Wilde Brands
Wilde Brands is a Boulder, Colorado-based CPG company that manufactures protein chips and crackers made from antibiotic-free chicken breast, selling through 30,000+ retail doors and DTC e-commerce to health-conscious, keto, and gluten-free consumers in the United States.
- Company typePrivate
- Founded2015
- HeadquartersBoulder, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wilde Brands does
Wilde Brands is a Boulder, Colorado-based consumer packaged goods company that manufactures and markets protein-based salty snacks—chips and crackers—built primarily from antibiotic-free chicken breast, egg whites, and chicken bone broth. Founded in 2015 and operating as Wilde Brands Inc (Colorado corporation), the company sells through multiple brands—WILDE Protein Snacks, WILDE Protein Chips, and WILDE Protein Crackers—across its eight-flavor Protein Chip line and four-flavor Protein Cracker line, with the chip line certified gluten-free (GFCO) and positioned around the tagline 'Built from Chicken Breast™.' Target customers are health-conscious, fitness-oriented, keto, and gluten-free snack consumers seeking 10-13g of protein per serving in formats that mimic conventional chips and crackers.
The company's core technical differentiator is a proprietary food-processing method that transforms whole chicken breast into crispy chip and cracker formats via a process the company describes as difficult for competitors to replicate; tapioca starch serves as the gluten-free binder on the chip line. Production occurs at a 130,000-square-foot USDA-regulated facility opened in 2026 in the Winchester, Kentucky area, which the company says expands manufacturing capacity sixfold to support national scaling.
Wilde Brands monetizes through an omnichannel CPG distribution model. Wholesale to major national grocery, natural/organic, and mass-market retailers—including Whole Foods Market, Sprouts Farmers Market, Target, Costco, Walmart, HEB, Publix, Kroger, Wegmans, Fresh Thyme, The Fresh Market, and Lucky's Market—spans more than 30,000 retail doors and represents the primary revenue engine. The company also operates a direct-to-consumer e-commerce storefront at wildebrands.com (subscription and one-time purchase options, free shipping above $40, referral program) plus marketplace sales through Amazon, Thrive Market, and Barefoot Provisions. Pricing follows a per-unit model with multi-pack bundles (e.g., 12-pack 4oz chip bags at $99). The company has raised roughly $26 million across disclosed rounds spanning 2015-2024, including a $20 million round in April 2024 led by KarpReilly with Grey Space Group and The Family Fund, and operates at 51-100 employees while explicitly targeting $100 million brand scale.
Wilde Brands firmographics
Firmographics- Name
- Wilde Brands
- Legal name
- Wilde Brands Inc
- Website
- https://wildebrands.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wilde Brands is a Boulder, Colorado-based CPG company that manufactures protein chips and crackers made from antibiotic-free chicken breast, selling through 30,000+ retail doors and DTC e-commerce to health-conscious, keto, and gluten-free consumers in the United States.
- Ownership category
- akta.pro rank
Wilde Brands industry classification
Industry- Product category
- Protein Snacks
- NAICS
- Other Snack Food Manufacturing (311919), Snack Food Manufacturing (31191), Cookie and Cracker Manufacturing (311821)
- SIC
- Sausages & Other Prepared Meat Products (2013), Bakery Products (2050)
- akta.pro primary industry
- Jerky & Meat Snacks Manufacturing (AFAKAIAH)
- akta.pro secondary industries
- Jerky & Meat Snacks (CRADABAK), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ)
Keywords
Where Wilde Brands is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Wilde Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales - E-commerce: DTC sales through wildebrands.com online store with subscription and one-time purchase options. Customers can purchase individual bags, variety packs, and multi-pack bundles.
- Direct Product Sales - Retail Wholesale: Wholesale distribution to major grocery and natural food retailers including Whole Foods, Sprouts, Target, Costco, Walmart, HEB, Publix, Kroger, Wegmans, and regional chains. Distribution across 30,000+ retail doors.
- Online Marketplace Sales: Sales through third-party online platforms including Amazon, Thrive Market, and Barefoot Provisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bag protein chips - Himalayan Pink Salt |
| Unit Pricing | Pay-as-you-go | Protein Crackers - four flavors |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Wilde Brands product offering
Product offeringCore offering
Wilde Brands manufactures and sells protein-based snack products, primarily chicken breast-based protein chips and protein crackers, sold through national grocery retailers and direct-to-consumer e-commerce. The company uses a proprietary food processing method to create crispy snacks from antibiotic-free chicken breast, egg whites, chicken bone broth, and tapioca starch, delivering 10–13g of protein per serving.
Product overview
Wilde Brands is a protein snack company offering two core product lines: WILDE Protein Chips (eight flavors: Buffalo, Barbeque, Himalayan Pink Salt, Sea Salt & Vinegar, Chicken & Waffles, Spicy Queso, Korean Sweet & Spicy, and Buttermilk Ranch) and WILDE Protein Crackers (four flavors: Classic Cheddar, Buffalo Cheddar, Smoked Gouda, and Hot Honey). Both product lines are built from antibiotic-free chicken breast, egg whites (for chips), and chicken bone broth, delivering 10-13g of protein per serving. The company also offers a Variety Pack combining six chip flavors. Products are sold at major retailers including Whole Foods, Sprouts, Target, Costco, Kroger, and Walmart.
