Latham Pool Products

What Latham Pool Products does

Latham Pool Products, Inc. (NASDAQ: SWIM) is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, founded in 1956 and headquartered in Latham, New York. The company has installed more than 500,000 pools since 1962 and operates across fiberglass pools (its largest and fastest-growing category, with 40%+ North American market share) and vinyl liner pools, supported by add-on categories including automatic safety covers (Coverstar brand, vertically integrated through the August 2024 Coverstar Central acquisition), winter covers, spas, tanning ledges, and replacement liners (a recurring revenue stream with a typical 7-10 year replacement cycle). Proprietary technologies include Crystite color finishes for fiberglass, TrueStone vinyl liner patterns, Radiant steel-wall/polymer construction for challenging terrain, and digital tools such as Latham Measure (iPad/iPhone-based measurement platform reducing turnaround up to 3x) and an AR Pool Visualizer mobile app. The portfolio also encompasses sub-brands Narellan Pools, Freedom Pools (Australia/New Zealand, acquired February 2026 for ~$17M), Radiant Pools (acquired November 2021 for ~$90M), and collection lines such as Astoria (built-in spa fiberglass pools) and Milan (plunge pools).

The company sells exclusively through a B2B2C channel: a certified network of over 1,000 independent pool builders in North America accesses Latham products through the Latham Link ordering portal and Latham Pro Portal project-management platform, with pricing conducted via custom quotes (a Pool Cost Estimator tool exists for preliminary consumer estimates). End customers are residential homeowners and homebuilders, with Latham launching a Homebuilder Preferred Partnership Program at the February 2026 NAHB International Builders' Show as an additional channel. Revenue is overwhelmingly hardware sales of pools and components; FY2025 net sales reached $545.9M (+7.4% YoY, +4.6% organic), with gross margin expanding 3.2pp to 33.4%.

Latham has been public on NASDAQ since April 2021 under ticker SWIM, with no parent company and significant institutional ownership (~84%). The management team transitioned in 2025-2026: Sean Gadd (ex-James Hardie) assumed the President and CEO role effective January 5, 2026, succeeding retiring CEO Scott Rajeski. Headcount stands at approximately 2,000 employees across North America, with manufacturing facilities extending to Perth, Adelaide, and Brisbane via the Freedom Pools acquisition. Institutional analyst coverage includes Stifel, William Blair, Barclays, Bank of America, and Wolfe Research.

Name

Latham Pool Products

Legal name

Latham Pool Products, Inc.

Website

https://lathampool.com

Company type

Public

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Latham Pool Products is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, producing fiberglass and vinyl liner pools sold through a network of certified independent builders to homeowners and homebuilders.

Ownership category

akta.pro rank

Product category

In-ground Swimming Pool Manufacturing

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Inground swimming pools
• Fiberglass pool manufacturing
• Vinyl liner pools
• Pool safety covers
• Pool builder supplies

Headquarters

HQ city

Latham

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pool Sales: Latham generates the majority of revenue from selling in-ground swimming pools, including fiberglass pools (their largest and fastest-growing category) and vinyl liner pools. Revenue is generated through independent builder network who purchase pools from Latham and install for homeowners.
2. Pool Covers and Safety Products: Sales of automatic safety covers (Coverstar brand) and winter/seasonal pool covers. Also includes Coverstar Central, acquired in August 2024, which is the largest automatic safety cover dealer in 29 states.
3. Vinyl Liners and Replacement Products: Replacement vinyl liners and related products for existing pools. Revenue generated from both new pool installations and the large installed base requiring liner replacements typically every 7-10 years.
4. Spas and Add-On Products: Sales of spas, tanning ledges, and other pool add-on products that complement core pool offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Latham Pool Products designs, manufactures, and markets in-ground residential swimming pools, including fiberglass and vinyl liner pools, along with complementary products such as automatic safety covers, winter covers, spas, tanning ledges, and vinyl liners. The company sells through a network of independent pool builders across North America, Australia, and New Zealand, supporting both new construction and replacement/renovation of in-ground pools.

Product overview

Latham Pool Products is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, with over 500,000 pools installed since 1962. The company operates as a single unified product portfolio spanning two main pool types (fiberglass and vinyl liner), supported by a comprehensive add-on ecosystem including automatic safety covers, winter covers, spas, and tanning ledges. Key product lines include the Astoria Collection (fiberglass with built-in spas), Milan Collection (plunge pools), Radiant Pools (steel/polymer wall vinyl liner pools), Bermuda 12 Deluxe (pool/spa combination), and the TrueStone vinyl liner pattern collection. The company also offers digital tools including Latham Measure (proprietary measuring platform) and Latham AR Pool Visualizer. Latham operates under a dual-brand strategy in Australia/New Zealand combining Narellan Pools (acquired 2019) and Freedom Pools (acquired February 2026), and expanded its U.S. automatic cover distribution through the acquisition of Coverstar Central (2024). The company serves homeowners through a network of independent pool builders.

