Depop
Depop is a mobile-first C2C fashion resale marketplace founded in London in 2011, serving 7 million active buyers (nearly 90% under 34) and 3 million+ sellers across nine countries, with monetization via transaction fees, Boosted Listings advertising, and integrated shipping and wallet services.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Depop does
Depop is a mobile-first consumer-to-consumer (C2C) fashion resale marketplace founded in London in 2011, enabling individual users to buy, sell, and discover secondhand, vintage, and pre-loved clothing and accessories. The platform serves a strongly Gen Z-skewed user base — nearly 90% of its 7 million active buyers are under 34 years old — alongside more than 3 million active sellers listing over 49 million items, with 500,000+ new listings added daily. Category coverage spans women's, men's, and kids' apparel and accessories, organized around trending aesthetics (Y2K, Gorpcore, Streetwear, Minimalism) and recognizable brands (Nike, Levi's, Patagonia, Supreme, Zara). Operations span nine countries: the UK, US, Australia, Canada, France, Germany, Ireland, Italy, and New Zealand.
The product is delivered through iOS and Android apps and a web storefront, with three core product layers: the Depop Marketplace (social commerce with category navigation and Boosted Listings advertising), Depop Shipping (integrated logistics offering free shipping promotions), and the Depop Balance wallet (US seller digital wallet launched March 2026). AI-powered personalization supports discovery, and Klarna is integrated for flexible payments. Depop was acquired by Etsy in 2021 for approximately $1.62 billion and is being divested to eBay for approximately $1.2 billion in a deal announced February 2026, currently under UK CMA investigation.
The business model is a transactional marketplace monetized via a take rate on completed sales and seller-facing advertising products (Boosted Listings), supplemented by payments float and shipping monetization. Reported revenue was £101 million against a £42 million loss (The Guardian, April 2026,), with ~$1 billion in 2025 GMV and 37.2% Q4 2025 GMS growth, indicating scale-constrained rather than demand-constrained economics. Go-to-market is product-led and community-led, relying on mobile-first onboarding, social discovery on TikTok and Instagram, and sustainability messaging tied to the circular fashion economy.
Depop firmographics
Firmographics- Name
- Depop
- Legal name
- Depop
- Website
- https://depop.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Depop is a mobile-first C2C fashion resale marketplace founded in London in 2011, serving 7 million active buyers (nearly 90% under 34) and 3 million+ sellers across nine countries, with monetization via transaction fees, Boosted Listings advertising, and integrated shipping and wallet services.
- Ownership category
- akta.pro rank
Depop industry classification
Industry- Product category
- Fashion Resale Marketplace
- NAICS
- Used Merchandise Retailers (459510)
- akta.pro primary industry
- Fashion & Accessories C2C Resale (CRAFAKAB)
- akta.pro secondary industry
- Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)
Keywords
Where Depop is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Depop business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace transaction fees: Platform takes a commission on sales between buyers and sellers, functioning as a C2C marketplace
- Advertising products: Revenue from promotional products like Boosted Listings that help sellers increase visibility
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard seller fees on transactions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Depop product offering
Product offeringCore offering
Depop is a mobile-first consumer-to-consumer (C2C) fashion resale marketplace where individual users list, discover, buy, and sell secondhand, vintage, and pre-owned clothing and accessories. The core marketplace is supplemented by Depop Shipping, an integrated logistics service with free shipping promotions, and the Depop Balance Wallet, a digital wallet for US sellers to manage earnings.
Product overview
Depop operates as a mobile-first C2C fashion resale marketplace offering a unified platform where users can buy, sell, and discover secondhand, vintage, and pre-loved clothing and accessories. The core product consists of the Depop Marketplace, which is supplemented by Depop Shipping (a logistics and free shipping service) and the Depop Balance Wallet (a seller wallet for managing funds). The platform targets Gen Z and Millennial demographics with a social commerce approach, featuring category navigation for Women's, Men's, Kids, Brands, Sports, and Trending items. Depop was acquired by eBay from Etsy in February 2026 for $1.2 billion, with the deal expected to close in Q2 2026 pending regulatory approval.
