PetLove

What PetLove does

Petlove is Brazil's largest pet ecosystem, headquartered in São Paulo and operating as the dominant online and omnichannel pet-products retailer in the country. The company was founded in 1999 and currently employs 501-1,000 people. Its core offering is the petlove.com.br e-commerce platform, which catalogues thousands of SKUs across food, medications, accessories, toys and health products for dogs, cats, birds, rodents and fish, supplemented by a mobile app on iOS/Android and 20+ owned physical retail stores in São Paulo, Santos, Ribeirão Preto, Porto Alegre, Chapecó and Rio de Janeiro, with a franchise channel for further retail expansion.

The platform's technology stack is integration-oriented rather than model-based: it weaves together subscription commerce (Clube Petlove with 600,000+ members offering 15-25% discounts and free shipping), recurring purchase scheduling (Repet at 10% off), a five-tier pet-health insurance product distributed across 6,000+ accredited clinics and 8,000+ professionals in nearly 400 cities, a marketplace of 5,000+ verified service providers for grooming/boarding/daycare/teleconsultation/physiotherapy/acupuncture, a pharmacy benefits management program (PetVet) covering ~140 medications at up to 40% off, and vertically-integrated diagnostics following the Provet acquisition and the Signa Victor 1.5T MRI installation. Proprietary exclusive brands (Meau, Nutrilus, True, Suprema, Liva, Kroco, Pidan, Reserva, Vitz Pet, Future Pet, Snooze, Papum, Catlink, Vetreska) plus the Stix loyalty coalition extend the merchandise mix.

Petlove monetizes through four primary streams: (i) transactional e-commerce on its owned storefront, including private-label merchandise; (ii) recurring Clube Petlove membership at R$9.99/month or R$119.88/year with Plus and corporate plan variants; (iii) five-tier monthly pet-health insurance subscriptions ranging from R$14.90 (Leve) to R$414.90 (Completo), including a fast-growing corporate/employee-benefits channel; and (iv) marketplace transaction fees across grooming, boarding, daycare, and pet care services. The disclosed 2025 revenue is R$2.4 billion with management citing a 40% growth trajectory for 2026; the company is privately held, venture-backed (Riverwood-led R$750M round in 2022 at a R$3.5B valuation, alongside Globo Ventures, L Catterton, Monashees, SoftBank, Tiger Global and Kaszek), and recently became Brazil's first B-Corp certified pet company.

Name

PetLove

Legal name

Petsupermarket Comércio de Produtos para Animais S.A

Website

https://petlove.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Petlove is Brazil's largest pet ecosystem, operating an omnichannel pet-products retailer (e-commerce, mobile app, and 20+ physical stores) alongside Clube Petlove subscription, five-tier pet-health insurance, a 5,000-partner services marketplace, the PetVet pharmacy benefits program, and diagnostic services — serving Brazilian individual pet owners and corporate employee-benefit clients.

Ownership category

akta.pro rank

Product category

Pet Retail and E-commerce

NAICS

Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (81291), Veterinary Services (54194)

akta.pro primary industry

Pet & Animal Supplies Marketplaces (CRAFABAH)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF), Pet Insurance (FSAJAKAG), Party Supplies & Seasonal Specialty Retail (CRALAIAK), Pet Pharmaceuticals & Veterinary Supply Distribution (CRAOAKAD)

Keywords

• Pet e-commerce
• Pet health insurance
• Pet subscription services
• Veterinary medication benefits
• Pet services marketplace

