DailyObjects
DailyObjects is an India-based D2C design-led lifestyle tech accessories brand selling modular phone cases, wireless charging solutions, bags, and watch bands to consumers globally through its own e-commerce platform, retail stores, Apple Premium Resellers, and Amazon.
- Company typePrivate
- Founded2012
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What DailyObjects does
DailyObjects (legally Firki Wholesale Pvt. Ltd.) is a Gurugram-headquartered, privately held Indian direct-to-consumer brand founded in 2012 by Pankaj Garg that designs, manufactures, and sells premium lifestyle and tech accessories across categories including phone cases, wireless charging solutions, watch bands, bags, and desk organizers. Its core technology platforms are the Stack modular phone-case ecosystem (MagSafe-compatible with a proprietary dot-pattern mechanical lock supporting 980+ accessory combinations across iPhone, Samsung Galaxy S26, and Google Pixel 10) and the NODE modular wireless charging ecosystem (Qi2.2 25W charging with a 7,800 mAh detachable power bank and 65W dock with snap-on modules for phone stand, earbuds, Apple Watch, and lamp). Products are priced across a wide range from ₹799 entry-level accessories to ₹10,000 premium ecosystem bundles, and the company emphasizes materials such as genuine leather, aerospace-grade aluminum, TPE/TPU/PC composites, and cotton canvas, supported by a 500+ craftsmen artisan network.
The business operates a hybrid omnichannel go-to-market model combining owned e-commerce (dailyobjects.com and mobile app, contributing ~70% of sales), 11 profitable owned retail stores (targeting 150 across Tier I and II cities), distribution through 350+ Apple Premium Reseller locations, Amazon India, airport retail, and a corporate gifting vertical. Revenue model is primarily one-time hardware sales, with reported FY25 revenue of ₹117.5 crore (30% YoY growth from ₹84.4 crore in FY24), FY26 ARR crossing ₹320 crore (~100% growth), and a three-year revenue target of ₹1,000 crore. The company has raised approximately $12 million in total funding to date and is in advanced discussions for a ₹300 crore round led by Xponentia Capital at a ~₹1,000 crore post-money valuation, with founder Pankaj Garg indicating IPO intent within 3–4 years.
DailyObjects firmographics
Firmographics- Name
- DailyObjects
- Legal name
- Firki Wholesale Pvt. Ltd.
- Website
- https://dailyobjects.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DailyObjects is an India-based D2C design-led lifestyle tech accessories brand selling modular phone cases, wireless charging solutions, bags, and watch bands to consumers globally through its own e-commerce platform, retail stores, Apple Premium Resellers, and Amazon.
- Ownership category
- akta.pro rank
DailyObjects industry classification
Industry- Product category
- Lifestyle Tech Accessories
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industries
- Wearable Accessories & Bands (straps, chargers, cases) (CRACAIAK), Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)
Keywords
Where DailyObjects is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
DailyObjects business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time hardware sales of lifestyle tech accessories including phone cases, charging solutions, bags, and watch bands through D2C model. Primary revenue stream with 70% of sales through owned channels.
- Corporate Gifting: B2B corporate gifting solutions offering curated gift bundles and bulk orders for corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | NODE Ecosystem starting price |
| Unit Pricing | Pay-as-you-go | Phone cases and accessories |
| Unit Pricing | Pay-as-you-go | Laptop and device stands |
| Unit Pricing | Pay-as-you-go | Bags and messenger collections |
| Unit Pricing | Pay-as-you-go | Gift bundles and kits |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
DailyObjects product offering
Product offeringCore offering
DailyObjects designs, manufactures and sells design-led lifestyle-tech accessories directly to consumers across India and globally through its e-commerce platform, mobile apps, owned retail stores, Apple Premium Reseller partners, and marketplaces. Its core offering spans modular phone cases (Stack ecosystem with MagSafe), wireless charging solutions (NODE ecosystem with Qi2.2), Apple Watch bands, ergonomic stands, premium bags (Commute Messenger, Puft), desk organisers, screen protectors, and curated gifting collections. The brand is built around proprietary modular ecosystems (Stack and NODE) and a craftsmanship-led design approach for premium consumers.
