letgo

What letgo does

letgo is a Turkey-based, mobile-first consumer-to-consumer (C2C) marketplace for second-hand goods, headquartered in Istanbul and operating since 2006. The platform connects individual buyers and sellers across 15+ categories including vehicles, electronics, phones, home and living items, fashion, and baby products, hosting millions of listings with nationwide coverage. Its core product is a mobile and web marketplace application augmented by three notable product extensions: letgo Plus, a paid subscription tier offering enhanced visibility and promotional features for sellers; Cüzdanım Güvende, an escrow payment service that holds buyer funds until delivery confirmation; and Elden Al, Kartla Öde (LetPay), a QR-code based feature enabling secure in-person card payments during face-to-face transactions.

The platform's underlying technology centers on a mobile-first marketplace architecture with an AI-powered listing assistant that suggests the most appropriate category when sellers upload photos. The technology stack supports secure transaction flows through integrated payment processors including Mastercard, Visa, and Troy, and the platform holds Güven Damgası trust certification for e-commerce practices. The platform emphasizes direct peer-to-peer transactions without intermediaries, supported by seller ratings, buyer protection mechanisms, and installment payment options.

letgo's business model combines recurring subscription revenue from letgo Plus with transaction-based commission on completed sales. The go-to-market motion is product-led: users self-serve to list, browse, and transact directly through iOS, Android, and web clients, with organic discovery driven by app store presence and category-page SEO. The customer base is highly distributed across individual consumers in Turkey, with no disclosed enterprise or B2B segments. No parent company, funding history, or institutional ownership information is publicly available, though the underlying platform domain paths suggest affiliation with OLX.

Name

letgo

Legal name

letgo

Website

https://letgo.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

letgo is a Turkey-based, mobile-first C2C marketplace where individual consumers buy and sell second-hand goods across vehicles, electronics, home items, fashion, and baby products, supported by integrated escrow and in-person card payment services.

Ownership category

akta.pro rank

Product category

Online Classifieds Marketplace

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Generalist C2C Classifieds Marketplaces (CRAFAKAA)

akta.pro secondary industries

Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM), Home, Furniture & Appliances C2C (CRAFAKAD), Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Second-hand marketplace
• Online classifieds
• Consumer-to-consumer platform
• Mobile classifieds app
• Used goods listings

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Listing Fees (Inferred): The platform appears to generate revenue from premium listing features (letgo Plus subscription) which provides enhanced visibility and promotional benefits to sellers
2. Transaction Commission: Marketplace commission from completed transactions on the platform

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

letgo operates a mobile-first consumer-to-consumer (C2C) online marketplace where individual users in Turkey list and browse second-hand goods across categories such as vehicles, electronics, phones, home and living, fashion, baby products, antiques, and pets. The platform supports direct seller-buyer negotiation and provides integrated payment protection via the Cüzdanım Güvende escrow service and the Elden Al, Kartla Öde in-person QR card payment feature, with installment (taksit) options available on listings.

Product overview

letgo is Turkey's leading consumer-to-consumer (C2C) mobile-first marketplace for second-hand goods, operating as a platform connecting millions of buyers and sellers across 15+ product categories including vehicles, electronics, phones, home goods, fashion, baby products, and more. The platform consists of a core marketplace application with integrated secure payment services (Cüzdanım Güvende escrow and LetPay QR-based in-person card payments), supplemented by a premium subscription tier called letgo Plus that provides sellers with enhanced visibility and promotional features. The platform emphasizes direct seller-to-buyer transactions without intermediaries, supported by trust mechanisms including seller ratings, buyer protection, and installment payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• letgo Marketplace App Mobile-first consumer-to-consumer (C2C) marketplace platform connecting individual buyers and sellers of second-hand goods across Turkey, featuring listing creation, browsing, search, category navigation, and direct seller-buyer negotiation. Available on iOS, Android, and web.
• letgo Plus Paid subscription service for sellers offering enhanced listing visibility, priority placement, and promotional features to accelerate sales of listed items. Billed annually.
• Cüzdanım Güvende (My Wallet is Safe) Secure escrow payment service where buyer funds are held by the platform until product delivery is confirmed, protecting both parties in online transactions.
• Elden Al, Kartla Öde (Buy in Person, Pay by Card) In-person payment feature allowing buyers to scan a seller's QR code via the letgo app to make secure credit/debit card payments during face-to-face transactions, eliminating the need for cash. Integrates with Mastercard, Visa, and Troy payment networks.

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Güven Damgası (Trust Mark)minorOthersOfficial trust certification from Güven Damgası program for secure e-commerce practices

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Trendyol: Turkey's largest e-commerce platform; while primarily B2C retail, it increasingly touches C2C-style flows and competes for the same Turkish consumer wallet. Comparable as a domestic regional incumbent with scale advantages in payments/logistics.
• eBay Classifieds / Marktplaats: eBay's classifieds group (Marktplaats in NL, Kijiji in IT/CA). Comparable as a broad-incumbent horizontal C2C marketplace with mature trust, payments, and seller-promotion primitives.
• Facebook Marketplace: Meta-operated C2C marketplace with massive distribution via the social graph. A direct horizontal classifieds competitor to letgo in adjacent use cases, even though Facebook Marketplace is not Turkey-localized to the same depth as letgo.

Direct peers

• sahibinden.com: Turkey's dominant C2C classifieds marketplace, covering vehicles, real estate, electronics, and general goods. Directly comparable as the largest head-to-head competitor to letgo in the same Turkish market, with overlapping categories (auto, home, electronics) and a similar free-listing-plus-promotion model.
• Mercari: US-listed C2C resale marketplace across broad categories (electronics, fashion, home). Comparable as a horizontal secondhand marketplace with mobile-first UX, AI-assisted listing/category, and a marketplace commission model.
• Vinted: European-headquartered C2C resale marketplace with a strong secondhand fashion/apparel focus. Comparable as a horizontal secondhand C2C marketplace with built-in payment/trust features and rising subscription/buyer-protection monetization.
• OLX: Global C2C classifieds network (Prosus/Naspers portfolio). Image-asset URLs in letgo's source data (OLXAUTOTR) indicate letgo Turkey operates within the OLX platform stack, making OLX the closest operating and strategic peer — same horizontal marketplace model, same categories, same PLG motion.
• Letgo (US legacy / OfferUp): US letgo merged into OfferUp; both are mobile-first C2C marketplaces with category breadth, AI-assisted listing tools, and trust/safety features. Comparable as a direct horizontal C2C marketplace model even though the operating geographies differ.

Emerging players

• Depop: C2C resale marketplace focused on fashion, vintage, and lifestyle. Comparable category overlap (fashion/secondhand) and similar trust/payments primitives, though Depop's category depth is narrower and its geographic mix differs.

Regional players

• Hepsiburada: Major Turkish e-commerce/marketplace platform. Comparable as a domestic regional player operating in Turkey with overlapping wallet share and trust/infrastructure, though primarily B2C rather than C2C.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/letgo
• LinkedInlinkedin.com/company/letgo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about letgo