Thesis
Thesis is a direct-to-consumer nootropics company offering four personalized cognitive performance supplements (Clarity, Motivation, Stress Reset, Neuroprotection) matched via a quiz-based system, serving individuals seeking focus, motivation, and stress support.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Thesis does
Thesis (legal entity Outliers, Inc.) is a direct-to-consumer personalized nootropics company headquartered in New York that sells four cognitive performance supplements—Clarity, Motivation, Stress Reset, and Neuroprotection—matched to individual customers through an online quiz-based personalization system. The company's proprietary formula finder is described as applying deep learning across a corpus of 7.3M+ customer data points, 700+ peer-reviewed studies, 127+ tested ingredients, and 30+ ongoing beta tests, with formulations developed in collaboration with academic partners at Stanford's Wu Tsai Neurosciences Institute, MIT's Department of Brain and Cognitive Sciences, and the University of Chicago Neuroscience Institute. Products are standardized at 4x industry dose levels and feature isolated, plant-derived compounds.
Thesis firmographics
Firmographics- Name
- Thesis
- Legal name
- Outliers, Inc.
- Website
- https://takethesis.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thesis is a direct-to-consumer nootropics company offering four personalized cognitive performance supplements (Clarity, Motivation, Stress Reset, Neuroprotection) matched via a quiz-based system, serving individuals seeking focus, motivation, and stress support.
- Ownership category
- akta.pro rank
Thesis industry classification
Industry- Product category
- Nootropic Dietary Supplements
- NAICS
- Software Publishers (5132), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL)
Keywords
Where Thesis is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Thesis business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Revenue: Recurring monthly subscription model with auto-renewal. Customers receive repeat deliveries based on selected frequency. First month offered at 50% discount ($59), then $79/month. Subscribers can reschedule, skip, or cancel anytime.
- One-Time Purchase: Single bottle purchase option at $129 for 50 capsules. Provides an alternative to subscription for customers wanting to try the product without commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Subscription - First Month |
| Subscription | Monthly | Monthly Subscription - Regular |
| One time/ perpetual license | Pay-as-you-go | One-Time Purchase |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Thesis product offering
Product offeringCore offering
Thesis is a direct-to-consumer nootropic company that sells four personalized brain-supplement formulas (Clarity, Motivation, Stress Reset, Neuroprotection). Customers complete a cognitive assessment quiz that maps their goals to a recommended formula, then receive a 50-capsule monthly bottle on subscription or via one-time purchase. The company brands and markets these supplements under its own Thesis label.
Product overview
Thesis is a direct-to-consumer nootropic company offering four personalized cognitive performance products: Clarity, Motivation, Stress Reset, and Neuroprotection. Customers take a quiz to get matched with personalized formulas, and products are available via subscription ($59/month). The company uses a data-driven approach with clinically studied ingredients and proprietary formulations tested through thousands of customer trials.
Differentiator
Problem solved
Functional benefit
Products and services
- Clarity A nootropic supplement designed to promote neuroplasticity, support growth of new neural connections, and enhance concentration and focus. Targeted at individual consumers seeking productivity and focus support. Sold as a 50-capsule monthly bottle via subscription ($59 first month, $79/month thereafter) or one-time purchase ($129).
- Motivation A nootropic supplement designed to optimize dopamine signaling and balance neurotransmitters, keeping the brain energized and heightening awareness. For individual consumers seeking energy and productivity. Sold as a 50-capsule monthly bottle via subscription or one-time purchase.
- Stress Reset A nootropic supplement designed to maintain healthy cortisol levels and optimize neurotransmitter activity, supporting a calm and resilient mind. For individual consumers experiencing stress or seeking balance. Sold as a 50-capsule monthly bottle via subscription or one-time purchase.
- Neuroprotection A nootropic supplement designed to activate the NRF2 antioxidant pathway, strengthen mitochondrial resilience, protect neurons, sharpen memory, and support long-term brain health. For individual consumers focused on memory, learning, and aging-related cognitive support. Sold as a 50-capsule monthly bottle via subscription or one-time purchase.
Quantifiable outcome
- 83% of people felt more focused within 30 days of taking Clarity
- +5 more outcomes
Companies that use Thesis
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Thesis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Thesis partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Wu Tsai Neurosciences Institute at Stanford UniversitycoreAcademic research partner contributing to the scientific foundation of Thesis's quiz and formulation process. Their neuroscience expertise informs the company's data-driven approach to cognitive enhancement.
