Brainfish
Brainfish builds an AI customer experience platform that uses a proprietary Knowledge Layer to power AI support agents across chat, email, in-product, Slack, and Microsoft Teams, sold primarily to B2B SaaS support and CX teams.
- Company typePrivate
- Founded2023
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Brainfish does
Brainfish is a Sydney-based AI customer experience software company founded in 2023 by Daniel Kimber (CEO) and Vivek Ajain (CTO). It sells to B2B organizations, primarily B2B SaaS firms, targeting their support and CX teams with the core promise of replacing rule-based chatbots and outdated help-center search with intelligent AI agents that resolve customer queries across chat, email, in-product surfaces, Slack, and Microsoft Teams. Headcount sits in the 11–50 range and the company has established a US regional headquarters in San Francisco to pursue North American enterprise accounts.
The product is built around a proprietary Knowledge Layer that ingests heterogeneous sources — help-center articles, internal docs, call and demo transcripts, support tickets, Slack threads, Google Drive, Notion, ReadMe, Confluence, video, and images — and routes the exact slice of context each agent needs at query time. On top of this layer sit five specialized AI agents (positioned to handle complex multi-step problems rather than simple deflection), Internal Copilots for employee-facing knowledge access, Brainfish Assist, AI Actions, Confidence Scoring, Content Health Checks, and Knowledge Discovery. The stack is LLM-agnostic in principle but relies on third-party models (notably Claude via a native MCP integration). Enterprise-readiness is a stated design pillar: SOC 2 Type II, ISO 27001, GDPR, CCPA compliance, US/EU/AU data residency, customer-managed keys, private tenants, SSO/SAML/SCIM, and citations on every answer.
Commercially, Brainfish operates as a subscription SaaS business with tiered plans (specific pricing not publicly disclosed). It runs a hybrid GTM combining direct enterprise field sales — anchored by 'Book a demo' CTAs — with product-led self-serve onboarding that lets customers deploy agents in hours without engineering involvement. The company has raised approximately $10M in total funding across a May 2024 seed round led by Peak XV Partners' Surge (with Macdoch Ventures and Black Sheep Capital) and a July 2025 $6.4M pre-Series A led by Prosus Ventures, with proceeds explicitly earmarked for US expansion and engineering scale-up. Public customer references span roughly ten named logos across at least nine verticals (Legaltech, EdTech, HR Tech, Pet Services, Taskerring, Cloud, Entertainment, Sustainability, Home Services) with claimed outcomes including a 92% resolution rate, +37 NPS lift, 636% ROI in five months, and 60% of ops time reclaimed.
Brainfish firmographics
Firmographics- Name
- Brainfish
- Legal name
- Brainfish Pty Ltd
- Website
- https://brainfishai.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brainfish builds an AI customer experience platform that uses a proprietary Knowledge Layer to power AI support agents across chat, email, in-product, Slack, and Microsoft Teams, sold primarily to B2B SaaS support and CX teams.
- Ownership category
- akta.pro rank
Brainfish industry classification
Industry- Product category
- AI Customer Support Software
- NAICS
- Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Telephone Call Centers (56142)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where Brainfish is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Brainfish business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Brainfish operates as a subscription-based SaaS platform. Payments are accepted via Mastercard, Visa, and Bank Transfer. All purchases are non-refundable and prices are in US dollars unless otherwise contracted. The platform offers different plans and tiers for customers.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Brainfish product offering
Product offeringCore offering
Brainfish builds an AI-powered customer experience platform that deploys intelligent support agents across chat, email, in-product, and Slack channels. The platform is built around a proprietary knowledge layer that converts scattered documentation, demos, calls, tickets, and conversations into living, searchable knowledge. It enables B2B companies to deploy personalized AI agents that resolve customer queries with high accuracy, deflect support tickets, and integrate with existing helpdesk and collaboration tools.
Product overview
Brainfish is an AI customer experience platform built around a core knowledge layer architecture. The primary offering is AI Support Agents, an intelligent B2B support platform that deploys AI agents across multiple channels (chat, email, in-product, Slack, Microsoft Teams) to resolve customer queries with high accuracy. This core platform is augmented by Internal Copilots for employee-facing support and productivity. The Knowledge Layer serves as the foundational component, transforming scattered documentation (demos, calls, tickets, Slack) into living, searchable knowledge that powers all AI responses. Additional capabilities include Brainfish Assist (real-time intelligence), AI Actions (dynamic task completion), Confidence Scoring, Brainfish Themes (analytics), Content Health Checks, and Knowledge Discovery. The platform also offers Brainfish MCP for connecting to AI assistants like Claude, and supports native integrations with 22+ tools including Zendesk, Slack, Intercom, Microsoft Teams, HubSpot, Salesforce, Notion, Google Drive, and ReadMe. Brainfish differentiates through its focus on knowledge infrastructure over model selection, with claimed 92% resolution rates and measurable outcomes like 60% ops time reclaimed and 2x qualified leads from self-serve.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Support Agents The primary AI-powered customer support platform that deploys intelligent agents to resolve customer queries across multiple channels (chat, email, in-product, Slack, Teams). Designed for B2B support and CX teams, with personalization per customer, claimed 92% resolution rate, and integration with existing helpdesk tools like Zendesk and Intercom.
- Internal Copilots AI-powered internal productivity tool for employees that provides instant answers within existing workflows like Slack and Microsoft Teams. Designed for internal team knowledge access, troubleshooting, and automation of internal workflows.
- Brainfish MCP (Model Context Protocol) Open standard integration platform that connects Brainfish knowledge bases to AI assistants like Claude. Enables search, read, draft, audit, and update of KB content directly from Claude without requiring code. Setup takes under 60 seconds via OAuth authentication.
