Doctivity Health

What Doctivity Health does

Doctivity Health, founded in May 2022 by Cathryn Connolley (a 14-year Geisinger Health System veteran), is a cloud-based SaaS company headquartered in Bloomsburg, Pennsylvania, that provides a Physician Relationship Management (PRM) platform to U.S. healthcare provider organizations. The platform integrates national all-payer claims data with provider- and organization-specific EHR data (without PHI) to surface real-time referral intelligence, address the $200M-$500M annual referral leakage problem in health systems, accelerate physician ramp-up, and produce executive-ready ROI reporting. The product is delivered through three integrated modules: Physician Relationship Management, Market Intelligence, and Network Integrity, supported by case-study-level solution modules for business optimization, productivity, and physician ramp-up.

The company's underlying technology combines large-scale claims ingestion with proprietary analytics that compress insights that previously took weeks into minutes, and in 2026 it announced new AI-powered workflow initiatives to extend automation into business development planning and executive reporting. Doctivity operates a direct enterprise sales motion with custom quote-based pricing, annual contracts, and white-glove implementation achieving go-live in 45 days or less; it does not use channel partners or resellers. Customer outcomes disclosed by the company exceed $195 million in cumulative new revenue and ROI for healthcare customers, with $150 million attributed to the most recent fiscal year across an installed base of IDNs, academic medical centers, and specialty clinics.

The company is privately held and venture-backed, having raised approximately $5.75 million in a June 2022 seed financing co-led by healthcare-focused VCs Excelerate Health Ventures and Altitude Ventures, with a smaller follow-on in late 2023. Headcount is 11-50 employees, and the leadership team is drawn substantially from Geisinger, Atrius Health, Novant, Atrium, and other major U.S. health systems, with an advisory board chaired by former Geisinger CEO Dr. Glenn Steele Jr.

Name

Doctivity Health

Legal name

Doctivity Inc.

Website

https://doctivityhealth.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Doctivity Health is a cloud-based SaaS company providing a Physician Relationship Management platform that combines national all-payer claims data with EMR insights to help U.S. health systems grow referral volume, reduce outmigration, and prove executive-level ROI.

Ownership category

akta.pro rank

Product category

Healthcare Analytics Software

NAICS

Individual and Family Services (6241), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

Keywords

• Physician relationship management
• Healthcare referral analytics
• Referral intelligence software
• Healthcare growth platform
• Claims data analytics

Headquarters

HQ city

Bloomsburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - PRM Platform: Subscription-based SaaS model providing cloud-based Physician Relationship Management platform with real-time analytics, market intelligence, and network integrity tools. Revenue generated through software licensing to health systems and healthcare organizations.
2. Implementation & Professional Services: Implementation services and customer onboarding, including training, configuration, and best practice adoption tailored to specific user roles and organizational workflows.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Doctivity Health provides a cloud-based Physician Relationship Management (PRM) and network intelligence platform that combines national all-payer claims data with provider and organization-specific EHR data (without PHI). The platform helps health systems drive referral growth, reduce patient outmigration, accelerate provider ramp-up, and deliver executive-ready ROI reporting. Its three core modules are PRM, Market Intelligence, and Network Integrity.

Product overview

Doctivity Health is a unified Physician Relationship Management (PRM) platform that combines three core product modules: Physician Relationship Management (PRM), Market Intelligence, and Network Integrity. The platform integrates national claims data, EMR insights (without PHI), and real-time analytics to help health systems drive referral growth, reduce leakage, strengthen provider relationships, and prove financial impact. The PRM module enables outreach teams to manage provider relationships and track engagement; Market Intelligence transforms claims data into actionable growth insights; and Network Integrity provides executive-level visibility into performance to identify and recover referral leakage. Additional solution modules address specific use cases including business optimization, provider productivity improvement, and strategic physician ramp-up.

Differentiator

Problem solved

Functional benefit

Products and services

• Physician Relationship Management (PRM) A purpose-built PRM tool designed for healthcare that enables outreach teams to prioritize the right providers, track engagement, manage referral relationships, and accelerate new and existing provider ramp-up. Built for health systems, physician relations teams, and provider outreach organizations.
• Market Intelligence Transforms national claims data into clear, actionable growth insight through advanced methodologies and an intuitive, real-time user interface to help organizations understand competitive landscape and identify growth opportunities. Designed for health system executives, business development, and strategy leaders.
• Network Integrity Provides executive-level visibility into provider and organizational performance, turning data into action across outreach, growth, and network strategy to help identify and recover referral leakage. Built for healthcare executives and network strategy leaders at health systems.