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations

Revenue model

1. E-commerce Product Sales: Online sales of pet products including food, medications, toys, accessories, and health products. Products sold and delivered by Petlove. The company operates as the largest pet e-commerce platform in Brazil.
2. Petlove Club Subscription: Annual and monthly subscription membership offering 15-25% discounts on products, free shipping, exclusive offers, teleorientação veterinary consultation, and other benefits. Members can save up to R$300 per month.
3. Repet (Recurring Purchases): Recurring purchase program offering 10% discount on regular purchases with automatic delivery scheduling for pet supplies like food and medications.
4. Pet Health Plans: Health insurance plans for pets ranging from basic (R$14.90/month) to comprehensive (R$414.90/month) coverage with network of 6,000+ clinics and laboratories. Corporate health insurance plans also available.
5. Pet Services: Services including grooming (banho), boarding (hospedagem), pet sitting, daycare (creche), physiotherapy, acupuncture, and teleconsultation offered through marketplace of 5,000+ verified service providers.
6. PetVet Medication Discounts: Medication benefits program (PBM) providing discounts on veterinary medications through partnerships with pharmaceutical companies including Zoetis, Elanco, Virbac, Biovet, and Ourofino.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

PetLove is Brazil's largest pet ecosystem, operating an e-commerce platform selling pet food, medications, accessories, and toys, combined with the Clube Petlove subscription (600,000+ members), Petlove Saúde pet health insurance plans (5 tiers, 6,000+ accredited providers), Petlove Serviços marketplace (5,000+ verified service partners), and the PetVet medication benefits program offering discounts on 140+ veterinary medications.

Product overview

PetLove operates as Brazil's largest pet ecosystem combining an e-commerce platform with subscription services, health insurance, and service marketplace. The core offering is the Petlove e-commerce platform (petlove.com.br) selling food, medications, accessories, toys and health products for dogs, cats, birds, rodents and fish. This is complemented by Clube Petlove subscription (up to 25% discounts, 600,000+ members), Petlove Saúde insurance plans (5 tiers, 6,000+ accredited professionals), Petlove Serviços marketplace (bath, boarding, pet sitter, daycare, teleconsultation, physiotherapy, acupuncture), PetVet medication benefits program (40% off 140 medications), Repet recurring purchases, Manipulado compounded medications, and proprietary brands including Meau, Nutrilus, True, Suprema, Kroco and Pidan.

Differentiator

Problem solved

Functional benefit

Brands

• PetVet: Medication benefits program (PBM) offering up to 40% discounts on approximately 140 veterinary medications
• Petlove Club
• Repet
• Stix
• Petlove ESG Initiatives
• Meau
• Nutrilus
• True
• Suprema
• Liva
• Kroco
• Pidan
• Reserva
• Vitz Pet
• Future Pet
• Snooze
• Papum
• Catlink
• Vetreska

