Chooose
Chooose is a Norwegian climate-tech SaaS company that builds software infrastructure for the Sustainable Aviation Fuel (SAF) value chain, enabling airlines, freight forwarders, corporate buyers, and fuel producers to plan, procure, manage, and report on SAF programs via API-embedded integrations and a book-and-claim system.
- Company typePrivate
- Founded2013
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Chooose does
Chooose is a Norwegian climate-tech SaaS company, founded in 2013 and headquartered in Oslo, that builds software infrastructure for the lower-carbon fuel value chain with a primary focus on Sustainable Aviation Fuel (SAF). Its platform enables airlines, freight forwarders, corporate buyers, and fuel producers to plan, procure, manage, and report on SAF programs end-to-end, including emissions calculations, Scope 3 attribute tracking, procurement, customer engagement, and chain-of-custody documentation. Core technical components include a Climate Products Ledger for internal accounting, an integrated SAF Registry for external tracking, a book-and-claim system that separates environmental attributes from physical fuel, and an API that embeds SAF purchasing into partner platforms such as Alaska Airlines Mileage Plan, Cathay Asia Miles, Microsoft Supplier Portal, and the Flexport logistics dashboard. The company supports multiple sustainability certification standards (RSB, ISCC CORSIA, ISCC EU, ISCC PLUS) and operates a wholly-owned US subsidiary, Chooose Inc.
The business model is enterprise B2B SaaS with two complementary revenue streams: (1) recurring SaaS platform subscriptions for managing SAF and decarbonization programs, and (2) transaction fees on climate product transactions, including SAF Scope 3 environmental attribute purchases and contributions facilitated through the platform. Pricing is not publicly disclosed. Go-to-market combines direct enterprise field sales targeting airlines, cargo operators, and large corporates with API-first embed partnerships that distribute the product within partner UX. Chooose's customer base spans commercial airlines (Delta, British Airways, Alaska Airlines, Cathay Pacific, American Airlines, Singapore Airlines, Air France-KLM, Qantas, Japan Airlines, LATAM, Icelandair, Air New Zealand), air freight and logistics (Flexport, IAG Cargo, LATAM Cargo, Air New Zealand Cargo), corporate buyers (Microsoft, American Express Global Business Travel), SAF producers (Phillips 66, Trafigura), and private aviation (Wheels Up). Strategic investors include Amadeus (2022) and bp (2024), and the company is ISO 27001 certified and GDPR/CCPA compliant.
Chooose firmographics
Firmographics- Name
- Chooose
- Legal name
- Chooose AS
- Website
- https://chooose.today
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Chooose is a Norwegian climate-tech SaaS company that builds software infrastructure for the Sustainable Aviation Fuel (SAF) value chain, enabling airlines, freight forwarders, corporate buyers, and fuel producers to plan, procure, manage, and report on SAF programs via API-embedded integrations and a book-and-claim system.
- Ownership category
- akta.pro rank
Chooose industry classification
Industry- Product category
- Sustainable Aviation Fuel Management Software
- NAICS
- Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- Sustainable Aviation Fuel (SAF) & Alternative Fuels (e-fuels, biofuels, hydrogen) (THABANAA)
- akta.pro secondary industry
- Sustainable Aviation Fuel (SAF) Production (HEFA, FT, ATJ) (EUAAAHAE)
Keywords
Where Chooose is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Chooose business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Services: Chooose provides software-as-a-service to enable enterprises to build and manage decarbonization programs. The platform provides features for SAF program management including emissions tracking, attribute purchases, reporting, and documentation.
- Climate Product Transactions: The company facilitates transactions of Climate Products including Sustainable Aviation Fuel (SAF) Scope 3 environmental attributes, SAF contributions, and other environmental units, credits or certificates. Customers purchase these climate products through the platform.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels4 records
Chooose product offering
Product offeringCore offering
Chooose provides a B2B SaaS platform that enables enterprises to build and manage decarbonization programs, primarily focused on Sustainable Aviation Fuel (SAF). The software supports the entire SAF value chain through emissions calculations, Scope 3 attribute tracking, book-and-claim chain of custody, procurement, reporting, and customer-facing purchase tools for airlines, freight operators, corporate buyers, and SAF producers.
Product overview
Chooose provides a Software-as-a-Service (SaaS) lower carbon products platform that enables enterprises to build and manage decarbonization programs, primarily focused on sustainable aviation fuel (SAF). The core offering is the SAF Programs Platform, which provides end-to-end tools for planning, procuring, managing, and reporting on SAF programs. This platform integrates with a Climate Products Ledger for internal accounting and SAF Registry for external tracking, utilizing a book and claim system that separates environmental attributes from physical fuel to enable broader participation. The platform also includes emissions tracking and reporting capabilities, SAF environmental attribute purchase functionality, and SAF distribution management tools. Customer-facing modules include the Microsoft Supplier SAF Portal, Cathay Asia Miles SAF Integration, Alaska Airlines Mileage Plan SAF Program, Flexport Sustainability Dashboard, Wheels Up SAF Program, Phillips 66 SAF Operations, Flexport.org SAF Program, and HK Express Carbon Offset Program. A public API enables partners to integrate climate solutions into their own platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- SAF Programs Platform Purpose-built B2B SaaS platform enabling airlines, freight operators, and corporate buyers to plan, execute, and scale sustainable aviation fuel (SAF) programs. Provides end-to-end tools for SAF inventory management, emissions tracking, procurement, customer engagement, reporting, and chain-of-custody administration through book-and-claim and mass balance models.
- Chooose API Public API product enabling partners to integrate Chooose's climate solutions—including SAF environmental attribute purchases and emissions calculations—directly into their own platforms and customer experiences. Designed for API-first deployments within airline booking systems, freight platforms, and corporate portals.
Quantifiable outcome
- Alaska Airlines loyalty program generated over 500,000 gallons of SAF support with 2.7% conversion rate
- +2 more outcomes
Companies that use Chooose
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Chooose technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature5 records
Chooose partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, minor and major.
- Cathay PacificcoreChooose partnered with Cathay to enable scalable, data-driven SAF management across membership, corporate, and cargo programs. The Asia Miles integration empowers travelers to support SAF while earning rewards. Cathay is a leader in SAF adoption in Asia.
- Phillips 66corePhillips 66 deployed Chooose platform to streamline SAF delivery and distribution. The integration connects Phillips 66's internal SAF processes with airline customers, enabling automated product transfer document generation, improved accuracy, and reduced manual coordination across customers.
- MicrosoftcoreMicrosoft partnered with Chooose to launch a first-of-its-kind program helping suppliers estimate and reduce Scope 3 Category 6 business air travel emissions. Chooose provides software for emissions tracking, SAF environmental attribute purchases, and reporting. The SAF is sourced from Phillips 66, delivered to London Heathrow, and allocated through IAG (British Airways parent company).
- SAFc Registry (RMI)coreSAFc Registry and Chooose developed a first-of-its-kind integration to streamline end-to-end management of SAF attribute transactions and claims. Alaska Airlines is the first airline to leverage this integration, ensuring transparency, credibility, and accessibility across the SAF market.
- Wheels UpcoreWheels Up partnered with Chooose to introduce SAF options for private jets and group charter through a book-and-claim program with Delta Air Lines. The program enables customers to purchase SAF environmental attributes at booking and claim corresponding emissions reduction benefits without requiring direct access to physical fuel.
- Smart Freight CentreminorChooose joined Smart Freight Centre to help drive global supply chain decarbonization efforts.
- Alaska AirlinescoreAlaska Airlines integrated Chooose technology into its Mileage Plan loyalty program, enabling members to earn elite-qualifying miles by supporting SAF. The program supported over 500,000 gallons of SAF with a 2.7% conversion rate. Alaska Airlines also pioneered the first-of-its-kind integration of SAFc Registry with Chooose.
- IATAcoreChooose became a member of IATA's Strategic Partnerships Program, collaborating on standards and policy discussions to boost SAF production, distribution, and accessibility.
- Roundtable on Sustainable Biomaterials (RSB)coreChooose joined RSB as a member to advance decarbonization of hard-to-abate sectors, focusing on scaling SAF use in aviation. RSB's peer-reviewed sustainability framework supports the collaboration.
- HK ExpressmajorHK Express launched a customer carbon offset program powered by Chooose, allowing customers to understand estimated flight emissions and support certified climate projects during booking.
- FlexportcoreFlexport partnered with Chooose to integrate SAF support into its air freight carbon program. Chooose technology enables Flexport customers to purchase SAF environmental attributes directly on the Flexport Platform through a seamless in-app experience. The partnership was recognized by the White House as a leading example of private sector innovation.
- Delta Air LinescoreDelta Air Lines uses Chooose platform to scale its SAF program. Chooose's technology enables Delta to manage SAF environmental attributes, automate emissions calculations, and provide customers with access to lower-carbon aviation options.
- British AirwayscoreBritish Airways partnered with Chooose to offer customers opportunities to learn about and contribute to SAF and carbon removals. The airline has identified SAF and carbon removals as critical to achieving net zero goals.
- Air New ZealandmajorAir New Zealand expanded its carbon reporting program with Chooose, including corporate and cargo emissions platforms.
- Malaysia Aviation GroupmajorMalaysia Aviation Group launched a carbon program for corporate travelers with Chooose, enabling business travelers to measure emissions and support certified climate projects.
