Digital Onboarding
Digital Onboarding is a SaaS lifecycle engagement platform for U.S. banks and credit unions that uses predictive, data-driven targeting to convert new account holders into active, profitable relationships across onboarding, cross-selling, nurturing, and servicing.
- Company typePrivate
- Founded2015
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Digital Onboarding does
Digital Onboarding is a Boston-based SaaS company, founded in 2015, that sells a lifecycle engagement platform purpose-built for U.S. banks and credit unions. The platform connects a financial institution's core, transaction, and engagement data — ingested via RESTful API, SFTP, or CSV, with webhook synchronization — and uses a predictive targeting engine driven by account, behavior, and intent data to orchestrate personalized campaigns across email, SMS, digital banking, and branch channels. The product is organized around four solution modules (Onboarding, Cross-Selling, Nurturing, and Servicing) supported by features including a Cross-Channel Engagement Tool, a Survey Retargeting Widget, and a Data Connector Tool, with documented deployment timelines of as little as six weeks.
The company reports serving 170+ banks and credit unions (logos skewing heavily toward community credit unions such as OCCU, Harborstone CU, Trax CU, Rize CU, Certified FCU, and CommonWealth One, plus community banks like Leader Bank and Zynlo Bank). Reported outcomes from customer case studies include up to 263% increases in digital banking adoption, 64% reductions in attrition, 8x eStatement growth, and 415% increases in survey response rates, with the platform positioning its value around moving newly opened accounts from inactive to profitable within 90 days.
Digital Onboarding monetizes through annual SaaS subscriptions priced via quote-based enterprise and mid-market tiers, supplemented by optional premium support and implementation services. The go-to-market combines direct enterprise and inside sales with a channel-partner ecosystem spanning core banking providers (Symbil, Velocity Solutions, Nymbus, COCC), digital banking platforms (Banno), and fintechs (Strivve, Atomic, FinGoal). The company disclosed $6.5M in 2024 ARR (up 51% from $4.3M in 2023), ~59 employees, total funding of roughly $62.7M including a $58M Volition Capital growth round in January 2024, SOC 2 Type I certification, and a stated position of approaching profitability.
Digital Onboarding firmographics
Firmographics- Name
- Digital Onboarding
- Legal name
- Digital Onboarding, Inc.
- Website
- https://digitalonboarding.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Digital Onboarding is a SaaS lifecycle engagement platform for U.S. banks and credit unions that uses predictive, data-driven targeting to convert new account holders into active, profitable relationships across onboarding, cross-selling, nurturing, and servicing.
- Ownership category
- akta.pro rank
Digital Onboarding industry classification
Industry- Product category
- Financial Institution Customer Engagement Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Digital Onboarding is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Digital Onboarding business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Platform Access): Subscription-based SaaS model providing access to digital engagement platform; customers purchase subscriptions under order forms; fees based on services purchased rather than actual usage; subscriptions auto-renew unless cancelled 30 days prior
- Professional Services (Setup & Support): Standard support included with purchased services; optional upgraded support available for purchase; implementation and onboarding assistance to help financial institutions customize templates or create new campaigns
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription for large financial institutions |
| Subscription | Annual | Mid-market subscription for community banks and credit unions |
| Freemium | Pay-as-you-go | Free trial for evaluation |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Digital Onboarding product offering
Product offeringCore offering
Digital Onboarding sells a SaaS lifecycle engagement platform that banks and credit unions use to convert new account holders into active, profitable relationships. The platform connects core, transaction, and engagement data to orchestrate personalized campaigns across digital banking, email, SMS, and branch channels, organized around four solution modules: Onboarding, Nurturing, Cross-Selling, and Servicing. Subscriptions are sold under annual master subscription agreements with optional professional services for implementation and template customization.
Product overview
Digital Onboarding is a unified SaaS platform built for banks and credit unions, consisting of a core lifecycle growth platform and four integrated solution modules (Onboarding, Cross-Selling, Nurturing, and Servicing). The platform connects financial institutions' core, transaction, and engagement data to orchestrate personalized campaigns across email, SMS, in-branch, and digital banking channels. Key features include the Cross-Channel Engagement Tool (for delivering content inside digital banking), the Survey Retargeting Widget (for personalized offers based on survey data), and the Data Connector Tool (for API/SFTP/CSV data integration). From integration to impact in as little as six weeks.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Onboarding Platform A SaaS lifecycle growth platform for banks and credit unions that connects core, transaction, and engagement data and orchestrates personalized campaigns across digital banking, email, SMS, and branch channels. Used by financial institution marketing, digital, and product teams to drive activation, retention, cross-sell, and servicing outcomes.
- Onboarding Solution A solution module within the Digital Onboarding Platform that helps new account openers adopt services and use their new accounts through campaigns for direct deposit switching, eStatement enrollment, digital banking adoption, and payment method updates. Sold to banks and credit unions as part of the lifecycle engagement subscription.
- Nurturing Solution A solution module within the Digital Onboarding Platform that keeps existing account holders engaged and loyal through ongoing communications designed to build lasting relationships and prevent silent attrition. Sold to banks and credit unions as part of the lifecycle engagement subscription.
- Cross-Selling Solution A solution module within the Digital Onboarding Platform that expands deposit- and loan-only relationships into profitable multi-product relationships through targeted campaigns that encourage account holders to open additional products. Sold to banks and credit unions as part of the lifecycle engagement subscription.
- Servicing Solution A solution module within the Digital Onboarding Platform that automates servicing notifications and processes such as CD maturity alerts, lease expiration notices, dormancy prevention, loan expiration alerts, and payment reminders to save staff time, paper, and postage. Sold to banks and credit unions as part of the lifecycle engagement subscription.
