What USA Artistic Swimming does

USA Artistic Swimming (USAAS) is the nonprofit national governing body for the sport of artistic swimming in the United States, recognized by the International Olympic Committee (IOC), the United States Olympic & Paralympic Committee (USOPC), and World Aquatics. Founded in 1979 as U.S. Synchronized Swimming and rebranded to USAAS in 2021 to align with international nomenclature, the organization is headquartered in Colorado Springs with a small operational staff of 1-10 employees. USAAS governs competitive pathways across age-group (12-19), junior (15-18), senior, masters (20+), collegiate, and Athletes with Disabilities divisions through a network of 160+ affiliated clubs spanning all 50 states.

USAAS generates revenue through five primary streams: individual and club membership fees (ranging from $19 for trial memberships to $2,004 for lifetime memberships), corporate sponsorships (Thorne, iGarden, Speedo, Vermillion Eyewear, LaCarême, and others), USOPC operational funding, USAAS Foundation donations and fundraising events, and ancillary revenue from branded merchandise sold via the official Speedo x USAAS store. The organization does not operate proprietary technology platforms, relying instead on the Sports Engine / Sport 80 platform for membership management and World Aquatics for international event streaming. Its go-to-market motion is community-led through affiliated clubs and event-driven via a sanctioned competition calendar that includes Youth Championships (600+ athletes in 2026), National & Junior Championships (572 athletes and 42 clubs in 2025), Masters Championships (290+ athletes), Collegiate Championships (13 teams in 2025), and Junior Olympics.

USAAS's strategic positioning is anchored by its 2024 Paris Olympic silver medal (the program's first in 16 years) and the recent establishment of 'LA's Team' — an early-named 2026-2028 Olympic Training Squad based full-time in Los Angeles ahead of the 2028 Los Angeles Olympic Games. The organization is led by CEO Adam Andrasko, with high-performance oversight from three-time Olympian Lara Teixeira (Chief of Sport), and is supported by an affiliated 501(c)(3) foundation for fundraising. USAAS has no venture capital or private equity backing and is not a candidate for traditional PE/VC investment; its strategic value derives from regulatory monopoly status and USOPC affiliation rather than commercial scalability.

Name

USA Artistic Swimming

Legal name

USA Artistic Swimming

Website

https://usaartisticswim.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

USA Artistic Swimming is the nonprofit U.S. national governing body for artistic swimming, recognized by the IOC, USOPC, and World Aquatics. It governs 160+ affiliated clubs, sanctions national championships, and develops athletes from grassroots through Olympic-level competition.

Ownership category

akta.pro rank

Product category

Sports Governing Body & Federation Services

NAICS

Spectator Sports (7112), Sports and Recreation Instruction (611620), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• National governing body
• Artistic swimming
• Sports membership
• Athlete development
• Competition sanctioning

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Fees: The organization generates revenue through various membership categories including professional memberships, life memberships, athlete memberships, and club memberships at different price points ranging from $19 to $2,004.
2. Corporate Sponsorship: USA Artistic Swimming receives funding from corporate sponsors including Thorne (health supplements), iGarden (official sponsor/robotic pool cleaner partner), Latham, Speedo (merch store partnership), and various other brand partnerships.
3. U.S. Olympic Committee Funding: As the national governing body recognized by the USOPC, the organization receives operational funding and support from the United States Olympic & Paralympic Committee.
4. USA Artistic Swimming Foundation: The organization benefits from fundraising through its affiliated foundation, which hosts events and collects donations to support athlete development and sport growth.
5. Donations and Private Support: The organization receives private and public donations, including special fundraising events like the USAAS Foundation evening that raised $20,000 with keynote speaker Anita Alvarez.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

USA Artistic Swimming (USAAS) operates as the national governing body for artistic swimming in the United States, sanctioning competitive events and providing athlete development pathways across Age Group, Junior, Senior, Masters, Athletes With Disabilities (AWD), and Collegiate divisions. The organization sells individual and club memberships, delivers coach certification and judge training programs, and runs the USAAS Academy educational platform with webinars on coaching, judging, acrobatics, and technical control. USAAS also generates revenue through corporate sponsorships and the affiliated USAAS Foundation, supporting a network of 160+ clubs across all 50 states.

