REE Automotive
REE Automotive (Nasdaq: REE) is an Israel-based automotive technology company that develops a proprietary by-wire, software-defined EV platform (REEcorner) for Class 3-5 commercial fleets, serving enterprise, government, and OEM customers through vehicle sales and technology licensing.
- Company typePublic
- Founded2011
- HeadquartersTel Aviv, Israel
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What REE Automotive does
REE Automotive Ltd. is an Israel-headquartered automotive technology company, publicly listed on Nasdaq under ticker REE since a July 2021 SPAC merger with 10X Capital Venture Acquisition Corp. at a $3.1 billion valuation. The company develops a software-defined vehicle (SDV) platform built around its proprietary REEcorner architecture, which integrates drive, steering, braking, suspension, and control into modular units at each wheel, enabling a full by-wire (drive, steer, brake) system with no mechanical linkages. REE's product portfolio includes the P7-C Class 4 and P7-S Class 5 battery-electric commercial chassis cabs (assembled at Roush Industries in Michigan), the REEcenter/REEzonal ECUs and REEgateway zonal architecture, and licensable software suites (REEcore, REEmotion, REEautonomy, REEautonomy+), complemented by the REEai Cloud data and over-the-air update platform.
The company targets the Class 3-5 commercial fleet segment (logistics, last-mile delivery, government, and specialized vocational applications) and monetizes through direct vehicle sales, technology licensing and royalties to OEM partners (Mitsubishi Fuso, Hino, Magna, Cascadia Motion/BorgWarner), and emerging data-as-a-service revenue. Distribution combines a North American dealer network of approximately 16 dealers and 80 service points across all 50 U.S. states and parts of Canada, a Sourcewell government/education procurement contract, and direct enterprise sales to large fleet operators including U-Haul, Penske, Airbus, and Mission Mobile Medical. Federal and state tax incentives of up to $100,000+ per vehicle are a meaningful element of customer economics.
REE's strategic position is increasingly precarious. Following the $3.1 billion SPAC valuation, market capitalization has collapsed to approximately $13.9 million, and the company carries a 'going concern' qualification. REE Automotive UK entered administration on May 5, 2026 with 25 redundancies; Nasdaq granted REE extensions through June 29, 2026 to cure a sub-$1.00 bid-price deficiency; and in May 2026 the board launched a formal strategic alternatives review evaluating potential sale, merger, or licensing transactions. The company is repositioning from vehicle manufacturing toward a technology-licensing model under new Board Chairman Hicham Abdessamad (Chairman & CEO of Hitachi America), while continuing to pursue OEM partnerships with Mitsubishi Fuso, BorgWarner/Cascadia Motion, and others.
REE Automotive firmographics
Firmographics- Name
- REE Automotive
- Legal name
- REE Automotive Ltd.
- Website
- https://ree.auto
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- REE Automotive (Nasdaq: REE) is an Israel-based automotive technology company that develops a proprietary by-wire, software-defined EV platform (REEcorner) for Class 3-5 commercial fleets, serving enterprise, government, and OEM customers through vehicle sales and technology licensing.
- Ownership category
- akta.pro rank
REE Automotive industry classification
Industry- Product category
- Electric Commercial Vehicles
- NAICS
- Motor Vehicle Body Manufacturing (336211), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI)
- akta.pro secondary industries
- Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI), Electric Drive Units & E-Axles Rebuild/Remanufacturing (EV/Hybrid) (TLAKALAH)
Keywords
Where REE Automotive is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
REE Automotive business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Platform and Component Sales: Direct sales of P7 platform trucks and REEcorner modules to commercial fleet customers, including government and enterprise buyers. One-time hardware revenue per vehicle unit sold.
- Technology Licensing and Royalties: Licensing REEcorner technology, by-wire systems, and modular EV architecture to OEM partners including Magna International and Hino Motors. Recurring royalty revenue from partner commercialization.
- Data-as-a-Service: Fleet analytics and data services platform enabling vehicle performance monitoring, operational optimization, and predictive maintenance for fleet customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Commercial vehicle sales (P7 platform) |
| Unit Pricing | Multi-year contract | Government/education procurement via Sourcewell |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
REE Automotive product offering
Product offeringCore offering
REE Automotive develops and produces software-defined vehicle (SDV) technology and a modular electric vehicle platform built around its proprietary REEcorner wheel-end architecture. Its flagship product is the P7-C, the industry's first FMVSS-certified fully by-wire Class 4 commercial electric chassis cab, which it sells to fleet operators and licenses its underlying technology (ECUs, by-wire systems, REEai Cloud) to OEM partners.
Product overview
REE Automotive is an automotive technology company that develops and produces software-defined vehicle (SDV) technology designed to manage vehicle operations and features through proprietary software. The company offers a modular platform architecture built around its core REEcorner technology—a compact module that integrates steering, braking, suspension, powertrain, and control into the wheel arch. The product portfolio centers on the P7-C (Class 4 by-wire commercial vehicle) and P7-S (Class 5 electric platform), supported by software solutions including REEcore (SDV integration platform), REEmotion (full by-wire package), REEautonomy (autonomous suite), and REEautonomy+ (CASE suite for Connected, Autonomy, Shared, Electric applications). The Zonal SDV Architecture combines REEcenter ECU, REEzonal ECUs, and REEgateway into a unified network. REEai Cloud provides AI-powered data analytics and over-the-air update capabilities. The company operates on a 'complete not compete' model, licensing its technology to OEMs and technology companies.
Differentiator
Problem solved
Functional benefit
Brands
- REEcore: SDV Solution - Access REE's software-defined control, diagnostics, and cloud connectivity to power your own platform with your operating system and hardware
- REEmotion
- REEautonomy
- REEautonomy+
- REEcorner
- REEai
Products and services
- P7-C Electric Chassis Cab Class 4 fully by-wire battery-electric chassis cab featuring proprietary REEcorner technology with fully x-by-wire steering, braking, and drive systems; the industry's first FMVSS-certified fully by-wire commercial vehicle, assembled by Roush Industries in Detroit, Michigan for commercial fleet customers.
- Electric Drive Unit (EDU) with Cascadia Motion Compact electric drive unit integrating REEcorner technology with Cascadia Motion's iM-125 motor and inverter for global OEM electrification programs; features 400V permanent magnet motor with 3,000 Nm peak torque and 100 kW peak power.
- REEcore SDV Solution Software-defined vehicle integration platform that enables OEMs to integrate REE's SDV technology into their own infrastructure, featuring a central ECU that unifies zonal controllers and by-wire systems into one flexible and scalable SDV platform; targeted at global OEM electrification programs.
- REEmotion SDV and Full By-Wire Package Software-defined architecture and full by-wire package that optimizes steering, braking, and drive with innovative REEcorner technology, combined with all REE's software packages for fine-tuned performance and differentiated driving experiences; sold to OEMs and fleet customers.
- REEautonomy Autonomous Suite Autonomy-ready foundation that seamlessly integrates with OEM or third-party ADAS and autonomous driving stacks, enabling advanced autonomous capabilities with integrated hardware and software designed for safe, scalable AV deployment; developed in partnership with Navya for L4 applications.
- REEautonomy+ CASE Suite Innovative SDV and XBW (x-by-wire) solution giving OEMs flexibility to build Connected, Autonomy, Shared and Electric (CASE) applications; combined with full by-wire capabilities for OEM partners such as Hino Motors' FlatFormer platform.
- REEai Cloud Data Analytics Platform Cloud-based AI intelligence platform providing data analytics, fleet management services, and over-the-air updates for continuous improvement throughout the vehicle lifespan; integrates with Geotab telematics for fleet customers.
Quantifiable outcome
- 35% more cargo capacity compared to traditional EV truck designs
Companies that use REE Automotive
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
REE Automotive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
REE Automotive partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Cascadia Motion (BorgWarner subsidiary)coreCascadia Motion signed MOU for electric drive unit collaboration, integrating BorgWarner's e-Drive technology with REE's modular platform
- Mitsubishi Fuso Truck and Bus CorporationcoreMitsubishi Fuso Truck and Bus Corporation signed MOU for Software-Defined Vehicle Technology collaboration, leveraging REE's by-wire platform capabilities for next-generation commercial vehicles
- GeotabcoreFleet data analytics partnership enabling integrated telematics and data services for REE vehicle customers through Geotab's fleet management platform
- Mission Mobile MedicalcoreElectric truck supply agreement for mobile medical vehicle solutions, with REE supplying P7 platform vehicles configured for medical service applications
- Roush IndustriescoreProduction partnership for U.S. assembly of REE vehicles, leveraging Roush's manufacturing capabilities for domestic production
- KnapheidecoreVehicle solution partnership for commercial vehicle upfitting and body solutions, integrating Knapheide's vocational upfitting with REE's platform
- GKNcoreJoint development agreement for commercial vehicle e-drive systems, combining GKN's eMotor expertise with REE's platform architecture
- Hino Motors (Toyota subsidiary)coreFlatFormer EV platform partnership for Japanese commercial vehicle market, leveraging REE's modular architecture for Hino's electric vehicle lineup
- Magna InternationalcoreStrategic collaboration for modular EV platforms, combining Magna's vehicle manufacturing expertise with REE's by-wire technology
- EAVX (JB Poindexter)coreCommercial electric vehicles partnership for vocational vehicle solutions, integrating EAVX's commercial vehicle expertise with REE's platform
- NavyaminorL4 autonomous system development partnership for autonomous commercial vehicle applications using REE's platform architecture
- American Axle & ManufacturingcoreElectric propulsion system development partnership integrating AAM's e-Axle technology with REE's modular wheel architecture
- BrembocoreBraking system co-development partnership for by-wire braking technology integration with REE's complete by-wire vehicle architecture
- Hitachi AmericacoreData-as-a-Service platform partnership enabling fleet analytics and vehicle data services through Hitachi's digital infrastructure
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
REE Automotive competitors and assessment
Company assessmentDirect peers
- Rivian: Electric vehicle maker targeting commercial fleets (EDV vans) and trucks with proprietary skateboard platforms. Closest U.S.-listed peer in commercial EV platform development, with deeper production scale and Amazon backing but a similar capital-intensive path to profitability.
