Syarah
Syarah is a Saudi Arabia-based online automotive marketplace that lets individual consumers browse, finance, inspect, and purchase new or used cars from showrooms across the Kingdom, with home delivery to 26 cities.
- Company typePrivate
- Founded2015
- HeadquartersRiyadh, Saudi Arabia
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Syarah does
Syarah is a Saudi Arabia-based online automotive marketplace headquartered in Riyadh that enables consumers to browse, compare, finance, and purchase new and used vehicles through its web platform and iOS/Android mobile applications. The company sources inventory from showrooms across the Kingdom and offers a 2,000+ vehicle live catalog with prices ranging from approximately SAR 33,000 to SAR 305,000. Its core differentiator is the end-to-end digitization of the car-buying journey: each used vehicle undergoes a 200+ point inspection, customers receive transparent inspection reports, a 10-day money-back guarantee mitigates purchase risk, and warranty coverage ranges from 6 months to 3 years. Home delivery is available across 26 cities in Saudi Arabia via specialized transporters, with express-shipping options. Co-founded by Salah Sharef (CEO) and Fayez Alanazi, with Shadi Al-Said as Chief Products and Technology Officer, Syarah was founded in 2015 and registered with the Saudi Ministry of Trade and Investment (Commercial Registry No. 1010538980); the platform is government-verified by Elm.
Syarah firmographics
Firmographics- Name
- Syarah
- Legal name
- MOKA SIARAH For Trading
- Website
- https://syarah.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Syarah is a Saudi Arabia-based online automotive marketplace that lets individual consumers browse, finance, inspect, and purchase new or used cars from showrooms across the Kingdom, with home delivery to 26 cities.
- Ownership category
- akta.pro rank
Syarah industry classification
Industry- Product category
- Online Automotive Retail
- NAICS
- Used Car Dealers (44112), Other Motor Vehicle Dealers (4412), Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Auto / Vehicle Marketplace Lending (FSAKAHAF)
Keywords
Where Syarah is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Syarah business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: One-time transaction revenue from selling new and used vehicles directly to consumers through the online platform. Cars are sourced from showrooms and sold with various warranty and financing options.
- Financing Commissions: Revenue generated from partnerships with multiple banks and financing institutions (Bank Albilad, Al Rajhi Bank, Riyad Bank, Alinma Bank, Tamweel Al-Oula, Aljabr Finance, Abdul Latif Jameel Finance, Banque Saudi Fransi, Emkan Finance, Bank AlJazira, SNB) offering car financing. Syarah earns referral commissions when customers use financing to purchase vehicles.
- Warranty Upgrades: Extended warranty options offered to customers - 6 months or 10,000 km free warranty included with used car purchases, with optional upgrades to 3 years for additional fees.
- Buy Now Pay Later (BNPL) Partnerships: Partnership with Tamara, Amwal, and Tabby for installment payment options, generating revenue through transaction fees or commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vehicle purchase pricing varies by make, model, year, and condition |
| One time/ perpetual license | Pay-as-you-go | 6-month included warranty with upgrade options |
| One time/ perpetual license | Pay-as-you-go | 10-day trial with full money-back guarantee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Syarah product offering
Product offeringCore offering
Syarah is a Saudi-based online automotive marketplace that lets consumers browse, reserve, finance, and purchase new and used cars. The company sources vehicles from showrooms across Saudi Arabia, lists them on its web and mobile platforms, and handles ownership transfer, insurance, registration, financing, warranty, and home delivery end-to-end. Used cars undergo a 200+ point inspection, include a warranty, and are backed by a 10-day money-back guarantee.
Product overview
Syarah operates as a unified online automotive marketplace platform in Saudi Arabia, combining a digital car dealership, financing services, and value-added modules. The core product is the Syarah Platform (web and mobile app) which enables users to browse, compare, and purchase vehicles from showrooms across the Kingdom. This core platform is augmented by integrated add-on modules including Car Financing Services (through partnered banks and financing entities), Car Inspection Services (200+ point checks), Car Delivery Services (home delivery to 26+ destinations), Vehicle Warranty Programs (6 months to 3 years), 10-Day Money-Back Guarantee, Car Comparison Tool, Financing Calculator, Sell Your Car Service, Order Tracking, CarsGuide content hub, Authorized Service Centers Network, Syarah Trends news platform, and an Affiliate Marketing Program. The platform accepts multiple payment methods including integrated BNPL services (Tabby, Tamara, Amwal), traditional cards, and bank transfers.
Differentiator
Problem solved
Functional benefit
Products and services
- Syarah Online Car Marketplace Platform
- Syarah Mobile App
- Car Financing Services
- Car Inspection Services
Quantifiable outcome
- More than 2,000 cars available for selection
- +3 more outcomes
Companies that use Syarah
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Syarah technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
Syarah partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Saudi Hemaya CompanycoreRoadside assistance service provider covering all regions across Saudi Arabia, offered free for 6 months or 10,000 km with used car purchases.
