RedDrop

Name

RedDrop

Legal name

RedDrop Inc.

Website

https://tryreddrop.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Menstrual Care Products

NAICS

Toilet Preparation Manufacturing (32562), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Tampons (CRABAIAC)

akta.pro secondary industries

Period Underwear (CRABAIAG), Feminine Care Applicators & Accessories (CRABAIAO), Feminine Care Wipes & On-the-Go Hygiene (CRABAIAN)

Keywords

• Tween period care
• Menstrual products
• Period underwear
• Menstrual cups
• Puberty education

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of period care products including pads, tampons, menstrual cups, period underwear, and kits through their e-commerce website and retail partners.
2. Subscription (Build a Box): Recurring subscription model offering regular delivery of period care products on a scheduled basis (monthly, every 2 months, or every 3 months). Provides convenience and ensures girls always have supplies.
3. Education and Resources: Sale of educational materials including the Growing Up Powerful book collaboration with Rebel Girls, interactive puberty workbooks, and period tracker products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

RedDrop (operating under its Scarlet by RedDrop brand) manufactures and sells period care products purpose-built for tween and teen bodies — including pads in tween-specific sizes, first-time-user-friendly tampons, a 100% medical-grade silicone menstrual cup, leak-proof period underwear, period swim bottoms, heat patches, and feminine wipes — bundled with age-appropriate puberty education. Products are sold direct-to-consumer via tryreddrop.com and through nationwide retail partners Ulta Beauty and Walmart.

Product overview

RedDrop is a wellness brand for tween and teen girls offering period care products under the Scarlet sub-brand. The product portfolio centers on purpose-built period care designed specifically for younger bodies, including multiple pad sizes (Mini, MIDI, FULL in various absorbencies), period underwear, menstrual cups, tampons, heat patches, feminine wipes, and period swim bottoms. Core kits include the Period Kit and Period Kit Plus, which bundle products with educational materials. Educational offerings include the Growing Up Powerful book (Rebel Girls collaboration), Interactive Puberty Workbook, and Period Prep Class 101. The company also offers subscription options, donation bundles for schools and communities, and active/specialty bundles. All products are chemical-free, fragrance-free, and dermatologist tested. Available at Ulta Beauty, Walmart, and online through their Shopify-powered e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Scarlet by RedDrop: Primary consumer brand offering period care products specifically designed for tween and teen girls. Products include pads, tampons, menstrual cups, period underwear, heat patches, and educational kits.

Products and services

• Period Kit Comprehensive starter kit containing comfy pads in multiple sizes, a reusable pouch, and a puberty guide with an 8-part video series, designed to prepare tweens for their first period.
• Period Kit Plus Enhanced kit for teens and tweens including pads in four sizes, beginner-friendly tampons, a soft silicone menstrual cup, hygiene wipes, a CRK pouch, an insert, and a bathroom pass.
• Mini Pads | Size 1 Compact, discreet pads designed for light days and first periods; hold 3+ tablespoons of flow with a 6.3 inch length, soft top sheet, flexible wings, and breathable back layer.
• MIDI Pads | Size 2 Slim, flexible pads sized for light-to-medium flow, holding over 4 tablespoons of flow; soft top sheet, leak-lock core, and breathable back layer designed for active tweens and teens.
• FULL Pads Heavy Protection | Size 3 High-absorbency pads for busy school days, each absorbing at least 6 teaspoons of flow; thin, super absorbent, odor-wicking, and extra sticky to stay in place.
• FULL Pads Maximum Protection | Size 4 Maximum absorbency pads for heavier flow days, designed for growing teen bodies with extended coverage and reliable leak protection.
• Menstrual Cup Tween and teen-sized menstrual cup made from 100% medical-grade silicone; smaller and softer than adult cups, providing up to 8 hours of leak-free protection including overnight wear.
• Tampons Tampons designed for first-time users, holding up to 6g of fluid; available in regular size and XS for the Active Bundle.
• Period Underwear Super absorbent, period-proof underwear made from soft, breathable fabric with Dry-Tech mesh and cotton gusset that can hold up to 4 light tampons of flow; high-rise, full-coverage design, machine washable on cold cycle; available in sizes XXS–XXL in black or red.
• Heat Patches Cramp relief patches providing targeted warmth therapy for active tweens and teens.
• IRL Kit On-the-go period kit for immediate protection; includes pads, hygiene wipes, and a convenient zipper pouch for emergency situations at school or activities.
• Feminine Wipes Individually wrapped, flushable cleansing cloths made from 99% water and plant-based ingredients; for use during periods, after physical activity, or for everyday freshness.
• Period Swim Bottoms Period swimwear designed specifically for tweens; comfortable enough to feel like regular swim bottoms while providing leak-proof protection during water activities.
• Active Bundle Bundle designed for active tweens and teens participating in sports, swim days, and long schedules; includes a tween-sized menstrual cup, 18 XS tampons, and 3 heat patches.
• Scarlet Signature Kit Comprehensive kit featuring emergency underwear and core period supplies for tweens and teens.
• Scarlet Ultimate Kit Most comprehensive kit option including emergency underwear and full period supplies for tweens and teens.
• Period Party Party-themed period kit for celebrating and normalizing first periods; positioned as a gifting bundle for parents and girls.
• Period Prep Class 101 (Postcard Subscription) Subscription-based postcard program preparing tweens for their first period through age-appropriate education and guidance delivered by mail.
• Interactive Puberty Workbook and Parent Guide Saddle-bound interactive puberty workbook providing puberty education for tweens along with a parent guide for supporting their journey.
• Growing Up Powerful Book + Period Tracker Comprehensive guide book developed in collaboration with Rebel Girls to help tweens navigate puberty and periods with confidence; includes a period tracker and stickers.
• Build a Box Subscription Subscription service allowing customers to build customized period care boxes delivered on a customer-selected schedule (monthly, every 2 months, or every 3 months) for ongoing period care.