Products and services

• Petlove E-commerce Platform
• Clube Petlove

Quantifiable outcome

• Members saved over R$80 million through Petlove Club membership
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ZoetiscoreStrategic or Co-development Partner · 1 June 2026Major pharmaceutical partnership for PetVet medication benefits program (PBM). Zoetis is one of the world's largest animal health companies providing veterinary medications at up to 40% discounts through Petlove platform.
• ElancocoreStrategic or Co-development Partner · 1 June 2026Major pharmaceutical partnership for PetVet medication benefits program (PBM). Elanco provides veterinary medications at up to 40% discounts through Petlove platform targeting the R$3.2 billion veterinary medications segment.
• VirbaccoreStrategic or Co-development Partner · 1 June 2026Major pharmaceutical partnership for PetVet medication benefits program (PBM). Virbac provides veterinary medications at up to 40% discounts through Petlove platform targeting low treatment adherence among Brazil's 160 million pets.
• BiovetcoreStrategic or Co-development Partner · 1 June 2026Major pharmaceutical partnership for PetVet medication benefits program (PBM). Biovet provides veterinary medications at up to 40% discounts through Petlove platform targeting the R$3.2 billion veterinary medications segment.
• OurofinocoreStrategic or Co-development Partner · 1 June 2026Major pharmaceutical partnership for PetVet medication benefits program (PBM). Ourofino provides veterinary medications at up to 40% discounts through Petlove platform targeting Brazil's pet medication market.
• TV GlobocoreGTM or Marketing Partner · 1 June 2026Television advertising partnership through Globo Ventures investment. Petlove launching television advertising expanding from digital-first to mainstream media presence in Brazil.
• StixminorGTM or Marketing Partner · 1 June 2026Points and rewards partnership. Stix is a partner network where customers earn points (stix) purchasing at Petlove, Pão de Açúcar, Extra, Raia, Drogasil, Shell Box, and Sodimac. Points can be redeemed at Rede Stix.
• EuReciclominorStrategic or Co-development Partner · 1 April 2026Partnership for 100% packaging offsetting as part of B Corp certification. EuReciclo manages packaging recycling and offset program for Petlove's sustainability initiatives.
• ProvetcoreTechnology or Integration · 1 April 2026Diagnostic veterinary company acquisition that contributed to Petlove's recognition as one of Latin America's most innovative companies. Expands Petlove's healthcare service capabilities.
• 5,000+ Verified Service ProviderscoreChannel Partner/ Reseller/ DistributorService marketplace network of 5,000+ verified partners including pet shops, groomers, pet sitters, and veterinarians offering bathing, boarding, creche, pet sitting, physiotherapy, and acupuncture services through Petlove platform.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Petz: Largest Brazilian pet retailer (B3-listed), operating physical stores and a strong e-commerce platform across food, accessories, and veterinary services. Directly competes with PetLove in Brazilian online and offline pet retail, with overlapping subscription, vet care, and private-label strategies.
• Cobasi: Major Brazilian pet specialty retailer with physical stores and e-commerce offering food, accessories, grooming, and veterinary services. Comparable to PetLove as a full-stack Brazilian pet ecosystem targeting the same consumer base with similar product breadth and omni-channel presence.
• Rover: Global online marketplace for pet services including boarding, dog walking, sitting, and grooming. Directly comparable to Petlove Serviços' marketplace of 5,000+ verified partners for non-vet pet care, with similar transaction-fee economics.
• Wag!: US-based pet services marketplace for walking, sitting, boarding, and veterinary teleconsultation. Closest US analog to Petlove Serviços' marketplace plus teleorientação model, with comparable recurring-service dynamics.

Broad incumbents

• Chewy: Largest pure-play online pet retailer in the US with subscription Autoship, Chewy Pharmacy, and Chewy Health insurance/wellness plans. Closest international analog to PetLove's e-commerce-plus-subscription-plus-pharmacy-plus-insurance model, though operating in a mature North American market.
• PetSmart: North American specialty pet retailer combining physical stores, e-commerce, grooming, training, and in-store vet clinics (via Banfield). Comparable breadth of ecosystem (retail + services + vet) but at vastly larger scale and with a North American footprint.
• Zooplus: Leading European online pet retailer owned by Hellman & Friedman, selling food, accessories, and pharmacy products across 30+ countries. Relevant peer for PetLove's e-commerce-first, subscription-heavy model, though without an equivalent insurance or services marketplace layer.
• Mercado Livre: Latin America's largest e-commerce and fintech platform with a sizable pet category and Mercado Pago subscriptions. Competes with PetLove on price, assortment, and fulfillment speed across Brazil; not a pet specialist but its scale and Meli+ subscription overlap with Clube Petlove's value proposition.
• Amazon Brazil: Generalist e-commerce giant with growing pet category in Brazil including Subscribe & Save-style recurring delivery. Competes with PetLove on assortment breadth, Prime-style free shipping, and pricing, but lacks subscription club, pet insurance, and veterinary service offerings.

Emerging players

• Vetster: Online veterinary telehealth platform connecting pet owners with licensed veterinarians for on-demand consultations. Comparable to PetLove's 24/7 teleorientação (teleconsultation) feature within its health plans, though Vetster is telehealth-pure-play without retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PetLoveBR
• YouTubeyoutube.com/user/petlovebr
• Facebookfacebook.com/PetLoveBR
• Instagraminstagram.com/petlovebrasil

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetLove