What Chomps does

Chomps is a U.S.-based better-for-you meat snack company founded in 2012 by Pete Maldonado and Rashid Ali, headquartered in Naples, Florida, with manufacturing operations in Chicago and new facilities under development in Missouri (2025) and Beatrice, Nebraska (Q2 2027). The company sells grass-fed and finished beef, antibiotic-free chicken and turkey, and grass-fed venison meat sticks across 13+ SKUs in full-size and mini ("Chomplings") formats, each delivering 0g sugar, 10-12g protein, and 80-100 calories per stick, certified Whole30, Keto, Paleo, and Gluten Free. Product technology is centered on clean-label formulation and shelf-stable processing (9+ months) rather than proprietary software or AI systems.

Chomps operates a hybrid direct-to-consumer and mass retail business model. DTC revenue flows through chomps.com with a Subscribe & Save program (10% off, free shipping, flexible 15-90 day cadence) and a tiered Chompian Rewards loyalty program; pricing ranges from $8.99 for 6-count mini packs to $31.99 for 24-count Chomplings, with full-size 10-pack sticks at $25.60 and 24-pack at approximately $2.29 per stick. Retail distribution covers Target, Costco, Whole Foods, Walmart, and Aldi, with the Chicken Sticks launch (April 2026) supported by a Roundel retail media campaign and expansion to additional chains in May 2026. The customer base targets health-conscious consumers, fitness enthusiasts, keto/paleo/Whole30 followers, and weight-management users including GLP-1 patients.

Revenue mechanics are a mix of one-time and recurring DTC sales plus wholesale volume to national retail partners. The company has raised $80 million in growth equity from Stride (January 2022, valuing it at up to $300 million) and a $100 million revolving credit facility from Wells Fargo (April 2025) to fund capacity expansion. Reported sales growth of 161% and over 95% in subsequent periods indicates sustained momentum in the $5.5 billion U.S. meat snacks category, the top-performing segment of the $74.9 billion U.S. savory snacks market.

Name

Chomps

Legal name

Chomps

Website

https://chomps.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Chomps is a U.S. better-for-you meat snack company that sells grass-fed beef, antibiotic-free chicken and turkey, and venison meat sticks through DTC e-commerce and mass retail (Target, Costco, Whole Foods, Walmart, Aldi), targeting fitness enthusiasts, keto/paleo/Whole30 followers, and GLP-1 users with 0g sugar, high-protein clean-label products.

Ownership category

akta.pro rank

Product category

Meat Snacks

NAICS

Other Specialty Food Retailers (44529), Meat and Meat Product Merchant Wholesalers (424470)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH)

Keywords

• Meat snack products
• Grass-fed beef sticks
• Protein snack sticks
• Natural food snacks
• Portable protein snacks

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Chomps generates revenue through direct-to-consumer online sales via its e-commerce website (chomps.com) and subscription/recurring orders. Full-size meat sticks are sold in 10-pack ($25.60) and 24-pack boxes. Mini Chomplings are sold in 24-pack ($31.99) and 6-count ($8.99) formats. The company also sells through retail partners including Target, Costco, Aldi, Whole Foods, and Walmart.
2. Subscription Revenue: Chomps offers a Subscribe & Save program providing 10% off every order plus free shipping. Subscribers can customize delivery frequency (15, 30, 45, or 90 days), skip or cancel anytime, and earn rewards points on purchases. This creates recurring subscription revenue with predictable customer lifetime value.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels9 records

Core offering

Chomps manufactures and sells grass-fed and finished beef sticks, antibiotic-free chicken and turkey sticks, and grass-fed venison sticks, along with mini "Chomplings" snacks and variety/trial packs. Products are positioned as clean-label, high-protein (10-12g), zero-sugar snacks certified Keto, Whole30 Approved, Certified Gluten Free, and Certified Paleo, sold direct-to-consumer via chomps.com (with subscription) and through major U.S. retailers.

Product overview

Chomps is a meat snack company offering a portfolio of protein-focused meat sticks made from 100% grass-fed and finished beef, antibiotic-free chicken and turkey, and grass-fed and finished venison. The product line includes full-size meat sticks in beef (8 varieties), chicken (3 varieties), turkey (1 variety), and venison (1 variety), along with mini Chomplings versions of beef and turkey flavors. The company also offers trial and variety packs to help customers explore flavors, plus subscription and loyalty programs. All products feature 0g sugar, are keto-friendly, Whole30 Approved, Certified Gluten Free, and are marketed as clean-label, minimally processed snacks with 80-100 calories and 10-12g protein per serving.