Product overview

USA Artistic Swimming (USAAS) is the national governing body for the sport of artistic swimming in the United States. It is a member of the United States Olympic & Paralympic Committee and serves as a nonprofit organization established in 1979 (formerly U.S. Synchronized Swimming / USA Synchro). The organization does not offer a commercial product portfolio but rather provides sport development services including organizing competitive events across Age Group (12-19), Junior (15-18), Senior, and Masters (20+) divisions; national championships; national team programs; athlete development pathways; coach certification; judge training; and membership management. The organization generates revenue through membership fees, corporate sponsorship, foundation support, and public donations.

Differentiator

Problem solved

Functional benefit

Products and services

• USAAS Membership Program Annual membership program for individual athletes, coaches, judges, instructors, officials, chaperones, and supporters, providing access to sanctioned competitions, member benefits, and USAAS resources.
• Coach Certification Program Certification program for artistic swimming coaches requiring CCP, CPR, Safe Sport training, and background check compliance to coach at sanctioned events.
• Judge Training & Certification Program Training and certification program for artistic swimming judges and technical controllers (DTC/STC), including Level 1, Level 2, Association, and Junior Olympic Regional Judge certifications.
• USAAS Academy Educational webinar platform covering judging, coaching, acrobatics, and technical controller topics for artistic swimming coaches, judges, and athletes.
• National & Junior Championships Annual flagship national championships for Junior, Senior, and Athletes With Disabilities divisions; the premier domestic competitive event with national team implications.
• Collegiate Championships Annual collegiate-level artistic swimming championship for university teams, with 2026 Collegiate National Champions named and an All Time Champions historical record maintained.
• Youth Championship & 12U Invitational Annual youth artistic swimming championship for the 12U and Age Group divisions, attracting 600+ athletes in its most recent edition.
• Masters Championship Annual Masters artistic swimming championship for adult athletes ages 20 to 89+, supporting lifelong competitive participation in the sport.
• USAAS Official Team Merchandise Official USAAS branded merchandise and apparel sold through the Team IP storefront and Speedo partnership store, including swimwear and team gear.

Quantifiable outcome

• 600+ athletes participated in 2026 Youth Championship & 12U Invitational
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major and minor.

• ThornemajorGTM or Marketing Partner · 12 May 2026Thorne, the leader in science-backed health and wellness solutions, renewed its partnership with USA Artistic Swimming. Thorne provides NSF Certified for Sport nutritional supplements to elite athletes and extends exclusive pricing to all USAAS members. The partnership supports athlete health, performance, and recovery with Thorne's comprehensive portfolio of supplements.
• GardencupminorGTM or Marketing Partner · 20 March 2026Partnership announced to support National Team Athletes with Gardencup products.
• Vermillion EyewearminorGTM or Marketing Partner · 18 March 2026Vermillion Eyewear, a performance-driven eyewear company known for bold design and athlete-focused approach, announced partnership with USA Artistic Swimming. The partnership supports athletes while expanding the brand into aquatic sports. Members receive discount code ARTSWIM.
• Simply Swim CapsminorGTM or Marketing Partner · 22 January 2026Simply Swim Caps, a company specializing in customizable swim caps for teams, partnered with USA Artistic Swimming. Offers custom printing and design services for club and team gear with all-inclusive pricing. USAAS members receive exclusive discount code JOINUSAASCAPS.
• Latham (Official Sponsor)minorGTM or Marketing Partner · 20 January 2026Latham was named as an Official Sponsor of USAAS.
• iGardenmajorGTM or Marketing Partner · 6 September 2025iGarden, a subsidiary of Fairland Group, became the Official Sponsor and Exclusive Robotic Pool Cleaner Partner of USA Artistic Swimming. The partnership was announced at a summer soiree with Olympians and media, featuring live demonstrations of iGarden's robotic pool technology including the iGarden Swim Jet P Series and Pool Cleaner K Pro 150.
• Vita C SolutionsminorGTM or Marketing Partner · 22 August 2025Partnership extended with Vita C Solutions to promote healthy hair for athletes.
• LaCarêmeminorGTM or Marketing Partner · 27 May 2025Partnership with LaCarême, a premium skincare brand for women, announced to support athletes.
• Speedo x USAAS Online Merch Store (via Elsmore Swim Shop)minorChannel Partner/ Reseller/ Distributor · 19 March 2025Launched official Speedo x USAAS online merchandise store in partnership with Elsmore Swim Shop. The store offers official branded merchandise including Speedo swimwear and USAAS apparel.
• LathamminorGTM or Marketing PartnerLatham is listed as a Premiere Partner of USA Artistic Swimming in the partners section of the website.
• OnCore FiltrationminorGTM or Marketing PartnerOnCore Filtration is listed as a Premiere Partner of USA Artistic Swimming in the partners section of the website.
• USAAS FoundationmajorStrategic or Co-development PartnerUSA Artistic Swimming Foundation is an affiliated 501(c)(3) organization that supports athlete development and the growth of the sport through fundraising, special events, and donor support. The foundation hosts events including the 2025 Convention fundraising evening that raised $20,000.

