Planity
Planity is a Paris-based online booking marketplace connecting consumers with hairdressers, barbers, nail technicians, beauty institutes, spas, and wellness professionals across France, Belgium, and Germany, serving 50,000+ partner salons through its consumer platform and Planity Pro SaaS.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Planity does
Founded in 2016 and headquartered in Paris, Planity operates an online appointment-booking marketplace connecting consumers with beauty and wellness professionals across France, Belgium, and Germany. The platform lists more than 50,000 partner salons and institutes, processes 5 appointments per second, and has facilitated over €5 billion in cumulative booked appointments, serving verticals including hairdressing, barbering, nail care, beauty institutes, spas, reflexology, massage therapy, sophrology, hypnotherapy, naturopathy, and life coaching. The two-sided product has a consumer-facing web and mobile app (iOS/Android) for self-serve booking and discovery, plus Planity Pro, a professional planning tool for salon owners with automatic calendar sync to tablets and computers, automated SMS reminders, and integrated card payment with prepay and postpay options.
The business model combines a recurring SaaS subscription for Planity Pro (quote-based, not publicly priced) with transaction-based revenue on card payments processed at booking, service completion, or cancellation. Go-to-market is product-led: SEO-optimized category and city landing pages, content marketing, earned press coverage, and self-serve professional onboarding, supplemented by free demonstrations to recruit establishments in each beauty vertical. The company is privately held with no disclosed funding rounds in the source data; founders Antoine Puymirat (CEO) and Paul Vonderscher (CTO) lead the business, supported by a 251–500 person team headquartered in Paris.
Planity firmographics
Firmographics- Name
- Planity
- Legal name
- Planity
- Website
- https://planity.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Planity is a Paris-based online booking marketplace connecting consumers with hairdressers, barbers, nail technicians, beauty institutes, spas, and wellness professionals across France, Belgium, and Germany, serving 50,000+ partner salons through its consumer platform and Planity Pro SaaS.
- Ownership category
- akta.pro rank
Planity industry classification
Industry- Product category
- Beauty Booking Platform
- NAICS
- Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
- akta.pro secondary industry
- Appointment Scheduling & Reservation Management (HSACAIAG)
Keywords
Where Planity is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Planity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Commission/Booking Fees: Beauty and wellness professionals pay to use Planity Pro software for appointment management. In some cases, card payment may be requested with prepayment or post-service charging for appointments.
- Transaction-based Revenue: In certain cases, customers can be pre-charged for the total or partial price of appointments at the end of booking, at the end of service, or for late cancellations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Not specified | Professional beauty establishment subscription (Planity Pro) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Planity product offering
Product offeringCore offering
Planity operates an online appointment booking platform connecting consumers with beauty and wellness professionals (hairdressers, barbers, nail technicians, beauty institutes, spas, massage therapists, reflexologists, sophrologists, hypnotherapists, naturopaths, and life coaches) across France, Belgium, and Germany. The platform includes Planity Pro, a professional planning software for beauty establishments that automatically syncs appointments to tablets or computers and includes SMS reminders to reduce no-shows.
Product overview
Planity is a French online appointment booking platform for beauty and wellness services. The platform consists of two main offerings: the consumer-facing Planity platform (planity.com) for booking appointments with beauty and wellness professionals, and Planity Pro - a professional planning software solution for salon and establishment owners. The platform covers multiple service categories including hairdressers (coiffeur), barbers (barbier), nail technicians (manucure), beauty institutes (institut de beauté), and wellness practitioners (réflexologues, massothérapeutes, sophrologues, hypnothérapeutes, naturopathes, coachs de vie). The platform reports over 50,000 partner salons and institutes with 5 appointments booked per second and more than 5 billion euros in appointments sold.
Differentiator
Problem solved
Functional benefit
Products and services
- Planity (Consumer Booking Platform) Online appointment booking platform for beauty and wellness services allowing consumers to book 24/7 with hairdressers, barbers, nail technicians, beauty institutes, and wellness practitioners across France, Belgium, and Germany. The platform offers curated quality-verified professionals, location-based search across all major French cities, and SMS reminders to reduce missed appointments by 4x.
