Gojek

What Gojek does

Gojek is an Indonesian super-app platform operating as a core brand within PT GoTo Gojek Tokopedia Tbk, a publicly listed entity on the Indonesia Stock Exchange. Founded in 2010 as a motorcycle taxi call center, the company evolved into a mobile application by 2015, became Indonesia's first unicorn in 2016, and merged with Tokopedia in 2021 to form GoTo Group. The platform serves approximately 170 million users across Indonesia and Singapore, connecting them with 3 million driver-partners and 6.4 million merchants within the GoTo ecosystem. Gojek operates in two main markets: Indonesia (its primary market) and Singapore (entered 2018), after withdrawing from Vietnam in September 2024.

Core products are organized into three categories: mobility (GoRide, GoCar, GoTransit, GoBluebird), delivery and commerce (GoFood, GoMart, GoShop, GoSend, GoBox), and financial services (GoPay wallet, GoPayLater BNPL, GoInvestasi, GoPulsa, GoTagihan). The GoTransit offering, launched in partnership with PT KCI in 2022, integrates ride-hailing with public transport (KRL Commuterline) and is positioned as the world's first multimodal service of its kind. The technical architecture integrates Google Maps, TomTom, and OpenStreetMap for routing and location services, and GoPay serves as the embedded payment rail across all services. Gojek migrated its ML pipeline infrastructure to Flyte, achieving 20-80% cost savings and supporting 100-200 new workflows monthly, indicating material in-house ML engineering capacity.

Revenue is generated through transaction-based commissions on ride-hailing (capped at 8% by Indonesian regulation, reduced from 20%), marketplace commissions on food delivery and merchant services, transaction fees on logistics and GoPay financial services, advertising through GoAds, enterprise solutions through GoCorp, and subscription revenue from Gojek PLUS (launched 2024). The go-to-market model is product-led, with app-store distribution and self-serve onboarding for consumers, supplemented by community-led growth through the driver-partner network that functions as on-the-ground brand ambassadors. GoTo achieved positive adjusted EBITDA in Q4 2023, indicating the combined entity has crossed into profitability.

Name

Gojek

Legal name

PT GoTo Gojek Tokopedia Tbk

Website

https://gojek.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gojek is an Indonesian super-app platform serving 170 million users across Indonesia and Singapore with ride-hailing (GoRide, GoCar), food delivery (GoFood), logistics (GoSend), and GoPay digital payments, operating as part of GoTo Group.

Ownership category

akta.pro rank

Product category

Ride-Hailing and Mobility Services

NAICS

Taxi and Ridesharing Services (485310), Local Messengers and Local Delivery (4922), Mobile Food Services (722330)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms) (TLAFAIAM)

akta.pro secondary industries

Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ), Peer-to-Peer Ridesourcing (Private Car Marketplace) (THAIAGAH), Travel Super-Apps & Multi-Service Marketplaces (THAKAAAM)

Keywords

• Ride-hailing services
• Food delivery platform
• Logistics delivery services
• Digital payments wallet
• Multi-service super app

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ride-Hailing (GoRide, GoCar, GoBluebird): Gojek charges transaction-based fees for motorcycle (GoRide) and four-wheeled (GoCar, GoBluebird) ride-hailing services. Fares are calculated based on distance, time, location, and applicable surcharges. Indonesia's government has capped ride-hailing commission fees at 8% (reduced from 20%).
2. Food & Grocery Delivery (GoFood, GoMart, GoShop): Gojek earns commissions from merchant-partners on its food delivery (GoFood) and grocery platforms (GoMart, GoShop). Merchants pay platform fees for order fulfillment and visibility within the app. GoFood is recognized as the most popular food delivery app in Indonesia (2025 Jakpat Report).
3. Logistics & Delivery (GoSend, GoBox): Gojek charges delivery fees for same-day and instant goods delivery through GoSend and GoBox, including handling fees, distance-based delivery fees, and additional charges such as toll and parking fees where applicable.
4. Financial Services (GoPay, GoPayLater): Gojek generates revenue through GoPay electronic money services including top-up fees, withdrawal fees, transfer fees, and transaction fees. GoPayLater provides credit/BNPL services with potential interest or fee income from deferred payments.
5. Subscription (Gojek PLUS): Gojek launched Gojek PLUS in 2024, a subscription program offering users attractive discounts across various Gojek services, generating recurring subscription revenue from the consumer base.
6. Business Solutions (GoCorp, GoAds): Gojek offers business solutions through GoCorp for corporate clients and GoAds for advertising, enabling businesses to reach Gojek's large consumer and driver-partner base through promotional and advertising placements within the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Gojek operates a multi-service super-app that provides on-demand mobility (motorcycle and car ride-hailing, multimodal transit, premium taxi), on-demand delivery (food, groceries, packages, large items), and embedded digital financial services (e-wallet, BNPL, bill payment, investments, lending, mobile top-up). The platform connects individual consumers, driver-partners, merchant-partners, and corporate clients within a single mobile interface, with payments settled through the integrated GoPay wallet.

