Thena
Thena is an AI-first customer support platform for B2B teams that unifies Slack, Teams, email, and chat into a single ticketing workflow with autonomous AI agents. It serves SaaS and B2B companies via a freemium SaaS model ($79-$119 per user per month) and an enterprise field sales motion.
- Company typePrivate
- Founded2022
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Thena does
Thena (legal entity Pivoting Owl, Inc.) is an AI-first customer support and ticketing platform purpose-built for B2B teams. Founded in 2022 and headquartered in San Francisco, the company unifies customer conversations from Slack, Microsoft Teams, Discord, email, web chat, and web forms into a single ticket workflow with auto-triage, routing, and role-based controls. The product is differentiated by purpose-built AI agents that autonomously handle L1 support tasks (responding to customers, applying ticket fields, creating tickets, escalating issues) and by an AI Agent Studio that lets customers build custom agents for B2B operational workflows such as provisioning, renewals, and reporting. Underlying infrastructure runs on AWS with Supabase for real-time PostgreSQL and MongoDB Atlas for application metadata; the platform also exposes a Model Context Protocol (MCP) server that connects Thena data and APIs to external AI clients including Claude, Cursor, Windsurf, and Raycast.
Thena's business model is SaaS subscription with a freemium top-of-funnel. Pricing tiers include a free plan (up to 10 users and 1,000 tickets per month, no credit card required), a Starter plan at $79 per user per month billed annually, a Standard plan at $119 per user per month billed annually adding AI web chat, AI Agent Studio, MCP, and APIs, and a custom-priced Enterprise plan with AI agent custom deployments and enterprise security (SOC 2 Type II). Go-to-market is product-led growth (self-serve signup) combined with a field sales motion for larger deployments via "Book a demo." Customers are horizontal B2B teams, particularly SaaS companies whose customer-facing operations run through Slack and Teams; named public customers (Clarify, Knock, Koala) are early-stage technology companies.
Thena has raised approximately $7.155 million across a May 2022 round ($2.155M) led by Pear VC and Tenacity Venture Capital, and a May 2023 seed ($5M) co-led by Lightspeed Venture Partners and First Round Capital, with Lightspeed India Partners signaling India expansion. The company has 11-50 employees and is actively expanding sales and marketing in the United States and India.
Thena firmographics
Firmographics- Name
- Thena
- Legal name
- Pivoting Owl, Inc.
- Website
- https://thena.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thena is an AI-first customer support platform for B2B teams that unifies Slack, Teams, email, and chat into a single ticketing workflow with autonomous AI agents. It serves SaaS and B2B companies via a freemium SaaS model ($79-$119 per user per month) and an enterprise field sales motion.
- Ownership category
- akta.pro rank
Thena industry classification
Industry- Product category
- Customer Support Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- IT Knowledge Management & Service Desk Platforms (HDAEALAH)
Keywords
Where Thena is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Thena business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based pricing with tiered plans (Starter, Standard, Enterprise) based on user seats and feature access. Billed annually with per-user/per-seat pricing.
- Freemium Tier: Free plan offering up to 10 users and 1000 tickets/month to drive product adoption and conversion to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Starter - Up to 10 users, 1000 tickets/month with Slack & email support |
| Per seat | Annual | Standard - AI web chat, AI agent studio, MCP, APIs |
| Per seat | Annual | Enterprise - AI agent custom deployments, Enterprise APIs, Enterprise security |
| Freemium | Monthly | Free Plan - 10 users, 1000 tickets/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Thena product offering
Product offeringCore offering
Thena is an AI-first customer support platform that unifies Slack, email, Microsoft Teams, Discord, web chat, and web forms into a single ticketing workflow for B2B teams. The platform combines purpose-built AI agents that autonomously handle L1 support tasks with multi-persona ticketing, AI-powered knowledge base, workflow automation, and customer account centralization.
Product overview
Thena is an AI-first B2B customer support platform that unifies Slack, email, web chat, Microsoft Teams, and Discord into a single ticketing workflow. The platform is built around AI-human collaboration with purpose-built AI agents handling L1 support tasks alongside human agents. The core Thena Platform integrates with Multi-Persona Ticketing for customizable team workflows, Omni-Channel Support for unified multi-channel message management, AI Knowledge Base for automated response generation, AI Workflows for intelligent automation, Accounts for centralized customer data, Broadcasts for multi-channel announcements, Apps Platform for extensibility, and AI Agent Studio for custom agent development. The platform is available across three pricing tiers: Starter ($79/user/month), Standard ($119/user/month with AI web chat and agent studio), and Enterprise (custom pricing with AI agent custom deployments).
Differentiator
Problem solved
Functional benefit
Products and services
- Thena Platform AI-first ticketing platform for B2B customer support, unifying Slack, email, and chat channels into a single workflow with AI agents and human intelligence collaboration.
