Redeam
Redeam was a B2B SaaS connectivity platform that linked tour, attraction, and activity operators to global distributors including Google, Disney, GetYourGuide, Klook, and Groupon via a single API integration. It served thousands of operators across 124 countries and was acquired by Travel Curious in July 2025.
- Company typePrivate
- Founded2015
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Redeam does
Redeam was a Boulder, Colorado-based B2B SaaS connectivity platform serving the tours, attractions, and activities (TAA) sector, founded in 2015 and acquired by Travel Curious in July 2025. The company built an API-first infrastructure that enabled tour and attraction operators to manage inventory, rates, availability, and restrictions from a single interface (Channel Manager), automate voucher redemption and reconciliation (Redeem Central), distribute inventory to ticket wholesalers via a dedicated Reseller Portal, and capture demand from Google's booking surfaces via the Google Things To Do integration. A Touchless Redemption module extended the platform into contactless ticket validation at attractions.
The platform's core technology comprised a Partner API, Channel API, and Booking API stack enabling real-time, automated data exchange between operators and a roster of demand-side distributors that included Google Reserve, Walt Disney World, GetYourGuide, Klook, Groupon, Ticketmaster, Viator, Trip.com, TUI, JetBlue Travel Products, and Civitatis. Redeam processed approximately 10.5 million transactions across 124 countries in 2019, validated over 2.45 million tickets, and served thousands of tour, attraction, and activity providers globally.
The business model combined transaction fees on voucher redemptions and distribution processed through the platform with subscription pricing for ongoing connectivity, channel management, and reconciliation services. Go-to-market was API-first and channel-driven, combining direct sales to operators with distribution via major OTA and travel platform partners. Following the July 2025 acquisition by Travel Curious, the Redeam brand was sunset and the entity was integrated into Travel Curious Group Inc. (valued at over $40 million, projecting $700M+ in first-year transactions) with former CEO Melanie Meador serving as President of the combined group and global headquarters relocated from the UK to Wilmington, Delaware.
Redeam firmographics
Firmographics- Name
- Redeam
- Legal name
- Redeam, Inc.
- Website
- https://redeam.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Redeam was a B2B SaaS connectivity platform that linked tour, attraction, and activity operators to global distributors including Google, Disney, GetYourGuide, Klook, and Groupon via a single API integration. It served thousands of operators across 124 countries and was acquired by Travel Curious in July 2025.
- Ownership category
- akta.pro rank
Redeam industry classification
Industry- Product category
- Travel Technology - Tours, Attractions & Activities Connectivity Software
- NAICS
- Travel Agencies (561510)
- akta.pro primary industry
- B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ)
- akta.pro secondary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where Redeam is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Redeam business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees: Redeam generated revenue through transaction fees charged to tour and attraction operators for processing voucher redemptions and managing distribution across multiple channels
- Subscription Services: Subscription-based pricing for operators requiring ongoing connectivity, channel management, and reconciliation services
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Redeam product offering
Product offeringCore offering
Redeam is a B2B SaaS connectivity platform that enables tour, attraction, and activity operators to distribute inventory to multiple resellers through a single API integration. Its products include Channel Manager for multi-channel inventory control, Redeam Central for booking management and voucher reconciliation, and Reseller Portal for ticket wholesalers and distributors. The platform also provides touchless redemption technology and direct integration with Google Things To Do.
Product overview
Redeam is a B2B technology platform offering a suite of connectivity and distribution solutions for the tours, attractions, and activities sector. The core offering consists of Channel Manager for multi-channel inventory and rate management, Redeam Central as the central platform for bookings and reconciliation, and Reseller Portal for ticket distribution. Additional modules include Google Things To Do integration for direct Google bookings and Touchless Redemption for contactless ticket validation. Redeam was acquired by Travel Curious in July 2025 and integrated into Travel Curious Group Inc., forming an end-to-end experiences platform. The platform enables operators to sell tickets through multiple channels, automate voucher redemption, and manage distribution partnerships globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Channel Manager A digital platform for managing multiple distribution channels, allowing tour and attraction operators to control inventory, rates, availability, and restrictions from a single interface. Reduces operational strain, prevents overbookings, and unlocks incremental revenue across resellers.
- Redeam Central Central platform providing inventory management, booking management, and voucher redemption and reconciliation capabilities for tour/attraction operators and resellers on the Redeam network.
- Reseller Portal Portal solution for ticket wholesalers and distributors to browse, purchase, and manage tour and attraction ticket inventory for distribution to end customers through the Redeam network.
Quantifiable outcome
- Processed nearly 10.5 million transactions across 124 countries
- +1 more outcomes
Companies that use Redeam
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Redeam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Redeam partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and strategic.
- Travel CuriousflagshipRedeam was acquired by Travel Curious on July 17, 2025. The Redeam brand was sunsetted and merged into Travel Curious Group Inc. Former CEO Melanie Meador became President of the combined group.
