Nostra AI
Nostra AI is an edge-computing SaaS platform that accelerates e-commerce site performance, blocks malicious bots, and extends first-party cookie identity. It serves 300+ DTC brands across fashion, beauty, health, jewelry, and F&B via Shopify-centric, no-code deployment.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nostra AI does
Nostra AI operates an edge-computing platform purpose-built for e-commerce merchants, distributed across 300+ global edge locations and sold primarily to DTC brands in fashion/apparel, beauty, health & wellness, jewelry, and food & beverage verticals. The company's flagship Edge Delivery Engine™ accelerates dynamic page loads using serverless edge functions that make sub-millisecond (1ms) decisions, delivering 47% faster load times and an average 5% CVR lift versus holdout groups with no code changes and zero deployment downtime. Beyond performance, the platform extends into Edge Protect for AI-powered bot mitigation (claiming 10+ billion bots blocked annually) and Edge ID for first-party cookie extension and identity resolution across Meta, Google, Klaviyo, and GA4, with an Edge Optimization add-on for SEO crawler management.
Commercially, Nostra runs a hybrid product-led and enterprise field-sales motion: prospects can self-onboard through a 15-minute call and a 24-48 hour TXT-record-based deployment on Shopify, while a newly appointed CCO (Ann Bennett Dale, October 2025) and Head of Marketing (Ray Chau, November 2025) lead a sales-led push into larger accounts. Pricing is quote-based subscription with annual billing, usage-based overage on committed pageview volumes, and minimum annual escalators tied to CPI or 5%, with an explicit no-charge tier for trials and beta products. The customer base comprises 300+ brands including Forever 21, Jones Road Beauty, Madhappy, Amiri, Tommy John, Nood, Carve Designs, Kut from the Kloth, Credo Beauty, and Jolie, with documented ROI outcomes ranging from 3.1% revenue lift (Credo Beauty) to 31X (Nood).
Nostra Inc. is headquartered in New York, privately held, and venture-backed with approximately $20 million in total capital raised across 2024 rounds led by High Alpha, with strategic participation from Cloudflare CEO Matthew Prince, Signal Peak Ventures, Good Friends, Sugar Capital, and Crosscut. Use of proceeds is directed at R&D and expansion into the Shopify and Salesforce Commerce Cloud ecosystems.
Nostra AI firmographics
Firmographics- Name
- Nostra AI
- Legal name
- Nostra Inc.
- Website
- https://nostra.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nostra AI is an edge-computing SaaS platform that accelerates e-commerce site performance, blocks malicious bots, and extends first-party cookie identity. It serves 300+ DTC brands across fashion, beauty, health, jewelry, and F&B via Shopify-centric, no-code deployment.
- Ownership category
- akta.pro rank
Nostra AI industry classification
Industry- Product category
- E-commerce Performance Optimization / Edge Infrastructure Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)
Keywords
Where Nostra AI is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nostra AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS (Edge Delivery Engine, Edge Protect, Edge ID): Recurring subscription model with annual billing. Customers pay fees set forth in an Order Form, with overage charges for usage in excess of committed pageview volumes. Pricing includes minimum annual price increases tied to CPI or 5%, whichever is greater. Usage is metered based on pageview volumes tracked server-side by Nostra.
- Usage-based Overage Charges: Overage charges incurred in excess of any usage-based commitment specified in the Order Form, invoiced monthly in arrears. The applicable overage rate is set forth in the Order Form. Nostra's internal tracking systems serve as the authoritative source for pageview volume and associated overages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with committed pageview volumes and custom pricing |
| Freemium | Pay-as-you-go | No-Charge Products (free accounts, trial use, pre-release/alpha/beta versions) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Nostra AI product offering
Product offeringCore offering
Nostra AI sells a unified Edge Intelligence Platform for e-commerce brands that delivers faster page loads, AI-powered bot protection, and edge-level identity resolution via three subscription software products: Edge Delivery Engine, Edge Protect, and Edge ID. The platform is deployed without code changes or developer involvement via a no-code TXT DNS and Shopify collaborator setup, typically in 24-48 hours. Customers are primarily enterprise and high-growth DTC e-commerce brands using the platform to increase conversion rates, protect ad spend from bots, and improve attribution accuracy across Meta, Google, Klaviyo, and GA4.
Product overview
Nostra AI offers an enterprise-grade e-commerce infrastructure platform that unifies three core products: Edge Delivery Engine™ for instant site-speed performance, Edge Protect for AI-powered bot protection and security, and Edge ID for edge-level identity resolution and cookie extension. The platform is designed to improve conversion rates, SEO performance, security, and data continuity at global scale for e-commerce brands.
Differentiator
Problem solved
Functional benefit
Brands
- Edge Delivery Engine™: Proprietary technology that accelerates page load times, improves website speed without code changes or downtime, delivering 47% faster load times and 5% average CVR lift.
- Edge Protect
- Edge ID
Products and services
- Edge Delivery Engine Proprietary site speed optimization technology that accelerates every page load using serverless functions on edge servers, delivering +47% faster load times and +5% average CVR lift vs. holdout with zero downtime during deployment, without requiring developers or backend changes. Sold as a subscription to enterprise and mid-market e-commerce brands.
