Emme

What Emme does

Emme is a US-based, privately-held healthcare technology company founded in 2017 that operates a membership-based healthcare cost-navigation platform targeting individual consumers and physician-referred patients. The core product is a $25/year annual membership offering personalized health-plan recommendations, price shopping for upcoming care (from MRIs to UTIs), and active fighting of erroneous medical bills — backed by a money-back guarantee if the service does not save the member at least $100 annually. The company is headquartered in Newport, Rhode Island (per its privacy policy) and operates at a micro-team scale of 1-10 employees.

Underlying technology is relatively lightweight: a mobile (iOS) consumer app and a connected hardware device. The Emme Health App tracks birth control pill intake, periods, moods, and sexual activity, and is rated 4.7/5 on the Apple App Store. The Emme Smart Case is a Bluetooth-enabled pill case that automatically records the date and time of case openings and syncs adherence data to the app. Both products address the women's health and birth control adherence use case, while the membership layer extends the proposition to broader consumer healthcare financial navigation.

The business model is a hybrid of low-cost subscription and one-time hardware sales, distributed primarily through product-led, self-serve channels. Customers acquire the membership via Emme's website (members.emme.com) and can purchase the Smart Case through a Shopify e-commerce store; physician referrals via a partnership program (e.g., with Direct Primary Care provider Dr. Elizabeth Shields) provide a secondary B2B2C channel. Emme has disclosed approximately $2.7M of total funding across three rounds between 2018 and 2020, with the largest being a $2.5M round led by Magnetic Ventures in August 2020. Leadership consists of co-founders Amanda French (CEO) and Janene Fuerch, with Rosa Ziebell serving as CMO.

Name

Emme

Legal name

Emme

Website

https://emme.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Emme is a US healthcare technology company offering a $25/year membership for healthcare cost navigation — including insurance plan selection, medical price shopping, and erroneous bill resolution — complemented by a birth control tracking app and Bluetooth smart pill case for individual consumers and physician-referred patients.

Ownership category

akta.pro rank

Product category

Consumer Healthcare Cost Navigation

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Healthcare cost navigation
• Birth control tracking
• Medical bill support
• Health insurance selection
• Women's health app

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Annual Membership Subscription: Recurring annual membership at $25/year offering healthcare cost navigation services including plan selection support, price shopping for care, erroneous bill fighting, and personalized health plan recommendations. Members receive private onboarding and full refund if Emme doesn't save at least $100.
2. Smart Case Hardware Sales: One-time purchase of the Emme Smart Case, a Bluetooth-connected pill tracking device sold through cadence-digital.myshopify.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Emme sells an annual $25/year membership that provides individual consumers with healthcare cost navigation services, including personalized health plan recommendations, price shopping for upcoming medical care (from MRIs to UTIs), and support for fighting erroneous medical bills. The membership is paired with the Emme Health App (an iOS pill and period tracker rated 4.7/5) and the Emme Smart Case (a Bluetooth-enabled pill case) to deliver a women's health ecosystem starting with birth control adherence.

Product overview

Emme offers a membership-based healthcare cost navigation platform combined with a birth control tracking ecosystem. The core Emme Membership ($25/year) helps users save money on insurance plans, doctor visits, and medical bills through plan selection support, price shopping, and erroneous bill fighting. This is complemented by the Emme Health App (iOS), a pill and period tracker with a 4.7-star rating, and the Emme Smart Case—a Bluetooth-enabled pill case that syncs with the app for automated tracking. The products work together: the Smart Case records pill-taking data which syncs to the app, while the membership program addresses broader healthcare financial navigation needs.

Differentiator

Problem solved

Functional benefit

Brands

• Emme Health App: Mobile app for tracking day-to-day health, pill tracking, period tracking, and mood monitoring for birth control users.
• Emme Smart Case

Products and services

• Emme Membership Annual subscription membership for individual U.S. consumers providing healthcare cost navigation: personalized health plan recommendations, price shopping for upcoming care (e.g., MRIs, UTIs), and bill-error support, with a $100 minimum-savings or full-refund guarantee.
• Emme Health App iOS mobile application for individual users that tracks birth control pill intake, periods, moods, and sexual activity, shows day-by-day relationships between body, flow, mood and sex, and sends pill-reminder notifications.
• Emme Smart Case Bluetooth-enabled smart pill case sold to individual users that syncs with the Emme Health App, automatically recording the date and time the case is opened to track birth control adherence.

Quantifiable outcome

• Potential savings of $11,324 per year on health insurance plan
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Dr. Elizabeth ShieldscoreChannel Partner/ Reseller/ DistributorDr. Elizabeth Shields is a Direct Primary Care Provider featured as Emme's featured primary care doctor. She embraces direct primary care and eliminates costs of battling insurance to focus on patient care. She partners with Emme to offer patients healthcare cost navigation services.
• Healthcare Providers/PhysicianscoreChannel Partner/ Reseller/ DistributorEmme offers a physician partnership program where doctors can offer Emme to their patients. This helps patients choose better insurance plans, avoid unnecessary out-of-pocket costs, feel confident before and after appointments, and reduce financial anxiety. Physicians can schedule a partnership call via the website.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Healthcare.com: Online health insurance marketplace and comparison platform for individuals and families. Directly comparable to Emme's plan-selection and cost-navigation value proposition; both help consumers choose and use health insurance plans.
• GoodRx: Consumer-facing healthcare cost savings platform, best known for prescription drug price comparison and discount programs. Operates in the same consumer healthcare cost navigation category as Emme, with similar membership/plus-subscription monetization.
• Turquoise Health: Healthcare price transparency platform providing cost shopping and contracted-rate data for medical services. Highly comparable to Emme's "price shopping for upcoming care — from MRIs to UTIs" capability and broader cost-navigation thesis.
• Hims & Hers Health (Hers): DTC consumer health brand with a strong women's health (Hers) vertical spanning birth control, skincare, mental health and primary care. Comparable in audience (women), brand-led GTM, and app + membership/subscription monetization.
• Maven Clinic: Virtual women's and family health platform covering fertility, pregnancy, postpartum, and ongoing care. Comparable in women's health focus and subscription/membership business model, though Maven leans clinical whereas Emme leans cost-navigation.
• The Pill Club: Online birth control prescription and delivery service. Highly comparable to Emme's original product positioning around birth control, with overlap in audience (women on hormonal contraception) and digital-first delivery model.
• Simple Health: Online birth control and women's reproductive health service offering prescriptions and home delivery. Directly overlaps with Emme's birth control product lineage and DTC women's health positioning.
• Alpha Medical: Virtual primary care provider focused on women, offering online consultations, prescriptions, and ongoing care. Comparable in women's health + digital care subscription model, with stronger clinical depth than Emme.

Emerging players

• Solv Health: Online marketplace for same-day and urgent care appointments with transparent pricing. Adjacent to Emme's cost-navigation thesis (price shopping for care) but focused on booking rather than insurance/bill advocacy.

Broad incumbents

• Zocdoc: Long-standing healthcare appointment-booking and provider search platform serving a broad patient audience. Larger, broader incumbent that overlaps with Emme on "helping consumers navigate the healthcare system" but is not specifically focused on cost or women's health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emme