The Financial Gym
The Financial Gym Advisors is a subscription-based Registered Investment Adviser that delivers personalized financial planning, investing, tax strategy, and coaching services to retail clients across the United States through tech-empowered human advisors.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Financial Gym does
The Financial Gym Advisors, operating as a d/b/a of Connective Wealth Partners LLC, is a Registered Investment Adviser headquartered in Jersey City, NJ, that delivers subscription-based personal financial planning to retail clients across the United States. Founded in 2015, the firm has served over 15,000 cumulative clients through six integrated service modules: Life Planning, Cash Management, Investing, Tax Strategy, Risk Mitigation, and Legacy Planning, delivered by trained financial "Trainers" in an ongoing coaching model rather than transactional engagements.
The firm's underlying technology stack is described as an AI-forward, proprietary platform built in-house by Connective Technologies, designed to automate administrative workflows so advisors can spend more time on personalized client interaction. In November 2025, the firm integrated Monarch Money's budgeting application into its coaching workflow, enabling trainers to build and review client budgets, track spending trends, and provide accountability between sessions. CEO Ian Rosen, previously an executive at TIFIN (an AI fintech), MarketWatch, and StockTwits, has publicly stated plans to apply AI across the broader wealth management experience.
The business model is a quote-based, annual subscription RIA service priced per client engagement, with revenue generated through advisory fees on personalized financial planning, investment management, tax strategy, and related services. Distribution is primarily direct via advisor consultations, supported by a content-led funnel comprising a 22-category blog, a 300+ episode podcast (Financially Naked), and active social channels, with referrals reinforced by a 5.0 Trustpilot rating across 591 reviews as of March 2026.
The Financial Gym firmographics
Firmographics- Name
- The Financial Gym
- Legal name
- Connective Wealth Partners LLC
- Website
- https://financialgym.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Financial Gym Advisors is a subscription-based Registered Investment Adviser that delivers personalized financial planning, investing, tax strategy, and coaching services to retail clients across the United States through tech-empowered human advisors.
- Ownership category
- akta.pro rank
The Financial Gym industry classification
Industry- Product category
- Financial Advisory & Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive Financial Planning (FSAEAAAA)
- akta.pro secondary industries
- Financial Coaching & Budgeting Advisory (FSAEAAAH), Fee-Only Advisory (FSAEAAAL), Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN)
Keywords
Where The Financial Gym is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Financial Gym business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Financial Advisory Services: As a Registered Investment Advisor (RIA), The Financial Gym Advisors generates revenue through advisory fees for personalized financial planning, investment management, tax strategy, risk mitigation, and legacy planning services. The firm provides ongoing financial coaching and planning rather than one-time transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Advisory Services - Customized Financial Planning |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
The Financial Gym product offering
Product offeringCore offering
The Financial Gym Advisors is a Registered Investment Adviser providing ongoing, subscription-based financial coaching and personalized planning for individuals across the income spectrum. Services are delivered one-on-one by financial trainers/advisors and span Life Planning, Cash Management, Investing, Tax Strategy, Risk Mitigation, and Legacy Planning, supported by a proprietary in-house AI-forward platform and a Monarch Money budgeting integration.
Product overview
The Financial Gym Advisors operates as a Registered Investment Adviser (d/b/a of Connective Wealth Partners LLC) offering a unified financial advisory platform. The core offering consists of six integrated service modules: Life Planning, Cash Management, Investing, Tax Strategy, Risk Mitigation, and Legacy Planning. These services are delivered through a tech-empowered advisory model combining human financial coaches with a proprietary platform. The company has partnered with Monarch Money for integrated budgeting functionality within their coaching program, and offers educational content through the Financially Naked Podcast.
Differentiator
Problem solved
Functional benefit
Brands
- Monarch Money Partnership: The Financial Gym Advisors has partnered with Monarch Money, a budgeting and personal finance app that helps clients manage their money and track savings goals within the financial planning process.
Products and services
- Life Planning Financial planning service that helps clients clarify values, define long-term vision, map life milestones, and build written financial plans aligned to goals, including cash management and estate planning coordination. Intended for individual clients seeking holistic, ongoing planning guidance.
- Cash Management Service helping clients organize income, spending, savings, and debt so money has direction and purpose, delivered through ongoing advisor coaching. Targets individual clients who want structured day-to-day cash flow planning.
- Investing Portfolio management and investment strategy services including custom portfolios, tax loss harvesting, and coordination with tax and cash flow planning. Delivered to individual clients as part of ongoing advisory engagements.
- Tax Strategy Proactive tax planning including identifying tax-efficient savings strategies, coordinating retirement contributions and withdrawals, and evaluating capital gains planning for individual clients.
- Risk Mitigation Insurance planning and asset protection services including reviewing coverage, evaluating employer benefits, and assessing investment concentration risk for individual clients.