Product overview

Gojek is a super-app platform operated by PT GoTo Gojek Tokopedia Tbk, offering a comprehensive digital ecosystem spanning mobility (GoRide, GoCar, GoTransit, GoBluebird), delivery (GoSend, GoBox, GoFood, GoMart, GoShop), and financial services (GoPay, GoPayLater, GoTagihan, GoInvestasi, GoPulsa). Founded in 2010 as a motorcycle taxi call center, it evolved into a super-app by 2015 and became Indonesia's first unicorn in 2016. The platform connects millions of users with over 3 million driver-partners and 6.4 million merchants within the GoTo ecosystem, operating across Indonesia and Singapore. Key products include GoFood (food delivery), GoRide/GoCar (transport), GoSend/GoBox (logistics), and GoPay (digital wallet with BNPL, savings, and lending services). In 2021, Gojek merged with Tokopedia to form GoTo Group, followed by an IPO in 2022.

Differentiator

Problem solved

Functional benefit

Brands

• GoFood: Food delivery service
• GoPay
• GoRide
• GoCar
• GoSend
• GoBox
• GoTransit
• GoMart
• GoShop
• GoBluebird
• GoTo
• GoGreener
• Jalan Jajan
• Gojek PLUS

Products and services

• GoRide On-demand motorcycle ride-hailing service connecting users with motorcycle drivers for daily transportation across Indonesian and Singapore cities.
• GoCar On-demand four-wheeled vehicle transportation service providing car rides for solo travelers and groups across Indonesian and Singapore cities.
• GoTransit Multimodal service integrating ride-hailing with commuter rail public transport, enabling seamless first- and last-mile city navigation through the Gojek app.
• GoBluebird Premium taxi service integration providing Gojek users access to professional driver services from Bluebird within the Gojek super-app.
• GoSend Same-day and instant goods delivery service for packages and items across Indonesian cities, operated through PT Antar Makanan Anak Bangsa.
• GoBox Logistics service for moving and delivering large items using cargo vehicles for individuals and businesses.
• GoFood Food delivery service connecting users with restaurants and food vendors for on-demand meal ordering across Indonesian cities.
• GoMart Grocery delivery service providing everyday essentials and supermarket items from local retailers to consumers.
• GoShop On-demand shopping service within the Gojek ecosystem that lets users request purchase and delivery of goods from local stores.
• GoDineIn Dine-in reservation and ordering service for restaurant experiences within the Gojek app.
• GoFood Merchant Business platform for restaurant and food merchant partners to onboard, manage orders, and operate on the Gojek food delivery marketplace.
• GoCorp Enterprise and business solutions platform for corporate customers providing managed transportation services for employees and businesses.
• GoPay Electronic money and digital wallet service enabling top-up, transfer, withdrawal, and payment for Gojek services and partner merchants. Verified accounts hold balances up to IDR 20,000,000 with monthly transaction limits of IDR 40,000,000.
• GoPayLater Buy Now Pay Later (BNPL) service within the Gojek app that lets users pay for transactions in installments.
• GoTagihan Bill payment service for utilities, subscriptions, and other recurring payments integrated into the Gojek app.
• GoInvestasi Investment products and services offered to Gojek users through the GoPay wallet within the app.
• GoPulsa Mobile airtime and data credit purchase service integrated into the Gojek app.
• GoPay Pinjam Micro-lending and credit service available to GoPay users within the Gojek app.
• Gojek PLUS Subscription program offering recurring discounts and benefits across Gojek mobility, delivery, and payment services for regular users.
• GoAds Advertising platform enabling businesses to reach Gojek's large consumer and driver-partner base through promotional placements within the super-app.

