What Apsy does

Apsy is a privately held, remote-first technology company headquartered in Los Angeles, California, founded in 2020 by Dr. Tooraj Helmi. The company has built an AI-Driven App Building (ADAB) platform that enables non-technical entrepreneurs, small businesses, and freelance developers to create production-quality mobile and web applications through natural-language conversation, with the AI autonomously generating UI, backend, database, and integrations. The platform outputs actual React Native and .NET Core source code that customers can download, customize, or deploy to AWS, Azure, or GCP, distinguishing Apsy from typical low-code/no-code tools that lock users into a proprietary runtime.

The company operates a freemium, product-led growth model with multiple revenue streams: self-serve app subscriptions at $50/month or $300/year, one-time source-code purchases priced at $1,500-$3,000, pre-built platform subscriptions at $30-$50/month (launched mid-2024), and hybrid professional services for larger organizations that require advanced features such as AI, IoT, AR/VR, or blockchain. Customer segments span a horizontal mix of social, dating, e-commerce, education, food delivery, and events use cases, targeted primarily at SMBs and individual entrepreneurs. Go-to-market relies on content marketing, SEO, social media, a Slack community, a referral sweepstakes program, and event participation.

Apsy has raised $750K in pre-seed funding (2022) from Techstars, Sunstone Management, and angel investors, and has reported approximately $760K in 2023 revenue and a $1M revenue figure for 2024, with management projecting $3.7M in 2025 and $69M by 2028 against a current $7M valuation. Strategic partnerships include AWS (with co-marketed cloud credits), Microsoft AI-ISVs, USC Marshall/Incubator, and integration relationships with Shopify, Stripe, and ChatGPT. The company is currently raising additional capital via crowdfunding ahead of a planned 2025 seed round and is shipping a roadmap that includes App Building APIs, Figma integration, and marketplace listings on AWS and Azure.

Name

Apsy

Legal name

Apsy Inc.

Website

https://apsy.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Apsy is an AI-driven app building platform that lets non-technical entrepreneurs, small businesses, and developers create production-quality mobile and web applications through natural-language conversation, generating downloadable React Native and .NET Core source code for cross-platform deployment.

Ownership category

akta.pro rank

Product category

AI App Development Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• AI app builder
• No-code development
• Conversational AI
• Mobile app platform
• Source code generation

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Self-Serve Apps Subscription: Users autonomously build and deploy apps using the AI tool with monthly subscriptions ranging from $75 to $500 based on app features. This is expected to contribute approximately 55% of revenue by end of 2024.
2. Self-Serve Source Code: Developers can download generated front-end and back-end code with a one-time fee ranging from $1,500 to $3,000 depending on complexity. Expected to contribute approximately 38% of revenue by end of 2024.
3. Platforms (Launching Mid-2024): Ready-to-use platforms (e-commerce, social, dating, etc.) for a monthly subscription of $30 to $50, eliminating need to build from scratch. Expected to contribute approximately 7% of revenue.
4. Hybrid Projects: Tailored services for larger organizations combining AI efficiency with human expertise. Historically the primary revenue generator but being phased out by end of 2024 as self-serve options gain traction.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Apsy is an AI-driven app building platform that uses a proprietary ADAB (AI-Driven App Building) methodology to convert natural language descriptions from users into functional mobile and web applications. Users converse with the AI to describe their app idea, the platform autonomously generates the UI, backend, database, and integrations as actual source code (React Native frontend, .NET Core backend), and deploys the finished app to iOS, Android, or the customer's preferred cloud (AWS, Azure, GCP). The platform is offered as a self-serve product with multiple specialized app templates, supplemented by custom development services for advanced projects.

Product overview

Apsy is a unified AI-driven app building platform that offers a conversational interface for non-technical users to create production-quality mobile and web applications without coding. The core offering is the Apsy AI App Builder platform, which is complemented by multiple specialized app models/templates including Social Network, Dating, E-Commerce, Online Education, Food Delivery, and Events & Ticketing. Users can build apps through natural language conversation with AI, customize via step-by-step configuration, and publish or download source code. Additional services include Custom Development for advanced features (AI, IoT, AR/VR, blockchain), Landing Page creation, and upcoming Pre-Built Solutions platforms. The platform supports cross-platform deployment (iOS/Android) using React Native frontend and .NET Core backend, with source code access available for developers who want to extend or modify the generated applications.

Differentiator

Problem solved

Functional benefit

Brands

• Gamma: Apsy's flagship AI-driven app development platform that enables users to build mobile apps through a conversational interface.