Product overview
DailyObjects is a Gurugram-based D2C design-led lifestyle-tech accessories brand founded in 2012, offering a broad portfolio of physical tech accessories organised across several product lines. The core offering spans phone cases and covers (Stride, Stack modular ecosystem), wireless charging solutions (NODE ecosystem, LOOP power banks, GaN adapters), Apple Watch straps (Link Steel, Ellipse Leather), bags and travel accessories (Commute Messenger, Puft, Pivot, 9-to-9 Backpack), desk and workspace essentials (stands, organisers, notebooks), and curated gifting collections. The flagship modular ecosystems — NODE (wireless charging) and Stack (phone cases) — represent the company's most differentiated products, enabling mix-and-match customisation across charging and case accessories. The company also offers screen protectors (CLOAK privacy glass, Sheath), phone wallet stands, and corporate gifting programs. All products are sold primarily through the company's owned e-commerce platform and 11 retail stores across India.
Differentiator
Problem solved
Functional benefit
Brands
- NODE: Modular wireless charging ecosystem featuring a 7,800 mAh detachable power bank combined with a 65W dock and snap-on modules including phone stand, earbuds puck, Apple Watch holder, and portable lamp. Supports Qi2.2 wireless charging at 25W.
- Stack
- Commute Messenger
- Puft
Products and services
- NODE Modular Wireless Charging Ecosystem Modular wireless charging ecosystem featuring a 7,800 mAh detachable power bank, 65W dock, and snap-on modules (phone stand, earbuds puck, Apple Watch holder, portable lamp) supporting Qi2.2 25W wireless charging. Targeted at premium consumers and professionals seeking integrated charging across phone, earbuds, watch, and accessories.
- Stack Modular Phone Case Ecosystem Modular phone case system combining MagSafe compatibility with a dot-pattern mechanical lock that lets users mix and match swappable accessories (grips, wallet stands, kickstands) in over 980 combinations. Compatible with iPhone 17 series, Samsung Galaxy S26, and Google Pixel 10. Targeted at tech-savvy consumers seeking customisable, upgradeable protection and functionality.
- Phone Cases & Covers Designer and protective phone cases for Apple iPhone (17, 16, 15, 14 series) and Samsung Galaxy (S26, S25, S24 series) in Stride (TPE/TPU/PC), leather, MagSafe, clear, and glass variants. Targeted at individual consumers seeking premium device protection.
- Wireless Chargers & Charging Solutions Qi2.2 and MagSafe-compatible wireless charging products including desktop charging stations (Loft 65W), multi-device chargers (3-in-1), and GaN5 adapters (POP 45W, 67W variants). Targeted at professionals and multi-device households.
- Apple Watch Straps & Bands Watch straps for Apple Watch and Samsung Watch in leather, silicone, nylon, and stainless steel materials. Includes Link Steel (magnetic clasp, 316L stainless steel), Ellipse Leather (full-grain leather with silicone lining), and Track Nylon collections. Targeted at premium watch owners.
- Laptop & Mobile Stands Ergonomic stands for laptops, monitors, tablets, and phones including Arete Laptop Stand, Osgo Folding Laptop/Tablet Stand (aluminium, 0.15 kg, weight capacity 2.2 kg), and Mesa Monitor Stand. Targeted at hybrid-working professionals and tech users.
- Commute Messenger Bags Handcrafted cotton canvas messenger bags with leather touch points, designed for laptops up to 16 inches. Feature dedicated laptop compartment, internal slip pockets, multifunctional front compartment, and detachable crossbody shoulder strap, available in dual and solid colour combinations. Targeted at office commuters and professionals.
