Marigold
Marigold is a Nashville-based SaaS marketing technology firm providing email and CRM-integrated communications (Campaign Monitor, Emma, Vuture) to small and mid-sized organizations. After its late-2025 divestiture to Zeta Global, the firm is refocusing on SMB customers with new AI capabilities.
- Company typePrivate
- Founded2017
- HeadquartersNashville, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Marigold does
Marigold (legally Iris Holdings L.P., d/b/a Marigold) is a privately-held marketing technology company headquartered in Nashville, Tennessee, that delivers a SaaS portfolio of email marketing, automation, and CRM-integrated communications platforms. Following the November 24, 2025 divestiture of its enterprise software business—including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow—to Zeta Global Holdings Corp. for up to $325 million in aggregate consideration, the remaining Marigold entity focuses on small and mid-sized organizations through three sub-brands. Campaign Monitor serves small businesses and agencies via a self-serve, product-led entry point; Emma targets higher education institutions, nonprofits, franchises, and growing multi-location businesses via demo-driven sales; and Vuture serves professional services firms with CRM-integrated, data-driven communications delivered via assisted sales.
Marigold's underlying technology stack spans Generative AI Services (producing text, imagery, audio, and source code within platform-defined constraints), API-based integration connectors (permitted to link third-party social platforms including Twitter, Facebook, LinkedIn, and Instagram), automated abuse-detection systems for phishing, spam, and fraud, and a defence-in-depth security program with externally audited certifications published via the Marigold Trust Portal. The company operates data processing infrastructure in the United States, United Kingdom, European Union, and Australia, and maintains certified compliance with the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks, GDPR, and CCPA/CPRA. In April 2026, Marigold reinforced its AI and product posture with two senior leadership appointments: Elizabeth Smalley as Chief AI Officer and Pat Jenakanandhini as Chief Product & Technology Officer.
Marigold's revenue model is built on annual subscription SaaS fees with tiered plans set per Ordering Document, supplemented by Professional Services (onboarding, specialized support, customizations, design/project work) and usage-based overage fees triggered when customers exceed SMS short/long-code transmissions or Liveclicker request thresholds. Subscription fees are non-cancelable and non-refundable for the Order Term, supporting predictable recurring revenue, while free trials are offered on a limited, revocable basis as a freemium entry point. Distribution operates through a hybrid go-to-market: product-led growth via Campaign Monitor's storefront, demo-driven field sales for Emma and Vuture, and a global sales-led motion led by a Chief Revenue Officer (Sales Led). Pricing is quote-based and not publicly disclosed; tier structure is set per Ordering Document with annual billing cadence.
Marigold firmographics
Firmographics- Name
- Marigold
- Legal name
- Iris Holdings L.P.
- Website
- https://meetmarigold.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Marigold is a Nashville-based SaaS marketing technology firm providing email and CRM-integrated communications (Campaign Monitor, Emma, Vuture) to small and mid-sized organizations. After its late-2025 divestiture to Zeta Global, the firm is refocusing on SMB customers with new AI capabilities.
- Ownership category
- akta.pro rank
Marigold industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (513210), Software Publishers (5132), Advertising Agencies (541810), Advertising Material Distribution Services (54187), Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM), Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where Marigold is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marigold business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS fees: Recurring subscription fees based on Subscription Plan tiers selected on Ordering Documents; fees are non-cancelable and non-refundable for the Order Term, with quantities that cannot be decreased during the relevant term.
- Professional Services: Fees for Professional Services including Specialized Support Services, onboarding, customer-specific customizations, and Custom Works (e.g., design or project work); require additional fees per Ordering Document or SOW.
- Overage / usage fees: Where Customers exceed Subscription Plan limits or Ordering Document scope, Company may charge overage fees; SMS short-code / long-code transmission usage and Liveclicker Requests above defined thresholds are subject to additional charges.
- Free Trial accounts: Free trials may be offered on a limited, non-exclusive, non-transferable, revocable basis for evaluation purposes; Company can terminate free trials at any time in its sole discretion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription Plans set per Ordering Document (tier details not publicly disclosed) |
| Freemium | Pay-as-you-go | Free trial tier (Campaign Monitor-style evaluation) |
Go-to-market motion3 records
Distribution channels5 records
Marigold product offering
Product offeringCore offering
Marigold sells SaaS marketing technology through three core sub-brands: Campaign Monitor (email marketing and automation for small businesses and agencies), Emma (brand-governed email campaigns with governance controls for higher education, nonprofits, franchises and multi-location businesses), and Vuture (personalized data-driven communications with real-time CRM integration for professional services firms). The offerings include generative AI capabilities, multi-channel delivery, and a shared security and privacy program administered via the Marigold Trust Center.
Product overview
Marigold is a SaaS relationship and marketing intelligence company that delivers a portfolio of email, SMS, loyalty, and customer-experience marketing solutions. Following the November 2025 sale of its enterprise software business (Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, Grow) to Zeta Global, the remaining Marigold entity is positioned around three core sub-brands targeted at small and mid-sized organizations: Campaign Monitor (email marketing and automation for small businesses and agencies), Emma (brand-governed email for higher education, nonprofits, franchises, and growing multi-location businesses), and Vuture (CRM-integrated, data-driven communications for professional services firms). The portfolio is unified by a shared security and privacy program (administered via the Marigold Trust Center) and a common Acceptable Use Policy and Services Agreement that govern generative AI, SMS, email, and Liveclicker-style experiences across the products.
Differentiator
Problem solved
Functional benefit
Brands
- Campaign Monitor: Email marketing and automation platform built for small businesses, agencies, and marketing teams; flagship small/mid-size product under Marigold.
