What Riley does

Riley is a San Francisco-based consumer software company building an AI-powered parenting platform distributed as a mobile application on iOS and Google Play. The company combines generative AI, predictive analytics, and a recommendation engine trained on each family's tracking data (sleep, feeding, diapers, developmental milestones) to deliver personalized, 24/7 parenting guidance that adapts as a child grows. Content is grounded in pediatric research vetted by a Clinical Advisory Board that includes Dr. Lilly Jay (PsyD, Perinatal Health) and Dr. Kate Roche (MD, Child Neurology), and proprietary features include Golden Window™, an AI-driven sleep scheduling system that analyzes a child's biological rhythms to recommend optimal nap and wake windows.

Riley operates a two-tier freemium model. Riley Basic is permanently free and provides core tracking and AI-powered advice, serving as the acquisition layer; Riley Plus+ is a $9.99/month premium subscription (billed monthly, quarterly, or annually with a 7-day free trial) that unlocks unlimited children, 3+ caregiver logins, unlimited chats, tracking insights, seamless sharing, and advanced personalization via the Riley Family feature. The product-led go-to-market relies on self-serve app store downloads, a 37+ article content marketing blog authored by certified pediatric sleep consultants, email newsletter, and earned media coverage from NBC, Axios, TechCrunch, Bump, Finsmes, and Glamour.

The company was founded in 2023 by Amanda DeLuca, a Certified Pediatric Sleep Consultant and former product manager who built Riley after experiencing postpartum depression and anxiety. Riley closed a $3.1M seed round in January 2025 led by True Ventures with participation from Flybridge, Next Wave NYC, and individual investor Lindsay Kaplan (who joined the board); Natasha Sharma also joined the board following the round. Headcount is 1-10 employees, and Riley targets the approximately 10 million US families with children under 5.

Name

Riley

Legal name

Riley

Website

https://rileyapp.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Riley is an AI-powered mobile parenting platform that delivers personalized, expert-vetted guidance and smart tracking for parents of children under five, monetizing via a freemium-to-subscription model ($9.99/month Riley Plus+) targeting ~10 million US families.

Ownership category

akta.pro rank

Product category

Parenting and Child Care Mobile Software

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Adaptive & Personalized Learning Platforms for ECE (EDACANAJ)

akta.pro secondary industries

Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK), Assessment & Screening Tools (Developmental, Readiness, Progress Monitoring) (EDACAJAC), Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL)

Keywords

• AI parenting app
• Baby tracking software
• Child development platform
• Personalized parenting support
• Family wellness application

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Riley Plus+ (Premium Tier): Riley Plus+ is a premium subscription tier priced at $9.99/month (billed monthly, quarterly, or annually). It includes unlimited children and tracking, support for 3+ caregivers with their own logins, unlimited chats, tracking insights, seamless sharing, and advanced memory and customization. A 7-day free trial is offered. This is the primary revenue-generating product.
2. Freemium - Riley Basic (Free Tier): Riley Basic is a permanently free tier that provides core tracking and parenting support features. It serves as the acquisition layer for the product-led growth motion, converting free users to Riley Plus+ through feature upsells.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Riley is an all-in-one AI-powered mobile parenting application that delivers 24/7 personalized, pediatrician-backed advice and smart tracking (sleep, feeding, diapers, development) for parents of children from newborn through early childhood. The app combines generative AI grounded in clinical expert content with persistent family memory to provide tailored guidance, and is offered via a free Riley Basic tier and a Riley Plus+ premium subscription priced at $9.99 per month.

Product overview

Riley is an all-in-one AI-powered parenting platform built as a single unified mobile application with tiered offerings. The core Riley app provides 24/7 personalized, science-backed parenting support combining AI technology with child development expert insights. The platform offers two subscription tiers: Riley Basic (free) for core support and Riley Plus+ ($9.99/month) for unlimited tracking and multi-caregiver access. Key features include Golden Window™ for AI-powered sleep scheduling and Riley Family for team caregiving. The app integrates smart tracking (sleep, feeding, diapers, development) with AI-generated personalized guidance that learns and adapts to each family's unique situation.

Differentiator

Problem solved

Functional benefit

Products and services

• Riley All-in-one AI-powered mobile parenting application for parents and caregivers of children from newborn through early childhood, providing 24/7 personalized, science-backed parenting advice and smart tracking of sleep, feeding, diapers, and developmental milestones. Available via a free tier (Riley Basic) and a $9.99/month Riley Plus+ premium subscription with multi-caregiver support.

Quantifiable outcome

• Over 200 families consulted during product development to inform feature design and content strategy.
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• Natasha SharmacoreOthersNatasha Sharma joined Riley's board of directors following the $3.1 million seed round. As a board member, she provides governance oversight and strategic direction to the company's leadership team.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Cleo: Cleo is a B2B2C parental and family benefits platform used by employers to support working parents. It overlaps with Riley on family-support content and coaching, and represents a complementary B2B distribution peer.
• Peanut: Peanut is a social networking app for mothers, offering community, content, and expert-led support. It competes for new-parent time and attention and overlaps with Riley on expert-vetted guidance and community-based value.

Direct peers

• Glow: Glow operates a suite of consumer apps spanning fertility, pregnancy, and parenting (Glow Baby, Nurture). It targets the same lifecycle with personalization and content, and is a direct peer in the data-driven parenting-tools category.
• Huckleberry: Huckleberry is the leading AI-driven baby sleep and tracking app, offering personalized SweetSpot sleep predictions. It is Riley's closest direct competitor, serving the same 0–5 parenting segment with a comparable AI-coaching value proposition.
• Wonder Weeks: Wonder Weeks is a developmental milestone and 'leap' tracking app for parents of infants and toddlers. It is a direct peer in milestone-based parenting guidance, though it is more content/calendar driven than AI-conversational.
• Baby Tracker (Nighp): Baby Tracker is one of the most-downloaded baby tracking apps on iOS, covering feeding, diapers, and sleep. Riley competes directly for the same new-parent user, although Baby Tracker is more tracking-led and less AI-advice-led.

Broad incumbents

• The Bump: The Bump is a long-established pregnancy and parenting content/media brand owned by The Knot Worldwide. It competes for new-parent attention through editorial content and a tracker, representing a broader incumbent in the parenting information category.
• Maven Clinic: Maven Clinic is a large virtual care platform for women's and family health, including pregnancy, postpartum, and pediatric support. It is a broader incumbent in the parent-support category and a potential B2B channel/distribution partner for Riley.
• OpenAI (ChatGPT): ChatGPT is a free general-purpose LLM assistant that parents increasingly use for ad-hoc parenting questions. It is a broad substitute for Riley's chat-based guidance and the most important competitive threat to the value proposition.

Others

• Frida: Frida is a leading consumer brand for postpartum and baby care products. It is an adjacent ecosystem player in the new-parent category — a potential retail or content partner, not a direct app competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MyRileyApp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riley