are Oracle Utilities, Siemens Smart Infrastructure (Grid Software) and OATI. Think Smartgrid is listed as a regional player.
Does Recurve have an API?
No public API is recorded for Recurve.
What industry is Recurve in?
Recurve's product category is Energy Management Software (Demand Flexibility / M&V). Its primary akta.pro industry code is EUAFAHAJ, Telemetry, Metering & Measurement & Verification (M&V) for Flexibility, with a secondary code of EUAFAHAK, Aggregator-as-a-Service & White-Label VPP Programs (Retailers, OEMs, Utilities). Its NAICS code is 5182 and its SIC code is 7372.