- TrafiguramajorChooose software connects global suppliers like Trafigura with airlines, streamlining workflows for all stakeholders in the SAF value chain.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Chooose competitors and assessment
Company assessmentBroad incumbents
- EcoAct: Carbon consulting and climate strategy firm serving enterprises on carbon accounting, strategy, and offsetting. Comparable to Chooose in addressing enterprise climate programs and Scope 3 reporting, but primarily a consultancy rather than a transactional software platform.
- South Pole Group: Large global climate solutions provider and carbon credit developer. Comparable in addressing aviation and corporate decarbonization buyers, but operates a broader portfolio of consulting, credit origination, and advisory services rather than a pure SaaS attribute platform.
- 3Degrees: Climate solutions provider helping corporations and transportation companies decarbonize, including renewable energy and low-carbon fuels. Comparable to Chooose in supporting transportation-sector decarbonization, but uses a more services-heavy model rather than a software-first platform.
Emerging players
- Watershed: Enterprise climate management and carbon accounting platform serving large corporations for Scope 1–3 reporting. Comparable to Chooose in addressing enterprise Scope 3 needs (overlapping with the Microsoft supplier program) but broader in scope and not aviation-specific.
- Persefoni: Climate management and accounting platform for enterprises measuring and reducing carbon footprints. Comparable to Chooose in its emissions calculation and reporting capabilities, especially for Scope 3 and aviation travel, but not focused on SAF attribute transactions.
Direct peers
- Cloverly: API-first carbon credits and offsets platform for businesses. Closely comparable to Chooose in its developer-first approach, embeddable model, and target buyer (enterprises seeking to integrate climate action into their platforms), though Cloverly spans a broader set of credit types rather than specializing in SAF.
- Patch: Carbon credit API platform enabling businesses to embed carbon offsetting into checkout, booking, and logistics flows. Directly comparable to Chooose's API-first, embedded-distribution model and to its Flexport-style freight and travel use cases, with overlapping buyer personas.
- ClimeCo: Environmental commodities and climate solutions provider active in voluntary carbon markets, including aviation and SAF. Comparable in that it operates in the same book-and-claim and offset transaction space Chooose serves, though it is more services-led and less platform-led.
Others
- Amadeus (Sustainability module): Global travel technology provider and Chooose investor/partner offering sustainability tooling for airlines and travel sellers. Comparable as both a strategic ecosystem player and a potential adjacent competitor in aviation sustainability IT, given its distribution reach into GDS and airline systems.
- Verra: Operator of the VCS Program, the world's largest voluntary carbon market standard and registry. Comparable to Chooose in that registry and standards infrastructure is adjacent to Chooose's ledger and integration work, but Verra is a non-profit standards body, not a commercial peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Chooose social profiles
Digital presenceChooose compliance and trust
Trust signalCompliance4 records
Chooose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chooose leadership team
Management profileNumber of profiles
Profiles9 records
Chooose subsidiaries and ownership
Company hierarchySubsidiaries1 record
Chooose funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chooose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chooose
What does Chooose do?
Chooose provides a B2B SaaS platform that enables enterprises to build and manage decarbonization programs, primarily focused on Sustainable Aviation Fuel (SAF). The software supports the entire SAF value chain through emissions calculations, Scope 3 attribute tracking, book-and-claim chain of custody, procurement, reporting, and customer-facing purchase tools for airlines, freight operators, corporate buyers, and SAF producers.
Is Chooose a public or private company?
Chooose is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chooose founded?
Chooose was founded in 2013. It employs 51 to 100 people.
Where is Chooose based?
Chooose is headquartered in Oslo, Norway, in the Europe region.
How does Chooose make money?
Two revenue lines are on record. SaaS Platform Services are the primary driver. The others are climate Product Transactions.
Who are Chooose's main competitors?
Broad incumbents on record are EcoAct, South Pole Group and 3Degrees. Emerging players are Watershed and Persefoni. Direct peers are Cloverly, Patch and ClimeCo. Others are Amadeus (Sustainability module) and Verra.
Does Chooose have an API?
Yes. Chooose offers a public API that enables partners and their customers to access climate solutions including SAF environmental attribute purchases. The API is designed to put impactful climate solutions in the hands of partners and their customers, enabling seamless emission calculations and purchase experiences within partner platforms.
What industry is Chooose in?
Chooose's product category is Sustainable Aviation Fuel Management Software. Its primary akta.pro industry code is THABANAA, Sustainable Aviation Fuel (SAF) & Alternative Fuels (e-fuels, biofuels, hydrogen), with a secondary code of EUAAAHAE, Sustainable Aviation Fuel (SAF) Production (HEFA, FT, ATJ). Its NAICS code is 5415.