Differentiator
Problem solved
Functional benefit
Products and services
- WILDE Protein Chips Crispy protein chips made from antibiotic-free chicken breast, egg whites, and chicken bone broth, offering 10–13g of protein per serving and certified gluten-free by GFCO. Available in eight flavors targeting health-conscious and keto consumers.
- WILDE Protein Crackers Cheese protein crackers made with antibiotic-free chicken breast, chicken bone broth, and real cheese, delivering 12g of protein per serving — 4x more protein than leading cheese crackers. Available in 1.06oz and 4.2oz sizes in four flavors: Hot Honey, Classic Cheddar, Buffalo Cheddar, and Smoked Gouda.
- WILDE Variety Pack Variety pack containing six 4oz bags of WILDE Protein Chips across Sea Salt & Vinegar, Korean Sweet & Spicy, Buffalo, BBQ, Spicy Queso, and Himalayan Pink Salt flavors.
Quantifiable outcome
- 12g protein per serving (crackers) - 4x more protein than leading cheesy crackers
- +3 more outcomes
Companies that use Wilde Brands
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Wilde Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wilde Brands partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Wilde Brands competitors and assessment
Company assessmentDirect peers
- Chomps: Chomps makes meat-based snack sticks (jerky-style) emphasizing high protein, clean ingredients, and natural channel distribution, making it a direct peer in the premium protein meat snack category.
- Built Brands (Built Bar): Built Bar is a high-protein snack bar brand competing for the same health-conscious, fitness-oriented consumer that Wilde targets, with strong DTC and mass retail presence.
- Bare Snacks: Bare produces baked fruit and vegetable chips positioned as better-for-you snacks sold in similar natural and mass channels, with comparable GTM motion and premium positioning to Wilde.
- Country Archer Provisions: Country Archer is a leading premium meat snack (jerky) brand with broad natural and conventional grocery distribution, directly comparable in positioning to Wilde's better-for-you meat-based snacks.
- Dot's Homestyle Pretzels: Dot's is a category-defining better-for-you salty snack brand that scaled from a regional startup to mass national distribution, making it a relevant peer for Wilde's growth trajectory and channel strategy.
- Quest Nutrition: Quest is a major high-protein, low-carb snack brand across bars, chips, and salty snacks, and a key direct competitor in the protein chip category with mass retail penetration similar to Wilde.
- KRAVE Pure Foods: KRAVE produces premium, chef-inspired meat snacks positioned at the intersection of better-for-you and gourmet, with overlapping customer demographics and channel strategy to Wilde.
Broad incumbents
- PepsiCo (Off The Eaten Path, Smartfood, Stacy's): PepsiCo's Frito-Lay division operates multiple better-for-you snack brands and brings scale, distribution leverage, and trade marketing power that Wilde must compete with in mass channels.
- Mondelez International (Ritz): Mondelez's Ritz crackers are a category leader in the cracker aisle where Wilde is launching its protein crackers; the company represents the scaled incumbent Wilde must compete with for shelf space.
- Kellanova (Cheez-It): Kellanova's Cheez-It brand dominates the cheese cracker category that Wilde Protein Crackers is entering, making it a broad incumbent peer representing the legacy competition Wilde must displace on shelf.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Wilde Brands social profiles
Digital presenceWilde Brands compliance and trust
Trust signalCompliance1 record
Wilde Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilde Brands leadership team
Management profileNumber of profiles
Profiles3 records
Wilde Brands funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilde Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilde Brands
What does Wilde Brands do?
Wilde Brands manufactures and sells protein-based snack products, primarily chicken breast-based protein chips and protein crackers, sold through national grocery retailers and direct-to-consumer e-commerce. The company uses a proprietary food processing method to create crispy snacks from antibiotic-free chicken breast, egg whites, chicken bone broth, and tapioca starch, delivering 10–13g of protein per serving.
Is Wilde Brands a public or private company?
Wilde Brands is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wilde Brands founded?
Wilde Brands was founded in 2015. It employs 51 to 100 people.
Where is Wilde Brands based?
Wilde Brands is headquartered in Boulder, United States, in the North America region.
How does Wilde Brands make money?
Three revenue lines are on record. Direct Product Sales - E-commerce is the primary driver. The others are direct Product Sales - Retail Wholesale and online Marketplace Sales.
Who are Wilde Brands's main competitors?
Direct peers on record are Chomps, Built Brands (Built Bar), Bare Snacks, Country Archer Provisions, Dot's Homestyle Pretzels, Quest Nutrition and KRAVE Pure Foods. Broad incumbents are PepsiCo (Off The Eaten Path, Smartfood, Stacy's), Mondelez International (Ritz) and Kellanova (Cheez-It).
Does Wilde Brands have an API?
No public API is recorded for Wilde Brands.
What industry is Wilde Brands in?
Wilde Brands's product category is Protein Snacks. Its primary akta.pro industry code is AFAKAIAH, Jerky & Meat Snacks Manufacturing, with a secondary code of CRADABAK, Jerky & Meat Snacks. Its NAICS code is 311919 and its SIC code is 2013.