- Edge Protect AI-powered bot protection and data integrity platform that detects, classifies, and blocks malicious bots, fake traffic, and scraping attacks before they reach the site. Has blocked 10+ billion bots annually across customers, protecting conversion rates, data accuracy, server load, and ad spend. Sold as a subscription to e-commerce brands.
- Edge ID First-party data and cookie extension solution that extends cookie lifetimes from 1 week to 2 years and unifies fragmented session data, improving retargeting and attribution accuracy across Meta, Google, Klaviyo, and GA4. Sold as a subscription to e-commerce brands.
Quantifiable outcome
- 47% faster load times across 300+ brands
- +11 more outcomes
Companies that use Nostra AI
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
Nostra AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Nostra AI partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- ProfoundcoreProfound is an e-commerce analytics integration providing valuable insights about customer behavior, site performance, and conversion metrics. Integrated with Nostra's Edge Intelligence Platform.
- ShopifyflagshipShopify is the primary e-commerce platform for Nostra's implementation. Setup requires adding Nostra as a collaborator on Shopify. Nostra plans to expand further into the Shopify ecosystem using the $8.9M funding round proceeds.
- SalesforcecoreNostra plans to expand into the Salesforce ecosystem using the $8.9M funding round proceeds, enabling integration with Salesforce Commerce Cloud and related e-commerce tools.
- Meta, Google, Klaviyo, GA4coreEdge ID integrates seamlessly with major marketing and analytics platforms including Meta (Facebook/Instagram), Google, Klaviyo email marketing platform, and Google Analytics 4 to improve retargeting and attribution accuracy.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Nostra AI competitors and assessment
Company assessmentDirect peers
- DataDome: AI-powered bot protection and online fraud detection platform that competes directly with Nostra's Edge Protect product for e-commerce traffic security and ad-fraud prevention.
- Yottaa: E-commerce site speed optimization platform that competes head-on with Nostra's Edge Delivery Engine, focused on accelerating online retail sites and improving conversion rates.
- HUMAN Security: Bot mitigation and account abuse prevention company (formed via PerimeterX and White Ops merger) that competes with Nostra's Edge Protect in protecting e-commerce sites from scraping, fraud, and abuse.
- Edgio: Edge delivery platform with e-commerce-focused performance and security offerings; competes most directly with Nostra's Edge Delivery Engine on site speed and reliability for retail and DTC brands.
- Section.io: Edge computing and Varnish-based application acceleration platform that competes with Nostra's Edge Delivery Engine for performance-critical e-commerce and content workloads.
Broad incumbents
- Imperva: Cybersecurity vendor offering bot management, WAF, and DDoS protection that overlaps with Edge Protect's bot and abuse prevention capabilities for online retail customers.
- Cloudflare: Operates a global edge network with Workers, CDN, and Bot Management products that overlap with Nostra's Edge Delivery Engine and Edge Protect. Cloudflare's CEO is also an angel investor and board member at Nostra, making it both a strategic partner and a potential competitive threat.
- Akamai: Global CDN and edge security incumbent with bot manager, edge workers, and performance products that overlap with Nostra's combined speed, protection, and identity stack for large e-commerce brands.
- Fastly: Edge cloud platform offering Compute@Edge and security products (including bot management) that compete directly with Nostra's edge delivery and protection capabilities for enterprise e-commerce workloads.
Emerging players
- Noibu: E-commerce performance monitoring and error detection platform that is listed as a Nostra integration partner but addresses adjacent site-performance and conversion diagnostics for the same DTC customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nostra AI social profiles
Digital presenceNostra AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nostra AI leadership team
Management profileNumber of profiles
Profiles8 records
Nostra AI funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nostra AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nostra AI
What does Nostra AI do?
Nostra AI sells a unified Edge Intelligence Platform for e-commerce brands that delivers faster page loads, AI-powered bot protection, and edge-level identity resolution via three subscription software products: Edge Delivery Engine, Edge Protect, and Edge ID. The platform is deployed without code changes or developer involvement via a no-code TXT DNS and Shopify collaborator setup, typically in 24-48 hours. Customers are primarily enterprise and high-growth DTC e-commerce brands using the platform to increase conversion rates, protect ad spend from bots, and improve attribution accuracy across Meta, Google, Klaviyo, and GA4.
Is Nostra AI a public or private company?
Nostra AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nostra AI founded?
Nostra AI was founded in 2023. It employs 11 to 50 people.
Where is Nostra AI based?
Nostra AI is headquartered in San Francisco, United States, in the North America region.
How does Nostra AI make money?
Two revenue lines are on record. Subscription-based SaaS (Edge Delivery Engine, Edge Protect, Edge ID) is the primary driver. The others are usage-based Overage Charges.
Who are Nostra AI's main competitors?
Direct peers on record are DataDome, Yottaa, HUMAN Security, Edgio and Section.io. Broad incumbents are Imperva, Cloudflare, Akamai and Fastly. Noibu is listed as an emerging player.
Does Nostra AI have an API?
No public API is recorded for Nostra AI.
What industry is Nostra AI in?
Nostra AI's product category is E-commerce Performance Optimization / Edge Infrastructure Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of HDADALAI, Marketplace & Platform Trust & Safety (Buyer/Seller Abuse). Its NAICS code is 5132 and its SIC code is 7372.