Felicity Games

What Felicity Games does

Felicity Games, operated by Dogster Technologies Private Limited, is a Bengaluru-based AI-native publishing platform for casual mobile games founded in 2023. The company partners with independent game developers and studios to publish and scale their casual titles globally, funding games on a performance basis without taking equity. It serves two constituencies: indie game studios seeking capital, distribution, and monetization infrastructure, and end consumers (1M+ monthly players across 14 regions) who play titles such as Lexy Word Solitaire, Seek & Find, Classic Solitaire, Nut Sort Puzzle, and Arrow Maze on iOS and Android.

The platform is built on three named proprietary technologies: FeliGenAI (generative AI for user-acquisition art assets, delivering a stated 99% cost reduction), FeliCore (a universal SDK integration layer that consolidates 8–10 third-party SDKs and reduces integration time from two weeks to two days), and FeliGrid (an A/B testing and experimentation engine that optimises variables across the portfolio). Distribution runs through the Apple App Store, Google Play Store, and an open-web HTML5 channel designed to bypass the 30% app store commission. The company integrates with ten ad networks (Google AdMob, Meta Audience Network, AppLovin MAX, Unity Ads, Mintegral, ironSource, Vungle, Pangle, plus others), Google Firebase analytics and crash tools, and Adjust for attribution.

Felicity generates revenue through in-app advertising, in-app purchases (via Apple and Google payment rails), and a Game Funding-as-a-Service model that takes a share of revenues from games scaled through its infrastructure rather than equity. The company has raised approximately $3.7M in total funding across a $700K pre-seed in July 2024 (Nandan Reddy, Kunal Shah, DeVC, Visceral Capital) and a $3M seed in November 2024 led by 3one4 Capital with participation from T-Accelerare Capital, MIXI Global Investments, Visceral Capital, and DeVC. A Singapore affiliate, Felicity Labs PTE LTD, was established in 2025 to support international operations.

Name

Felicity Games

Legal name

Dogster Technologies Private Limited

Website

https://felicitygames.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Felicity Games is an AI-native mobile game publisher that performance-funds and scales casual games for independent studios without taking equity, using proprietary AI tooling (FeliGenAI, FeliCore, FeliGrid) and serving 1M+ monthly players globally.

Ownership category

akta.pro rank

Product category

Mobile game publishing platform

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Mobile game publishing
• Casual mobile games
• AI-native platform
• In-app advertising
• Game monetization

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. In-App Advertising: The company displays third-party advertisements within games, served by advertising networks including Google AdMob, Meta Audience Network, AppLovin, Unity Ads, Mintegral, ironSource, Vungle, and Pangle. Uses IDFA on iOS with ATT consent and GAID on Android for personalized advertising when users consent.
2. In-App Purchases: Virtual items, virtual currency, coins, tokens that can be purchased for real money. Payment processing through Apple App Store and Google Play Store. Company does not collect or store payment card details.
3. Game Funding as Service: Funds game development on performance basis rather than taking equity. Generates revenue by taking a share of game revenues after scaling successful titles through their platform infrastructure.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Felicity Games is an AI-native growth and publishing platform for casual mobile games. It partners with independent game developers and studios to publish, scale, and monetize their games globally through its proprietary AI tech stack covering creative generation (FeliGenAI), ad-network SDK integration (FeliCore), and A/B testing (FeliGrid). The company also publishes and operates its own portfolio of casual mobile games, monetized through in-app advertising and in-app purchases.

Product overview

Felicity Games operates as an AI-native growth platform for game and app publishing, offering a unified platform architecture. The core platform comprises four pillars: Capital (performance-based funding), Distribution (UA expertise and scaling), Monetisation (ad formats and IAP analytics), and Infrastructure (AI-powered live ops). Three proprietary AI technologies power the platform: FeliGenAI for AI-powered art assets, FeliCore as a universal SDK integration layer, and FeliGrid as an A/B testing and experimentation engine. The company currently scales a portfolio of game titles including Lexy Word Solitaire, Seek & Find, Classic Solitaire, Nut Sort Puzzle, and Arrow Maze, serving 1M+ players worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Lexy Word Solitaire
• Classic Solitaire
• Seek & Find
• Nut Sort Puzzle
• Arrow Maze

Quantifiable outcome

• 99% cost savings on art assets using FeliGenAI
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability5 records

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Homa Games: Homa Games is a mobile game publishing platform that funds and scales indie casual/hyper-casual games using proprietary tooling for UA, analytics and SDK integration - the closest direct analog to Felicity's publisher-as-a-service model.
• CrazyLabs: CrazyLabs (TabTale) is one of the top mobile casual game publishers, providing funding, distribution and monetization to indie studios globally - directly comparable to Felicity's publishing model and target developer base.
• Voodoo: Voodoo is the world's largest hyper-casual mobile game publisher, acquiring/publishing hundreds of titles with strong UA and ad monetization capabilities - a comparable direct competitor in the casual mobile publishing space.
• Kwalee: Kwalee is a UK-based mobile game publisher focused on hyper-casual and casual games, offering funding, publishing and live-ops support to developers - comparable in offering and customer segment to Felicity.
• Supersonic (by Unity): Supersonic is Unity's mobile game publishing arm that tests, funds and scales hyper-casual titles from indie studios - directly comparable publishing playbook, though backed by Unity's broader tech stack.

Broad incumbents

• AppLovin: AppLovin operates a major mobile ad mediation and UA platform (MAX, SparkLabs) that underpins much of Felicity's monetization stack; it is a broad incumbent with overlapping capabilities in AI-driven UA and game publishing.
• Unity Technologies: Unity provides the dominant mobile game engine and runs Unity Ads plus Supersonic publishing - a broad incumbent whose UA, ad and publishing infrastructure overlaps with Felicity's tech stack and go-to-market.
• ironSource (Unity): ironSource (now part of Unity) is a leading mobile ad mediation and app monetization platform that Felicity integrates via SDK; it competes at the platform/infrastructure layer with broader portfolio capabilities.

Regional players

• Nazara Technologies: Nazara is India's largest listed gaming company, publishing and distributing casual/mobile games domestically and internationally; comparable as a regional (India) mobile game publisher with overlapping casual gaming focus.
• Games24x7: Games24x7 is a leading Indian multi-game platform (My11Circle, RummyCircle) backed by Tiger Global; comparable as an India-headquartered gaming operator scaling global casual/mobile titles.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/felicity-games

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felicity Games