Quantifiable outcome

• 73% of tweens worry about period leaks at school
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ulta Beauty Muse AcceleratorcoreStrategic or Co-development Partner · 1 January 2025Selected for Ulta Beauty's Muse Accelerator program providing mentorship, guidance, and strategic support for emerging beauty and wellness brands. Led to expanded retail presence at Ulta Beauty stores nationwide.
• Ulta BeautycoreChannel Partner/ Reseller/ DistributorMajor retail distribution partnership making Scarlet by RedDrop products available at Ulta Beauty stores nationwide and ulta.com. Products positioned alongside other self-care and wellness offerings in a retail environment where tweens and teens already shop.
• WalmartcoreChannel Partner/ Reseller/ DistributorRetail distribution partnership making products available at Walmart stores nationwide. Expands accessibility to families across diverse communities who already shop at Walmart for everyday essentials.
• School Nurse Supply / School HealthminorChannel Partner/ Reseller/ DistributorDistribution partnership to reach school nurses and health professionals who are often the first trusted adults girls turn to during period emergencies. Provides appropriately-sized emergency supplies for students.
• Rebel GirlsminorStrategic or Co-development PartnerBook collaboration for the 'Growing Up Powerful' book - a comprehensive guide for tweens and parents on everything related to puberty and periods. Combines educational content with personal stories and funny anecdotes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DivaCup: Category-defining menstrual cup brand. RedDrop's tween/teen-sized cup directly competes on the menstrual cup product line, though DivaCup serves the adult segment at scale.
• August: Direct-to-consumer period care brand selling organic tampons, pads, and liners via subscription. Direct competitor in the modern, millennial/Gen-Z-focused period care category, overlapping on pads/tampons and DTC subscription model.
• Lola: DTC feminine care brand offering tampons, pads, liners, and related products via subscription. Closest direct competitor on go-to-market model, target demographic (women seeking better-for-you period products), and retail/omni-channel distribution.
• Cora: Organic tampons, pads, and menstrual cups with a strong social mission and school/outreach programs. Comparable in mission-driven positioning, cup/pad product mix, and the donation/education tier that mirrors RedDrop's school-nurse and donation bundle model.
• Rael: Hormone-conscious feminine care brand selling pads, tampons, liners, and menstrual cups through DTC and retail. Overlaps with RedDrop on natural/chemical-free positioning, full-line product portfolio, and the consumer shift toward cleaner period care.
• Blume: Tween-and-teen focused wellness brand spanning puberty, period, and skincare products. Closest peer on the tween/teen positioning, education-led content, and puberty-related bundling, despite a broader category footprint.
• The Honey Pot Company: Plant-derived feminine care brand (pads, tampons, wipes, washes) sold through DTC, Target, and other mass retailers. Comparable on plant-based positioning, retail distribution, and Black/women-founded brand story with Ulta placement.
• Saalt: Menstrual cups, period underwear, and reusable feminine care sold DTC and through retail. Direct overlap on menstrual cup and period underwear categories, including reusable product positioning.

Broad incumbents

• Procter & Gamble (Always / Tampax): Largest U.S. feminine care manufacturer (Always pads, Tampax tampons) with massive retail scale and R&D budgets. Represents the incumbent competitive threat if P&G launches a tween-specific sub-line, and also a potential acquirer given RedDrop's retail traction.
• Edgewell Personal Care (U by Kotex, Playtex): Major feminine care manufacturer behind U by Kotex (including a Tween line) and Playtex. Already targeting the tween/teen segment with a scaled incumbent approach, making it the most direct large-scale competitive incumbent to RedDrop's niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reddrop
• YouTubeyoutube.com/channel/UC8XIVAgWohSXvnRiWqQQkKw
• Facebookfacebook.com/reddropco
• Instagraminstagram.com/scarletbyreddrop
• TikToktiktok.com/@scarletbyreddrop
• Pinterestpinterest.com/scarletbyreddrop
• LinkedInlinkedin.com/company/reddropco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedDrop