Lepaya

What Lepaya does

Lepaya is a Netherlands-headquartered corporate EdTech and workforce upskilling company founded in 2018, operating under LTD Group B.V. and headquartered in Amsterdam. The company delivers blended training programs that combine online bite-sized learning content, 3-hour trainer-led sessions, virtual reality exercises, and AI-powered coaching through a proprietary "Learn-Practice-Apply" methodology. Its core platform comprises the Lepaya Portal (workforce development management and impact analytics), the Lepaya App (mobile-first employee learning experience), a Blended Training product, an Analytics Dashboard, and Professional Services for contextualization. The content portfolio is organized into four career-level Academies (Young Talent, Professional, Leader, Commercial), supplemented by a Data & AI Academy covering AI literacy, prompt engineering, data skills, and business skills, plus an AI Leadership Program. The company integrates with Microsoft Teams for in-workflow delivery and holds ISO27001, NRTO, and GDPR compliance certifications.

The company serves more than 500 organizations (1,000+ post-Krauthammer) across 120+ countries, with named enterprise clients including Boston Consulting Group, Maersk, Evonik, ING, Dell Technologies, Just Eat Takeaway, Bynder, Flix, Fagus, Hunkemöller, and Picnic. Customer concentration is distributed across at least eight industries including professional services, manufacturing, finance and banking, technology, logistics, retail, and food delivery. Lepaya has expanded aggressively through M&A, acquiring Smartenup (2020), vCOACH (2022), Speak First (UK, November 2022), and Krauthammer (Switzerland, May 2023) — the latter positioning Lepaya as Europe's largest corporate EdTech and upskilling company with combined headcount exceeding 400 across offices in the Netherlands, UK, and Switzerland.

Revenue is generated through subscription-based corporate training programs priced per-seat/per-learner via EUR-denominated Work Orders, with multi-year enterprise contracts, professional services for customization, and a consultation-driven direct sales GTM targeting large enterprises (5,000+ FTEs) and growing organizations (500-5,000 FTEs). Cumulative funding raised is approximately $85 million across four rounds (2018-2023), most recently a $38 million Series C in September 2023 led by Endeit Capital. Reported customer outcomes include 89% skills apply rate, 96% training experience rating, 9.4/10 trainer rating, and customer-validated results such as a 70% increase in sales offers at Fagus and 87% retention at Flix.

Name

Lepaya

Legal name

LTD Group B.V.

Website

https://lepaya.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Lepaya is a Netherlands-based corporate EdTech company delivering blended workforce upskilling programs that combine trainer-led sessions, online learning, AI coaching, and VR to over 1,000 enterprise clients across 120+ countries.

Ownership category

akta.pro rank

Product category

Corporate Training Software

NAICS

Professional and Management Development Training (611430), Computer Training (61142), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industries

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), Collaboration & Remote Work Tools (EDAAAIAH)

Keywords

• Corporate training
• Workforce upskilling
• Blended learning
• Leadership development
• AI coaching platform

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Corporate Training Subscriptions: Lepaya generates revenue through subscription-based corporate training programs sold to enterprise and mid-market clients. Pricing appears to be per-seat/per-learner with module-based pricing through Work Orders. The company offers professional services for customization, contextualization, and impact workshops.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lepaya delivers a blended corporate training platform that combines online bite-sized learning content, AI-powered coaching and roleplay, virtual reality modules, and live trainer-led sessions through a proprietary Learn-Practice-Apply methodology. The platform includes the Lepaya Portal for workforce development management, a mobile-first Lepaya App, and dedicated academies (Young Talent, Professional, Leader, Commercial, and Data & AI) sold on a subscription basis to enterprise HR and L&D teams.

Product overview

Lepaya is a blended training platform for corporate upskilling that combines a central Lepaya Portal (for managing workforce development and tracking metrics) with a mobile-first Lepaya App for employees. The platform delivers training through Blended Training combining trainer-led sessions with digital learning, supported by Professional Services (Impact Workshops, Contextualization, Skills Need Evaluation) and an Analytics Dashboard for measuring ROI. The offering is organized into four academies (Young Talent, Professional, Leader, and Commercial) covering different career levels, plus specialized programs including the Data & AI Academy (Data skills, AI skills, Business skills) and AI Leadership Program. Supporting tools include the Skills Gap Analysis Tool and Employee Retention Tool. The platform uses a Learn-Practice-Apply methodology with AI-powered features including roleplays and personalized nudges.

