Adalo
Adalo is a visual no-code app building platform that enables non-technical entrepreneurs, startups, and SMBs to design, build, and publish native iOS, Android, and web applications via a drag-and-drop canvas and AI assistant, with over 1 million makers and 3 million apps built.
- Company typePrivate
- Founded2018
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Adalo does
Adalo is a visual no-code app building platform founded in 2018 and headquartered in St. Louis, Missouri, that enables non-technical entrepreneurs, startup founders, small and medium businesses, and digital agencies to design, build, and publish custom database-driven native iOS, Android, and web applications without writing code. The platform combines a drag-and-drop multi-screen visual canvas with an AI-powered assistant called Ada, which includes capabilities such as Magic Start (generating full app foundations from natural language descriptions), Magic Add (adding features via conversational prompts), Magic Text (automating database organization), and X-Ray (identifying performance issues). Adalo's underlying technology is built on React Native for native mobile compilation and uses a hosted PostgreSQL database, with the Adalo 3.0 infrastructure launched in late 2025 delivering 3-4x performance improvements and scalability to handle 5M+ monthly active users.
The platform's product portfolio spans core iPhone, Android, and Web App Builders, an AI App Builder, one-click App Store Publishing, and the recently launched SheetBridge feature that converts Google Sheets, Microsoft Excel, and Airtable spreadsheets into native mobile apps. For enterprise customers in regulated industries, Adalo offers Adalo Blue, an on-premise platform featuring an AnyData API Plane that auto-generates REST APIs from over 200 corporate data sources including SQL Server, Oracle, PostgreSQL, MongoDB, Snowflake, and SAP. The ecosystem is supported by a Component Marketplace for third-party extensions, an Expert Marketplace connecting users with certified developers, and the Adalo App Academy educational platform.
Adalo generates revenue primarily through tiered subscription plans: a free tier with 500 database records and complimentary web publishing, a Standard plan at $36/month providing unlimited records and native app store publishing, a Business plan at $250/month adding Excel and Airtable SheetBridge integrations, and annual enterprise contracts for Adalo Blue on-premise deployments. The company also earns marketplace commissions on premium third-party components and professional services revenue through the Expert Marketplace. The platform employs 11-50 people, has raised approximately $9.79M across multiple rounds including an $8M Series A led by Tiger Global in May 2021, and serves over 1 million makers who have built more than 3 million apps.
Adalo firmographics
Firmographics- Name
- Adalo
- Legal name
- Adalo, Inc.
- Website
- https://adalo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adalo is a visual no-code app building platform that enables non-technical entrepreneurs, startups, and SMBs to design, build, and publish native iOS, Android, and web applications via a drag-and-drop canvas and AI assistant, with over 1 million makers and 3 million apps built.
- Ownership category
- akta.pro rank
Adalo industry classification
Industry- Product category
- No-Code App Development Platform
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Adalo is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Adalo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Adalo generates revenue primarily through tiered subscription plans. The free plan provides basic functionality with 500 records and web publishing. Paid plans at $36/month provide unlimited database records, no usage caps on actions/users/storage, and native app store publishing capabilities. Business plan at $250/month adds Excel and Airtable integrations for SheetBridge.
- Enterprise Licensing (Adalo Blue): Enterprise customers can deploy Adalo Blue on-premise with customer-hosted site licenses and annual subscription pricing. Designed for regulated industries including healthcare, financial services, government, and defense.
- Expert Marketplace Services: Adalo connects users with certified experts for hire, providing services including UX/UI design, custom component development, 1:1 coaching, live support sessions, and end-to-end app development.
- Premium Components: The Component Marketplace includes both free and premium components developed by third-party developers, creating a supplementary revenue stream within the platform ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Build and test apps at no cost |
| Subscription | Monthly | Starter/Standard Plan - App store publishing |
| Subscription | Monthly | Business Plan - Full SheetBridge integrations |
| Subscription | Annual | Enterprise - Adalo Blue on-premise deployment |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Adalo product offering
Product offeringCore offering
Adalo is a visual no-code app development platform that combines a drag-and-drop multi-screen canvas with AI-powered generation to enable users to design, build, and publish native iOS, Android, and web applications from a single project without writing code. The platform includes a hosted PostgreSQL database, one-click publishing to the Apple App Store and Google Play Store, and an enterprise on-premise tier (Adalo Blue) with AnyData API Plane for connecting to corporate data sources.