- Puft Bags (Crossbody, Tote, Backpack) Soft, pillowy bags in bold colours including Puft Crossbody (adjustable long handle, interchangeable charms), Pivot Lunar Daypack, and 9 to 9 Backpack. Materials include Marine Weave. Targeted at everyday-carry consumers.
- Desk Organisers & Tech Kits Workspace organisation products including Park Tech Kit (hardshell organiser), Bar Desk Organiser, Desk Trio Bundle (vegan leather desk mat, mousepad, desk tray), and Tech Kit & Organisers for cables and adapters. Targeted at hybrid-working professionals and home office users.
- Phone Wallets & Card Holders Magnetic and modular phone wallet stands for travel and everyday carry, combining wallet, stand, and everyday carry companion functions with secure magnetic attachment. Targeted at mobile-first consumers and travellers.
- LOOP Power Banks Qi2-certified MagSafe-compatible magnetic wireless power banks in the LOOP series (10,000 mAh capacity) with aluminium body and multiple colour options. Targeted at mobile users needing portable, cable-free charging.
- Screen Protectors (CLOAK & Sheath) Privacy tempered glass screen protectors (CLOAK series) with micro-louver technology and anti-spy layer; Sheath series with 9H Drop Defense, edge-to-edge coverage, and applicator tray for bubble-free installation. Available for iPhone, iPad, and Apple Watch. Targeted at privacy-conscious and protection-focused consumers.
- Gifting Collections Curated gift bundles including Corporate Gifting programs, Onboarding Kits (Fresh Start, Kickstarter), occasion-based gifting (Valentine's Day, Christmas, Rakshabandhan), and persona-based gifts (Anime Lover, Coffee Lover, Cricket Lover). Targeted at individual gift shoppers and corporate HR/procurement teams.
- Workplace Accessories Products for office and hybrid work including notebooks, planners, laptop sleeves (including Royal Enfield X DailyObjects collaboration), passport covers, pouches, and MacBook sleeves. Targeted at hybrid professionals, students, and corporate gifting clients.
- Qi2.2 Magnetic Stack Cases for Samsung Galaxy S26 Magnetic phone cases for Samsung Galaxy S26 series featuring Qi2.2 wireless charging support up to 25W, with modular accessories that magnetically attach. Targeted at premium Samsung Galaxy users.
- Link Steel and Ellipse Leather Apple Watch Bands Two new Apple Watch bands — Link Steel (316L stainless steel, magnetic clasp, tool-free resizing) and Ellipse Leather (full-grain leather with silicone lining). Targeted at premium Apple Watch owners.
- ArcadePxl Studio Series Artist collaboration collection featuring vintage-inspired pop-culture artwork by visual artist Hriday Bhatia. Phone cases with nostalgic aesthetic bridging contemporary and antique design styles. Targeted at design-conscious Gen Z and millennial consumers.
- RE X DO Collection (Royal Enfield Collaboration) Collaboration with Royal Enfield featuring lifestyle accessories including laptop sleeves designed for motorcycle enthusiasts, reflecting free-spirited design aesthetics. Targeted at motorcycle enthusiasts and Royal Enfield brand fans.
Quantifiable outcome
- 30% year-on-year revenue growth from FY24 to FY25 (₹84.4 crore to ₹117.5 crore)
- +3 more outcomes
Companies that use DailyObjects
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
DailyObjects technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DailyObjects partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Apple Premium Reseller StorescoreStack modular ecosystem and other DailyObjects products sold through Apple Premium Reseller locations; targeting 350+ locations across India within six months of launch.
- Amazon IndiaminorE-commerce marketplace partner for DailyObjects products, complementing direct-to-consumer channels.
- Royal EnfieldminorCollaboration on Royal Enfield X DailyObjects laptop sleeve collection, combining lifestyle and mobility aesthetics.
Scale indicators17 records
Recent moves8 records
Expansion highlights5 records
DailyObjects competitors and assessment
Company assessmentDirect peers
- Bellroy: Premium design-led accessories brand offering tech organizers, bags, and wallets. Directly comparable to DailyObjects' bags, wallets, and desk organizer SKUs at similar premium price points and design ethos.
