UniBank
UniBank is the largest mutually-owned community bank headquartered in Central Massachusetts, operating 15 branches with $2.7B in assets and 254 employees serving 22,600+ households, businesses, and municipalities across Massachusetts and New England via deposit, lending, payments, and Government Banking divisions.
- Company typePrivate
- Founded1872
- HeadquartersWhitinsville, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What UniBank does
UniBank (UniBank for Savings) is the largest mutually-owned community bank headquartered in Central Massachusetts, with $2.7 billion in total assets, $2.4 billion in local deposits, 15 branches, and 254 employees serving more than 22,600 households across Massachusetts and surrounding New England states. Founded in 1870 (Uxbridge Savings Bank) and 1872 (Whitinsville Savings Bank), UniBank was formed by their 1988 merger and operates under mutual ownership through holding company UFS Bancorp (established 1998). It serves three primary segments — individuals/households, businesses (SMB to mid-market), and municipalities/government — through an integrated tripartite structure with a dedicated Government Banking EVP, a commercial banking team led by VPs and Senior Commercial Loan Officers, and the Invest Worcester community-development lending program channeling deposits into local mortgages, community development loans, and small business loans up to $1 million.
The bank's core technology is built on Jack Henry & Associates infrastructure, powering its web and mobile banking apps (iOS and Android, the latter under the com.jackhenry.unibank package). Proprietary extensions include the UniPay electronic payments platform (operated via the UniPayDirect subsidiary founded 2009, recognized with the 2026 NEACH Excellence Award), UniPay Gold for one-time loan payments, the Positive Pay check/ACH fraud-prevention service, and a 40+ calculator consumer education library. Specialty channels include UniVest Investment Services via a networking arrangement with LPL Financial, boat/RV/manufactured-home lending via the Sterling Associates/Boatbanker subsidiary (acquired 2001), and municipal fiscal advisory via UFASI (established 1999).
The business model is a standard community bank deposit-spread and lending franchise: UniBank earns net interest margin by funding loans and securities with $2.4B in customer deposits, generates fee income from cash management services (ACH origination, wires, Remote Deposit Capture, Positive Pay, zero-balance accounts, merchant services), checking account maintenance fees ($15-$25/month with balance waivers), overdraft/ATM fees, and earns referral revenue from non-deposit investment products (LPL Financial) and the TCM Bank-issued Business VISA Platinum Credit Card. Go-to-market is sales-led via direct commercial/business banking relationship managers, supplemented by community-focused event marketing anchored by the Worcester Red Sox (WooSox) Founding Partnership. Recent strategic actions include the March 2, 2026 appointment of former Massachusetts Secretary of Housing Ed Augustus as CEO, the 2026 launch of the UniQue Checking/UniQue Plus Checking product family and refreshed Business Online & Mobile Banking platform, and ongoing community-investment activity including a $2.5M MassDevelopment bond purchase for Baypath Humane Society (Feb 2026) and acquisition of the historic 456 Hill Street property in Whitinsville (Aug 2025) for a future UniBank Charitable Foundation headquarters.
UniBank firmographics
Firmographics- Name
- UniBank
- Legal name
- UniBank for Savings
- Website
- https://unibank.com
- Company type
- Private
- Founded year
- 1872
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- UniBank is the largest mutually-owned community bank headquartered in Central Massachusetts, operating 15 branches with $2.7B in assets and 254 employees serving 22,600+ households, businesses, and municipalities across Massachusetts and New England via deposit, lending, payments, and Government Banking divisions.
- Ownership category
- akta.pro rank
UniBank industry classification
Industry- Product category
- Community Banking
- NAICS
- Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (52218), Commercial Banking (52211), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- State Commercial Banks (6022), National Commercial Banks (6021), Loan Brokers (6163), Savings Institutions, Not Federally Chartered (6036)
- akta.pro primary industry
- Secured-to-Unsecured Refinance Personal Loans (Unsecured Installment) (FSAKAAAI)
- akta.pro secondary industries
- Debt Consolidation Personal Loans (Unsecured Installment) (FSAKAAAD), Personal Loan & Unsecured Credit Intermediation (FSAEAEAM)
Keywords
Where UniBank is headquartered
LocationHeadquarters
- HQ city
- Whitinsville
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
UniBank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Retail and Business Deposit Account Fees: Monthly maintenance fees on UniQue Checking ($15) and UniQue Plus Checking ($25), waived at specified minimum daily balances; per-transaction overdraft, insufficient funds, ATM, money order, cashier's check, and non-UniBank ATM fees.
- Deposit Interest Spread (Net Interest Margin): Earnings on customer deposits reinvested into loans and securities. CD specials (e.g., 8-Month at 3.54%/3.65% APY), Business Tiered Money Market (1.00%-1.98% interest), and Statement Savings (0.05% APY) represent the funding side. Total assets of $2.7 billion per the CEO announcement.