- Legacy Planning Estate planning coordination ensuring assets and intentions are carried out according to wishes, including reviewing wills and trusts and collaborating with estate attorneys on behalf of individual clients.
Quantifiable outcome
- 5.0 star rating with 591 reviews on Trustpilot
- +2 more outcomes
Companies that use The Financial Gym
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Financial Gym technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature2 records
The Financial Gym partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Monarch MoneycoreThe Financial Gym Advisors has partnered with Monarch Money, a budgeting and personal finance app. Financial Trainers build client budgets directly in the app, allowing advisors to review spending data, spot trends, and provide accountability between sessions. All client financial data is consolidated in one place, enabling more effective coaching.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Financial Gym competitors and assessment
Company assessmentDirect peers
- Facet Wealth: Facet Wealth is a digital-first RIA serving middle-income and mass-affluent clients with flat-fee financial planning and investment advice delivered via remote CFPs. It is the most direct head-to-head competitor to The Financial Gym in targeting non-HNW households with subscription-style planning.
- Ellevest: Ellevest provides goal-based financial planning and investment management with a coaching-adjacent model aimed at women and middle-income clients. It overlaps directly with The Financial Gym in mass-market financial planning with a mission-driven, lifestyle-oriented brand.
Broad incumbents
- Betterment: Betterment is one of the largest digital wealth managers offering automated investing and now planning tools across the income spectrum. As a broad incumbent with significantly more capital and AUM, it competes with The Financial Gym for the same digitally engaged middle-income customer.
- Wealthfront: Wealthfront offers automated portfolio management, financial planning, and cash management for mass-affluent and younger investors. It is a broad incumbent in the digital financial planning category where The Financial Gym competes.
- Empower (Personal Capital): Empower (formerly Personal Capital) combines a dashboard-driven financial planning tool with human advisor services. It overlaps with The Financial Gym on the integrated planning-plus-advisor model, but serves a higher-asset customer base on average.
Emerging players
- Stash: Stash is a subscription-based investing and banking platform targeting beginning and middle-income investors with educational content and financial guidance features. It overlaps with The Financial Gym in serving pre-wealth clients seeking accessible, educational financial guidance.
- Monarch Money: Monarch Money is a budgeting and personal finance app used directly by consumers and now integrated into The Financial Gym's coaching service. It is both a technology partner and a partial competitor in the personal finance guidance category.
- YNAB (You Need A Budget): YNAB is a subscription-based budgeting methodology and software product aimed at helping individuals and families take control of spending. It overlaps with The Financial Gym's cash management and budgeting coaching services for the same middle-income household segment.
Others
- Carson Wealth: Carson Wealth is a national RIA where President Andrew Nigrelli previously worked. It is thematically adjacent — a traditional wealth management firm providing comparable advisory and planning services — and serves as a reference point for the institutional advisor pedigree of The Financial Gym's leadership.
- TIFIN: TIFIN is an AI fintech platform company where CEO Ian Rosen previously held leadership. It is not a direct competitor but is an enabling/thematic peer — an AI-for-wealth platform firm — and signals the technology pedigree informing The Financial Gym's AI-forward strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Financial Gym social profiles
Digital presenceThe Financial Gym compliance and trust
Trust signalCompliance3 records
The Financial Gym financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Financial Gym leadership team
Management profileNumber of profiles
Profiles7 records
The Financial Gym funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Financial Gym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Financial Gym
What does The Financial Gym do?
The Financial Gym Advisors is a Registered Investment Adviser providing ongoing, subscription-based financial coaching and personalized planning for individuals across the income spectrum. Services are delivered one-on-one by financial trainers/advisors and span Life Planning, Cash Management, Investing, Tax Strategy, Risk Mitigation, and Legacy Planning, supported by a proprietary in-house AI-forward platform and a Monarch Money budgeting integration.
Is The Financial Gym a public or private company?
The Financial Gym is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Financial Gym founded?
The Financial Gym was founded in 2015. It employs 11 to 50 people.
Where is The Financial Gym based?
The Financial Gym is headquartered in New York, United States, in the North America region.
How does The Financial Gym make money?
One revenue line is on record: financial Advisory Services.
Who are The Financial Gym's main competitors?
Direct peers on record are Facet Wealth and Ellevest. Broad incumbents are Betterment, Wealthfront and Empower (Personal Capital). Emerging players are Stash, Monarch Money and YNAB (You Need A Budget). Others are Carson Wealth and TIFIN.
Does The Financial Gym have an API?
No public API is recorded for The Financial Gym.
What industry is The Financial Gym in?
The Financial Gym's product category is Financial Advisory & Wealth Management. Its primary akta.pro industry code is FSAEAAAA, Comprehensive Financial Planning, with a secondary code of FSAEAAAH, Financial Coaching & Budgeting Advisory. Its NAICS code is 523940 and its SIC code is 6282.