- OtterBox: US-based protective phone case leader with premium Stride/Denom/Commuter lines. Comparable to DailyObjects' Stride three-layer case technology and premium positioning, though OtterBox is much larger and more durability-positioned.
- Native Union: Premium design-led tech accessories brand focused on wireless charging, MagSafe-compatible products, and desk essentials. Closely comparable to DailyObjects' NODE ecosystem and desk/wireless charger portfolio.
- CASETiFY: Hong Kong-based premium D2C phone case and tech accessory brand with strong design-led positioning and global omnichannel retail. Directly comparable to DailyObjects on premium cases, MagSafe-compatible accessories, and lifestyle tech gifting, though at significantly larger scale.
- Spigen: Global premium phone case and accessory brand with deep MagSafe/Qi2 ecosystem coverage and broad multi-channel distribution. Comparable to DailyObjects in core case category, but Spigen operates at much larger scale and is more value-priced.
- Pitaka: Premium accessories brand best known for MagEZ modular magnetic phone cases and wireless charging ecosystems. Closest comparable to DailyObjects' Stack and NODE modular systems, with similar premium positioning and design-led tech.
Emerging players
- boAt: India's largest D2C lifestyle electronics brand with strong accessory footprint (cases, chargers, cables, audio). Comparable as an Indian D2C competitor in the lifestyle-tech category, though boAt's core focus is audio rather than cases.
- Stuffcool: Indian D2C brand specializing in mobile cases, wireless chargers, and MagSafe-compatible accessories. Closely comparable to DailyObjects' core wireless charging and case categories, operating at smaller scale in the same market.
Regional players
- Portronics: Indian consumer electronics accessories brand with broad portfolio across chargers, speakers, and lifestyle tech. Comparable to DailyObjects in wireless charging and power bank categories, primarily competing in the value-tier rather than premium segment.
Broad incumbents
- Belkin: Global premium consumer electronics accessories brand with extensive Qi2/MagSafe charging and connectivity lineup. Comparable to DailyObjects on wireless charging and premium accessories, though Belkin operates across a much wider product portfolio at global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DailyObjects social profiles
Digital presenceDailyObjects financial estimates
Financial estimateRevenue estimate
Valuation estimate
DailyObjects leadership team
Management profileNumber of profiles
Profiles2 records
DailyObjects funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DailyObjects M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DailyObjects
What does DailyObjects do?
DailyObjects designs, manufactures and sells design-led lifestyle-tech accessories directly to consumers across India and globally through its e-commerce platform, mobile apps, owned retail stores, Apple Premium Reseller partners, and marketplaces. Its core offering spans modular phone cases (Stack ecosystem with MagSafe), wireless charging solutions (NODE ecosystem with Qi2.2), Apple Watch bands, ergonomic stands, premium bags (Commute Messenger, Puft), desk organisers, screen protectors, and curated gifting collections. The brand is built around proprietary modular ecosystems (Stack and NODE) and a craftsmanship-led design approach for premium consumers.
Is DailyObjects a public or private company?
DailyObjects is a private company. It is classified as venture growth investor backed and is currently operating.
When was DailyObjects founded?
DailyObjects was founded in 2012. It employs 51 to 100 people.
Where is DailyObjects based?
DailyObjects is headquartered in Gurugram, India, in the Asia region.
How does DailyObjects make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are corporate Gifting.
Who are DailyObjects's main competitors?
Direct peers on record are Bellroy, OtterBox, Native Union, CASETiFY, Spigen and Pitaka. Emerging players are boAt and Stuffcool. Portronics is listed as a regional player. Belkin is listed as a broad incumbent.
Does DailyObjects have an API?
No public API is recorded for DailyObjects.
What industry is DailyObjects in?
DailyObjects's product category is Lifestyle Tech Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of CRACAIAK, Wearable Accessories & Bands (straps, chargers, cases). Its NAICS code is 4492 and its SIC code is 3670.