- Arrival: Developed purpose-built electric commercial vans and buses with a novel skateboard architecture. Highly comparable in technology approach and target market; provides a cautionary precedent on commercial EV scaling challenges.
- Workhorse Group: U.S.-based manufacturer of electric last-mile delivery vehicles targeting commercial fleets including UPS and other large fleet operators. Comparable target customer base (Class 3-5 commercial fleets) and similar capital-constrained public-company profile.
- Lordstown Motors: Electric pickup and commercial truck startup targeting fleet customers. Highly comparable in business model (EV truck for fleets, SPAC-era public listing, OEM partnership challenges) and serves as a useful reference point for REE's commercialization trajectory.
- Xos Trucks: Manufacturer of medium- and heavy-duty electric commercial vehicles including step vans and chassis for Class 6-8 trucks. Directly comparable Class 3-5 commercial EV target market with fleet-operator sales motion.
- Volta Trucks: European developer of purpose-built electric commercial vehicles (Volta Zero) for urban logistics. Comparable in targeting commercial fleet electrification with novel vehicle architecture, though focused on European market.
- Lightning eMotors: Provider of medium-duty commercial electric vehicles and fleet electrification solutions targeting last-mile delivery, shuttle, and service fleets. Comparable Class 3-7 commercial EV focus and fleet-operator sales channel.
Emerging players
- Harbinger Motors: Early-stage U.S. EV startup developing medium-duty electric truck chassis purpose-built for commercial fleet applications. Targets the same Class 4-7 segment with a chassis-first approach comparable to REE's platform model.
Broad incumbents
- Magna International: Global tier-1 automotive supplier and contract manufacturer with significant EV platform, powertrain, and ADAS capabilities. Acts as both REE partner and potential competitor in EV platform licensing for commercial vehicles.
- Mercedes-Benz Vans (eSprinter): Daimler's commercial van division offering the all-electric eSprinter in North America and Europe. Established incumbent with deep dealer/service network and existing fleet customer base that REE must displace or partner with.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
REE Automotive social profiles
Digital presenceREE Automotive compliance and trust
Trust signalCompliance3 records
REE Automotive financial estimates
Financial estimateRevenue estimate
Valuation estimate
REE Automotive leadership team
Management profileNumber of profiles
Profiles13 records
REE Automotive subsidiaries and ownership
Company hierarchySubsidiaries2 records
REE Automotive funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REE Automotive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REE Automotive
What does REE Automotive do?
REE Automotive develops and produces software-defined vehicle (SDV) technology and a modular electric vehicle platform built around its proprietary REEcorner wheel-end architecture. Its flagship product is the P7-C, the industry's first FMVSS-certified fully by-wire Class 4 commercial electric chassis cab, which it sells to fleet operators and licenses its underlying technology (ECUs, by-wire systems, REEai Cloud) to OEM partners.
Is REE Automotive a public or private company?
REE Automotive is a public company. It is classified as public and is currently operating.
When was REE Automotive founded?
REE Automotive was founded in 2011. It employs 101 to 250 people.
Where is REE Automotive based?
REE Automotive is headquartered in Tel Aviv, Israel, in the Middle East region.
How does REE Automotive make money?
Three revenue lines are on record. Vehicle Platform and Component Sales are the primary driver. The others are technology Licensing and Royalties and data-as-a-Service.
Who are REE Automotive's main competitors?
Direct peers on record are Rivian, Arrival, Workhorse Group, Lordstown Motors, Xos Trucks, Volta Trucks and Lightning eMotors. Harbinger Motors is listed as an emerging player. Broad incumbents are Magna International and Mercedes-Benz Vans (eSprinter).
Does REE Automotive have an API?
No public API is recorded for REE Automotive.
What industry is REE Automotive in?
REE Automotive's product category is Electric Commercial Vehicles. Its primary akta.pro industry code is IMACACAI, EV Platform/Skateboard & Chassis Integration Manufacturing, with a secondary code of IMACAJAI, Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches). Its NAICS code is 336211 and its SIC code is 3711.