Quantifiable outcome

• New physicians reached break-even in 4 months (down from 24 months), generating $8M savings in first year at Geisinger
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered growth and core.

• KidsX AcceleratorgrowthStrategic or Co-development Partner · 1 May 2023Global pediatric digital health innovation accelerator anchored by a consortium of leading children's hospitals. Doctivity accepted into 2023 cohort to test and deploy software solutions for pediatric care delivery challenges. Partnership facilitates relationships between leading children's hospitals and entrepreneurial innovators.
• Dr. Glenn Steele Jr., M.D., Ph.D. (Advisory Board Chair)coreOthersFormer President and CEO of Geisinger Health System (2001-2015), nationally recognized for innovative use of electronic health record and development of care models. Currently Chairman of GSteele Health Solutions and Chairman of City of Hope Board.
• Dr. Steven Strongwater (Advisory Board Member)coreOthersFormer CEO of Atrius Health, expert in value-based care models and physician resilience. Brings expertise in healthcare leadership, health system growth, and population health initiatives.
• Dr. Richard V. Homan, M.D. (Advisory Board Member)coreOthersAccomplished academic physician leader and former president, provost, and dean of Eastern Virginia Medical School. Board certified in family medicine, geriatric medicine, and sports medicine with expertise in medical education and healthcare administration.
• Jean Hitchcock, MPA, APR, CFRE (Advisory Board Member)coreOthersPresident of Hitchcock Marketing & Communications and VP of Marketing, Communications, and Physician Relations at Phoenix Children's Hospital. Nationally recognized expert in physician engagement strategies and brand management.
• Dr. Gerry Stanley, M.D. (Advisory Board Member)coreOthersHealthcare leader with expertise in physician engagement, healthcare delivery optimization, and growth strategy. Advisory board member providing strategic guidance on healthcare business development.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Definitive Healthcare: Definitive Healthcare provides commercial intelligence on the healthcare market using claims and provider data. Closely comparable to Doctivity's Market Intelligence module built on national all-payer claims data for health system growth decisions.
• Phreesia: Phreesia is a healthcare engagement platform serving health systems and physician practices for patient intake, scheduling, and outreach. Comparable as a SaaS layer focused on healthcare engagement and provider/patient workflows similar to Doctivity's PRM.
• Kyruus: Kyruus provides a provider data management and patient access platform for health systems, including referral routing and scheduling. Highly comparable to Doctivity's PRM and Market Intelligence modules for provider growth and network optimization.
• Bamboo Health: Bamboo Health (formerly PatientPing) offers real-time care coordination and provider notification across the continuum. Comparable as a referral and care-transition intelligence platform addressing similar provider network visibility and leakage use cases.

Emerging players

• Ribbon Health: Ribbon Health provides provider data infrastructure including directory, network adequacy, and referral routing APIs. Comparable to the data layer that powers Doctivity's Market Intelligence and PRM capabilities for health systems.
• Arcadia: Arcadia is a healthcare data platform focused on population health and analytics using EHR and claims data for health systems. Comparable to Doctivity's data layer combining claims + EHR signals to drive growth and network decisions.
• Innovaccer: Innovaccer provides a healthcare data platform that unifies EHR and claims data for providers and payers. Comparable to Doctivity's underlying data integration and analytics approach to enabling provider growth and network integrity.

Broad incumbents

• Salesforce Health Cloud: Salesforce Health Cloud is a CRM platform purpose-built for healthcare provider and payer relationships. Comparable as a broader CRM incumbent competing for the same physician relationship management budget that Doctivity targets.
• Press Ganey: Press Ganey is a large healthcare experience and analytics vendor serving health systems on patient and provider experience. Comparable as an enterprise healthcare analytics incumbent with overlapping executive-level reporting needs.
• Health Catalyst: Health Catalyst is a healthcare analytics and data platform serving health systems with insights for cost, quality, and growth. Comparable as a larger data-and-analytics incumbent with overlapping claims-data-driven intelligence offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeshows.acast.com/actionable-insights

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctivity Health