What Turbi does

Turbi is a São Paulo-based digital shared mobility company founded in 2017 by Daniel Prado that operates a 100% app-based car rental platform serving individual consumers across Brazil. Users locate, book, and access vehicles through iOS and Android applications without physical rental desks, queues, or paperwork, with rental options spanning hourly ('Pegar agora'), scheduled ('Agendar'), and monthly subscription modes. The platform includes value-added features such as toll tags, 24/7 customer support, protection coverage, pet-friendly vehicles, and a R$ 50-per-referral credit program.

The company operates a fleet of approximately 7,000 vehicles, making it the fourth-largest B2C vehicle rental operator in Brazil, and has steadily increased the share of owned fleet to over 90% to improve unit economics. Beyond core rental, Turbi launched Trato, a fintech subsidiary offering vehicle leasing backed by proprietary monitoring hardware that enables remote blocking and repossession, with plans to introduce a SaaS product for banks. The technology stack combines consumer mobile apps, digital key access, and telematics hardware installed across the fleet.

Turbi generates revenue through usage-based hourly and daily rentals, recurring monthly car subscriptions that bundle IPVA, maintenance, and documentation, and subscription-based leasing via Trato. The go-to-market is product-led growth through the consumer mobile app and app stores, supplemented by referral programs and content marketing via a corporate blog. The company has raised approximately R$ 416 million across multiple debt-funded rounds from institutional investors including Itaú, Credit Saison, Banco Santander, and EXT Capital, and is publicly positioning for an IPO while targeting R$ 700 million in revenue for 2026 against R$ 400 million in 2025.

Name

Turbi

Legal name

Turbi

Website

https://turbi.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Turbi is a São Paulo-based digital car rental company serving Brazilian consumers via a 100% app-based platform offering hourly, daily, and monthly vehicle rentals. It operates a ~7,000-vehicle fleet, ranks as Brazil's fourth-largest B2C rental operator, and runs the Trato fintech leasing subsidiary.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

akta.pro secondary industry

Long-Term / Monthly Car Rental (THADAAAE)

Keywords

• Digital car rental
• Shared mobility services
• Car subscription platform
• Vehicle leasing fintech
• App-based rental

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Car Rental Services: Hourly, daily, and monthly car rentals through a mobile app. Customers pay for usage duration with options for immediate pickup or scheduled bookings.
2. Car Subscription Services: Monthly subscription model where customers receive a vehicle with IPVA, maintenance, and documentation included. Revenue is recurring on a monthly basis.
3. Trato Leasing (Fintech): Leasing model launched as a fintech product, offering vehicle leasing to customers with remote blocking and repossession capabilities through proprietary hardware.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Turbi operates a 100% digital car rental platform accessible via mobile app, allowing consumers to rent vehicles by the hour, day, or month with no physical desks, queues, or paperwork. It also offers a monthly car subscription that bundles IPVA, maintenance, and documentation, and through its fintech subsidiary Trato provides vehicle leasing backed by proprietary vehicle monitoring hardware.

Product overview

Turbi operates as a 100% digital car rental platform offering multiple rental modes: on-demand hourly/daily/monthly rentals ('Pegar agora'), scheduled bookings ('Agendar'), and car subscription services. The company has expanded beyond traditional rent-a-car with the launch of fintech subsidiary 'Trato,' which provides a leasing model backed by proprietary vehicle monitoring hardware capable of remote blocking and repossession. Turbi also plans to introduce a SaaS product for banks. The portfolio ranges from consumer-facing app rentals to B2B financial services.

Differentiator

Problem solved

Functional benefit

Brands

• Trato: Fintech subsidiary offering a leasing model for vehicles in Brazil, backed by vehicle monitoring hardware that enables remote blocking and repossession. Plans to raise R$50 million FIDC.

Products and services

• Turbi Car Rental (Pegar agora / Agendar) App-based car rental service for individual consumers in Brazil, allowing users to find nearby vehicles, book by the hour, day, or month, and access them digitally via the Turbi mobile app 24/7 with no queues or paperwork.
• Turbi Car Subscription (Carro por assinatura) Monthly subscription car rental product for individual consumers in which a vehicle is delivered with IPVA, maintenance, and documentation included in a single recurring fee.
• Trato Vehicle Leasing Fintech leasing product offered through Turbi's subsidiary Trato, providing vehicle leasing in Brazil with remote blocking and repossession capabilities enabled by proprietary monitoring hardware.

Quantifiable outcome

• Fleet grew over 100% in 2024
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Zipcar: Membership-based, app-driven self-service car sharing with hourly/daily access — the closest global product analog to Turbi's on-demand digital rental model.
• Movida: Major Brazilian B2C car rental operator with RAC, fleet management, and subscription products — direct overlap with Turbi's hourly/daily/monthly rental and subscription offerings in the same geography.

Broad incumbents

• Unidas: Top-3 Brazilian car rental and fleet management company; competes with Turbi in daily/short-term rentals and fleet services across Brazil.
• Localiza: Largest car rental company in Brazil and Latin America with a fleet several times Turbi's and a national airport/off-airport network; the dominant incumbent Turbi is competing against for B2C share.
• Sixt: Global premium car rental company investing heavily in digital/app-based booking and subscription — relevant comparable for Turbi's 100% digital distribution and premium-segment ambitions.
• Avis Budget Group: Global car rental incumbent (Avis, Budget) with growing app and subscription programs — relevant scale and digital-transformation comparable for Turbi's growth trajectory.

Emerging players

• Getaround: App-based peer-to-peer car sharing platform focused on short-term rentals — relevant peer for Turbi's digital-only, app-mediated rental experience and connected-car fleet hardware.
• Kyte: US-based app-first car rental delivery service offering on-demand and subscription rentals — comparable digital, app-native, consumer-rental positioning to Turbi.
• Turo: Largest peer-to-peer car sharing marketplace with strong app-based booking flow — comparable to Turbi for digital rental UX, though operating a marketplace model rather than owned fleet.
• Kovi: Brazilian app-based car rental and subscription startup serving individual drivers and gig-economy workers — closely comparable business model to Turbi's consumer subscription offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds12 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turbi