Hatla2ee
- Company typePrivate
- Founded2011
- HeadquartersCairo, Egypt
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Hatla2ee firmographics
Firmographics- Name
- Hatla2ee
- Legal name
- Hatla2ee
- Website
- https://eg.hatla2ee.com/en
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Hatla2ee is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Hatla2ee business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Dealer/Seller Listings: Car dealers and showrooms pay for premium listing placements and featured listings on the platform. Individual sellers can list for free.
- Advertising: Promotional advertising services for automotive brands and dealers on the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free individual listings |
| Subscription | Monthly | Dealer premium listings |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Hatla2ee product offering
Product offeringCore offering
Hatla2ee is an online automotive classifieds marketplace that connects individual car buyers and sellers with verified dealers across multiple Arab countries. The platform allows users to list vehicles for free, browse new and used cars, compare prices, access financing options, and discover dealers and maintenance centers. It operates through a web platform and native iOS and Android mobile applications.
Product overview
Hatla2ee is a comprehensive Egyptian automotive marketplace platform operating as a multi-brand marketplace for vehicles. The core offerings include a Used Cars Marketplace connecting buyers and sellers, a New Cars Marketplace for authorized dealers, and an Imported Cars section for vehicles from Europe, China, and the USA. The platform extends beyond listings with value-added services including Car Financing (via Fast Track), Car Evaluation for market valuation, Car Comparison tools, a directory of Car Showrooms and Maintenance Centers, Car Reviews, Roadside Assistance, and a My Maintenance vehicle tracking service. The ecosystem also includes complementary vehicle categories for trucks, buses, and motorcycles, supported by native iOS and Android mobile applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Cars Marketplace Online classifieds platform connecting buyers and sellers of used vehicles in Egypt, featuring detailed listings with photos, specifications, pricing, and dealer information across multiple cities and brands.
- New Cars Marketplace Platform for browsing and comparing new vehicle offerings from authorized dealers and automotive brands in Egypt, with pricing, specifications, and financing options.
- Imported Cars Marketplace Section of the marketplace for imported vehicles from Europe, China, USA, and other regions, including electric, hybrid, and combustion engine options with customs and shipping information.
- Hatla2ee Mobile Application Native iOS and Android applications enabling users to browse listings, buy and sell cars, motorcycles, and access other marketplace services on mobile devices.
Quantifiable outcome
- Presence in 7+ Arab countries with localized platforms
- +1 more outcomes
Companies that use Hatla2ee
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Hatla2ee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hatla2ee partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Fast TrackcoreFast Track is a car financing partner that provides loan services for Hatla2ee users. The partnership enables buyers to access simple and flexible financing plans designed to fit their budget when purchasing vehicles through the platform. Fast Track offers quick approval processes.
- TotalEnergiesminorTotalEnergies provides maintenance services through a network of service centers that are featured on the Hatla2ee platform. The partnership connects car owners with maintenance facilities for vehicle servicing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hatla2ee competitors and assessment
Company assessmentBroad incumbents
- Mobile.de: Mobile.de is Europe's largest automotive classifieds marketplace and a reference point for the dealer subscription / featured listing monetization model that Hatla2ee applies in MENA.
- CarGurus: CarGurus is a global automotive marketplace with price-comparison tools and dealer subscriptions; while it does not focus on MENA, it defines the product and pricing patterns that Hatla2ee's dealer subscription business must compete against.
Direct peers
- Dubicars: Dubicars is a leading UAE-based online marketplace for new and used cars, operating a classifieds model similar to Hatla2ee with dealer listings, financing integrations, and vehicle reviews across the MENA region.
- CarSwitch: CarSwitch is a UAE-based used car marketplace that inspects and lists pre-owned vehicles, overlapping directly with Hatla2ee's used car marketplace and financing-enabled transaction model.
- Yallamotor: Yallamotor is a UAE automotive marketplace offering new and used car listings, comparisons, reviews, and dealer directories — directly comparable to Hatla2ee's product mix in Egypt and other Gulf markets.
- AutoTrader South Africa: AutoTrader South Africa is an emerging-market automotive marketplace that combines new/used listings, dealer subscriptions, and financing tools — closely mirroring Hatla2ee's classified-plus-ecosystem model in a different geography.
- OpenSooq: OpenSooq is a regional MENA classifieds platform with a sizable automotive vertical across Jordan, Saudi Arabia, UAE, and Egypt, competing head-to-head with Hatla2ee in several of its operating geographies.
- OLX Egypt: OLX Egypt is a general classifieds platform with a strong automotive vertical that competes with Hatla2ee for car listings, dealers, and buyers in Egypt.
Emerging players
- Carsome: Carsome is a Southeast Asia-focused used car marketplace that combines listings, inspection, and financing — overlapping with Hatla2ee's full-lifecycle automotive services concept from a different regional starting point.
Regional players
- Drive Arabia: Drive Arabia is a UAE/Saudi automotive content and listings site with reviews, price guides, and new car comparisons — directly comparable to Hatla2ee's editorial and price-database offerings in neighboring Gulf markets.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hatla2ee social profiles
Digital presenceHatla2ee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hatla2ee leadership team
Management profileNumber of profiles
Hatla2ee funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hatla2ee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hatla2ee
What does Hatla2ee do?
Hatla2ee is an online automotive classifieds marketplace that connects individual car buyers and sellers with verified dealers across multiple Arab countries. The platform allows users to list vehicles for free, browse new and used cars, compare prices, access financing options, and discover dealers and maintenance centers. It operates through a web platform and native iOS and Android mobile applications.
Is Hatla2ee a public or private company?
Hatla2ee is a private company. It is classified as unknown and is currently operating.
When was Hatla2ee founded?
Hatla2ee was founded in 2011. It employs 11 to 50 people.
Where is Hatla2ee based?
Hatla2ee is headquartered in Cairo, Egypt, in the Africa region.
How does Hatla2ee make money?
Two revenue lines are on record. Dealer/Seller Listings are the primary driver. The others are advertising.
Who are Hatla2ee's main competitors?
Broad incumbents on record are Mobile.de and CarGurus. Direct peers are Dubicars, CarSwitch, Yallamotor, AutoTrader South Africa, OpenSooq and OLX Egypt. Carsome is listed as an emerging player. Drive Arabia is listed as a regional player.
Does Hatla2ee have an API?
No public API is recorded for Hatla2ee.