Zig
- Company typePrivate
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Zig firmographics
Firmographics- Name
- Zig
- Legal name
- Zig Tecnologia S.A.
- Website
- https://zig.fun
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Zig industry classification
Industry- Product category
- Cashless Payment & Event Management Software
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
Keywords
Where Zig is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Zig business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Software Licensing / SaaS Subscription: Zig operates as a B2B software platform licensing its integrated management system (POS, ticketing, access control, CRM) to venues and event producers. Revenue is generated through recurring software licensing fees, likely subscription or usage-based models tailored to venue size and transaction volume.
- Transaction / Take Rate: The platform processes payments and transactions (cashless, card, digital wallet) and likely charges a fee per transaction or a take rate on the total payment volume processed. This is suggested by the emphasis on TPV (Total Payment Volume) metrics and the company's focus on transaction volume growth.
- Hardware Sales: Sale or lease of hardware including mobile POS terminals, self-service kiosks (totems), card/payment readers, and NFC-enabled wristbands or cards used in the cashless payment system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing - no public tiers disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Zig product offering
Product offeringCore offering
Zig provides an integrated SaaS platform for live entertainment venues and hospitality businesses, combining event ticketing, access control, point-of-sale, cashless consumption management (via NFC wristbands, cards, and digital wallets), kitchen display, and CRM analytics in a single system. Its three flagship products are Zig Tickets (ticketing), Zig Cashless (food and beverage consumption at events), and Zig Mesas (table-based consumption billing for restaurants and bars). The platform also includes add-on modules for inventory, financial, fiscal, multi-vendor, self-service ordering, and real-time dashboards, sold primarily to bars, restaurants, nightclubs, festivals, stadiums, arenas, and beach clubs across Brazil, Mexico, Portugal, and Spain.
Product overview
Zig operates as an integrated platform for the live entertainment and hospitality sector, offering three core product lines: (1) Zig Tickets for event and venue ticketing with online/offline sales, check-in control, promoter management, assigned seating, and ticket marketplace capabilities; (2) Zig Cashless for food and beverage consumption management via cashless card, wristband, or digital wallet with integrated payment terminals; and (3) Zig Mesas for table-based consumption and billing management. The platform is augmented by an ecosystem of add-on modules including PDV Móvel (mobile point-of-sale), Marketplace de Ingressos (ticket marketplace), Cashless Digital (digital wallet), Live Dashboard (real-time analytics), Sistema KDS (kitchen display system), customer analytics CRM tools, inventory management, financial management, multi-vendor management, self-service ordering via QR code/kiosk/smartphone, access control, and customer loyalty programs. The company serves bars, restaurants, nightclubs, events, stadiums/arena venues, and beach clubs across Brazil, Mexico, Portugal, and Spain. Zig was formed through the 2021 merger of ZigPay and netPDV.
Differentiator
Problem solved
Functional benefit
Products and services
- Zig Cashless Comprehensive food and beverage consumption management solution for events and venues, supporting cashless payments via card, wristband, or digital wallet with integrated payment terminal and remote printing capabilities. Targeted at bars, nightclubs, festivals, stadiums, and arenas needing high-volume cashless transactions.
- Zig Mesas Food and beverage consumption management solution with table-based billing, supporting payment by card, printed or digital chit, cashless band, or digital wallet. Targeted at restaurants and table-service venues needing integrated ordering, payment, and consumption tracking per table.
- Zig Tickets Event and venue ticket management solution enabling online and offline ticket sales via website and app, with check-in control, discount coupon management, promoter tracking, assigned seating, group sales, and ticket marketplace capabilities. Targeted at event producers, venues, stadiums, and arenas.
- Cashless Digital Standalone digital wallet solution combining cashless payment convenience with digital wallet security, accessible via the Zig mobile app for seamless consumption experience at events and venues. Targeted at event attendees and venue operators seeking app-based, contactless payment and consumption.
Companies that use Zig
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles3 records
Zig technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature11 records
Zig partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- EndeavorcoreZig is a portfolio company of Endeavor Brasil, a global organization supporting high-impact entrepreneurs. Through Endeavor, Zig gains access to a network of entrepreneurs and investors, and the company aims to leverage this network to become a global leader in live entertainment technology. The Endeavor profile identifies Zig as one of 10 new Endeavor companies selected in March, highlighting its scale and growth trajectory.
- VisaminorVisa and Zig tested a technology solution designed to eliminate checkout queues at events. The solution allows transactions to be processed online or offline and was in final development stages as reported by Finsiders Brazil. This partnership brings Visa's payment network and brand credibility to Zig's event-focused cashless solution.
- ZigPay + netPDV (Merger)coreZig was formed through the merger of ZigPay and netPDV, two of Brazil's largest cashless consumption and payment management companies for events and entertainment, in 2021. The combined entity unified under the Zig brand in 2022, creating the market leader in the Brazilian entertainment technology sector.
- Zé DeliveryminorZig partnered with Zé Delivery (Ambev's on-demand beverage delivery platform) to integrate technologies that eliminate checkout queues at bars and restaurants. The partnership brings Zig's payment technology to Zé Delivery's venue network.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Zig competitors and assessment
Company assessmentBroad incumbents
- Toast: Toast is a leading cloud-based restaurant POS and management platform with integrated payments, online ordering, and team management. Comparable to Zig's restaurant and hospitality solutions segment, though Toast operates at much larger scale in the US market.
- Lightspeed Commerce: Lightspeed provides cloud POS, payments, and commerce solutions for restaurants and retail. Its omnichannel platform overlaps with Zig's hospitality-facing tools (POS, inventory, CRM) and represents a global incumbent expanding into LatAm markets.
- Block (Square): Block's Square ecosystem delivers payments, POS, and software tools to small and mid-sized merchants. It is a broad incumbent with comparable payments-plus-software bundling that could directly compete with Zig's cashless and POS offering.
- Shift4 Payments: Shift4 provides integrated payments and commerce solutions, with strong presence in hospitality and entertainment verticals including stadiums and arenas. Its payment processing and venue commerce stack overlap directly with Zig's cashless and ticketing offering.
- SpotOn: SpotOn offers cloud POS, payments, and restaurant management software with a focus on hospitality. Through its Bbot acquisition, it has built online ordering for restaurants—a comparable end-to-end stack to Zig's integrated venue platform.
Direct peers
- TouchBistro: TouchBistro is a restaurant POS platform offering ordering, payments, table management, and CRM tailored to the hospitality industry. It directly mirrors Zig Mesas functionality for restaurants, though Zig adds cashless and event ticketing capabilities TouchBistro lacks.
- Eventbrite: Eventbrite is a global event ticketing and management platform serving concerts, festivals, and live experiences. While Zig bundles ticketing with on-site consumption, Eventbrite competes on the ticketing portion of Zig's offering and serves many of the same event producers.
- DICE: DICE is a ticketing and live events discovery platform known for cashless payment integration at music venues and festivals. It is a direct competitor in the cashless event technology space and shares key customers like Lollapalooza with Zig.
Regional players
- Cielo: Cielo is Brazil's largest payment processor, providing card acceptance and POS solutions to merchants nationwide. As a regional player, it competes on the payments layer of Zig's stack and could partner or compete depending on Zig's positioning.
- Stone Co. Stone is a major Brazilian fintech offering payment processing, POS, and digital banking solutions to SMBs. It competes with Zig in restaurant and bar payments and could leverage its capital and banking license to expand into event-specific cashless solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zig social profiles
Digital presenceZig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zig leadership team
Management profileNumber of profiles
Profiles1 record
Zig funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zig
What does Zig do?
Zig provides an integrated SaaS platform for live entertainment venues and hospitality businesses, combining event ticketing, access control, point-of-sale, cashless consumption management (via NFC wristbands, cards, and digital wallets), kitchen display, and CRM analytics in a single system. Its three flagship products are Zig Tickets (ticketing), Zig Cashless (food and beverage consumption at events), and Zig Mesas (table-based consumption billing for restaurants and bars). The platform also includes add-on modules for inventory, financial, fiscal, multi-vendor, self-service ordering, and real-time dashboards, sold primarily to bars, restaurants, nightclubs, festivals, stadiums, arenas, and beach clubs across Brazil, Mexico, Portugal, and Spain.
Is Zig a public or private company?
Zig is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zig founded?
Zig was founded in 2013. It employs 251 to 500 people.
Where is Zig based?
Zig is headquartered in São Paulo, Brazil, in the Latin America region.
How does Zig make money?
Three revenue lines are on record. Software Licensing / SaaS Subscription is the primary driver. The others are transaction / Take Rate and hardware Sales.
Who are Zig's main competitors?
Broad incumbents on record are Toast, Lightspeed Commerce, Block (Square), Shift4 Payments and SpotOn. Direct peers are TouchBistro, Eventbrite and DICE. Regional players are Cielo and Stone Co..
Does Zig have an API?
No public API is recorded for Zig.
What industry is Zig in?
Zig's product category is Cashless Payment & Event Management Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems.