Simple Health
- Company typePrivate
- Founded2010
- HeadquartersFort Lauderdale, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Simple Health firmographics
Firmographics- Name
- Simple Health
- Legal name
- Twentyeight Health, Inc.
- Website
- https://simplehealth.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Simple Health is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Markets served
Simple Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Subscription - Complete Care Plan: Monthly subscription at $19.99/month providing access to all products and services including unlimited provider messaging, free shipping, annual renewal, OTC products, and 20% off additional OTC items
- Prescription Medications: Revenue from prescribed medications, often covered at $0 with insurance or at reduced rates with various insurance plans including Medicaid
- OTC Products: Over-the-counter products including tampons, menstrual pads, pain relievers (Midol), pregnancy tests, and condoms with subscription discounts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Complete Care Plan - $0 with insurance |
| Subscription | Monthly | Complete Care Plan - Self-pay without insurance |
| Unit Pricing | Annual | OTC Products - Included and discounted |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Simple Health product offering
Product offeringCore offering
Simple Health operates a direct-to-consumer virtual healthcare platform that provides women with access to birth control (pill, patch, ring, shot), emergency contraception, abortion pills, herpes/STI treatment, UTI/BV/yeast infection treatment, PCOS care, prescription skincare, weight care medications, prenatal vitamins, and OTC products (condoms, menstrual pads, tampons, pregnancy tests, Midol). Patients complete an online medical questionnaire, receive prescriptions from US-licensed providers via telehealth consultation, and have medications shipped to their door or picked up at local pharmacies.
Product overview
Twentyeight Health is a virtual healthcare platform offering comprehensive sexual and reproductive health services for women. The platform operates through a Complete Care membership model ($19.99/month) providing access to prescription medications including various birth control methods (The Pill, Patch, Ring, Shot), emergency contraception, herpes treatment, UTI treatment, skin care, and weight care medications. The service also offers over-the-counter products including menstrual care items, pregnancy tests, and pain relievers. Users complete an online medical questionnaire, receive prescriptions from licensed providers, and have medications shipped to their door or can pick up at local pharmacies through the Get Care Now service.
Differentiator
Problem solved
Functional benefit
Products and services
- Complete Care Membership
Quantifiable outcome
- Free shipping on all medications
- +2 more outcomes
Companies that use Simple Health
Customer profileSegments3 records
Ideal customer profiles3 records
Simple Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Simple Health partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- OuraminorPartnership to offer personalized birth control powered by Oura Ring insights. Users get 10% off any Oura Ring 4 style, including Ceramic starting at $299. Twentyeight Health receives integration with wearable health data for personalized care recommendations.
- National Institute for Reproductive Health (NIRH)coreTwentyeight Health donates 1% of revenues to NIRH to support reproductive health advocacy and accessibility initiatives.
- Aetna Better Health of IllinoiscoreMedicaid managed care plan partnership providing no-cost care to eligible members in Illinois.
- Blue Cross Community Health PlanscoreMedicaid plan partnership providing no-cost care through health plan coverage.
- Molina Healthcare of IowacoreMedicaid managed care partnership providing no-cost care access for Iowa beneficiaries.
- Molina Healthcare of FloridacoreMedicaid managed care partnership providing no-cost care access for Florida beneficiaries.
- Your Texas BenefitscoreTexas Medicaid program partnership for no-cost care access to eligible Texas residents.
- Aetna New YorkcoreCommercial and Medicaid insurance partnership providing covered care to Aetna members in New York.
- A Step Ahead ChattanoogaminorCommunity partnership for reproductive health outreach in Chattanooga, Tennessee.
- A Step Ahead of East TennesseeminorCommunity partnership for reproductive health outreach in East Tennessee.
- Ahead Tri-Cities TennesseeminorCommunity partnership for reproductive health outreach in Tri-Cities Tennessee region.
- PropelminorPartnership program for college students and young adults to access affordable healthcare.
- Take Control Initiative (TCI)minorBrand partnership for reproductive health education and access initiatives.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Simple Health competitors and assessment
Company assessmentDirect peers
- Hims & Hers Health: Public DTC telehealth platform with a dedicated Hers vertical offering birth control, skincare, weight care and mental health. Direct overlap with Twentyeight Health in mail-order contraception and women's health, but at much larger scale and capital.
- Nurx: Pioneer in mail-order birth control and STI/PrEP telehealth. Nearly identical patient experience (online questionnaire → provider review → home delivery), making it one of Twentyeight Health's closest functional comparables in women's SRH.
- Favor (formerly The Pill Club): DTC birth control delivery platform offering oral contraceptives, patches and rings with provider consultations and ongoing prescription management. Competes head-to-head with Twentyeight Health on the same contraceptive SKU set and subscription model.
- Wisp: Telehealth platform focused on sexual and reproductive health, including UTI, BV, yeast infection, herpes, emergency contraception and birth control. Direct competitor on the non-contraception SRH categories that Twentyeight Health is expanding into.
- Alpha Medical: Virtual primary care with a strong women's health focus covering birth control, UTIs, yeast infections, acne and mental health. Comparable in its asynchronous, questionnaire-driven model and in expanding from contraception into broader women's care.
Emerging players
- Tia: Women's health hybrid (in-person clinics + virtual) covering gynecology, primary care and mental health. Comparable in patient demographic and care scope, but differentiates via a physical-care layer Twentyeight Health lacks.
- Caraway Health: Gen-Z-focused virtual women's health startup offering contraception, UTI care, mental health and reproductive care via chat-based provider interactions. Direct competitor in the same younger, digital-native demographic Twentyeight Health targets.
Broad incumbents
- Maven Clinic: Virtual care platform for women's and family health serving employers and payers, with deep coverage of fertility, pregnancy, postpartum and pediatrics. Comparable women's/family health orientation but operates primarily B2B rather than direct-to-consumer.
- Ro (Roman): Multi-condition DTC telehealth platform (men's health, women's health/Ro.skin, weight loss, smoking cessation). Overlaps with Twentyeight Health on weight care and skin, but operates a much broader portfolio across both sexes.
Others
- Hello Sunshine / The Midst: Digital media and commerce platform in women's health adjacent to reproductive wellness. Adjacent ecosystem participant rather than a direct competitor, useful as a distribution/content partner for SRH brands like Twentyeight Health.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Simple Health social profiles
Digital presenceSimple Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Health leadership team
Management profileNumber of profiles
Profiles4 records
Simple Health funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Health M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Health
What does Simple Health do?
Simple Health operates a direct-to-consumer virtual healthcare platform that provides women with access to birth control (pill, patch, ring, shot), emergency contraception, abortion pills, herpes/STI treatment, UTI/BV/yeast infection treatment, PCOS care, prescription skincare, weight care medications, prenatal vitamins, and OTC products (condoms, menstrual pads, tampons, pregnancy tests, Midol). Patients complete an online medical questionnaire, receive prescriptions from US-licensed providers via telehealth consultation, and have medications shipped to their door or picked up at local pharmacies.
Is Simple Health a public or private company?
Simple Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Simple Health founded?
Simple Health was founded in 2010. It employs 51 to 100 people.
Where is Simple Health based?
Simple Health is headquartered in Fort Lauderdale, United States, in the North America region.
How does Simple Health make money?
Three revenue lines are on record. Subscription - Complete Care Plan is the primary driver. The others are prescription Medications and OTC Products.
Who are Simple Health's main competitors?
Direct peers on record are Hims & Hers Health, Nurx, Favor (formerly The Pill Club), Wisp and Alpha Medical. Emerging players are Tia and Caraway Health. Broad incumbents are Maven Clinic and Ro (Roman). Hello Sunshine / The Midst is listed as an others.
Does Simple Health have an API?
No public API is recorded for Simple Health.