Normalyze
Normalyze was an AI-powered Data Security Posture Management (DSPM) company that discovered, classified, and protected sensitive data across multi-cloud, SaaS, on-premises, and hybrid environments for enterprise customers in healthcare and financial services, before being acquired by Proofpoint in November 2024.
- Company typePrivate
- Founded2021
- HeadquartersLos Altos, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Normalyze does
Normalyze was a data-first cloud security company that built a Data Security Posture Management (DSPM) platform for discovering, classifying, and protecting sensitive data across SaaS, PaaS, multi-cloud, on-premises, and hybrid environments. The company was founded in 2021, headquartered in San Francisco, California, and targeted enterprise security buyers — particularly Chief Information Security Officers and data security decision-makers in healthcare and financial services organizations facing regulatory pressure (HIPAA, SOX, PCI-DSS) and growing data sprawl driven by AI and database-as-a-service adoption. Normalyze emerged from stealth in June 2022 with $22.2 million in Series A funding co-led by Battery Ventures and Lightspeed Venture Partners, after a prior $4.4 million Lightspeed-led round in February 2021.
The platform's technical core combined AI-powered data discovery and classification with proprietary modules including DSPM for AI (sensitive data detection within Large Language Models such as Microsoft Copilot and ChatGPT), a Snowflake Native App for data warehouse governance, Advanced OCR Technologies for unstructured documents, and Real-Time Sensitivity Analysis APIs. The company also built ecosystem relationships — notably a technology partnership with Snowflake and a co-development partnership with Armature Systems for joint security assessments. Leadership was founder-led, with Amer Deeba as CEO and co-founder and Ravi Ithal as CTO and co-founder, supported by specialized heads of security research, product design, and customer success.
Normalyze operated a B2B enterprise field-sales motion, offering demo-based engagement rather than self-service, and priced via quote-based subscription licensing typical of the DSPM category. The company did not publicly disclose pricing or customer counts. In October 2024, Proofpoint Inc. announced a definitive agreement to acquire Normalyze to integrate its DSPM technology into Proofpoint's human-centric security platform; the deal closed in November 2024, ending Normalyze's independent operations and reabsorbing its products into Proofpoint's Data Security Posture Management line.
Normalyze firmographics
Firmographics- Name
- Normalyze
- Legal name
- Normalyze
- Website
- https://normalyze.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Normalyze was an AI-powered Data Security Posture Management (DSPM) company that discovered, classified, and protected sensitive data across multi-cloud, SaaS, on-premises, and hybrid environments for enterprise customers in healthcare and financial services, before being acquired by Proofpoint in November 2024.
- Ownership category
- akta.pro rank
Normalyze industry classification
Industry- Product category
- Cloud Data Security (Data Security Posture Management)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)
- akta.pro secondary industry
- Data Access Governance & Entitlement Management (DSPM / CIEM-for-Data) (HDADAFAG)
Keywords
Where Normalyze is headquartered
LocationHeadquarters
- HQ city
- Los Altos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Normalyze business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- DSPM Platform Subscription: SaaS-based Data Security Posture Management platform providing ongoing data discovery, classification, and protection services. Revenue generated through subscription licensing for enterprise customers seeking to secure multi-cloud environments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Normalyze product offering
Product offeringCore offering
Normalyze provides an AI-powered Data Security Posture Management (DSPM) platform that discovers, classifies, and protects sensitive data across SaaS, PaaS, multi-cloud, on-premises, and hybrid environments. The platform is sold as a subscription to enterprise security and compliance teams, with add-on capabilities including DSPM for AI (sensitive data detection in LLMs), a Snowflake Native App, Advanced OCR, and real-time sensitivity analysis APIs.
Product overview
Normalyze was a Data Security Posture Management (DSPM) company offering a unified platform for discovering, classifying, and protecting sensitive data across multi-cloud, SaaS, PaaS, on-premises, and hybrid environments. The core DSPM Platform was augmented by specialized modules including DSPM for AI (identifying sensitive data in LLMs), a Snowflake Native App, and Advanced OCR Technologies for document processing. Real-time Sensitivity Analysis APIs provided programmatic access to classification capabilities. Normalyze was acquired by Proofpoint in October 2024, with the DSPM technology now integrated into Proofpoint's human-centric security platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Normalyze DSPM Platform Data Security Posture Management platform that discovers, classifies, and protects sensitive data across SaaS, PaaS, multi-cloud, on-premises, and hybrid environments to help enterprise security and compliance teams prevent data breaches and remediate exposure.
- DSPM for AI Capability that identifies and classifies sensitive data within Large Language Models including Microsoft Copilot and ChatGPT, addressing data security risks from enterprise generative AI adoption.
- Snowflake Native App Native application for Snowflake that strengthens data access security and governance for Snowflake customers, providing in-warehouse DSPM controls.
- Real-Time Sensitivity Analysis APIs APIs that provide programmatic real-time sensitivity analysis, allowing organizations to integrate DSPM classification capabilities into custom applications and workflows.
Quantifiable outcome
- Over 20% of organizations will deploy DSPM technology by 2026 according to Gartner
Companies that use Normalyze
Customer profileSegments2 records
Ideal customer profiles3 records
Normalyze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature4 records
Normalyze partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- SnowflakecoreSnowflake partnership for data governance optimization and native application integration. Normalyze developed a Snowflake native app to strengthen data access security and provided specialized capabilities for Snowflake customers at RSA Conference 2024.
- Armature SystemssupportingPartnership with Armature Systems for security assessments, combining Normalyze's DSPM technology with Armature's security assessment capabilities to provide comprehensive data security solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Normalyze competitors and assessment
Company assessmentBroad incumbents
- Microsoft Purview: Microsoft Purview is a hyperscaler-scale unified data governance and security platform with built-in DSPM-like capabilities for Azure and multi-cloud environments. It represents the platform-incumbent threat that Normalyze's differentiated multi-cloud and Snowflake-native DSPM positions against.
- Wiz: Wiz is a leading CNAPP (Cloud Native Application Protection Platform) that has been expanding into DSPM capabilities. As a broader cloud security incumbent with a much larger installed base and funding, Wiz represents an overlapping capability to Normalyze's DSPM positioning.
- Varonis: Varonis is an established data security and analytics platform providing data classification, posture management, and threat detection across cloud and on-premises environments. It is a broad incumbent comparable to Normalyze in data security posture capabilities and enterprise customer base.
Direct peers
- Securiti: Securiti is a data security and privacy platform offering DSPM, data governance, and consent management across multi-cloud environments. It competes directly with Normalyze in the data security posture category with a broader privacy-centric platform.
- Cyera: Cyera is a leading Data Security Posture Management (DSPM) company focused on AI-powered data discovery and classification across cloud environments. It is a direct competitor to Normalyze, serving similar enterprise customers with comparable DSPM functionality for multi-cloud data security.
- BigID: BigID is a data intelligence platform focused on data discovery, classification, privacy, and security posture. It overlaps materially with Normalyze's data discovery and classification capabilities for enterprise customers managing sensitive data across cloud environments.
- Dig Security (acquired by Palo Alto Networks): Dig Security was a DSPM vendor focused on data security in the cloud, acquired by Palo Alto Networks in late 2023. It is comparable to Normalyze as a direct DSPM competitor now operating within a broader CNAPP/cybersecurity platform.
- Sentra: Sentra is a DSPM vendor specializing in discovering, classifying, and securing sensitive data across public cloud environments. It directly competes with Normalyze in the enterprise DSPM category with overlapping product capabilities and target customers.
- Laminar (acquired by Rubrik): Laminar was a DSPM company acquired by Rubrik, focused on data security posture across cloud and hybrid environments. It overlaps with Normalyze in core DSPM capabilities and target enterprise customers, and similarly exited to a larger platform player.
Emerging players
- Collibra: Collibra is a data governance and intelligence platform expanding into data security and privacy use cases. It is comparable to Normalyze for enterprises seeking data cataloging, classification, and governance capabilities across cloud and hybrid data environments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Normalyze social profiles
Digital presenceNormalyze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Normalyze leadership team
Management profileNumber of profiles
Normalyze funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Normalyze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Normalyze
What does Normalyze do?
Normalyze provides an AI-powered Data Security Posture Management (DSPM) platform that discovers, classifies, and protects sensitive data across SaaS, PaaS, multi-cloud, on-premises, and hybrid environments. The platform is sold as a subscription to enterprise security and compliance teams, with add-on capabilities including DSPM for AI (sensitive data detection in LLMs), a Snowflake Native App, Advanced OCR, and real-time sensitivity analysis APIs.
Is Normalyze a public or private company?
Normalyze is a private company. It is classified as corporate owned and is currently acquired.
When was Normalyze founded?
Normalyze was founded in 2021. It employs 51 to 100 people.
Where is Normalyze based?
Normalyze is headquartered in Los Altos, United States, in the North America region.
How does Normalyze make money?
One revenue line is on record: DSPM Platform Subscription.
Who are Normalyze's main competitors?
Broad incumbents on record are Microsoft Purview, Wiz and Varonis. Direct peers are Securiti, Cyera, BigID, Dig Security (acquired by Palo Alto Networks), Sentra and Laminar (acquired by Rubrik). Collibra is listed as an emerging player.
Does Normalyze have an API?
Yes. Specialized APIs for real-time sensitivity analysis, enabling programmatic access to DSPM capabilities for integrating data security into custom workflows and applications.
What industry is Normalyze in?
Normalyze's product category is Cloud Data Security (Data Security Posture Management). Its primary akta.pro industry code is HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization), with a secondary code of HDADAFAG, Data Access Governance & Entitlement Management (DSPM / CIEM-for-Data). Its NAICS code is 51821 and its SIC code is 7372.