The Jackfruit Company
- Company typePrivate
- Founded2011
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
The Jackfruit Company firmographics
Firmographics- Name
- The Jackfruit Company
- Legal name
- The Jackfruit Company
- Website
- https://thejackfruitcompany.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Jackfruit Company industry classification
Industry- Product category
- Plant-Based Meat Alternatives
- NAICS
- Frozen Specialty Food Manufacturing (311412)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Frozen Meal Kits & Skillet Bags (CRADADAK)
- akta.pro secondary industry
- Frozen Snacks & Appetizers (CRADADAD)
Keywords
Where The Jackfruit Company is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Jackfruit Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Retail Grocery Sales: Refrigerated Meal Starters (BBQ, Tex-Mex, Tikka Masala) sold in the refrigerated section of grocery stores nationwide. Products are sold at $4.99 per 10oz package at retail. Available at Sprouts and over 6,000 US retailers.
- Foodservice / B2B Bulk Sales: Bulk foodservice products (Naked Diced Jackfruit and Naked Shredded Jackfruit in 30.5oz/1.9lb packs, SRP $54.99) sold to restaurants, commercial kitchens, and food service operators through distributor network. Also includes frozen consumer products (burgers, meatballs, tenders, sausage patties) sold under the Jack & Annie's brand via foodservice.
- Frozen Consumer Retail Products: Frozen Jack & Annie's branded products (burger patties, meatballs, tenders, sausage links) sold in frozen sections of grocery stores nationwide. Jack & Annie's became Sprouts' #1 frozen alt-meat brand in 2024.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BBQ, Tex-Mex, Tikka Masala Meal Starters — 10 oz, refrigerated |
| Unit Pricing | Pay-as-you-go | Naked Shredded Jackfruit — 5 x 30.5 oz bags per case |
| Unit Pricing | Pay-as-you-go | Naked Diced Jackfruit — foodservice bulk pack |
| Unit Pricing | Pay-as-you-go | Frozen Jack & Annie's Products (burgers, nuggets, tenders, meatballs, sausage) — foodservice |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
The Jackfruit Company product offering
Product offeringCore offering
The Jackfruit Company sources young (unripe) jackfruit from a network of smallholder farmers in India and minimally processes it into plant-based meat alternatives sold through two channels. For grocery retail, it offers refrigerated Meal Starters (BBQ, Tex-Mex, Tikka Masala) in 10 oz packs and frozen Jack & Annie's brand products (burger patties, meatballs, tenders, nuggets, breakfast sausage). For foodservice, it offers bulk Naked Diced and Naked Shredded jackfruit in 30.5 oz packs sold through major US broadline distributors to restaurants and commercial kitchens.
Product overview
The Jackfruit Company crafts plant-based meat alternatives exclusively from young jackfruit, organized into two main product lines: (1) Meal Starters in refrigerated packaging featuring seasoned pulled or chopped jackfruit in BBQ, Tex-Mex, and Tikka Masala flavors, sold in 10 oz packages at retail; and (2) Naked (unseasoned) jackfruit products for foodservice in diced and shredded formats in 30.5 oz packages. The company's consumer brand Jack & Annie's offers frozen prepared foods including burgers, meatballs, nuggets, tenders, and breakfast sausage patties, distributed nationwide through retailers like Sprouts. The products are positioned as whole-plant, minimally processed alternatives to traditional meat.
Differentiator
Problem solved
Functional benefit
Products and services
- BBQ Pulled Jackfruit (Meal Starter) Pulled young jackfruit in a sweet and smoky BBQ sauce, ready to heat and serve. Sold refrigerated in 10 oz packages through grocery retailers including Sprouts. Designed for sandwiches, pizzas, rice bowls, and other quick meals for plant-based consumers.
- Tex-Mex Pulled Jackfruit (Meal Starter) Savory pulled jackfruit seasoned with Tex-Mex spices, ready to heat and serve. Sold refrigerated in 10 oz packages through grocery retailers including Sprouts. Suited for tacos, nachos, soups, and Tex-Mex-style dishes.
