Sweet
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
Sweet firmographics
Firmographics- Name
- Sweet
- Legal name
- SocialSweet, Inc.
- Website
- https://sweet.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Sweet industry classification
Industry- Product category
- Sports NFT Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912), Amusement Arcades (71312)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Services-Miscellaneous Amusement & Recreation (7990), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Sports NFTs & Collectibles Marketplaces (FSADANAH)
- akta.pro secondary industries
- Digital Sports Collectibles Retail (NFTs) (CRAMAOAK), NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ), Enterprise & Brand NFT Commerce Platforms (White-Label/Embedded) (FSADANAM)
Keywords
Where Sweet is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sweet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Primary NFT Sales (First-party drops): Sweet creates and sells digital collectibles (NFTs) directly to consumers through branded drops. Transactions processed via credit card, PayPal, or cryptocurrency (ETH/BTC through Coinbase Commerce). All sales are final.
- Marketplace Transaction Fees: Secondary market for buying/selling/trading digital collectibles between users. Sweet charges transaction fees on downstream transfers including content-related royalties to Sweet, Brands, and their designees. Also charges listing fees for transactions on the Platform.
- In-App Purchases (SCOR Ecosystem): SCOR ecosystem drives in-app purchases through Telegram mini-games and Fun.SCOR.io platform. Internal data shows 650% increase in in-app purchases over 30 days. Tokens earned through gameplay can be used on platform or converted.
- Sweet Balance / Stripe Integration: Users connect Stripe accounts to manage marketplace earnings, make purchases, and withdraw funds. Sweet retains a portion of marketplace transaction value through this payment infrastructure.
- Promotional Token Programs: Partnership promotions with platforms like BetOnline generate revenue through promotional $SCOR bonuses. Customers earn bonuses based on wagering activity, creating engagement loops and brand partnership revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | NFT collectibles with 5 rarity tiers |
| Transaction based/ take rate | Pay-as-you-go | Auction-based collectible sales |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
Sweet product offering
Product offeringCore offering
Sweet operates a multi-chain blockchain digital collectibles platform where sports fans discover, collect, trade, and play with officially licensed sports NFTs from leagues such as the NHL (NHL Breakaway) and MLS (MLS Quest). The company creates and sells first-party branded NFT drops, operates a secondary marketplace charging transaction and listing fees, and extends utility through the SCOR ecosystem: the $SCOR utility token, Fun.SCOR.io arcade gaming hub, and Telegram mini-games. Sweet abstracts blockchain complexity so fans can engage without crypto knowledge while leagues retain IP control and royalty protections.
Product overview
Sweet is a blockchain-based digital collectibles and sports fan engagement platform operating as a multi-product ecosystem. The core offering consists of the Sweet NFT Marketplace where users buy, sell, and trade digital collectibles across multiple blockchain standards (Ethereum ERC-721 on Polygon/Matic and Mainnet, Tezos SLP, and additional NFT-compatible chains). The platform serves professional sports leagues through dedicated league programs including NHL Breakaway (NHL's official digital collectibles marketplace) and MLS Quest (MLS fan engagement platform with medallion collectibles and quest challenges). The SCOR ecosystem extends the platform with the $SCOR native token powering cross-blockchain NFT utility, the Fun.SCOR.io multichain gaming hub, and Telegram-based mini-games for arcade-style sports engagement. Sweet integrates external wallets (MetaMask, Temple), Stripe for payments, and supports OAuth authentication via Apple, Google, Facebook, and Twitter.
Differentiator
Problem solved
Functional benefit
Brands
- SCOR: Native utility and governance token of the Sweet ecosystem, designed to power the SCOR platform for sports IP activation and on-chain rewards across multiple blockchains including TON, Base, and Mantle.
- NHL Breakaway
- MLS Quest
Products and services
- Sweet NFT Marketplace
Quantifiable outcome
- 650% increase in in-app purchases over 30 days
- +3 more outcomes
Companies that use Sweet
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Sweet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Sweet partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- The Open Network (TON)core$SCOR token operates on The Open Network (TON) via Telegram's MiniGames platform, enabling seamless crypto integration for sports fans without requiring crypto knowledge.
- KuCoincoreKuCoin launched SCOR ($SCOR), the native utility token of the Sweet ecosystem, on its GemPool token launch platform. $SCOR is designed to solve the 'digital graveyard' problem by linking dormant sports NFTs from various blockchains to a single profile.
- BetOnlinecoreStrategic integration partnership enabling $SCOR token deposits and withdrawals on the BetOnline sports betting platform. Integration timed for Super Bowl LX allows fans to use tokens earned through Sweet's officially licensed sports engagement for real-world gameplay. Future activations planned featuring token-gated private poker and casino tournaments for verified $SCOR holders.
- CliquecoreMulti-layered, sybil-resistant distribution platform powering the $SCOR Airdrop. Clique verifies both on-chain activity (EVM wallet transactions/holdings) and off-chain engagement (Telegram, X/Twitter follows, game activity) to ensure fair token distribution to unique users.
- Arnold Palmer EstateflagshipFirst-ever signature Web3 golf mini-game 'Arnie's Birdies' celebrating Arnold Palmer's legacy of innovation. The game delivers three industry firsts: first Web3 golf title, first athlete signature Web3 mini-game, and first Web3 game to feature real-world partner power-ups.