Scale indicators8 records

Recent moves7 records

Expansion highlights1 record

Others

• World Aquatics (FINA): World Aquatics is the international federation that USAAS is a member of. As the parent IF setting rules, sanctioning events, and qualifying athletes for the Olympic Games, it directly governs the competitive framework in which USAAS operates.

Regional players

• Canada Artistic Swimming: Canada's national governing body for artistic swimming operates a near-identical structure to USAAS, with member clubs, national championships, and World Aquatics alignment. It serves as the closest international counterpart serving a different national market.

Broad incumbents

• USA Gymnastics: USA Gymnastics is a much larger USOPC NGB running a judged, performance-based Olympic sport with grassroots club networks, coach certification, and national championships. It is broader in scale but shares the judged-aesthetic sport governance structure and athlete development model.
• USA Figure Skating: USA Figure Skating governs an aesthetic judged sport with club memberships, sanctioned competitions, and judged performance components. It is broadly comparable as a USOPC NGB using similar governance, judging, and athlete development frameworks.
• USA Track and Field: USA Track & Field is a large USOPC NGB running sanctioned events, club memberships, coach certification, and elite athlete development for a high-participation Olympic sport. Useful as a benchmark for mature NGB operational structure and scale economies.

Direct peers

• USA Water Polo: USA Water Polo governs another aquatic discipline through a similar USOPC-affiliated NGB model with member clubs, national championships, and Olympic pathway programs. It serves a comparable community of aquatic athletes, coaches, and officials.
• USA Diving: USA Diving is the U.S. NGB for competitive diving, directly comparable as a USOPC-recognized national federation running sanctioned competitions, national team programs, athlete development pipelines, and coaching certification in an aquatic discipline that overlaps infrastructure with artistic swimming.
• USA Swimming: USA Swimming is the U.S. national governing body for pool swimming, sharing USAAS's structure as a USOPC-recognized NGB with member clubs, sanctioned events, national teams, and coach/judge certification programs. Both operate aquatic disciplines and are the closest organizational analogues.
• USA Triathlon: USA Triathlon is a U.S. NGB for a niche Olympic sport, providing a useful comparison point on member-base economics, USOPC funding dynamics, and sponsorship scaling for smaller Olympic disciplines.

Emerging players

• USA Synchro: USA Synchro is the historic predecessor name of USA Artistic Swimming. While not a separate operating peer, the legacy brand presence and digital footprint of USA Synchro offers parallels with how NGBs manage rebranding and brand continuity in niche aquatic sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/usaartswim
• Instagraminstagram.com/usaartisticswimming
• Facebookfacebook.com/usaartisticswim
• LinkedInlinkedin.com/company/usa-artistic-swimming

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Artistic Swimming