Products and services

• Apsy AI App Builder Core AI-driven platform that enables users to build production-quality mobile and web applications through natural language conversation; AI autonomously builds the complete app including UI, backend, database, and integrations, and supports publishing to iOS and Android.
• Social Network App Model Pre-built AI-powered social networking app template featuring live posts, real-time interaction, advanced AI integration for engagement and insights, and AR experiences.
• Dating App Model AI-driven dating app template with deep compatibility matching, detailed profiles, and live video sessions for authentic connections.
• E-Commerce App Model AI-powered e-commerce app template with AR try-ons, personalized shopping experiences, global logistics support, and international shipping integration.
• Online Education App Model Educational platform template incorporating AI for tailored learning, recorded and live sessions, versatile course content with videos and quizzes, and gamification with badges and rankings.
• Food Delivery App Model AI-powered food delivery app template that personalizes cravings and streamlines order processing for restaurants and delivery services.
• Events & Ticketing App Model AI-driven ticketing app template for event management offering exclusive access and seamless event organization.
• Custom Development Services Dedicated 24/7 team service to develop ideas on top of Apsy's AI tools with advanced AI, IoT, AR/VR, or blockchain features at competitive offshore hourly rates.
• Source Code Access Option for developers to download the generated front-end and back-end source code (React Native / .NET Core) for further customization and extension, sold as a one-time license ranging from $1,500 to $3,000.
• Landing Page Service Custom landing page development service at under $3,000, allowing users to obtain professional landing pages similar to Apsy's own site.
• Pre-Built Solutions Platforms Ready-to-use platform frameworks for sectors such as e-commerce, social, events, ordering, dating, and online education, offered as monthly subscriptions priced $30–$50 to eliminate the need to build from scratch.

Quantifiable outcome

• Build and publish apps in less than an hour
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Amazon Web Services (AWS)coreTechnology or IntegrationStrategic partnership with AWS for infrastructure scalability and reliability. As AWS partner, Apsy helps customers receive $25K-$100K AWS credits. Collaboration has significantly amplified lead generation and conversion rates. AWS marketplace listing planned.
• MicrosoftcoreStrategic or Co-development PartnerPartnership with Microsoft AI-focused Independent Software Vendors (ISVs) for state-of-the-art research collaboration. Integration with Microsoft tools being explored.
• University of Southern California (USC)coreStrategic or Co-development PartnerCollaborations with USC Marshall School of Business and USC Incubator for research and innovation. Paul Orlando, professor at USC Marshall and director of USC Incubator, provides mentorship on business strategy, startup growth, and innovation.
• Google Cloud Platform (GCP)supportingTechnology or IntegrationCloud infrastructure partnership for deployment flexibility alongside AWS and Azure. Part of Apsy's multi-cloud strategy.
• AzuresupportingTechnology or IntegrationCloud infrastructure partnership for deployment flexibility alongside AWS and GCP. Azure Marketplace listing planned.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Builder.ai: Builder.ai is an AI-driven software development platform that combines AI with human expertise to build custom apps. It is the closest direct competitor to Apsy — both target non-technical business users wanting to ship apps without coding, with a similar AI + services hybrid model.
• Bubble: Bubble is a leading no-code platform that lets users build web applications visually without code. It directly competes with Apsy in the democratized-app-building space, though Bubble uses drag-and-drop workflows rather than Apsy's conversational AI approach.
• Adalo: Adalo is a no-code platform focused on building mobile applications and publishing them to app stores. It targets a similar SMB/entrepreneur segment as Apsy and offers a template library similar to Apsy's models for social, e-commerce, and dating apps.
• Glide: Glide turns spreadsheets into apps without code, targeting SMBs and operators. Like Apsy, it emphasizes rapid app creation for non-technical users with a freemium self-serve model.
• FlutterFlow: FlutterFlow is a visual low-code builder for Flutter mobile apps, enabling designers and developers to ship to iOS and Android. It overlaps with Apsy's mobile-first focus and source-code customization philosophy.

Broad incumbents

• Microsoft Power Apps: Microsoft Power Apps is an enterprise low-code platform within the broader Microsoft Power Platform suite. It is a broad incumbent in the same category as Apsy, with deeper enterprise distribution but less conversational-AI-native UX.
• Wix: Wix is a broad website and lightweight web-app builder targeting SMBs and entrepreneurs. While primarily website-focused, its AI site/app generator overlaps with Apsy's horizontal SMB self-serve model and template library.

Emerging players

• Replit: Replit is an AI-powered coding and deployment platform with conversational app-building agents (Replit Agent). It targets developers and creators with a similar natural-language-to-app thesis, but emphasizes code-first delivery rather than Apsy's no-code framing.
• Lovable: Lovable (formerly GPT Engineer) is an AI app builder that turns natural-language prompts into production-ready web apps. It is a direct emerging competitor in the conversational AI app-building category with strong European traction.
• Bolt.new by StackBlitz: Bolt.new is an AI-powered web app builder by StackBlitz that generates full-stack applications from natural-language prompts in the browser. It competes with Apsy on conversational AI app generation, with significant VC backing and rapid user growth.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/apsymapps
• Facebookfacebook.com/apsyio
• LinkedInlinkedin.com/company/apsyapps
• Instagraminstagram.com/apsyapps

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apsy