Caf
- Company typePrivate
- Founded2021
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Caf firmographics
Firmographics- Name
- Caf
- Legal name
- COMBATEAFRAUDE TECNOLOGIA DA INFORMAÇÃO S.A.
- Website
- https://caf.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Caf industry classification
Industry- Product category
- Identity Verification & Anti-Fraud Software
- NAICS
- Credit Bureaus (561450)
- akta.pro primary industry
- Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)
Keywords
Where Caf is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Caf business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Certta): Subscription-based SaaS platform providing identity verification and anti-fraud solutions. Certta Start is a self-service platform for small and medium enterprises. Enterprise clients receive customized plans through commercial proposals.
- Usage-based API Access: API-based access to verification services, allowing clients to integrate identity verification and anti-fraud capabilities into their systems with consumption-based pricing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise - Custom enterprise plans for large organizations |
| Subscription | Monthly | Certta Start - Self-service SaaS for SMBs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Caf product offering
Product offeringCore offering
Caf (now Certta) operates an AI-powered intelligent anti-fraud hub that unifies identity verification, document authentication, facial biometrics, multi-factor authentication, and fraud detection within a single platform. The company sells this platform to large enterprises in banking, fintech, e-commerce, mobility, and sports betting through direct field sales and APIs, and offers a self-service SaaS variant (Certta Start) for small and medium businesses.
Product overview
Certta (formerly Caf) is an intelligent anti-fraud hub offering a unified platform with multiple integrated products for digital identity verification and fraud prevention. The portfolio consists of Certta Pro as the central hub platform, core verification products (FaceID for facial biometrics, DocID for document verification, Profile Check for comprehensive identity data validation, VerifAI for AI-powered fraud detection, and AuthID for multi-factor authentication), plus add-on modules (Hubby AI assistant, Flow workflow builder, Onboarding Builder, and Conecta intelligence hub). Certta Start provides a separate self-service SaaS offering for SMEs. The platform serves banks, fintechs, ecommerce, mobility, delivery, sports betting, and other sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Certta Pro: A single hub solution that brings together everything needed to validate identities, documents, and make decisions with greater security and agility combining data, integrations, customization, and AI.
- Certta Start
- Certta Flow
- Conecta
- Hubby
Products and services
- Certta Pro (Hub Platform) Central hub platform that unifies identity validation, document verification, and AI-powered decision-making for enterprise clients.
- FaceID Facial biometrics solution providing 1:N facial recognition, liveness detection, face match, and face database capabilities for identity verification.
- DocID Document verification solution featuring Doc Less, document liveness detection, OCR text extraction, and document detector for authenticating identity documents.
- Profile Check Comprehensive identity validation checking financial information, criminal records, judicial background, driver information, contact data, employment information, and restricted lists.
- VerifAI AI-powered verification suite providing smart OCR, fraud detection, data validation, deepfake detection, image similarity, and document similarity analysis.
- AuthID Multi-factor authentication solution offering 2FA via SMS and email, device signals, and Face Authenticator for secure access control.
- Flow Visual workflow builder enabling drag-and-drop creation of antifraud decision flows using data, rules, and AI with real-time strategy adaptation capabilities.
- Certta Start Self-service SaaS platform designed for small and medium enterprises providing identity verification through public/private data validation and document authenticity checking.
Companies that use Caf
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Caf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Caf partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Caf competitors and assessment
Company assessmentDirect peers
- idwall (unico): Brazilian identity verification and KYC platform offering facial biometrics, document validation, and background checks. Closest direct competitor to Caf/Certta in the Brazilian market, serving banks, fintechs, and marketplaces.
- Truora: LatAm-focused identity verification and fraud-prevention platform providing background checks, facial recognition, and document validation across Latin America. Directly competes with Caf/Certta across the same regional customer base.
- Onfido: Global identity verification platform providing AI-powered document and biometric verification. Directly comparable product offering, with established multinational enterprise presence and significantly larger capital base.
- Jumio: Global identity verification and KYC/AML platform offering biometric authentication, document verification, and fraud signals. Competes head-to-head with Caf/Certta for enterprise customers across banking, fintech, and e-commerce verticals.
- Veriff: AI-powered identity verification company offering document authentication, biometric verification, and fraud-prevention capabilities. Direct competitor in the global identity-verification category with overlapping vertical focus on fintech and marketplaces.
- Persona: Identity verification and KYC platform providing configurable identity flows, document verification, and database checks. Direct competitor with comparable no-code customization philosophy and enterprise focus.
- Socure: US-based digital identity verification and fraud-prevention platform using AI/ML for KYC, AML, and synthetic-identity detection. Direct competitor in the identity-and-fraud category serving financial services and digital economy clients.
Others
Broad incumbents
- GBG (GBG Group): Global identity verification, location intelligence, and fraud-prevention incumbent serving regulated industries worldwide. Broader incumbent portfolio but directly overlapping product capabilities in identity verification and KYC.
Regional players
- CAF (Combate à Fraude, Mexico): Mexican anti-fraud and identity verification platform with comparable offerings for KYC, document verification, and biometric authentication. Operates in a different geography but serves highly similar verticals (banking, fintech, e-commerce) across Latin America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Caf social profiles
Digital presenceCaf compliance and trust
Trust signalCompliance2 records
Caf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caf leadership team
Management profileNumber of profiles
Profiles2 records
Caf funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caf
What does Caf do?
Caf (now Certta) operates an AI-powered intelligent anti-fraud hub that unifies identity verification, document authentication, facial biometrics, multi-factor authentication, and fraud detection within a single platform. The company sells this platform to large enterprises in banking, fintech, e-commerce, mobility, and sports betting through direct field sales and APIs, and offers a self-service SaaS variant (Certta Start) for small and medium businesses.
Is Caf a public or private company?
Caf is a private company. It is classified as venture growth investor backed and is currently operating.
When was Caf founded?
Caf was founded in 2021. It employs 251 to 500 people.
Where is Caf based?
Caf is headquartered in São Paulo, Brazil, in the Latin America region.
How does Caf make money?
Two revenue lines are on record. SaaS Subscription (Certta) is the primary driver. The others are usage-based API Access.
Who are Caf's main competitors?
Direct peers on record are idwall (unico), Truora, Onfido, Jumio, Veriff, Persona and Socure. Mitek Systems is listed as an others. GBG (GBG Group) is listed as a broad incumbent. CAF (Combate à Fraude, Mexico) is listed as a regional player.
Does Caf have an API?
Yes. Certta provides API access for developers to integrate identity verification and anti-fraud solutions. The platform supports integration via API for processing personal data and identity authentication. The platform is accessible at https://auth.caf.io for users to access and manage anti-fraud solutions. The website references a 'Developers' section at /developers indicating developer-facing API documentation exists.
What industry is Caf in?
Caf's product category is Identity Verification & Anti-Fraud Software. Its primary akta.pro industry code is FSAGALAK, Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes). Its NAICS code is 561450.