- Tikka Masala Chopped Jackfruit (Meal Starter) Chopped jackfruit in a creamy curry sauce seasoned with garlic, onion, cumin, and Indian spices. Sold refrigerated in 10 oz packages through grocery retailers. Designed for rice bowls, wraps, and vegetable dishes.
- Naked Diced Jackfruit (Foodservice) Plain, unseasoned young jackfruit diced for foodservice use. Sold in 30.5 oz packaging to restaurants and commercial kitchens through broadline distributors including Performance Food Group, US Foods, Gordon Food Service, and Chef's Warehouse. Versatile ingredient for pizzas, sandwiches, tacos, and appetizers.
- Naked Shredded Jackfruit (Foodservice) Firmer, meat-like shredded young jackfruit with light color and no draining required. Sold in 5 x 30.5 oz cases to foodservice operators. Suited for bowls, tacos, pizzas, and sandwiches.
- Classic Jack Burgers (Jack & Annie's Frozen) Frozen jackfruit-based burger patties sold under the Jack & Annie's consumer brand. Compete in the frozen alt-meat category alongside brands such as Beyond Meat. Distributed via foodservice channels and frozen grocery aisles.
- Classic Jack Meatballs (Jack & Annie's Frozen) Frozen jackfruit-based meatballs sold under the Jack & Annie's consumer brand for foodservice and retail distribution.
- Crispy Jack Nuggets (Jack & Annie's Frozen) Frozen crispy jackfruit-based nuggets sold under the Jack & Annie's consumer brand.
- Crispy Jack Tenders (Jack & Annie's Frozen) Frozen crispy jackfruit-based tenders sold under the Jack & Annie's consumer brand.
- Savory Breakfast Jack Sausage Patties (Jack & Annie's Frozen) Frozen breakfast sausage patties made from jackfruit, sold under the Jack & Annie's consumer brand for foodservice and retail distribution.
- Half-Jackfruit / Half-Beef Burger Patty (Performance Food Group) Wholesale hybrid burger patty that is half beef and half jackfruit, sold through Performance Food Group to restaurant and foodservice customers. Demonstrates the company's strategy of blending jackfruit into conventional meat products to deliver taste and sustainability benefits.
Quantifiable outcome
- Jack & Annie's burger patty preferred 100% of the time vs. all-beef counterparts in consumer tests, with about half the saturated fat, cholesterol, calories, and carbon footprint.
- +4 more outcomes
Companies that use The Jackfruit Company
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
The Jackfruit Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Jackfruit Company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- US FoodscoreMajor US foodservice distributor carrying The Jackfruit Company's Naked Jackfruit (Diced and Shredded) products for foodservice operator customers.
- Gordon Food ServicecoreMajor foodservice distributor carrying The Jackfruit Company's Naked Jackfruit products.
- Chef's WarehousecoreNational foodservice distributor carrying The Jackfruit Company's Naked Jackfruit products.
- WebstaurantStoreminorOnline e-commerce marketplace for foodservice operators carrying Naked Diced Jackfruit and Naked Shredded Jackfruit (1.9 lb cases) for direct purchase by restaurants and commercial kitchens.
- Shamrock FoodscoreRegional foodservice distributor (Western US) carrying The Jackfruit Company's Naked Jackfruit products.
- Performance Food GroupflagshipPerformance Food Group (America's second-largest food distributor) partnered with The Jackfruit Company in November 2024 to launch a wholesale burger that is half beef, half jackfruit. The 50/50 burger patty was preferred 100% of the time to all-beef counterparts in consumer tests.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
The Jackfruit Company competitors and assessment
Company assessmentDirect peers
- Beyond Meat: Public plant-based meat alternative company (NASDAQ: BYND) offering burgers, meatballs, and other products through grocery and foodservice channels. Most direct competitor to The Jackfruit Company's Jack & Annie's frozen line, though differentiated by using pea protein vs. whole jackfruit.