Differentiator

Problem solved

Functional benefit

Brands

• Narellan Pools: Fiberglass pool brand operating in Australia and New Zealand as part of dual-brand strategy
• Freedom Pools
• Radiant Pools
• Coverstar
• TrueStone
• Astoria Collection
• Milan Collection
• Bermuda 12 Deluxe

Products and services

• Fiberglass Pools In-ground residential swimming pools pre-molded in controlled environments with fiberglass shells, offering faster installation (2-3 weeks) compared to concrete pools. Sold through independent pool builders to homeowners.
• Vinyl Liner Pools In-ground pools featuring customizable vinyl liners providing flexibility in design, patterns, and colors. Sold through independent pool builders.
• Radiant Pools Steel wall and polymer panel vinyl liner pools from Radiant with superior strength and durability that can be installed virtually anywhere without costly retaining walls.
• Plunge Pools Compact pools designed for small backyards with sleek lines and ample seating, offering a refreshing escape in cozy spaces. Includes Milan Collection.
• Spas Spa and spillover spa options creating resort experiences from the comfort of the backyard.
• Automatic Safety Covers Coverstar automatic pool covers offering reliable protection and streamlined operation with just the touch of a button. Custom-built to fit each pool with premium materials for durability, maintenance, safety, and peace of mind.
• Winter Pool Covers Seasonal covers designed to keep in-ground pools safe from the elements when the season is over while adding style to the backyard.
• Vinyl Liner Replacement Replacement vinyl liners available in Caribbean blue hues and dazzling patterns to refresh pool appearance for existing pools, typically replaced every 7-10 years.
• Milan Collection Fiberglass and vinyl liner plunge pools with sleek lines and ample seating for refreshing escapes in cozy backyards.
• Astoria Collection Fiberglass pool collection available in three sizes with built-in spa features.
• Bermuda 12 Deluxe Full-sized pool experience with a built-in spa offering both pool and spa in one design.
• Latham Measure Digital measuring platform for pool builders including MeasurePro (with M1 Scanner and iPad) and MeasureGo (iPhone Pro 14 or later) for accurate customer and ordering information.

Quantifiable outcome

• Fiberglass pools install in 2-3 weeks vs. 2-2.5 months for concrete pools
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• USA Artistic SwimmingcoreGTM or Marketing PartnerLatham sponsors USA Artistic Swimming as part of its brand marketing strategy, promoting the combination of strength and beauty that aligns with the company's pool products and values.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Pool Corporation: Pool Corporation (POOL) is the world's largest wholesale distributor of swimming pool supplies, equipment, and related products. It serves the same independent builder and retailer channel that Latham relies on, and competes indirectly through its installed-base product offerings, making it the closest broad incumbent comparable.
• Hayward Holdings: Hayward Holdings (HAYW) is a leading manufacturer of pool equipment, including pumps, filters, heaters, automation, and robotic cleaners. While Latham is fiberglass/vinyl-shell focused and Hayward is equipment-focused, both compete for the same builder wallet and same installer relationships, making Hayward a relevant comparable for channel and brand dynamics.
• Pentair: Pentair (PNR) operates a substantial Pool segment within its Flow and Filtration Solutions business, manufacturing pumps, filters, heaters, and automation. Although it is a much larger diversified water company, its Pool segment directly addresses the same residential builder and aftermarket customer base as Latham.
• Fluidra: Fluidra is a Spanish-listed global pool equipment manufacturer (pumps, filters, lighting, automation) and parent of Zodiac/Magnum. It overlaps with Latham through complementary equipment categories and competes in the builder channel, particularly internationally, including Australia, where Latham now operates Narellan and Freedom Pools.

Emerging players

• Maytronics: Maytronics is the global leader in robotic pool cleaners (Dolphin brand) and serves residential pool owners through the same dealer channel. While not a pool shell manufacturer, it competes for share of the homeowner's pool-related wallet and is a relevant technology-centric adjacent player.

Direct peers

• Thursday Pools: Thursday Pools is a U.S.-based manufacturer of fiberglass pool shells and a direct competitor in the North American fiberglass market. It targets the same independent builder network and homeowner segment as Latham, making it the most like-for-like direct peer in the fiberglass shell category.
• Aqua Leader: Aqua Leader is a Canadian manufacturer of fiberglass swimming pools with distribution across North America. It is a meaningful direct competitor to Latham in the North American fiberglass shell segment, particularly in Eastern Canada and U.S. Northeast markets.
• Blue Haven Pools: Blue Haven Pools is a multi-region pool builder and installer with its own fiberglass and concrete pool brands in the U.S., Canada, and Australia. It overlaps with Latham through builder-direct competition and operates a hybrid build-distribute model similar to Latham's builder-channel approach.

Regional players

• Compass Pools Australia: Compass Pools is a leading Australian manufacturer of fiberglass and ceramic composite pools. Latham's Narellan and Freedom Pools brands compete directly with Compass in the Australian market, making Compass the most relevant regional direct competitor in ANZ.
• Leisure Pools: Leisure Pools is an Australian fiberglass composite pool manufacturer with international distribution. It competes with Narellan and Freedom Pools for ANZ market share and overlaps with Latham's vinyl liner and fiberglass shell product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LathamPool
• Instagraminstagram.com/lathampool
• YouTubeyoutube.com/@LathamPool
• LinkedInlinkedin.com/company/latham-pool
• Xx.com/lathampool

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latham Pool Products