Differentiator

Problem solved

Functional benefit

Brands

• Data & AI Academy: Training portfolio covering data skills, AI skills, and business skills for AI transformation across organizations.
• Lepaya Portal
• Lepaya App
• AI Leadership Program
• Lepaya Academies

Products and services

• Lepaya Portal Central hub for managing workforce development, providing company and workforce insights, trainer preparation tools, and tracking of key training metrics for enterprise L&D teams.
• Lepaya App Mobile-first learning experience enabling employees to access content, prepare for live sessions, practice skills through AI-powered exercises, set goals, and track progress.
• Blended Training Training methodology combining trainer-led sessions with digital learning to create scalable learning journeys using the Learn-Practice-Apply methodology, sold to enterprise clients.
• Data & AI Academy Training portfolio covering Data skills (Excel, Power BI, Power Automate), AI skills (AI Literacy, Prompt Engineering, Building AI Agents), and Business skills (Critical Decision-Making, Strategy & Prioritization, Change Leadership) for every stage of AI transformation.
• AI Leadership Program Program empowering managers to turn AI ambition into business impact, building leadership capabilities for AI adoption and transformation.
• Analytics Dashboard Impact dashboard for learning analytics that tracks engagement, optimizes performance, and demonstrates ROI by connecting training data to business outcomes.
• Professional Services Consulting services including Impact Workshops (aligning learning with business goals), Contextualization (tailoring learning to organizational context), and Skills Need Evaluation sessions.
• Young Talent Academy Training program tailored for young professionals entering the workforce, focusing on foundational power skills and career development.
• Professional Academy Training program for experienced professionals focusing on advanced power skills, collaboration, and problem-solving capabilities.
• Leader Academy Training program for experienced leaders focusing on strategic leadership, team development, and organizational impact.
• Commercial Academy Sales and commercial training program covering pipeline management, client connection, value proposition, negotiation, and partnership building across fundamental, advanced, and expert levels.

Quantifiable outcome

• 89% skills apply rate - learners successfully apply skills on the job
• +8 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core, supporting and flagship.

• Speak FirstcoreStrategic or Co-development Partner · 23 November 2022In November 2022, Lepaya acquired UK-based Speak First, a training company specializing in communication and leadership skills, to expand leadership training offerings and technological capabilities including AI-coaching and VR, targeting global enterprise clients.
• Microsoft TeamscoreTechnology or IntegrationLepaya has developed a Microsoft Teams application that allows users to receive notifications about their training progress and support their learning journey within the Teams environment. This integration enables seamless access to Lepaya's training platform for enterprise clients already using Microsoft 365.
• OpenAIsupportingTechnology or IntegrationLepaya uses OpenAI's API platform for AI systems that analyze learner input for coaching and communication skills training. Per privacy policy, personal data processed via external AI systems is expressly not used to train OpenAI's AI systems, ensuring data protection compliance.
• KrauthammerflagshipStrategic or Co-development PartnerIn May 2023, Lepaya acquired Krauthammer, a Swiss leadership training provider with 50-year methodology, to expand leadership training offerings and global reach. The acquisition combined Krauthammer's expertise with Lepaya's technology for scalable delivery, making the combined company Europe's largest corporate EdTech.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CoachHub: Berlin-based digital coaching and leadership development platform for enterprises. Direct competitor in the European enterprise leadership/power-skills training market with similar AI-augmented coaching positioning and large enterprise customer base.
• BetterUp: US-based leadership and coaching platform combining AI with human coaches for enterprise workforce development. Competes head-to-head in the enterprise power-skills and leadership upskilling category with similar blended AI + human delivery model.

Broad incumbents

• Skillsoft: Global enterprise learning company offering content libraries, leadership development, and compliance training. Competes in the same enterprise L&D budget but with a much broader content portfolio rather than Lepaya's specialized blended methodology.
• Coursera for Business: Enterprise arm of Coursera offering online courses, certifications, and learning content from top universities. Competes for enterprise L&D budgets with a pure-digital, content-led model versus Lepaya's blended delivery approach.
• LinkedIn Learning: Microsoft-owned professional development platform integrated into LinkedIn's ecosystem. Broad incumbent in enterprise online learning with massive distribution advantage via LinkedIn's professional network.
• Udemy Business: Enterprise subscription to Udemy's marketplace of 200,000+ courses spanning technical, leadership, and business skills. Competes for enterprise L&D wallets with broad content breadth and self-serve pricing model.
• CrossKnowledge: European corporate digital learning provider offering leadership, management, and professional development programs. Direct European incumbent competitor with similar target customer base and leadership development focus.

Emerging players

• Pluralsight: Technology skills training platform particularly strong in data, AI/ML, and cloud skills. Direct competitor specifically within Lepaya's Data & AI Academy portfolio, though narrower in focus on tech skills versus Lepaya's broader power-skills coverage.
• Degreed: Learning experience platform that aggregates content from multiple providers and tracks skill development across an organization. Adjacent competitor in enterprise learning infrastructure with similar analytics and skill-gap capabilities.

Regional players

• LearnAmp: UK-based learning experience platform for SMEs and mid-market enterprises in Europe. Comparable in targeting European mid-market with blended learning, but smaller scale and narrower geographic footprint than Lepaya.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lepayalearning

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lepaya