Pry Financials
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Pry Financials firmographics
Firmographics- Name
- Pry Financials
- Website
- https://pry.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pry Financials industry classification
Industry- Product category
- Financial Planning Software
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting) (FSAGALAL)
- akta.pro secondary industry
- Embedded Tax, Accounting & Invoicing Finance (FSAGALAJ)
Keywords
Where Pry Financials is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pry Financials business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
Revenue model
- Subscription - Standard Plans: Core platform subscription with basic spend management features at $0 per user per month, providing cards, expense management, and basic controls
- Subscription - Premium Plans: Advanced features including enhanced AI capabilities, deeper integrations, and premium support available at $12 per user per month
- Treasury Yield: Interest yield on business account balances up to 3.67% APR through Brex Treasury LLC, a Capital One company, generated from cash management services
- Transaction Interchange: Interchange fees earned on corporate card transactions, with rewards programs including cash back offered to customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard tier - Core financial platform with cards and basic expense management |
| Per seat | Monthly | Premium tier - Advanced AI-powered features and enhanced controls |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Pry Financials product offering
Product offeringCore offering
Pry Financials operates a financial planning platform designed to serve as an alternative to spreadsheets for small businesses. The platform was acquired by Brex in April 2025 to augment Brex's financial services and software offerings for fast-growing companies, and now operates as part of Brex's product portfolio.
Product overview
Pry Financials was a software startup acquired by Brex in 2025 to augment Brex's financial services offerings for fast-growing companies. The source data does not contain specific product details about Pry Financials' standalone offerings. Brex's platform is a unified, modular financial operations suite comprising core products (corporate cards, business banking, expense management), add-on modules (travel, bill pay, accounting automation, live budgets, reporting, global/international support, intelligence, mobile app, native integrations), and targeted solutions for startups, mid-size companies, and enterprises. The platform is marketed as an 'intelligent finance platform' leveraging AI for automation across spend controls, payments, and accounting in 120+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Pry Financials Platform A financial planning platform that works as an alternative to spreadsheets for small businesses, providing modeling and planning capabilities. Founded in 2019 and headquartered in San Francisco. Specific product feature details are not available in the provided source data.
Quantifiable outcome
- 4,250 hours average time saved per year with expense and accounting automation
- +4 more outcomes
Companies that use Pry Financials
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles1 record
Pry Financials technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Pry Financials partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- NavancoreStrategic partnership between Brex and Navan for enterprise travel management. The CEOs of both companies discuss how their partnership unlocks 100% travel payment reconciliation for enterprise companies. This joint offering combines Brex's spend management with Navan's travel booking and management capabilities.
- TekionflagshipBrex and Tekion partnership putting modern spend management inside the dealership. Specifically designed for automotive dealership operations, integrating Brex financial controls with Tekion's automotive retail platform.
- Column N.A.coreColumn N.A. provides the commercial checking account component for Brex's business account. Column N.A. is a Member FDIC institution and the unaffiliated provider of checking services.
- BNY DreyfuscoreBNY Dreyfus Government Cash Management (DGVXX) is the underlying fund for Brex Treasury yield. The 7-day average yield rate is the basis for Brex's advertised 3.67% treasury return.
- Pry FinancialscoreBrex acquired software startup Pry Financials to augment its offerings. The acquisition was intended to strengthen Brex's financial management software capabilities for its customer base of startups and fast-growing companies.
Scale indicators9 records
Recent moves4 records
Expansion highlights3 records
Pry Financials competitors and assessment
Company assessmentDirect peers
- Spotlight Reporting: Spotlight Reporting offers financial reporting, forecasting, and dashboarding tools for accountants and small businesses, serving similar use cases as Pry.
- Fathom: Fathom delivers financial analysis, reporting, and forecasting tools for small businesses and accountants, overlapping Pry's planning and reporting use cases for the SMB segment.
- Mosaic.tech: Mosaic is a strategic finance platform for startups and growth companies, providing financial planning, metrics, and reporting directly comparable to Pry's offering.
- Jirav: Jirav provides budgeting, forecasting, and FP&A software for small to mid-market companies, addressing the same planning workflows Pry targeted.
- Float: Float is a cash flow forecasting and financial planning tool used by SMBs and finance teams, overlapping Pry's planning-and-forecasting capabilities for small businesses.
- LiveFlow: LiveFlow offers financial reporting, budgeting, and cash-flow forecasting software for SMBs, directly comparable to Pry's spreadsheet-replacement positioning.
- Finmark: Finmark is a financial planning and analysis platform built specifically for startups and high-growth companies, making it the closest direct competitor to Pry's SMB financial-planning positioning.
- Causal: Causal provides financial planning, budgeting, and modeling software targeted at startups and SMBs, sharing Pry's alternative-to-spreadsheets thesis and target customer.
Broad incumbents
- Planful: Planful is an established FP&A platform serving mid-market and enterprise finance teams, providing a broader, more mature alternative in the financial planning category Pry entered.
Emerging players
- Pilot: Pilot combines bookkeeping, financial operations, and CFO services for startups and SMBs; its planning and reporting capabilities are thematically adjacent to Pry's financial-planning focus.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Pry Financials social profiles
Digital presencePry Financials financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pry Financials leadership team
Management profileNumber of profiles
Pry Financials funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pry Financials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pry Financials
What does Pry Financials do?
Pry Financials operates a financial planning platform designed to serve as an alternative to spreadsheets for small businesses. The platform was acquired by Brex in April 2025 to augment Brex's financial services and software offerings for fast-growing companies, and now operates as part of Brex's product portfolio.
Is Pry Financials a public or private company?
Pry Financials is a private company. It is classified as corporate owned and is currently acquired.
When was Pry Financials founded?
Pry Financials was founded in 2019. It employs 1 to 10 people.
Where is Pry Financials based?
Pry Financials is headquartered in San Francisco, United States, in the North America region.
How does Pry Financials make money?
Four revenue lines are on record. Subscription - Standard Plans are the primary driver. The others are subscription - Premium Plans, treasury Yield and transaction Interchange.
Who are Pry Financials's main competitors?
Direct peers on record are Spotlight Reporting, Fathom, Mosaic.tech, Jirav, Float, LiveFlow, Finmark and Causal. Planful is listed as a broad incumbent. Pilot is listed as an emerging player.
Does Pry Financials have an API?
Yes. Brex offers an API product that enables developers to build integrations and automate financial operations. The API is listed as a platform capability under the Platform section, suggesting availability for programmatic access to Brex's spend management, expense tracking, and financial data features. Developer documentation is at www.brex.com/product/api.
What industry is Pry Financials in?
Pry Financials's product category is Financial Planning Software. Its primary akta.pro industry code is FSAGALAL, Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting), with a secondary code of FSAGALAJ, Embedded Tax, Accounting & Invoicing Finance. Its NAICS code is 5223 and its SIC code is 7370.