- AI Agents
Quantifiable outcome
- Single support lead can manage hundreds of customers across Slack, email, and chat - previously required 4-person team
- +1 more outcomes
Companies that use Thena
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Thena technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature8 records
Thena partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered infrastructure.
- AWS (Amazon Web Services)infrastructureCloud infrastructure provider hosting Thena platform on AWS servers located at 410 Terry Avenue North, Seattle, WA 98109. All data stored on private networks requiring VPN access.
- SupabaseinfrastructureReal-time PostgreSQL backend with auto APIs. Used for version control and code hosting infrastructure.
- MongoDB AtlasinfrastructureDatabase for storing application metadata. Located at Salesforce Tower, 415 Mission Street, San Francisco, CA 94105.
- HerokuinfrastructureServer hosting platform for processing servers. California-based infrastructure.
- GitHubinfrastructureVersion control and code hosting platform. Led by Thomas Dohmke (CEO).
- SentryinfrastructureData platform for error tracking and monitoring.
- AmplitudeinfrastructureProduct analytics platform for tracking user engagement and behavior.
- PusherinfrastructureReal-time technology provider for live updates and notifications.
- LogrocketinfrastructureProduct analytics platform for session replay and UX insights.
- RetoolinfrastructureData platform for building internal tools.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Thena competitors and assessment
Company assessmentEmerging players
- Tidio: AI customer service platform combining live chat, helpdesk, and AI agents for SMB e-commerce and SaaS. Overlapping customer base and AI-first positioning with comparable freemium-led GTM motion.
- Ada: AI-native customer service automation platform focused on autonomous agent resolution. Comparable to Thena's AI agent approach and target use case, but with different channel strategy (web-first).
Direct peers
- Help Scout: Customer support platform with shared inbox, knowledge base, and AI tools targeting SMB and mid-market B2B teams. Comparable product scope and customer segment to Thena.
- Intercom: AI-first customer support platform with Fin AI agent, ticketing, and shared inbox. Direct competitor in AI-driven B2B customer support with comparable target market and pricing model.
- Zendesk: Largest pure-play customer support/helpdesk SaaS vendor offering ticketing, AI agents, and multi-channel support. Thena explicitly positions as #1 alternative to Zendesk, serving the same B2B customer base with overlapping core functionality.
- Front: Shared inbox and ticketing platform unifying email, SMS, and chat for customer-facing teams. Direct competitor in the multi-channel, team-based B2B customer communications space.
- Freshdesk (Freshworks): Multi-channel helpdesk and ticketing SaaS for SMB and mid-market. Listed by Thena as a direct competitor with overlapping ticketing, automation, and AI capabilities for B2B teams.
- Kustomer: AI-powered CRM and customer service platform with omni-channel support and automation for B2B teams. Direct competitor in mid-market customer support with comparable AI agent ambitions.
Broad incumbents
- HubSpot Service Hub: Service Hub is part of HubSpot's broader CRM platform offering ticketing, knowledge base, and customer feedback. Bundled CRM suite competes with Thena but at a different scale and broader scope.
- Salesforce Service Cloud: Enterprise-grade customer service platform with AI (Einstein), case management, and deep CRM integration. Competes with Thena for enterprise B2B support budgets as part of a much broader suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Thena social profiles
Digital presenceThena compliance and trust
Trust signalCompliance1 record
Thena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thena leadership team
Management profileNumber of profiles
Profiles4 records
Thena funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thena
What does Thena do?
Thena is an AI-first customer support platform that unifies Slack, email, Microsoft Teams, Discord, web chat, and web forms into a single ticketing workflow for B2B teams. The platform combines purpose-built AI agents that autonomously handle L1 support tasks with multi-persona ticketing, AI-powered knowledge base, workflow automation, and customer account centralization.
Is Thena a public or private company?
Thena is a private company. It is classified as venture growth investor backed and is currently operating.
When was Thena founded?
Thena was founded in 2022. It employs 11 to 50 people.
Where is Thena based?
Thena is headquartered in Mountain View, United States, in the North America region.
How does Thena make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are freemium Tier.
Who are Thena's main competitors?
Emerging players on record are Tidio and Ada. Direct peers are Help Scout, Intercom, Zendesk, Front, Freshdesk (Freshworks) and Kustomer. Broad incumbents are HubSpot Service Hub and Salesforce Service Cloud.
Does Thena have an API?
Yes. Thena provides a public REST API for developers to build custom integrations and automate workflows. The API supports ticketing (tickets, teams, groups, forms, fields, statuses), account management (accounts, contacts, views, tasks, notes), help center operations (help centers, collections, articles), workflow automation, AI agents, and webhook integrations. API authentication uses x-api-key header. Available endpoints include: GET/POST/PATCH/DELETE for help centers, workflow registry filters, MCP server management, app reinstallation via webhook, and agent MCP server operations. Developer documentation is at docs.thena.ai/api-reference/introduction.
What industry is Thena in?
Thena's product category is Customer Support Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEALAH, IT Knowledge Management & Service Desk Platforms. Its SIC code is 7372.