- Impossible Foods: Private plant-based meat company selling burgers and other products through retail and foodservice. Competes directly in the alt-meat category with The Jackfruit Company but uses soy-based heme protein technology vs. whole jackfruit.
- Upton's Naturals: Chicago-based plant-based company offering jackfruit, seitan, and other meat alternatives in retail and foodservice. Most direct competitor specifically in the jackfruit-based meat alternative category, with overlapping product formats.
- Tofurky: Established plant-based brand selling deli slices, sausages, and prepared meals through grocery and natural food retailers. Direct peer in the plant-based meat alternative category with similar retail distribution strategy.
- Alpha Foods: Plant-based frozen meals and meat alternatives company selling burgers, burritos, and Asian-inspired dishes through grocery. Competes in the same frozen retail aisle where Jack & Annie's has gained #1 share at Sprouts.
- Meatless Farm Co. UK-based plant-based meat alternative company (now operating in US) offering burgers, sausages, and ground products. Direct peer in plant-based retail and foodservice channels.
Broad incumbents
- Gardein (Conagra Brands): Established plant-based brand owned by Conagra Brands offering a wide portfolio of meat alternatives (chicken, beef, fish) in retail and foodservice. Larger incumbent with broader portfolio competing for the same shelf space.
- MorningStar Farms (Kellanova): Legacy plant-based brand under Kellanova (formerly Kellogg's) offering a wide range of frozen and refrigerated meat alternatives. Established incumbent with decades of brand recognition and mass-market distribution.
- Sweet Earth Foods (Nestlé): Plant-based brand owned by Nestlé offering frozen meals, burritos, and meat alternatives. Larger incumbent competing in the same natural foods frozen aisle as Jack & Annie's.
Emerging players
- Simulate (Chick'n): Emerging plant-based chicken company selling through foodservice (initially restaurants like Shake Shack) and now expanding to retail. Emerging player in the broader plant-based meat category with overlapping foodservice distribution strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Jackfruit Company social profiles
Digital presenceThe Jackfruit Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Jackfruit Company leadership team
Management profileNumber of profiles
Profiles2 records
The Jackfruit Company funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Jackfruit Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Jackfruit Company
What does The Jackfruit Company do?
The Jackfruit Company sources young (unripe) jackfruit from a network of smallholder farmers in India and minimally processes it into plant-based meat alternatives sold through two channels. For grocery retail, it offers refrigerated Meal Starters (BBQ, Tex-Mex, Tikka Masala) in 10 oz packs and frozen Jack & Annie's brand products (burger patties, meatballs, tenders, nuggets, breakfast sausage). For foodservice, it offers bulk Naked Diced and Naked Shredded jackfruit in 30.5 oz packs sold through major US broadline distributors to restaurants and commercial kitchens.
Is The Jackfruit Company a public or private company?
The Jackfruit Company is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Jackfruit Company founded?
The Jackfruit Company was founded in 2011. It employs 11 to 50 people.
Where is The Jackfruit Company based?
The Jackfruit Company is headquartered in Boulder, United States, in the North America region.
How does The Jackfruit Company make money?
Three revenue lines are on record. Retail Grocery Sales are the primary driver. The others are foodservice / B2B Bulk Sales and frozen Consumer Retail Products.
Who are The Jackfruit Company's main competitors?
Direct peers on record are Beyond Meat, Impossible Foods, Upton's Naturals, Tofurky, Alpha Foods and Meatless Farm Co.. Broad incumbents are Gardein (Conagra Brands), MorningStar Farms (Kellanova) and Sweet Earth Foods (Nestlé). Simulate (Chick'n) is listed as an emerging player.
Does The Jackfruit Company have an API?
No public API is recorded for The Jackfruit Company.
What industry is The Jackfruit Company in?
The Jackfruit Company's product category is Plant-Based Meat Alternatives. Its primary akta.pro industry code is CRADADAK, Frozen Meal Kits & Skillet Bags, with a secondary code of CRADADAD, Frozen Snacks & Appetizers. Its NAICS code is 311412 and its SIC code is 2030.