Product overview
Adalo is a visual no-code app builder that combines AI-powered generation with a drag-and-drop multi-screen canvas, enabling entrepreneurs and business teams to design, build, and publish custom database-driven apps to Apple App Store, Google Play Store, and web from a single project without code. The core offering is a unified visual builder platform that supports three types of deployment (iOS, Android, Web) from one codebase, powered by AI assistant Ada. Key products include iPhone App Builder, Android App Builder, and Web App Builder as the primary development tools; AI App Builder (Ada) with Magic Start and Magic Add for AI-powered generation; App Store Publishing for one-click deployment; and SheetBridge for spreadsheet-to-app conversion. Enterprise customers use Adalo Blue (on-premise platform) with AnyData API Plane for connecting to corporate databases. Additional offerings include Component Marketplace for extending functionality, Adalo App Academy for education, Built-in Database (PostgreSQL), External Collections for API connections, Custom Actions for integrations, Collections API for developers, and Adalo Experts network for professional services. The platform processed over 20 million daily data requests across more than 3 million created apps.
Differentiator
Problem solved
Functional benefit
Brands
- Adalo Blue: Enterprise-grade on-premise platform featuring the AnyData API Plane for internal app development using corporate databases, legacy systems, and spreadsheets.
- Ada
Products and services
- iPhone App Builder Build native iOS apps and publish to the Apple App Store without code using drag-and-drop interface and visual multi-screen canvas.
- Android App Builder Build native Android apps and publish to Google Play Store without code using visual canvas and AI-powered generation.
- Web App Builder Build responsive web apps with custom domains and SEO optimization. Publish to web from same project as mobile apps.
- AI App Builder (Ada) AI-powered app building using Ada assistant. Features include Magic Start for generating app foundations from descriptions, Magic Add for adding features via conversational prompts, and X-Ray for identifying performance issues. Enables building apps in minutes using natural language.
- App Store Publishing Automated publishing to Apple App Store and Google Play Store from single codebase. One-click publishing to both native app stores and web.
- SheetBridge Feature that converts Google Sheets, Microsoft Excel, and Airtable spreadsheets into native iOS and Android apps using AI. Eliminates need to rebuild data structures or hire developers. Available starting at $36/month with Business plan required for Excel and Airtable.
- Adalo Blue (Enterprise) On-premise enterprise platform featuring AnyData API Plane that auto-generates REST APIs from corporate databases, legacy systems, and spreadsheets. Includes RBAC, SSO, DreamFactory integration. Supports 200+ data sources including SQL Server, Oracle, PostgreSQL, MongoDB, Snowflake, and SAP. Designed for regulated industries (healthcare, financial services, government, defense).
- Component Marketplace Third-party UI components and integrations marketplace with free and premium components such as charts, calendars, maps, audio/video players, Stripe payments, and chat suites. Developers can create and publish custom components via developer mode.
- Adalo App Academy Educational platform providing tutorials, courses, and learning paths for building apps with Adalo. Helps users master design, database management, actions, and publishing.
- Adalo Experts Network of certified Adalo experts available for hire. Services include UX/UI and brand design, custom component development, 1:1 coaching, live support sessions, and end-to-end app design and development.
Quantifiable outcome
- Organizations save an average of $1.7 million annually compared to traditional development methods
- +4 more outcomes
Companies that use Adalo
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Adalo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability7 records
Feature8 records
Adalo partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- XanocoreXano is a featured backend integration partner for Adalo. It provides a flexible backend solution for storing data and serves as a powerful alternative database option for Adalo-made apps.
- ZapiercoreAdalo connects directly to Zapier, providing integrations with over 5,000 other services and platforms. This automation platform enables users to connect their Adalo apps to thousands of third-party applications.
- Make (formerly Integromat)supportingMake (formerly Integromat) is an automation platform integrated with Adalo, providing additional workflow automation capabilities beyond Zapier.
- StripecoreStripe integration allows Adalo apps to collect payments for physical goods or services, subscription payments, and marketplace payments via Stripe Connect.
- IAPHUBcoreIAPHUB integration simplifies in-app purchase implementation for Adalo apps, enabling monetization through digital purchases on iOS and Android.
- GooglecoreGoogle integrations include Google Sheets (via SheetBridge), Google Sign-In, Google Maps for geolocation features, and Gmail for email notifications.
- AirtablecoreAirtable bases can be connected to Adalo apps via SheetBridge (Business plan) or external collections integration, allowing users to leverage Airtable as their database.
- MicrosoftsupportingMicrosoft integrations include Excel (via SheetBridge on Business plan), Microsoft SQL Server connection, and Microsoft Teams for status updates.