Differentiator
Problem solved
Functional benefit
Products and services
- Depop Marketplace
- Depop Shipping
Quantifiable outcome
- 92% of U.S. consumers participating in circular practices save money and 80% earn extra income
- +3 more outcomes
Companies that use Depop
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Depop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Depop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EtsyminorDepop and Etsy co-published a whitepaper advocating for policy changes to support the secondhand and circular economy market in the United States, recommending reforms to sales tax rules, 1099-K thresholds, and extended producer responsibility frameworks.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Depop competitors and assessment
Company assessmentDirect peers
- Poshmark: Poshmark is a US-centric C2C fashion resale marketplace with social selling features (Posh Parties, sharing). It competes directly with Depop for the same Gen Z and Millennial seller demographic and was acquired by Naver in 2023.
- Vinted: Vinted is a C2C fashion resale marketplace operating across Europe and the US with a zero-commission seller model. It is Depop's most direct competitor, particularly in UK and Continental Europe, and is the principal force driving Depop's free-fee promotional periods.
- Mercari: Mercari is a US-headquartered C2C marketplace spanning fashion alongside broader categories. It overlaps with Depop on secondhand apparel and shares a similar product-led, mobile-first GTM motion targeting individual sellers.
- thredUP: thredUP is a US online resale platform for secondhand fashion with a managed-marketplace model rather than pure C2C. It competes for the same end consumer and resale supply that Depop aggregates from individual sellers.
- Vestiaire Collective: Vestiaire Collective is a global C2C luxury and premium fashion resale marketplace with authentication. It competes with Depop's higher-priced listings and brand-conscious buyer segments, particularly in Europe and the US.
- Grailed: Grailed is a C2C marketplace focused on men's streetwear, sneakers, and high-end designer fashion. It overlaps Depop's streetwear, Supreme, and designer brand listings and serves a similarly Gen Z/Millennial male demographic.
- The RealReal: The RealReal is a US luxury consignment and resale platform with in-house authentication. It overlaps Depop's premium and designer brand segments and competes for sellers looking for managed rather than self-serve listing experiences.
Broad incumbents
- eBay: eBay is the acquirer of Depop ($1.2B pending deal) and operates a broad C2C marketplace including secondhand apparel. It is both Depop's parent-in-waiting and a direct substitute for fashion resale listings, with overlapping seller supply.
- Etsy: Etsy is Depop's former owner (acquired 2021, divested 2026) and operates a broader handmade and vintage goods marketplace. The two share C2C community dynamics and recently co-published a circular-economy policy whitepaper.
Emerging players
- StockX: StockX is a resale marketplace for sneakers, streetwear, and collectibles with authentication. It competes with Depop for the sneaker and Supreme/Nike streetwear listings that drive a meaningful share of Depop's higher-value GMV.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Depop social profiles
Digital presenceDepop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Depop leadership team
Management profileNumber of profiles
Profiles10 records
Depop funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Depop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Depop
What does Depop do?
Depop is a mobile-first consumer-to-consumer (C2C) fashion resale marketplace where individual users list, discover, buy, and sell secondhand, vintage, and pre-owned clothing and accessories. The core marketplace is supplemented by Depop Shipping, an integrated logistics service with free shipping promotions, and the Depop Balance Wallet, a digital wallet for US sellers to manage earnings.
Is Depop a public or private company?
Depop is a private company. It is classified as corporate owned and is currently operating.
When was Depop founded?
Depop was founded in 2011. It employs 251 to 500 people.
Where is Depop based?
Depop is headquartered in London, United Kingdom, in the Europe region.
How does Depop make money?
Two revenue lines are on record. Marketplace transaction fees are the primary driver. The others are advertising products.
Who are Depop's main competitors?
Direct peers on record are Poshmark, Vinted, Mercari, thredUP, Vestiaire Collective, Grailed and The RealReal. Broad incumbents are eBay and Etsy. StockX is listed as an emerging player.
Does Depop have an API?
No public API is recorded for Depop.
What industry is Depop in?
Depop's product category is Fashion Resale Marketplace. Its primary akta.pro industry code is CRAFAKAB, Fashion & Accessories C2C Resale, with a secondary code of CRAFAGAM, Peer-to-Peer (C2C) Resale Marketplaces. Its NAICS code is 459510.