- Planity Pro Professional planning and appointment management software for salon and beauty establishment owners. Planity Pro automatically syncs appointments to tablets or computers and includes SMS appointment reminders reported to reduce missed appointments by 4x, enabling 24/7 online booking that increases appointment frequency by 50% for participating establishments.
Quantifiable outcome
- 50% increase in appointment frequency for establishments using online booking
- +3 more outcomes
Companies that use Planity
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Planity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Planity partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Planity competitors and assessment
Company assessmentDirect peers
- Treatwell: European-headquartered online marketplace for booking hair, beauty, and wellness appointments. Most direct competitor to Planity with overlapping geographic ambitions across France, Germany, and broader Europe, and similar two-sided marketplace + salon software model.
- Fresha: Global beauty and wellness marketplace offering free appointment booking software to salons and a consumer-facing booking app. Competes with Planity on supply-side SaaS, take-rate economics, and salon density in France, Germany, and other European markets.
- Booksy: Beauty and wellness appointment booking platform originating in Poland with strong European footprint. Offers consumer marketplace and B2B SaaS for barbers, salons, and spas in markets directly overlapping Planity's France/Belgium/Germany geographies.
- Vagaro: Cloud-based salon and spa management software with integrated online booking marketplace serving beauty and fitness professionals. Closely comparable product (B2B SaaS + consumer marketplace) and overlapping target customer (SMB salons, barbers, spas).
- StyleSeat: Online booking marketplace and business software for hair stylists, barbers, and beauty professionals. Comparable two-sided model and SMB salon customer base, though primarily US-focused.
- Phorest Salon Software: Salon and spa management software with online booking used by hair and beauty professionals. Targets the same SMB beauty establishment customer and overlaps with Planity Pro in Europe, particularly in the UK and Ireland.
- Boulevard: Salon and spa management software with online booking, payments, and client experience features targeting premium independent salons. Closely comparable B2B SaaS + consumer booking model to Planity Pro.
- Salonized: European salon and beauty salon management software with online booking, primarily active in the Netherlands and broader Benelux/European markets. Overlaps with Planity Pro's SMB salon customer base and regional footprint.
Broad incumbents
- Mindbody: Large, established wellness and beauty business management platform offering booking, payments, and marketing tools. Broader portfolio with significant fitness/wellness weighting, but competes directly for hair, spa, and beauty salon SaaS contracts across Europe.
- Square Appointments: Appointment scheduling module within Block's (formerly Square) broader commerce and payments ecosystem. Less specialized than Planity but increasingly used by SMB salons and beauty professionals as a free or low-cost bundled booking solution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Planity social profiles
Digital presencePlanity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planity leadership team
Management profileNumber of profiles
Profiles2 records
Planity funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planity
What does Planity do?
Planity operates an online appointment booking platform connecting consumers with beauty and wellness professionals (hairdressers, barbers, nail technicians, beauty institutes, spas, massage therapists, reflexologists, sophrologists, hypnotherapists, naturopaths, and life coaches) across France, Belgium, and Germany. The platform includes Planity Pro, a professional planning software for beauty establishments that automatically syncs appointments to tablets or computers and includes SMS reminders to reduce no-shows.
Is Planity a public or private company?
Planity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Planity founded?
Planity was founded in 2016. It employs 501 to 1,000 people.
Where is Planity based?
Planity is headquartered in Paris, France, in the Europe region.
How does Planity make money?
Two revenue lines are on record. Platform Commission/Booking Fees are the primary driver. The others are transaction-based Revenue.
Who are Planity's main competitors?
Direct peers on record are Treatwell, Fresha, Booksy, Vagaro, StyleSeat, Phorest Salon Software, Boulevard and Salonized. Broad incumbents are Mindbody and Square Appointments.
Does Planity have an API?
No public API is recorded for Planity.
What industry is Planity in?
Planity's product category is Beauty Booking Platform. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa), with a secondary code of HSACAIAG, Appointment Scheduling & Reservation Management. Its NAICS code is 81211.