- Emma
- Vuture
Products and services
- Campaign Monitor
Quantifiable outcome
- Projected client ROI increase from 6x to more than 10x via Zeta integration of Marigold's enterprise business
- +3 more outcomes
Companies that use Marigold
Customer profileIdeal customer profiles3 records
Marigold technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature6 records
Marigold partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered strategic (via zeta global partnership that now encompasses former marigold enterprise), strategic (via zeta global — athenas ai marketing platform built on openai technology) and flagship / transformational.
- Palantir Technologiesstrategic (via zeta global partnership that now encompasses former marigold enterprise)Seven-year strategic partnership between Zeta Global (which acquired Marigold's enterprise business) and Palantir Technologies involving integration of Zeta's Data Cloud with Palantir's Foundry platform, with performance incentives for Palantir.
- OpenAIstrategic (via zeta global — athenas ai marketing platform built on openai technology)Strategic collaboration between Zeta Global and OpenAI to power the Athena AI marketing platform, which spans the Audience, Campaign, and QA agents now operating across the former Marigold enterprise customer base.
- Zeta Globalflagship / transformationalOn November 24, 2025 Zeta Global completed its acquisition of Marigold's enterprise software business — including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker and Grow — for up to $325 million. Zeta raised its 2025 revenue guidance to $1.289–$1.292 billion and 2026 guidance to at least $1.73 billion on closing, with projected client ROI increase from 6x to more than 10x. The two organizations now share AI/data infrastructure and customer bases (incl. Fortune 500).
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Marigold competitors and assessment
Company assessmentDirect peers
- GetResponse: Email marketing, automation, webinar and CRM platform focused on SMBs and mid-market. Comparable to Campaign Monitor in target buyer, self-serve entry, and bundled marketing-automation value proposition.
- Klaviyo: Public SMB/mid-market email and SMS marketing automation platform with strong product-led adoption. Directly comparable to Campaign Monitor in target customer, core email/SMS functionality, and self-serve GTM motion.
- Mailchimp (Intuit): Flagship SMB email marketing platform, now owned by Intuit. Direct competitor to Campaign Monitor in the small-business and agency segment, with similar ease-of-use positioning and a self-serve entry point.
- ActiveCampaign: SMB and mid-market email marketing automation and CRM platform. Closely comparable to Campaign Monitor and Emma in customer profile (growing businesses, multi-location) and automation-led value proposition.
- Brevo (formerly Sendinblue): SMB-focused email, SMS and marketing automation suite serving small businesses and mid-market organizations. Directly comparable to Campaign Monitor and Emma in customer profile and multi-channel marketing functionality.
- Constant Contact: Long-standing SMB email and digital marketing platform with strong presence among small businesses, nonprofits, and associations. Comparable to Campaign Monitor (SMB) and Emma (nonprofits/franchises) in target segments and product positioning.
- dotdigital: Email and cross-channel marketing automation provider with particular strength in retail, travel and B2B segments. Comparable to Vuture in serving relationship-driven organizations and to Emma in multi-location brand governance.
Broad incumbents
- HubSpot: Broader CRM and marketing automation suite that includes email marketing as part of a wider platform. Competes with Marigold's full portfolio but at a different scale and price point, often displacing point solutions like Campaign Monitor and Emma in growing accounts.
- Salesforce Marketing Cloud: Enterprise marketing platform spanning email, SMS, social, advertising and loyalty. Competes with the enterprise Marigold brands that were divested to Zeta Global and increasingly down-market against Vuture and Emma in mid-market accounts.
Emerging players
- Omnisend: Ecommerce-focused email and SMS marketing automation platform. Comparable to Campaign Monitor in self-serve SMB email, with a sharper ecommerce ICP and a similar ease-of-use story.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
Marigold social profiles
Digital presenceMarigold compliance and trust
Trust signalCompliance5 records
Marigold financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marigold leadership team
Management profileNumber of profiles
Profiles8 records
Marigold subsidiaries and ownership
Company hierarchySubsidiaries4 records
Marigold funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marigold M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marigold
What does Marigold do?
Marigold sells SaaS marketing technology through three core sub-brands: Campaign Monitor (email marketing and automation for small businesses and agencies), Emma (brand-governed email campaigns with governance controls for higher education, nonprofits, franchises and multi-location businesses), and Vuture (personalized data-driven communications with real-time CRM integration for professional services firms). The offerings include generative AI capabilities, multi-channel delivery, and a shared security and privacy program administered via the Marigold Trust Center.
Is Marigold a public or private company?
Marigold is a private company. It is classified as unknown and is currently operating.
When was Marigold founded?
Marigold was founded in 2017. It employs 501 to 1,000 people.
Where is Marigold based?
Marigold is headquartered in Nashville, United States, in the North America region.
How does Marigold make money?
Four revenue lines are on record. Subscription SaaS fees are the primary driver. The others are professional Services, overage / usage fees and free Trial accounts.
Who are Marigold's main competitors?
Direct peers on record are GetResponse, Klaviyo, Mailchimp (Intuit), ActiveCampaign, Brevo (formerly Sendinblue), Constant Contact and dotdigital. Broad incumbents are HubSpot and Salesforce Marketing Cloud. Omnisend is listed as an emerging player.
Does Marigold have an API?
Yes. Marigold's Services provide API Calls ('Calls') to facilitate certain account activities without relying on the Services' main application interface. The Services Agreement also references 'API Connector/Integration' as any Web-based, on-demand and/or downloadable software that permits the connection and/or interoperation of a third party service/application with the Services. Use of the API is governed by the same policies as the rest of the Services, and the Company may dictate permissible use of the API and Calls in its sole discretion. Developer documentation is at meetmarigold.com/services-agreement.
What industry is Marigold in?
Marigold's product category is Marketing Automation Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows). Its NAICS code is 513210 and its SIC code is 7310.