- GooglecoreIntegration with Google Reserve with Google, enabling tour and attraction operators to list and sell through Google's booking platform
- GetYourGuidecoreMajor OTA partner distributing tour and attraction inventory through GetYourGuide's platform
- KlookcoreDistribution partnership with Klook for tour and activity inventory connectivity
- GrouponcorePartnership enabling Groupon to access and distribute tour and attraction inventory through Redeam's connectivity network
- TicketmastercoreDistribution partnership with Ticketmaster for tour and attraction ticketing connectivity
- ViatorcorePartnership with Viator (TripAdvisor) for distributing tour and activity inventory
- JetBlue Travel ProductsstrategicPartnership with JetBlue's travel products division for distributing tours and attractions to airline passengers
- TUIstrategicPartnership with TUI, one of the world's largest travel groups, for tour and attraction distribution
- Trip.comstrategicDistribution partnership with Trip.com (Ctrip) for tour and activity inventory connectivity
- CivitatisstrategicPartnership with Civitatis for distributing Spanish and Portuguese-language tours and attractions
- DisneycoreIntegration with Walt Disney World for tour and attraction connectivity and distribution management
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Redeam competitors and assessment
Company assessmentDirect peers
- Bokun: Channel management and booking software for tours, attractions, and activity providers. Acquired by Tripadvisor/Viator, it competes head-to-head with Redeam by enabling operators to connect inventory to OTAs through a single platform. Most directly comparable product offering.
- TrekkSoft (now Bokun-adjacent) / ActivityMapper lineage: Booking and channel management software for tour and activity operators, providing online booking, payment processing, and reseller connectivity. Competes directly with Redeam's Channel Manager and Reseller Portal offerings.
- Checkfront (by Lightspeed): Cloud-based booking management software for tours, attractions, and activities with channel distribution capabilities. Comparable in serving the same operator segment and providing multi-channel inventory distribution.
- Regiondo: Booking software and distribution platform for tours, activities, and attractions, with reseller network connectivity. Overlaps with Redeam in channel management and voucher/redemption handling.
- Tiqets: Online ticketing platform for museums, attractions, and cultural experiences with last-mile mobile ticket delivery. Comparable in serving attractions and offering touchless/contactless redemption solutions adjacent to Redeam's capabilities.
Broad incumbents
- Viator (Tripadvisor): Major OTA for tours, attractions, and experiences and a key channel partner of Redeam. As a much larger incumbent that owns Bokun, Viator represents both a partner and a potential disintermediation threat to a connectivity layer like Redeam.
- GetYourGuide: One of the largest OTAs for tours and activities globally and a major distribution partner of Redeam. As a broad incumbent with its own supplier connectivity infrastructure, it competes in the same end market though not as a neutral connectivity layer.
- Klook: Asia-headquartered OTA for attractions, tours, and travel services and a significant distribution partner of Redeam. Comparable end market focus with much larger scale, providing both partnership value and competitive pressure.
- Travel Curious: Acquirer of Redeam forming Travel Curious Group Inc.; offers tours, experiences, and content supply. As the parent, it represents both the consolidation of supply-side experiences and the future platform trajectory of Redeam's technology.
Emerging players
- Peakwork: Travel technology provider offering connectivity and distribution solutions, with overlap in B2B travel distribution architecture. Comparable in providing API-based connectivity between suppliers and distributors though focused more broadly across travel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Redeam social profiles
Digital presenceRedeam compliance and trust
Trust signalCompliance1 record
Redeam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redeam leadership team
Management profileNumber of profiles
Profiles7 records
Redeam funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redeam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redeam
What does Redeam do?
Redeam is a B2B SaaS connectivity platform that enables tour, attraction, and activity operators to distribute inventory to multiple resellers through a single API integration. Its products include Channel Manager for multi-channel inventory control, Redeam Central for booking management and voucher reconciliation, and Reseller Portal for ticket wholesalers and distributors. The platform also provides touchless redemption technology and direct integration with Google Things To Do.
Is Redeam a public or private company?
Redeam is a private company. It is classified as corporate owned and is currently acquired.
When was Redeam founded?
Redeam was founded in 2015. It employs 11 to 50 people.
Where is Redeam based?
Redeam is headquartered in Boulder, United States, in the North America region.
How does Redeam make money?
Two revenue lines are on record. Transaction Fees are the primary driver. The others are subscription Services.
Who are Redeam's main competitors?
Direct peers on record are Bokun, TrekkSoft (now Bokun-adjacent) / ActivityMapper lineage, Checkfront (by Lightspeed), Regiondo and Tiqets. Broad incumbents are Viator (Tripadvisor), GetYourGuide, Klook and Travel Curious. Peakwork is listed as an emerging player.
Does Redeam have an API?
Yes. Redeam provides a Partner API that operators stand up so that resellers can check availabilities, create bookings, and create holds. The platform also offers a Channel Management API encompassing Channel API, Booking API, and Partner APIs for managing multiple distribution channels, controlling inventory, rates, availability, and restrictions. Redeam's connectivity solutions enable the seamless and automated passing of product and booking data back and forth between Operators and Distributors.
What industry is Redeam in?
Redeam's product category is Travel Technology - Tours, Attractions & Activities Connectivity Software. Its primary akta.pro industry code is THALAFAJ, B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges), with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 561510.