What Clique does

Clique (legally CLIQUE Circularity Limited, company number 15867502, registered in England and Wales) operates a curated, peer-to-peer fashion rental and resale marketplace accessible via its website (cliquewithus.com) and a companion mobile application. The platform connects individual "Sharers" who lend or sell pre-owned womenswear clothing and fashion accessories with "Borrowers" and "Buyers" who access these items for a standard 14-day Loan Period (auto-renewing unless cancelled with 72 hours' notice). Buyers can only purchase an item after completing a minimum 14-day borrowing period, embedding a try-before-you-buy flow into the resale experience. Access to the platform is gated: prospective members must be referred by an existing member or join an access waitlist, framing Clique as a curated social style network rather than an open marketplace.

Underlying the platform is a conventional marketplace technology stack rather than proprietary AI or ML systems. The product supports KYC identity verification (with credit checks via Experian), social login via Apple, Google, Meta, and Amazon, Stripe-integrated encrypted payment processing, a 14-day auto-renewing loan period with condition-check workflows, and ancillary services including delivery, security deposits, damage protection, and dispute mediation. Operational tooling includes Klaviyo for email/SMS marketing, Heap and Hotjar for behavior analytics, DIXA for customer support, and Cloudflare for CDN and DDoS protection. CLIQUE acts as intermediary/agent in all transactions and does not own or lend inventory itself.

The revenue model is marketplace-commission based: Clique takes a 15% commission on the "Courtesy Charge" paid by borrowers to lenders and a 15% commission on resale purchase prices (excluding delivery). Additional, secondary revenue streams include delivery fees, optional damage protection, security deposits held temporarily, and invoiced mediation costs in dispute cases. Pricing is denominated in British Pound Sterling and calculated against the original Retail Recommended Price (RRP) of items. The go-to-market motion is community-led, relying on member referrals, organic social sharing, and lifecycle email/SMS rather than paid acquisition. Operations are explicitly restricted to the United Kingdom, with the platform automatically rejecting loan requests from users located outside the UK.

Name

Clique

Legal name

CLIQUE Circularity Limited

Website

https://cliquewithus.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Clique is a curated, referral-only UK peer-to-peer marketplace where members lend, borrow, and resell pre-owned womenswear on 14-day auto-renewing loans, with resale permitted only after a prior borrow period.

Ownership category

akta.pro rank

Product category

Peer-to-Peer Fashion Rental Marketplace

NAICS

Clothing and Clothing Accessories Retailers (45811), Other Consumer Goods Rental (53228)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK)

Keywords

• Peer-to-peer fashion rental
• Fashion sharing marketplace
• Pre-owned clothing resale
• Wardrobe rental platform
• Fashion circularity marketplace

Headquarters

HQ city

Mildenhall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Lender Commission (Service Fee): CLIQUE takes a 15% commission from the courtesy charge owed to lenders. This is the primary revenue stream from the lending/borrowing side of the platform.
2. Seller Commission: CLIQUE takes a 15% commission on the purchase price (excluding delivery fee) for sales transactions on the platform.
3. Courtesy Charge (Lending): Borrowers pay a 14-day charge calculated on the original RRP of the item. This generates the pool from which lender earnings are derived (minus CLIQUE's 15% commission).
4. Delivery Fees: Value of postage assigned at checkout based on size, weight and value of the item. May be retained by delivery partners or flow through the platform.
5. Security Deposits: Security deposits may be held on borrower payment methods for high-value items, refunded upon return in good condition.
6. Damage Protection: Optional damage protection service offered to borrowers that covers minor repairs and damage.
7. Mediation Costs: In event of disputes requiring mediation, CLIQUE may invoice members for reasonable proportional costs of mediation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Clique operates a curated, invite-only peer-to-peer fashion marketplace (website and mobile app) enabling UK members to lend (share), borrow, and resell pre-owned womenswear and fashion accessories. Lenders list items and earn a share of a 14-day Courtesy Charge, while borrowers can only buy an item after completing a minimum 14-day borrowing period; CLIQUE monetises primarily through a 15% commission on both lending and resale transactions.