Quantifiable outcome

• 170 million+ app downloads and operations in Indonesia and Singapore
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• GooglecoreTechnology or IntegrationGojek uses Google Maps services and content within its application. The Google Maps/Google Earth Additional Terms of Service, Google Privacy Policy, and Google Acceptable Service Policy apply to Gojek's use of Google mapping technology. Google has invested in Gojek/GoTo Group (approximately $787 million investment).
• TomTomcoreTechnology or IntegrationGojek uses TomTom mapping data as part of its navigation and routing infrastructure. TomTom is a proprietary mapping and location technology provider, with copyright and database rights protection for its map data.
• FlytecoreTechnology or IntegrationGojek migrated its legacy ML pipeline infrastructure to Flyte's Kubernetes-native orchestration platform. The migration resulted in 20-80% cost savings across migrated pipelines and supports 100-200 new workflows monthly. Full deprecation of legacy systems is planned within six months.
• PT KCI (KAI Commuter)flagshipStrategic or Co-development PartnerGojek partnered with PT KCI (KAI Commuter/Commuterline) to launch GoTransit, the world's first multimodal service integrating ride-hailing and public transport. This partnership won 'Best Organizational CX Gold' and 'Best CX Champion Gold' at Contact Center World Awards 2024.
• GoTo Merah Putih FoundationcoreStrategic or Co-development PartnerGojek and the GoTo Merah Putih Foundation expanded their scholarship program to provide full scholarships to over 150 driver-partners and their family members for 2026, with placements at University of Indonesia, Bandung Institute of Technology, and Gadjah Mada University.
• GrabflagshipStrategic or Co-development PartnerGojek and Grab, the two dominant ride-hailing platforms in Southeast Asia, have been in merger talks as of 2025. A potential Grab-GoTo merger would dominate over 91% of the Indonesian market and could create a company valued at approximately $29 billion.

Scale indicators8 records

Recent moves11 records

Expansion highlights8 records

Direct peers

• Grab Holdings: Grab is the most direct competitor to Gojek — a Southeast Asian super-app offering ride-hailing, food delivery (GrabFood), logistics, and financial services (GrabPay, GrabFin) across Singapore, Malaysia, Indonesia, Vietnam, Thailand, and the Philippines. The two platforms dominate Indonesian ride-hailing as a near-duopoly with Grab holding the rest of the ~91% combined share.
• Meituan: Meituan is China's leading super-app combining food delivery, ride-hailing, hotel booking, and local services — operating a similar multi-vertical marketplace model with strong network effects across merchants and consumers. It is a comparable structural peer showing how the super-app model can scale across very large consumer markets.
• Didi Chuxing: Didi is China's dominant ride-hailing platform and a direct functional peer to Gojek's mobility business, having expanded into food delivery, intra-city freight, and autonomous driving. It is the closest large-scale ride-hailing analog and a useful comparison for regulatory risk and driver economics.
• Ola Cabs: Ola is India's largest ride-hailing platform and, like Gojek, started with motorcycle taxis before expanding into food delivery (Ola Food), financial services (Ola Money), and a broader super-app strategy. Comparable as an emerging-market ride-hailing incumbent building adjacent verticals.

Broad incumbents

• Uber Technologies: Uber is the global ride-hailing incumbent operating across mobility (Uber Rides), delivery (Uber Eats), and freight (Uber Freight), with significant investments in mobility technology. While not directly competing in Indonesia, Uber is a structural peer showing the trajectory of a multi-vertical ride-hailing platform expanding into financial services and autonomy.
• DoorDash: DoorDash is the leading food delivery platform in the United States and is comparable to Gojek's GoFood vertical. While DoorDash is single-vertical rather than a super-app, it operates a similar two-sided marketplace connecting consumers, drivers (Dashers), and merchants at scale.
• Lyft: Lyft is the second-largest ride-hailing platform in North America, operating as a direct functional peer to Gojek's core ride-hailing business. Comparable as a public-market benchmark for ride-hailing unit economics, driver-partner relationships, and regulatory exposure.
• Delivery Hero: Delivery Hero is a global food delivery operator across more than 70 markets in Asia, Europe, Latin America, and the Middle East. Comparable to Gojek's GoFood vertical with similar marketplace dynamics, though not offering ride-hailing or super-app scope.

Emerging players

• Rappi: Rappi is Latin America's leading super-app, operating ride-hailing, food delivery, grocery delivery, and financial services (RappiPay) across Mexico, Brazil, Colombia, and Argentina. Comparable as an emerging-market super-app trying to replicate the Gojek/Grab playbook in a different region.
• Careem: Careem is a Middle East and Pakistan super-app offering ride-hailing, food delivery, payments, and courier services, now owned by Uber. Comparable as an emerging-market super-app with similar product mix and two-sided network dynamics to Gojek.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gojektech
• Facebookfacebook.com/gojektech

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries12 records

Funding overview

Funding rounds13 records

Investors35 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A14 records

Investments16 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gojek