Quantifiable outcome
- 92% resolution rate for Smokeball (Legaltech)
- +6 more outcomes
Companies that use Brainfish
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Brainfish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability11 records
Feature7 records
Brainfish partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- ZendeskcoreZendesk is a core integration partner. Brainfish supports importing internal Zendesk content, draft and deflect workflows, and live agent handoff within Zendesk.
- IntercomcoreIntercom integration enables live conversations through Brainfish AI agents, connecting with Intercom's customer messaging platform.
- SlackcoreSlack integration allows team members to mention @Brainfish and get instant answers. Also enables creating knowledge directly from Slack and giving agents identities.
- Microsoft TeamscoreMicrosoft Teams integration brings instant answers directly into Teams channels, similar to the Slack integration pattern.
- HubSpotsupportingHubSpot integration provides customer context for AI agents, connecting CRM data with support knowledge base.
- Google DrivesupportingGoogle Drive integration connects Slides, Sheets, Docs, or PDFs as knowledge sources for AI agents.
- NotionsupportingNotion integration allows docs as knowledge sources for AI support agents.
- ReadMesupportingReadMe integration connects API docs, guides, and changelogs as knowledge sources for technical support.
- Claude (MCP)coreBrainfish MCP (Model Context Protocol) integration connects the Brainfish knowledge base to Claude, enabling Claude to search, read, draft, audit, and update KB content. Setup takes under 60 seconds via OAuth.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Brainfish competitors and assessment
Company assessmentDirect peers
- Decagon: Decagon builds AI agent platforms for enterprise customer support, directly competing with Brainfish's core AI support agents product. Targets the same B2B SaaS and enterprise customer base with comparable conversational AI and knowledge-grounded agents.
- Ada: Ada is an AI-powered customer service automation platform that resolves customer inquiries across channels. Directly competes with Brainfish in B2B support automation with similar chat-first, knowledge-grounded agent architecture.
- Sierra: Sierra develops AI agents specifically for enterprise customer experience, with a focus on resolving complex support issues autonomously. A direct competitor to Brainfish in the AI support agent category for B2B enterprises.
- Forethought: Forethought provides AI for customer support, including deflection, triage, and agent-assist workflows. Closely comparable to Brainfish's AI support agent and knowledge layer capabilities for support and CX teams.
- Kustomer: Kustomer offers an AI-powered customer service CRM platform with automation and conversational AI. Comparable in customer segments (B2B support teams) and overlapping features with Brainfish's AI support agents and knowledge layer.
- PolyAI: PolyAI builds enterprise conversational AI agents primarily for voice-based customer support. Comparable in deploying AI agents for customer service automation, though more voice-centric than Brainfish's text/multi-channel focus.
- Yellow.ai: Yellow.ai provides a conversational AI platform for customer support and employee experience across chat and voice. Directly overlaps with Brainfish's AI agent and copilot offerings, with broader geographic reach (APAC, EMEA, Americas).
- Cognigy: Cognigy offers an enterprise conversational AI platform for automating customer service across channels with AI agents. Comparable to Brainfish in targeting enterprise support automation, though more focused on orchestration and dialog management.
Broad incumbents
- Intercom (Fin AI Agent): Intercom is a leading customer messaging platform whose Fin AI agent directly competes with Brainfish. Serves the same B2B SaaS support and CX teams, but as part of a much broader platform including live chat, helpdesk, and product tours.
- Zendesk (Zendesk AI): Zendesk is a dominant helpdesk platform whose native Zendesk AI agents compete with Brainfish. Brainfish integrates with Zendesk, but Zendesk's own AI roadmap and bundling is a competitive threat and dependency for Brainfish.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Brainfish social profiles
Digital presenceBrainfish compliance and trust
Trust signalCompliance5 records
Brainfish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brainfish leadership team
Management profileNumber of profiles
Profiles2 records
Brainfish funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brainfish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brainfish
What does Brainfish do?
Brainfish builds an AI-powered customer experience platform that deploys intelligent support agents across chat, email, in-product, and Slack channels. The platform is built around a proprietary knowledge layer that converts scattered documentation, demos, calls, tickets, and conversations into living, searchable knowledge. It enables B2B companies to deploy personalized AI agents that resolve customer queries with high accuracy, deflect support tickets, and integrate with existing helpdesk and collaboration tools.
Is Brainfish a public or private company?
Brainfish is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brainfish founded?
Brainfish was founded in 2023. It employs 11 to 50 people.
Where is Brainfish based?
Brainfish is headquartered in Sydney, Australia, in the Oceania region.
How does Brainfish make money?
One revenue line is on record: saaS Subscription.
Who are Brainfish's main competitors?
Direct peers on record are Decagon, Ada, Sierra, Forethought, Kustomer, PolyAI, Yellow.ai and Cognigy. Broad incumbents are Intercom (Fin AI Agent) and Zendesk (Zendesk AI).
Does Brainfish have an API?
Yes. Brainfish offers an API for developers to build custom integrations. The API allows for connecting Brainfish to external tools and data sources. OAuth 2.0 authentication with scoped tokens and least privilege access is supported. Additionally, Brainfish provides MCP (Model Context Protocol) integration for connecting to AI assistants like Claude, enabling search, read, draft, audit, and update of KB content from within Claude without requiring code. The MCP integration is available via OAuth authentication in Claude.ai (under 60 seconds setup) or JSON configuration for Claude Desktop, Cursor, and VS Code Copilot. Developer documentation is at www.brainfishai.com/integrations/api-custom.
What industry is Brainfish in?
Brainfish's product category is AI Customer Support Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 5415 and its SIC code is 7372.