Differentiator

Problem solved

Functional benefit

Brands

• Chomplings: A sub-brand line of mini meat sticks offering 4-5g of protein per serving, designed for convenient on-the-go snacking. Available in beef and turkey varieties including Original, Jalapeño, Smoky BBQ, and Sea Salt flavors.

Products and services

• Original Beef Sticks Flagship grass-fed and finished beef jerky stick with smoky flavor and black pepper spice; 10g protein, 100 calories, 0g sugar per stick. Sold via chomps.com and national retail.
• Jalapeño Beef Sticks Grass-fed and finished beef jerky with bold jalapeño pepper; 10g protein, 100 calories, 0g sugar per stick.
• Sea Salt Beef Sticks Grass-fed and finished beef with sea salt and hint of garlic; 10g protein, 100 calories, 0g sugar per stick.
• Smoky BBQ Beef Sticks Grass-fed and finished beef seasoned with smoky BBQ spice blend and smoked with natural hardwoods; 10g protein, 100 calories, 0g sugar per stick.
• Taco Seasoned Beef Sticks Grass-fed and finished beef with taco-spice blend (chili powder, cumin, paprika, oregano); 10g protein, 100 calories, 0g sugar per stick.
• Habanero Beef Sticks Spiciest grass-fed beef stick seasoned with habanero peppers, red pepper, and coriander; 10g protein, 100 calories, 0g sugar per stick.
• Chili Lime Beef Sticks Grass-fed and finished beef with zesty lime and bold chili pepper seasoning; 10g protein, 100 calories, 0g sugar per stick. Non-GMO Project Verified.
• Italian Style Beef Sticks Grass-fed beef with oregano, basil, onion, and garlic seasoning; 10g protein, 100 calories, 0g sugar per stick.
• Original Turkey Sticks Antibiotic-free turkey jerky stick with slightly smoky and slightly spicy flavor; 12g protein, 80 calories, 0g sugar per stick.
• Original Chicken Sticks First chicken-based product made with antibiotic-free chicken and simple seasonings; 12g protein, 80 calories, 0g sugar per stick. Shelf-stable for up to 9 months.
• Nashville Hot Chicken Sticks Bold and spicy chicken stick with Nashville-inspired heat from chili pepper, paprika, oregano, and cumin; 12g protein, 80 calories, 0g sugar per stick.
• Savory Breakfast Chicken Sticks Chicken stick with classic breakfast sausage flavor featuring sage, white pepper, ginger, nutmeg, and thyme; 12g protein, 80 calories, 0g sugar per stick.
• Salt & Pepper Venison Sticks Grass-fed and finished venison with sea salt and cracked black peppercorns; made with 80% venison and 20% grass-fed beef. 10g protein, 100 calories, 0g sugar per stick. Whole30 Approved, Certified Gluten Free.
• Original Beef Chomplings Mini version of Original Beef sticks with same smoky flavor profile; 4g protein, 45 calories, 0g sugar per stick. Sold in 6-count and 24-pack formats.
• Jalapeño Beef Chomplings Mini beef sticks with bold jalapeño pepper flavor; 4g protein per stick.
• Smoky BBQ Beef Chomplings Mini beef sticks with smoky BBQ flavor; 4g protein, 45 calories per stick.
• Sea Salt Beef Chomplings Mini beef sticks with sea salt and hint of garlic; 4g protein per stick.
• Original Turkey Chomplings Mini turkey sticks with slightly smoky and slightly spicy flavor; 5g protein, 35 calories per stick.
• Protein Trial Pack Sampler pack containing one each of Original Beef, Jalapeño Beef, Smoky BBQ Beef, Original Turkey, Original Chicken, and Salt & Pepper Venison sticks; priced at $16.99 for 6 sticks.
• Chicken Trial Pack Sampler pack containing two sticks each of Original Chicken, Nashville Hot Chicken, and Savory Breakfast Chicken flavors.
• Beef Trial Pack Sampler pack containing six beef varieties: Original Beef, Jalapeño Beef, Sea Salt Beef, Taco Seasoned Beef, Chili Lime Beef, and Smoky BBQ Beef.
• Best Selling Beef Pack Variety pack containing 5 Original Beef and 5 Jalapeño Beef sticks.
• Subscribe & Save Program Recurring delivery subscription offering 10% off every order plus free shipping. Customers can set delivery frequency to 15, 30, 45, or 90 days, skip, pause, or cancel anytime, and earn rewards points. Managed via SMS.
• Chompian Rewards Customer loyalty program earning 1 point per $1 spent with tiered benefits. Tiers include Chompling ($0-$250) and Chompian ($250+) with benefits such as 2X points, early access to sales, 20% off coupons, and birthday rewards.