- MIT Brain and Cognitive SciencescoreAcademic partner providing neuroscience research insights that power the 5,000+ research hours backing Thesis's personalized cognitive assessment quiz.
- The University of Chicago Neuroscience InstitutecoreResearch partner contributing neuroscience expertise to Thesis's formulation science and personalized recommendation algorithms.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Thesis competitors and assessment
Company assessmentDirect peers
- Mind Lab Pro: One of the closest direct competitors in the universal nootropics category, offering a single multi-ingredient 'universal' formula marketed for focus, memory, and mood. Highly comparable to Thesis's Clarity on positioning, audience (biohackers and professionals), and premium subscription pricing.
- Neurohacker Collective (Qualia): Direct nootropics peer selling premium, multi-ingredient cognitive stacks (Qualia Mind, Qualia Focus) with a strong science-forward brand and DTC subscription model. Targets the same biohacker and high-performance professional audience with comparable price points and formulation philosophy.
- Onnit (Alpha Brain): Onnit's Alpha Brain is one of the most recognized nootropic brands in the US, sold via DTC and Amazon. Comparable target customer (performance-oriented adults) and overlapping category, though Onnit's portfolio extends across fitness supplements and equipment.
- Momentous: Premium nootropics and recovery supplements marketed to elite athletes and high-performers with a science-led brand. Direct overlap with Thesis on the professionals/biohackers segment and on positioning around clinical validation and partnerships with research institutions.
- Nootropics Depot: Specialty retailer of nootropic compounds and bulk ingredients serving experienced biohackers. Overlaps directly on product category and audience, though the model is e-commerce catalog rather than personalized quiz-based subscriptions.
Emerging players
- Care/of: Pioneer of personalized DTC vitamins using a quiz-based recommendation engine and monthly subscription model. Highly comparable on the personalization-plus-subscription playbook even though the product category (general vitamins) is adjacent to nootropics.
- Ritual: DTC essential vitamins brand with a science-led, minimalist brand identity targeting health-conscious professionals. Comparable on positioning, audience, and DTC subscription mechanics, though Ritual focuses on daily foundational vitamins rather than cognitive performance.
- Moon Juice: DTC adaptogen and 'superstacker' supplements brand marketing to wellness-oriented, predominantly female consumers. Comparable DTC subscription model and premium positioning, with overlapping stress/mood and brain-health benefit claims.
Broad incumbents
- Athletic Greens (AG1): Premium daily nutrition greens powder sold via DTC subscription at a comparable premium price point to Thesis. Targets the same health-optimizing consumer with a broader, non-cognitive wellness claim set; competes for the same subscription wallet share.
- Hims & Hers: Large-scale DTC telehealth and wellness brand offering subscription-based health products including supplements and mental wellness offerings. Comparable on DTC scale, subscription mechanics, and consumer marketing sophistication, though the portfolio is much broader than nootropics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Thesis social profiles
Digital presenceThesis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thesis leadership team
Management profileNumber of profiles
Profiles2 records
Thesis funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thesis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thesis
What does Thesis do?
Thesis is a direct-to-consumer nootropic company that sells four personalized brain-supplement formulas (Clarity, Motivation, Stress Reset, Neuroprotection). Customers complete a cognitive assessment quiz that maps their goals to a recommended formula, then receive a 50-capsule monthly bottle on subscription or via one-time purchase. The company brands and markets these supplements under its own Thesis label.
Is Thesis a public or private company?
Thesis is a private company. It is classified as venture growth investor backed and is currently operating.
When was Thesis founded?
Thesis was founded in 2017. It employs 11 to 50 people.
Where is Thesis based?
Thesis is headquartered in New York, United States, in the North America region.
How does Thesis make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are one-Time Purchase.
Who are Thesis's main competitors?
Direct peers on record are Mind Lab Pro, Neurohacker Collective (Qualia), Onnit (Alpha Brain), Momentous and Nootropics Depot. Emerging players are Care/of, Ritual and Moon Juice. Broad incumbents are Athletic Greens (AG1) and Hims & Hers.
Does Thesis have an API?
No public API is recorded for Thesis.
What industry is Thesis in?
Thesis's product category is Nootropic Dietary Supplements. Its primary akta.pro industry code is EDAFADAL, Portfolio, Performance & Rubric-Based Assessment Platforms. Its NAICS code is 5132 and its SIC code is 2731.