Product overview

CLIQUE is a curated social fashion marketplace operating as a platform-plus-modules architecture. The core CLIQUE Platform (website and mobile application) enables peer-to-peer fashion rental (Lending/Sharing Service) and pre-owned fashion sales. Members can Borrow items for a standard 14-day Loan Period, or purchase items after completing a borrowing period. CLIQUE acts as an intermediary agent, facilitating transactions between Borrowers/Sharers and Buyers/Sellers without owning or lending any products itself.

Differentiator

Problem solved

Functional benefit

Products and services

• CLIQUE Platform An online fashion marketplace accessible via the cliquewithus.com website and associated mobile app that connects borrowers with peer Sharers (lenders) and Buyers with peer Sellers for renting, lending, and sale or purchase of pre-owned clothing and fashion accessories. CLIQUE acts as an intermediary/agent and does not own or lend any products.
• Fashion Rental/Lending Service A peer-to-peer fashion rental service where Members can borrow womenswear and fashion accessories from other Members (Sharers) for a standard 14-day Loan Period, paying a Courtesy Charge calculated on the original RRP of the item, plus delivery fees and any applicable security deposit or taxes.
• Pre-Owned Fashion Sale Service A peer-to-peer marketplace for buying and selling pre-owned clothing and fashion accessories. Purchases are available only to Buyers who have completed at least a 14-day borrowing period and received an Offer to Buy from the item owner; sales are final with no returns or refunds.
• CLIQUE Mobile Application The companion mobile application accompanying the website platform, enabling Members to access the full range of CLIQUE services including browsing, borrowing, lending, listing, messaging, and account management on iOS and Android devices.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationPayment processing partner handling secure payment transactions. CLIQUE uses Stripe to manage the secure payment process and shares member information with Stripe for providing services. Payment details are encrypted via HTTPS and processed by Stripe.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vinted: Global peer-to-peer marketplace for secondhand fashion with hundreds of millions of users. Vinted operates a broader resale model without the rental layer, but represents the dominant consumer destination for circular fashion in Europe and a key reference point for Clique's resale ambitions.
• Vestiaire Collective: Global luxury and premium fashion resale marketplace with authentication services. Vestiaire competes with Clique for high-end womenswear resale transactions and represents the premium end of the resale spectrum Clique targets.
• Nuuly: Subscription-based fashion rental service from URBN. Nuuly operates a centralized inventory rental model serving similar consumer demand for fashion variety and access without ownership, providing a comparable business model reference point.
• Depop: Peer-to-peer social fashion resale marketplace popular with Gen Z. Owned by Etsy, Depop competes with Clique's resale marketplace side and shares the social/community-driven GTM motion, though without the rental layer.
• Rent the Runway: US-based subscription fashion rental service with central inventory. While operating a B2C rental model rather than P2P, Rent the Runway pioneered consumer fashion rental and provides the category benchmark for Clique's rental offering.

Emerging players

• Onloan: UK-based subscription fashion rental service with curated central inventory. Onloan addresses the same consumer need for fashion access without ownership in the UK market, competing for the same borrower demographic.
• My Wardrobe HQ: UK-based peer-to-peer luxury fashion rental platform allowing individuals to lend designer items. My Wardrobe HQ directly overlaps with Clique on the UK luxury fashion rental use case and lender commission model.
• SelfieBRANDS: UK-based peer-to-peer designer fashion rental marketplace. SelfieBRANDS operates a similar UK-focused P2P rental model with a credit-check on borrowers, overlapping with Clique on target market and product category.

Direct peers

• Hurr: UK-based peer-to-peer fashion rental platform allowing users to lend designer items and earn income. Hurr directly competes with Clique in the UK fashion-sharing space with a similar lender commission model.
• ByRotation: UK-based peer-to-peer fashion rental marketplace connecting lenders and borrowers for 4-14 day rentals. ByRotation is the closest direct competitor to Clique, operating the same core P2P rental model with lender commissions and serving the same UK market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clique