- MLS (Major League Soccer)flagshipMLS Quest Challenge and Sweepstakes partnership featuring digital collectibles (MLS Medallions) and fan engagement programs. Users can participate in MLS quests to win prizes and receive collectibles. Promotion period runs from January 31, 2025 through January 31, 2026.
- NHL (National Hockey League)flagshipOfficial and Exclusive Digital Collectibles Highlights Marketplace partnership with NHL, NHLPA, and NHLAA. Sweet powers the NHL Breakaway platform featuring blockchain-based collectibles, NFT drops, and gamified fan engagement. NHL has embraced blockchain technology for fan engagement through digital collectibles, prediction games, and NFT partnerships including the 2025 Pudgy Penguins collaboration for the 2026 Discover NHL Winter Classic.
- Pudgy PenguinsminorCollaboration for the 2026 Discover NHL Winter Classic. Pudgy Penguins NFT brand partnership to cross-promote and reach new audiences in the sports NFT space.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sweet competitors and assessment
Company assessmentDirect peers
- Dapper Labs: Dapper Labs operates NBA Top Shot and NFL All Day, the most direct sports NFT marketplace competitors. Both Sweet and Dapper serve as official blockchain collectibles marketplaces for major professional sports leagues and compete for similar league partnership contracts.
- Sorare: Sorare is a licensed sports NFT fantasy gaming platform with major league partnerships (NBA, MLB, football). Directly comparable to Sweet for sports-IP tokenization, licensed league partnerships, and digital collectible trading mechanics.
- Autograph (Tom Brady): Autograph is a sports-focused NFT platform co-founded by Tom Brady that partners with athletes and leagues to mint digital collectibles. Comparable to Sweet's athlete-led ecosystem (600+ professional athletes) and league partnership model.
- Panini Blockchain: Panini operates licensed digital trading card NFTs across major sports leagues, directly competing with Sweet for sports collectibles IP licensing and consumer NFT sales.
- Candy Digital: Candy Digital is a licensed sports NFT platform (originally MLB-focused, backed by Galaxy Digital and Gary Vaynerchuk) that competes with Sweet for sports league collectibles partnerships and digital memorabilia marketplace share.
- ZED RUN: ZED RUN is a sports-themed blockchain gaming platform with NFT-based in-game assets (racehorses, breeding). Comparable to Sweet's SCOR mini-game ecosystem and NFT-led gaming engagement model.
Broad incumbents
- OpenSea: OpenSea is the largest general-purpose NFT marketplace, where many sports NFTs also trade. It is a broad incumbent rather than a sports specialist; competes with Sweet on secondary-market liquidity and discoverability.
- Magic Eden: Magic Eden is a leading multi-chain NFT marketplace that supports sports collectibles alongside broader digital assets. Comparable to Sweet's multi-chain marketplace functionality but operates as a broad incumbent rather than a sports vertical specialist.
Emerging players
- Fanatics Collect: Fanatics Collect is Fanatics' digital and physical sports collectibles marketplace with deep league licensing relationships. It is a sizeable emerging player that could compete with Sweet on league partnerships and consumer distribution.
Others
- Animoca Brands: Animoca Brands is a Web3 gaming and NFT investor/operator (and a prior Sweet investor) with adjacent sports-NFT exposure through subsidiaries like REVV Motorsport. Relevant as both ecosystem investor and adjacent Web3 gaming peer rather than a direct sports marketplace competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sweet social profiles
Digital presenceSweet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweet leadership team
Management profileNumber of profiles
Profiles5 records
Sweet funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweet
What does Sweet do?
Sweet operates a multi-chain blockchain digital collectibles platform where sports fans discover, collect, trade, and play with officially licensed sports NFTs from leagues such as the NHL (NHL Breakaway) and MLS (MLS Quest). The company creates and sells first-party branded NFT drops, operates a secondary marketplace charging transaction and listing fees, and extends utility through the SCOR ecosystem: the $SCOR utility token, Fun.SCOR.io arcade gaming hub, and Telegram mini-games. Sweet abstracts blockchain complexity so fans can engage without crypto knowledge while leagues retain IP control and royalty protections.
Is Sweet a public or private company?
Sweet is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sweet founded?
Sweet was founded in 2021. It employs 501 to 1,000 people.
Where is Sweet based?
Sweet is headquartered in New York, United States, in the North America region.
How does Sweet make money?
Five revenue lines are on record. Primary NFT Sales (First-party drops) is the primary driver. The others are marketplace Transaction Fees, in-App Purchases (SCOR Ecosystem), sweet Balance / Stripe Integration and promotional Token Programs.
Who are Sweet's main competitors?
Direct peers on record are Dapper Labs, Sorare, Autograph (Tom Brady), Panini Blockchain, Candy Digital and ZED RUN. Broad incumbents are OpenSea and Magic Eden. Fanatics Collect is listed as an emerging player. Animoca Brands is listed as an others.
Does Sweet have an API?
No public API is recorded for Sweet.
What industry is Sweet in?
Sweet's product category is Sports NFT Marketplace. Its primary akta.pro industry code is FSADANAH, Sports NFTs & Collectibles Marketplaces, with a secondary code of CRAMAOAK, Digital Sports Collectibles Retail (NFTs). Its NAICS code is 45912 and its SIC code is 5945.