- Consumer and Commercial Loan Interest: Interest income on Unsecured Personal Loans (up to $5,000, 4-year term), Home Equity Loans and HELOCs ($10,000+ up to 80% LTV), Home Improvement Loans (up to $10,000 unsecured), Auto Loans, Mortgage Loans, Commercial Loans, and SBA Veterans Business Lines of Credit.
- Visa Business Platinum Credit Card Program: Issuance partnership with TCM Bank, N.A. for Visa Platinum business credit cards offering cash back, points rewards, or low-interest options. UniBank acts as referral channel; TCM Bank issues the cards.
- Cash Management and Treasury Services Fees: Fee-based business services including ACH origination, wire transfers (domestic & international), Remote Deposit Capture, ACH debit blocks/filters, line of credit sweep, zero balance accounts, positive pay, and merchant services.
- Investment Services Referral and Non-Deposit Products: Referral-based revenue from non-deposit investment products (securities, insurance, advisory) offered through LPL Financial LLC by dually registered UniBank employees, plus UniVest Monthly newsletter and UniBank Fiscal Advisory Services, Inc. (UFASI) municipal advisory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | UniQue Checking — consumer checking with 0.02% APY and 10 free non-UniBank ATM withdrawals per month |
| Subscription | Monthly | UniQue Plus Checking — premium consumer checking with 0.05% APY and unlimited ATM/check/cashier's check waivers plus 1% debit cash back |
| Unit Pricing | Monthly | Business Tiered Money Market — tiered interest from 1.00% (under $50K) up to 1.98% ($1M+) |
| One time/ perpetual license | Multi-year contract | Business CDs and Statement Savings — fixed-rate certificates with terms from 91 days to 5 years |
| Other | Monthly | Unsecured Personal Loan — small-dollar consumer loan up to $5,000 for 4 years |
| Other | Monthly | Home Equity Loan & HELOC — fixed-rate loan and revolving line from $10,000 up to 80% LTV |
| Other | Monthly | Home Improvement Loan — unsecured fixed-rate up to $10,000 |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
UniBank product offering
Product offeringCore offering
UniBank is a mutually-owned community bank operating 14-15 branches in Central Massachusetts, delivering FDIC-insured personal deposit products (checking, savings, money market, CDs, IRAs), consumer lending (mortgage, HELOC, home equity, personal, auto), business banking (checking, savings, money market, CDs, commercial loans, SBA loans, business credit cards, full cash management suite), and dedicated municipal banking. Distribution combines physical branches with online and mobile banking (iOS/Android), a proprietary UniPay electronic payments platform (via UniPayDirect subsidiary), and UniVest investment services delivered through an LPL Financial networking arrangement.
Product overview
UniBank operates as a unified community banking platform serving individuals, businesses, and municipalities across Central Massachusetts through an integrated suite of deposit, lending, payment, and digital banking services. The offering is anchored by a single core banking platform that delivers personal products (UniQue Checking, UniQue Plus Checking, Free, Perfect Sense Plus, and Student Checking accounts, Statement Savings, Direct Deposit Statement Savings, Tiered Rate Money Market, Certificates of Deposit including UniStep CDs, Traditional and Roth IRAs, UniBank Visa Debit and Credit Cards, mortgage loans, HELOC, home equity and home improvement loans, unsecured personal loans, and auto loans) and business products (Business Checking, Business Savings, Business Money Market, Business CDs, Business VISA Platinum Credit Card, and a comprehensive Cash Management Suite including Remote Deposit Capture, ACH Origination, Domestic and International Wires, Positive Pay, ACH Debit Blocks and Filters, Line of Credit Sweep Service, Zero Balance Accounts, Merchant Services, Business Mobile Deposit, Bill Pay, ACH EDI Reporting, and Retirement Planning). Specialty channels include the UniPay electronic payments platform (via the UniPayDirect subsidiary) for businesses, non-profits, and municipalities, UniPay Gold for loan payments, Government Banking at unibankgov.com, and UniVest Investment Services delivered through a networking arrangement with LPL Financial. Specialty consumer lending is provided through the Sterling Associates / Boatbanker subsidiary for boat, RV, and manufactured home loans, while fiscal advisory services for municipalities are delivered through the UFASI subsidiary. Digital access is enabled through UniBank Online Banking, UniBank Mobile Banking with Mobile Deposit, and a refreshed Business Online & Mobile Banking platform. Community-oriented offerings include Invest Worcester, the Military Banking Program, the forthcoming UniBank Charitable Foundation, and the UniBank WooSox Founding Partnership. UniBank operates 14 branches, serving over 22,600 households across Massachusetts and New England, and is the largest mutually-owned community bank headquartered in Central Massachusetts.
Differentiator
Problem solved
Functional benefit
Brands
- UniPayDirect: Electronic/online payment solutions for businesses, municipalities and non-profits; UniBank's wholly-owned payments subsidiary operating at unipaydirect.com.