Quantifiable outcome
- 263% increase in digital banking adoption (TruStone Financial)
- +9 more outcomes
Companies that use Digital Onboarding
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles2 records
Digital Onboarding technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature7 records
Digital Onboarding partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and peripheral.
- COCCcoreProvider of core banking and digital solutions for banks and credit unions. Partnership announced May 2026 enables COCC clients to access Digital Onboarding's turnkey engagement platform with personalized lifecycle campaigns, cross-channel engagement tools, and advanced targeting and analytics.
- SymbilcoreCore banking provider partner listed on Digital Onboarding partnerships page as a technology and sales partner
- Velocity SolutionscoreCore banking provider partner listed on Digital Onboarding partnerships page as a technology and sales partner
- Banno (Strategycorps)coreDigital banking platform partner from Strategycorps listed on Digital Onboarding partnerships page as a technology and sales partner
- StrivveperipheralFintech partner listed on Digital Onboarding partnerships page as a technology and sales partner
- AtomicperipheralFintech partner listed on Digital Onboarding partnerships page as a technology and sales partner specializing in account-to-account payments
- NymbuscoreCore banking and digital banking platform partner listed on Digital Onboarding partnerships page as a technology and sales partner
- FinGoalperipheralFintech partner listed on Digital Onboarding partnerships page as a technology and sales partner specializing in financial data and insights
- MDT Premier PartnercorePremier partner through MDT listed on Digital Onboarding partnerships page as a technology and sales partner
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Digital Onboarding competitors and assessment
Company assessmentDirect peers
- nCino: nCino offers a banking cloud platform that includes account opening, onboarding, and customer engagement modules for banks and credit unions — directly overlapping with Digital Onboarding's onboarding and cross-sell use cases (and which acquired Mantl, a deposit/account-opening fintech).
- Backbase: Backbase is a digital banking platform with engagement orchestration capabilities for banks and credit unions, and was named alongside Digital Onboarding in third-party buyer's guides for digital onboarding solutions.
- Marigold Engage: Marigold Engage (formerly Marigold Grow) is a marketing-automation and engagement platform with deep financial-services customer concentration, competing with Digital Onboarding in cross-channel FI engagement.
- Personetics: Personetics provides AI-driven personalized engagement and financial wellness tools to banks and credit unions globally — the closest direct competitor to Digital Onboarding's predictive, data-driven lifecycle engagement platform for FIs.
- Q2 Holdings: Q2 provides digital banking and customer engagement solutions (SMB and community FI focus), competing head-to-head with Digital Onboarding for the same community bank and credit-union buyers in mid-market and enterprise tiers.
- Zeta: Zeta offers a banking engagement and marketing platform with lifecycle campaigns, AI targeting, and digital onboarding capabilities for banks — closely comparable to Digital Onboarding's lifecycle growth platform offering.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is the dominant horizontal engagement/marketing automation platform used by many large FIs; while not FI-specific, it competes for the same engagement-marketing budget at larger banks that Digital Onboarding targets.
- Adobe Marketo Engage: Adobe Marketo is a broad marketing-automation incumbent frequently used by mid-market and enterprise financial institutions — a horizontal competitor to Digital Onboarding's cross-channel engagement capabilities.
- HubSpot: HubSpot is a broad CRM and marketing-automation platform used by smaller banks and credit unions as a lower-cost alternative to vertical-specific engagement platforms like Digital Onboarding.
Emerging players
- Act-On Software: Act-On is a mid-market marketing-automation platform with a notable financial-services customer base — an emerging/adjacent competitor for community banks and credit unions in Digital Onboarding's mid-market segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Digital Onboarding social profiles
Digital presenceDigital Onboarding compliance and trust
Trust signalCompliance2 records
Digital Onboarding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Onboarding leadership team
Management profileNumber of profiles
Profiles6 records
Digital Onboarding funding detail
Funding detailFunding overview
Funding rounds8 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Onboarding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Onboarding
What does Digital Onboarding do?
Digital Onboarding sells a SaaS lifecycle engagement platform that banks and credit unions use to convert new account holders into active, profitable relationships. The platform connects core, transaction, and engagement data to orchestrate personalized campaigns across digital banking, email, SMS, and branch channels, organized around four solution modules: Onboarding, Nurturing, Cross-Selling, and Servicing. Subscriptions are sold under annual master subscription agreements with optional professional services for implementation and template customization.
Is Digital Onboarding a public or private company?
Digital Onboarding is a private company. It is classified as venture growth investor backed and is currently operating.
When was Digital Onboarding founded?
Digital Onboarding was founded in 2015. It employs 51 to 100 people.
Where is Digital Onboarding based?
Digital Onboarding is headquartered in Boston, United States, in the North America region.
How does Digital Onboarding make money?
Two revenue lines are on record. SaaS Subscription (Platform Access) is the primary driver. The others are professional Services (Setup & Support).
Who are Digital Onboarding's main competitors?
Direct peers on record are nCino, Backbase, Marigold Engage, Personetics, Q2 Holdings and Zeta. Broad incumbents are Salesforce Marketing Cloud, Adobe Marketo Engage and HubSpot. Act-On Software is listed as an emerging player.
Does Digital Onboarding have an API?
Yes. Digital Onboarding offers a RESTful API and SFTP integration for data exchange. The API allows real-time integration with financial institutions' core systems, digital banking platforms, account opening systems, CRM, and third-party systems. Webhooks are available for instant updates on customer and platform activity. Data import options include API, SFTP, or CSV. The platform supports custom CSS for styling journey content. Email integration is available via SMTP or DNS (SPF/DKIM records). Developer documentation is at docs.digitalonboarding.com.
What industry is Digital Onboarding in?
Digital Onboarding's product category is Financial Institution Customer Engagement Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.