- ApplecoreApple integration includes native iOS app building and publishing to Apple App Store, Sign in with Apple, and iOS push notifications.
- SupabasesupportingSupabase is available as an alternative database option for Adalo apps through external collections integration.
- FirebasesupportingFirebase is mentioned as an available external collection option for Adalo apps.
- HubSpotsupportingHubSpot integration allows Adalo apps to connect with HubSpot CRM and marketing automation platform.
- DreamFactorycoreDreamFactory is integrated with Adalo Blue enterprise platform for API generation and enterprise data source connectivity.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Adalo competitors and assessment
Company assessmentDirect peers
- Bubble: Bubble is the most direct competitor: a visual no-code platform for building full web and mobile applications with a database and workflows, targeting the same SMB/startup audience as Adalo. Both compete head-to-head on freemium PLG, subscription pricing, and DIY app publishing.
- FlutterFlow: FlutterFlow is a visual builder for native iOS, Android, and web apps built on Flutter — directly overlapping Adalo's mobile-native publishing sweet spot. It targets a similar non-technical founder and SMB base with AI-assisted app generation.
- Glide: Glide is a no-code platform that turns spreadsheets (Google Sheets, Excel, Airtable) into apps and PWA-style web experiences. It is highly comparable to Adalo's core SMB/SheetBridge use cases, though Glide's delivery is web-first rather than true native mobile.
- Softr: Softr is a no-code app builder focused on internal tools, client portals, and marketplaces built on top of Airtable or Google Sheets, overlapping Adalo's SMB/internal-tools vertical solutions and SheetBridge spreadsheet-to-app flow.
Emerging players
- Bild: Bild is an emerging no-code mobile app builder emphasizing design-led, native iOS/Android publishing for creators and small businesses, comparable to Adalo's verticalized native mobile positioning.
- Draftbit: Draftbit is a no-code tool for building production-ready React Native mobile apps with custom UI components, directly competing with Adalo on the native mobile publishing proposition for technical and semi-technical users.
Broad incumbents
- Microsoft Power Apps: Microsoft Power Apps is a broad-incumbent low-code platform within the Microsoft 365/Power Platform ecosystem, used by enterprises and SMBs to build internal apps including against SQL Server, Dataverse, and Excel — directly overlapping Adalo's enterprise and SheetBridge value proposition at far greater scale.
- Mendix: Mendix (Siemens) is an enterprise low-code platform for regulated industries with strong governance, on-premise, and integration capabilities — the closest broad incumbent to Adalo Blue's regulated-industry enterprise positioning.
- OutSystems: OutSystems is an enterprise low-code platform with on-premise deployment and AI-assisted development that competes head-to-head with Adalo Blue in regulated industries requiring data residency and SSO.
- AppSheet (Google): AppSheet, now part of Google Cloud, is a no-code platform for building mobile and web apps from spreadsheets and data sources — directly comparable to Adalo's SheetBridge and SMB use cases, with the distribution advantage of Google's Workspace ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Adalo social profiles
Digital presenceAdalo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adalo leadership team
Management profileNumber of profiles
Profiles4 records
Adalo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adalo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adalo
What does Adalo do?
Adalo is a visual no-code app development platform that combines a drag-and-drop multi-screen canvas with AI-powered generation to enable users to design, build, and publish native iOS, Android, and web applications from a single project without writing code. The platform includes a hosted PostgreSQL database, one-click publishing to the Apple App Store and Google Play Store, and an enterprise on-premise tier (Adalo Blue) with AnyData API Plane for connecting to corporate data sources.
Is Adalo a public or private company?
Adalo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Adalo founded?
Adalo was founded in 2018. It employs 11 to 50 people.
Where is Adalo based?
Adalo is headquartered in St Louis, United States, in the North America region.
How does Adalo make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Licensing (Adalo Blue), expert Marketplace Services and premium Components.
Who are Adalo's main competitors?
Direct peers on record are Bubble, FlutterFlow, Glide and Softr. Emerging players are Bild and Draftbit. Broad incumbents are Microsoft Power Apps, Mendix, OutSystems and AppSheet (Google).
Does Adalo have an API?
Yes. Adalo provides a Collections API for accessing and managing app data. The API supports REST endpoints for CRUD operations on collections, push notifications via API, and updating location properties. External Collections feature allows connecting to any REST API or external database. Also includes Custom Actions for building integrations with external services like email, photo cropping, ID generation, and URL shortening. Developer documentation is at help.adalo.com/integrations/the-adalo-api.
What industry is Adalo in?
Adalo's product category is No-Code App Development Platform. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7372.