- Various Showrooms Across Saudi ArabiacoreVehicles sourced from various showrooms across different parts of the Kingdom, integrated into Syarah's online inventory and sold according to the best price.
Scale indicators7 records
Recent moves6 records
Expansion highlights3 records
Syarah competitors and assessment
Company assessmentEmerging players
- Kavak: Mexico-born online used-car platform that has expanded to Brazil, Argentina, and Turkey, with MENA aspirations. Directly comparable to Syarah in offering inspected used cars with financing and warranty; represents a credible future competitive threat if it expands into Saudi Arabia given its unicorn-scale capital base.
- Carsome: Southeast Asia's largest online used-car platform, operating in Malaysia, Indonesia, Thailand, and Singapore with recent expansion interest in MENA. Comparable to Syarah in business model (inspection centers, warranty, financing partners), though focused on Southeast Asia today.
- Cars24: India-headquartered online used-car platform with global expansion ambitions across MENA, Australia, and other markets. Comparable to Syarah in business model (inspection, warranty, financing, delivery) but with significantly larger scale, more refined technology, and stronger balance sheet — a potential future entrant in Saudi Arabia.
Broad incumbents
- CarMax: US-based used-car retailer known for its no-haggle pricing, inspection rigor, and integrated financing — the archetype of the trusted used-car retailer. Comparable to Syarah in its emphasis on inspection, warranty, and integrated financing, though operating in the US at vastly larger scale and through physical superstores.
- CarGurus: US-based leading online automotive marketplace with comparison tools, dealer ratings, and listing services. Comparable to Syarah in offering online car search and comparison functionality, though CarGurus is primarily a listings/marketing platform for dealers rather than a direct transactional retailer.
Regional players
- OpenSooq: Amman-based horizontal classifieds platform operating across the Arab world including Saudi Arabia, with a strong automotive vertical. Comparable to Syarah as a Saudi-facing online automotive listings platform, though OpenSooq is a horizontal classifieds marketplace rather than a transactional dealer.
- Dubicars: UAE-based online car marketplace listing both new and used vehicles with dealer and private-seller inventory. Comparable to Syarah as an online automotive classifieds platform serving a Gulf market, though primarily a listings marketplace rather than full transactional platform.
- CarSwitch: UAE-based online used-car marketplace with inspection services and warranty offerings, later acquired by CarSwitch's parent. Closely comparable to Syarah in offering inspected used cars with online purchase and delivery, though operating in the UAE rather than Saudi Arabia.
- Hatla2ee: Egypt's largest online used-car marketplace, offering listings, inspections, and dealer connections. Directly comparable to Syarah as a regional online auto classifieds/marketplace player serving the MENA used-car market, though primarily Egypt-focused.
Direct peers
- OLX Autos (formerly CarFirst): OLX's used-car transactional arm operating across multiple emerging markets including Pakistan, Indonesia, and parts of MENA. Direct peer to Syarah as an online used-car buying/selling platform with inspection and instant-quote capabilities, though OLX Autos has stronger brand and capital backing from Prosus/Naspers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Syarah social profiles
Digital presenceSyarah compliance and trust
Trust signalCompliance3 records
Syarah financial estimates
Financial estimateRevenue estimate
Valuation estimate
Syarah leadership team
Management profileNumber of profiles
Profiles3 records
Syarah funding detail
Funding detailFunding overview
Funding rounds8 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Syarah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Syarah
What does Syarah do?
Syarah is a Saudi-based online automotive marketplace that lets consumers browse, reserve, finance, and purchase new and used cars. The company sources vehicles from showrooms across Saudi Arabia, lists them on its web and mobile platforms, and handles ownership transfer, insurance, registration, financing, warranty, and home delivery end-to-end. Used cars undergo a 200+ point inspection, include a warranty, and are backed by a 10-day money-back guarantee.
Is Syarah a public or private company?
Syarah is a private company. It is classified as venture growth investor backed and is currently operating.
When was Syarah founded?
Syarah was founded in 2015. It employs 251 to 500 people.
Where is Syarah based?
Syarah is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Syarah make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are financing Commissions, warranty Upgrades and buy Now Pay Later (BNPL) Partnerships.
Who are Syarah's main competitors?
Emerging players on record are Kavak, Carsome and Cars24. Broad incumbents are CarMax and CarGurus. Regional players are OpenSooq, Dubicars, CarSwitch and Hatla2ee. OLX Autos (formerly CarFirst) is listed as a direct peer.
Does Syarah have an API?
No public API is recorded for Syarah.
What industry is Syarah in?
Syarah's product category is Online Automotive Retail. Its primary akta.pro industry code is FSAKAHAF, Auto / Vehicle Marketplace Lending. Its NAICS code is 44112 and its SIC code is 5500.