- UniBank Fiscal Advisory Services (UFASI)
- Sterling Associates (Tommark Inc. DBA)
- UniQue Checking / UniQue Plus Checking
- Invest Worcester
Products and services
- UniQue Checking
Companies that use UniBank
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
UniBank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
UniBank partnerships and signals
Strategic signalScale indicators10 records
Recent moves22 records
Expansion highlights7 records
UniBank competitors and assessment
Company assessmentDirect peers
- Rockland Trust (Independent Bank Corp): Rockland Trust is the largest community bank headquartered in Massachusetts with a similar retail/business banking model, multi-branch footprint across the state, and comparable deposit and lending products - directly competing with UniBank for Central Massachusetts households and SMBs.
- Berkshire Bank: Berkshire Bank is a New England-focused community bank offering retail deposits, business banking, and cash management products - directly overlapping with UniBank's product set across adjacent Massachusetts and southern New England markets.
- Brookline Bancorp (Brookline Bank, Bank Rhode Island): Brookline Bancorp operates a network of community banks in Massachusetts and Rhode Island with retail and commercial banking services highly comparable to UniBank's offerings and similar relationship-driven business model.
- Middlesex Savings Bank: Middlesex Savings Bank is a mutually-owned Massachusetts community bank with retail deposits, mortgages, and business banking - a direct structural and operational peer to UniBank's mutual community bank model within eastern Massachusetts.
- Cambridge Savings Bank: Cambridge Savings Bank is a mutually-owned Massachusetts community bank offering consumer and business banking, wealth management, and cash management - directly comparable to UniBank's personal/business/municipal banking structure.
- Salem Five: Salem Five is a Massachusetts-based mutually-owned community bank with retail deposits, mortgages, business banking, and a specialty government banking practice - directly competing with UniBank across personal, business, and municipal segments.
- Country Bank: Country Bank is a Central/Western Massachusetts community bank with retail and business banking - overlapping UniBank's geographic and product footprint in the Worcester region.
Broad incumbents
- Blue Hills Bank (now part of Rockland Trust): Blue Hills Bank operated as a Massachusetts mutual community bank with branches south and west of Boston until its 2022 acquisition by Rockland Trust - a historically comparable peer to UniBank's mutual community bank model that ultimately converted to stock form.
Regional players
- Martha's Vineyard Bank: Martha's Vineyard Bank is a Massachusetts-based community bank with retail, business, and wealth management services - comparable in mutual-style community banking ethos but operating in a different (island) geography.
- Webster Five: Webster Five is a Central Massachusetts community bank headquartered in Webster, MA - directly adjacent to UniBank's Uxbridge/Whitinsville stronghold and competing for the same household and small business deposits in southern Worcester County.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
UniBank social profiles
Digital presenceUniBank compliance and trust
Trust signalCompliance4 records
UniBank financial estimates
Financial estimateRevenue estimate
Valuation estimate
UniBank leadership team
Management profileNumber of profiles
Profiles11 records
UniBank subsidiaries and ownership
Company hierarchySubsidiaries3 records
UniBank funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UniBank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UniBank
What does UniBank do?
UniBank is a mutually-owned community bank operating 14-15 branches in Central Massachusetts, delivering FDIC-insured personal deposit products (checking, savings, money market, CDs, IRAs), consumer lending (mortgage, HELOC, home equity, personal, auto), business banking (checking, savings, money market, CDs, commercial loans, SBA loans, business credit cards, full cash management suite), and dedicated municipal banking. Distribution combines physical branches with online and mobile banking (iOS/Android), a proprietary UniPay electronic payments platform (via UniPayDirect subsidiary), and UniVest investment services delivered through an LPL Financial networking arrangement.
Is UniBank a public or private company?
UniBank is a private company. It is classified as management employee owned and is currently operating.
When was UniBank founded?
UniBank was founded in 1872. It employs 251 to 500 people.
Where is UniBank based?
UniBank is headquartered in Whitinsville, United States, in the North America region.
How does UniBank make money?
Six revenue lines are on record. Retail and Business Deposit Account Fees are the primary driver. The others are deposit Interest Spread (Net Interest Margin), consumer and Commercial Loan Interest, visa Business Platinum Credit Card Program, cash Management and Treasury Services Fees and investment Services Referral and Non-Deposit Products.
Who are UniBank's main competitors?
Direct peers on record are Rockland Trust (Independent Bank Corp), Berkshire Bank, Brookline Bancorp (Brookline Bank, Bank Rhode Island), Middlesex Savings Bank, Cambridge Savings Bank, Salem Five and Country Bank. Blue Hills Bank (now part of Rockland Trust) is listed as a broad incumbent. Regional players are Martha's Vineyard Bank and Webster Five.
Does UniBank have an API?
No public API is recorded for UniBank.
What industry is UniBank in?
UniBank's product category is Community Banking. Its primary akta.pro industry code is FSAKAAAI, Secured-to-Unsecured Refinance Personal Loans (Unsecured Installment), with a secondary code of FSAKAAAD, Debt Consolidation Personal Loans (Unsecured Installment). Its NAICS code is 5221 and its SIC code is 6022.