Quantifiable outcome

• 17,000+ 5-star customer reviews demonstrating high satisfaction and product-market fit
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Roundel (Target's advertising arm)coreGTM or Marketing Partner · 7 April 2026Target's internal advertising arm executed Chomps' full-funnel retail advertising campaign supporting the chicken sticks launch. Campaign aimed to drive retail awareness and purchase consideration for the new product line.
• Ikon PasscoreGTM or Marketing Partner · 15 January 2026Year-long partnership making Chomps the exclusive meat stick vendor for 2026 across seven U.S. mountain destinations including Steamboat, Winter Park Resort, Mammoth Mountain, Big Bear Mountain Resort, Snow Valley, Stratton, and Palisades Tahoe. Includes in-resort retail presence, on-mountain signage, sampling activations at four locations, a limited-edition lifestyle collection priced at $49.95, and a sweepstakes.
• CameominorGTM or Marketing Partner · 5 December 2025Collaborative 'Bury the Beef' holiday campaign launched December 2025 featuring a reunion of actors Chad Michael Murray and James Lafferty to promote brand partnership and holiday conflict resolution. Used celebrity marketing to drive holiday season engagement.
• Landmark SnackscoreStrategic or Co-development Partner · 29 October 2025Strategic manufacturing partnership to build a new 160,000 square foot meat snack processing plant in Beatrice, Nebraska, scheduled to open Q2 2027. The facility will increase Chomps' production capacity by 15% and create 150 jobs, enabling the company to meet rapid growth and consumer demand.
• 4oceanminorStrategic or Co-development Partner · 5 May 2025Environmental partnership for Chomps' 'Pound-for-Pound Plastic Removal Effort.' Partnership aims to remove ocean plastic pollution, with Chomps committing to one-to-one plastic impact through 4ocean's cleanup operations. Launched in May 2025.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Country Archer Provisions: Direct competitor offering grass-fed beef jerky sticks and meat snacks with a similar better-for-you, clean-label positioning targeting health-conscious consumers.
• Field Trip Snacks: Direct competitor in better-for-you meat sticks and jerky, with similar grass-fed/antibiotic-free sourcing and keto/paleo certifications targeting active-lifestyle consumers.
• Old Trapper: Family-owned meat snacks company selling beef jerky and sticks in mass retail. Direct product category overlap with Chomps but positioned at a different price/value tier.
• Strive Bison / Stryve Biltong: Public competitor producing air-dried meat snacks (biltong, sticks) with health-oriented positioning. Direct overlap in shelf-stable meat snack format and natural channel distribution.
• Tillamook Country Smoker: Meat stick brand distributed primarily through convenience and grocery channels. Direct product overlap with Chomps in single-serve meat stick format.
• Oberto Snacks: Long-established meat snacks brand producing jerky and meat sticks. Direct category overlap with Chomps, with mass-market distribution and broader flavor portfolio.
• Duke's Meat Snacks: Smaller-scale direct competitor in the better-for-you meat stick category, selling grass-fed, no-sugar sticks with overlapping retail and DTC channels.

Broad incumbents

• Jack Link's: The largest US meat snacks brand (jerky, sticks) with mass-market distribution. Same product category and channels but a much broader portfolio and value-oriented positioning.
• KRAVE Jerky: Better-for-you premium jerky brand now owned by Kraft Heinz. Direct product overlap with Chomps' grass-fed, no-sugar-added positioning, but operates inside a much larger CPG portfolio.

Emerging players

• Chomplr / Wild Zora: Smaller direct competitor offering paleo-friendly meat and vegetable bars with clean-label positioning. Targets overlapping diet-compliant consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/chomps
• Xx.com/gochomps

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chomps