Visible.vc

What Visible.vc does

Visible.vc is a Chicago-based, privately-held SaaS company founded in 2014 that operates a dual-sided investor relationship management platform connecting startup founders and venture capital investors on a single system of record. The platform is built around three functional pillars: founder tools for managing investor updates, fundraising pipelines, data rooms, pitch decks, and KPI tracking (MRR, ARR, churn, burn, runway); investor tools for centralized portfolio monitoring, LP reporting, deal tracking, and benchmarking; and an emerging AI layer (AI Inbox for parsing financials and emails, AI Docs for term sheet and cap table extraction, AI Updates for generated investor updates, and a Model Context Protocol Server that exposes portfolio data to external LLMs for natural language querying). The company claims 7,050+ startup founders and 950+ VC funds as customers, with named enterprise logos including Antler (750+ portfolio companies across 20 countries), Airtree Ventures, Emergence Capital, 01A, Fuel Ventures, Haatch, VKAV, Moxxie Ventures, and Render Capital, plus the MSMEDA/World Bank-backed Egyptian ecosystem contract.

The business model combines freemium for founders (free Starter plan, upsell to paid Core/Growth tiers) with tiered subscription pricing for VC investors ending in a custom-quote Enterprise plan that bundles Metric Approval Workflows, SOC 2 Type II compliance, and advanced AI features. Distribution is product-led for founders via self-serve signup, and enterprise sales-assisted for VC funds via a 'Request a Demo' motion; investor-induced adoption (VCs granting free Starter accounts to portfolio companies) functions as a channel flywheel. The platform integrates with Carta, Affinity, Google Sheets, Stripe, SendGrid, Xero, QuickBooks, NetSuite, and Zapier, and is sold globally with content localized across 30+ US cities and 20+ countries. Revenue is not publicly disclosed; cumulative disclosed funding is approximately $3.2M+ across rounds since 2012, including a $1.11M round led by High Alpha in 2016, $550K from Connetic Ventures in 2020, and approximately $1.03M in June 2025.

Name

Visible.vc

Legal name

Visible.vc, Inc.

Website

https://visible.vc

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Visible.vc is a SaaS platform that helps startup founders manage investor relationships and enables venture capital firms to monitor portfolio companies through AI-powered document parsing, metric tracking, and LP reporting tools. It serves over 7,050 founders and 950+ VC funds globally via freemium and subscription pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Founders: Visible offers tiered subscription plans for startup founders (Starter free, Core/Growth paid). Founders can upgrade from free Starter to paid plans (Core, Growth, Enterprise). Pricing is based on plan tier and features accessed.
2. SaaS Subscription - Investors: Visible offers subscription plans for VC investors and funds, with tiers ranging from Starter to Enterprise. Enterprise plan includes Metric Approval Workflows and custom features. Pricing is quote-based for enterprise tier. Subscriptions auto-renew monthly or annually based on billing preference.
3. Free Tier to Paid Upsell: Founders receive free Starter accounts when invited by investors. The free tier generates conversion funnel to paid Core/Growth/Enterprise plans. Investors provide free access to portfolio companies to build network effects and drive adoption.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Visible.vc is a dual-sided SaaS platform that connects startup founders and venture capital investors. For founders, it provides investor update management, fundraising pipeline tracking, pitch deck and data room hosting, KPI metric tracking, and stakeholder communication tools. For investors, it centralizes portfolio data, automates metric collection from portfolio companies, powers AI-driven document parsing (AI Inbox, AI Docs, AI Updates), and exposes portfolio data to LLMs through an MCP Server for LP reporting and benchmarking.

Product overview

Visible.vc is a dual-sided platform offering separate products for startup founders and VC investors. For Founders: the platform provides free Starter through paid Enterprise plans for managing investor relationships, raising capital, and sharing updates. For Investors: AI-powered portfolio monitoring with a modular architecture including core portfolio management plus AI add-ons (AI Inbox, AI Updates, AI Docs, MCP Server), data management tools (Data Rooms, Dashboards, Metric Tracking), and reporting features (LP Reporting, Update Editor). The platform is trusted by 7,050+ startup founders and 950+ VC funds.

Differentiator

Problem solved

Functional benefit

Brands

• Visible for Founders: Platform for startup founders to manage investor updates, track KPIs, maintain stakeholder communication, and handle fundraising workflows.
• Visible for Investors
• AI Inbox
• AI Updates
• AI Docs
• MCP Server
• Metric Approval Workflows
• Visible AI Sentiment Report
• Thrive Through Connection

Products and services

• Visible for Founders SaaS product for startup founders to manage investor relationships, raise capital, send investor updates, share pitch decks and data rooms, track KPIs (MRR, ARR, churn, burn, runway), and manage fundraising pipelines. Available in free Starter, Core, Growth, and Enterprise tiers.
• Visible for Investors AI-powered portfolio monitoring and reporting SaaS for VC funds. Centralizes portfolio and investment data, automates KPI collection from portfolio companies, generates LP reports, runs benchmarking analyses, and powers connected AI workflows. Pricing tiers range from Starter to Enterprise with custom quote-based enterprise pricing.
• AI Inbox AI-powered feature that automatically parses financial documents, pitch decks, and emails from portfolio companies to extract structured metric data, including equity documents, SAFEs, and convertible notes, with source document tracing.
• AI Docs AI-powered document parsing product that automatically extracts structured data from investment documents such as term sheets, agreements, and cap tables, mapping key information across transactions, rounds, and share classes with source document verification.
• MCP Server Model Context Protocol server that connects Visible's live portfolio data to AI/LLM tools, enabling natural language queries, benchmarking across portfolio companies, identifying at-risk companies by runway, generating LP update narratives from ARR data, and automating portfolio workflows.
• Metric Approval Workflows Enterprise feature for VC funds that adds structured review workflows for data entering the platform, including AI-parsed metrics and founder-submitted metrics, with approval, rejection, commenting, and full audit history before data reaches dashboards, LPs, or auditors.

Quantifiable outcome

• Haatch, a UK-based pre-seed and seed investor, reportedly saves approximately 10 hours per week in coordination time after implementing Visible's MCP Server feature.
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature8 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• MSMEDA (Egypt's Micro, Small and Medium Enterprise Development Agency)flagshipStrategic or Co-development Partner · 6 June 2025Egypt's MSMEDA, backed by the World Bank, partnered with Visible.vc to introduce a standardised portfolio reporting framework for startups and investors across Egypt. Following a competitive selection process, Visible was chosen to develop and operate the centralised data platform, which aims to establish common metrics, reporting timelines, and formats to address inconsistent data practices in Egypt's startup ecosystem. The platform is expected to be fully implemented by end of Q2 2025, with the first comprehensive ecosystem report anticipated by mid-2026.
• Google API ServicescoreTechnology or IntegrationVisible uses Google's Application Programming Interface (API) Services to allow customers to integrate with Google's services. When customers choose to integrate Google API Services with Visible, certain data maintained in their Google account is populated into Visible. Visible integrates Google user authentication credentials for Google-based login to the platform.
• StripecoreTechnology or IntegrationStripe serves as Visible's PCI-compliant payment processor. When customers make purchases online, they are re-directed to Stripe. Visible does not receive credit card, debit card, or other financial information directly; that information is provided to and governed by Stripe's privacy policy.
• SendGridcoreTechnology or IntegrationSendGrid is used as Visible's email delivery service for transactional and marketing emails. Both SendGrid Event Webhook and SendGrid SMTP are referenced in Visible's status page as integrated services.
• CartacoreTechnology or IntegrationVisible integrates with Carta for cap table and ownership management tracking. The platform supports direct links to cap table providers to track diluted ownership and pro-rata rights in real-time. Carta is referenced as a recommended tool for founders to maintain equity management.
• Google SheetscoreTechnology or IntegrationVisible supports Google Sheets integration for both importing and exporting portfolio data. Investors can integrate a Google Sheet to import data, and the Google Sheets Export Add-On enables portfolio data export for further analysis.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Juniper Square: Juniper Square is a fund management and investor relations platform for private equity and venture capital funds. It directly competes with Visible's investor-side offering (LP reporting, portfolio dashboards, fund administration) and serves the same VC fund customer base.
• Affinity: Affinity is a relationship intelligence CRM built specifically for VCs and private investors. It overlaps with Visible's pipeline tracking, portfolio monitoring, and contact management features, and Visible integrates with Affinity for CRM data flows.
• DealCloud (Intapp): DealCloud provides deal and relationship management software for investment firms including VCs, PE, and advisors. It overlaps with Visible's pipeline tracking, portfolio company management, and investor relations features for VC and PE customers.
• iConnections: iConnections is an investor relations and fund management platform serving fund managers and institutional investors. It competes directly with Visible's LP reporting and investor update capabilities for the same VC and PE fund customers.

Broad incumbents

• Carta: Carta is a much larger cap table, fund administration, and equity management platform. Visible integrates with Carta for cap table data, indicating direct overlap in the VC portfolio management space, though Carta is broader in scope and significantly more capitalized.
• Allvue Systems: Allvue provides fund accounting, investor reporting, and portfolio management software for private capital markets. It serves a broader PE/credit audience than Visible, but overlaps significantly in fund administration, LP reporting, and portfolio monitoring for VC funds.
• Aumni (J.P. Morgan): Aumni provides investment data analytics and portfolio insights for VC funds. Acquired by J.P. Morgan, it competes with Visible's portfolio intelligence and benchmarking features at the institutional end of the market.
• AngelList: AngelList (now AngelList Venture) provides fund management, deal flow, and back-office software for VC funds and roll-up vehicles. It overlaps with Visible's investor-side features including portfolio tracking, fund operations, and LP-facing tools.

Emerging players

• Attio: Attio is a modern, AI-native CRM increasingly adopted by VC and PE firms for relationship and pipeline management. It overlaps with Visible's contact management and pipeline tracking features, particularly as an emerging alternative to legacy CRMs.

Others

• Preqin: Preqin is a leading data and analytics provider for private markets, including VC portfolio benchmarking. While not a direct workflow competitor, it is comparable as a data-and-benchmarking layer that VC funds use for portfolio insights adjacent to Visible's analytics features.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/VisibleVC
• YouTubeyoutube.com/channel/UCp_OHaZrlJZxcqWyFHmJ0vg
• LinkedInlinkedin.com/company/visible-vc
• Instagraminstagram.com/visible_vc
• Facebookfacebook.com/visiblevc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visible.vc