What Mind Lab Pro does

Mind Lab Pro is a UK-based dietary supplement company founded in 2015 and headquartered in Royal Leamington Spa, operating as a brand under parent company Performance Lab Group Ltd. The company's single core product is Mind Lab Pro® v4 Universal Nootropic, a daily cognitive-support supplement that combines 11 ingredients across 6 bio-pathways, using NutriGenesis nutrients and NutriCaps vegan capsule technology. The formula is supported by 3 peer-reviewed publications developed through a research partnership with the University of Leeds, and the company has accumulated multiple third-party certifications including Clean Label Project, ConsumerLab, Labdoor, GMP, B Corp, and Vegan Approved.

The business operates a direct-to-consumer (DTC) e-commerce model with localized regional storefronts serving the US, UK, EU, Canada, and Australia. Pricing is structured around $69 per bottle retail with a discounted subscription tier at approximately $62, and the company also offers a corporate/B2B wellness channel. The primary customer segment is professionals seeking cognitive performance support, with a cumulative customer base of over 100,000 and more than 1 million bottles sold since launch. The company has 11-50 employees and is privately held with no disclosed funding rounds, suggesting a self-funded, cash-generative operating model.

The company is currently developing a second product, Study 4, which would mark its first move beyond the single-product portfolio. Distribution and brand-building are the primary commercial levers, with formulation IP, clinical research, and certification stacking serving as the core sources of differentiation in a crowded nootropics category.

Name

Mind Lab Pro

Legal name

Performance Lab Ltd.

Website

https://global.mindlabpro.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mind Lab Pro is a UK-based DTC supplement company selling a single universal nootropic formula to professionals across the US, UK, EU, Canada, and Australia, with over 100,000 customers and 1 million bottles sold since 2015.

Ownership category

akta.pro rank

Product category

Nootropic Dietary Supplements

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Nootropic supplements
• Cognitive enhancement supplements
• Brain health supplements
• Dietary supplements
• Mental performance supplements

Headquarters

HQ city

Royal Leamington Spa

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Technology or R&D, Supply Chain, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase and subscription-based sales of Mind Lab Pro supplement directly to consumers through the company's e-commerce platform. The product is sold at $69 per bottle for one-time purchases, with subscription options offering 10-25% discounts to drive recurring revenue.
2. Wholesale/B2B Distribution: Wholesale distribution to retailers, online stores, brick-and-mortar health food stores, gyms, pharmacies, and corporate wellness programs. The company maintains strict MAP pricing and prohibits reselling on Amazon without authorization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mind Lab Pro® v4 is a single-product universal nootropic dietary supplement combining 11 research-backed natural ingredients (Lion's Mane Mushroom, Cognizin Citicoline, Phosphatidylserine, Bacopa Monnieri, Rhodiola Rosea, N-Acetyl-L-Tyrosine, Maritime Pine Bark Extract, L-Theanine, and NutriGenesis B6/B9/B12) working across six brain bio-pathways to support focus, memory, clarity, mood, and long-term brain health. The product is sold directly to consumers via the company's e-commerce site and through authorized wholesale and corporate wellness channels, with subscription and one-time purchase pricing.

Product overview

Mind Lab Pro® is a single-product supplement company offering one unified nootropic formula. Mind Lab Pro® v4 is a universal nootropic supplement containing 11 research-backed natural ingredients (Lion's Mane Mushroom, Citicoline, Phosphatidylserine, Bacopa Monnieri, Rhodiola Rosea, N-Acetyl-L-Tyrosine, Maritime Pine Bark Extract, L-Theanine, and B-vitamins B6, B9, B12) designed to optimize cognitive function across six brain pathways. The product is positioned as a clean-label, premium brain supplement targeting professionals, students, athletes, and adults seeking cognitive enhancement. It is available via subscription or one-time purchase through the company's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• MLP® v4: The current version 4 formulation of the Mind Lab Pro Universal Nootropic supplement.

Products and services

• Mind Lab Pro® Universal Nootropic™ (v4) The flagship universal nootropic dietary supplement combining 11 research-backed natural ingredients (Lion's Mane Mushroom, Cognizin Citicoline, Phosphatidylserine, Bacopa Monnieri, Rhodiola Rosea, N-Acetyl-L-Tyrosine, Maritime Pine Bark Extract, L-Theanine, and NutriGenesis B6/B9/B12) working across six brain bio-pathways to support focus, memory, clarity, mood, and long-term brain health in adults. Sold as 30-capsule bottles via DTC e-commerce and authorized wholesale channels; clinically validated in three double-blind, placebo-controlled University of Leeds human trials.

Quantifiable outcome

• 47% reduction in information processing time
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• University of LeedscoreStrategic or Co-development PartnerAcademic research partnership for conducting double-blind, placebo-controlled human trials on Mind Lab Pro formula. Three studies have been completed and published in peer-reviewed journals, with a fourth study currently in development. Dr. Andrea Utley leads the neuroscience research team.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Mind Lab Pro online store. Provides the technical infrastructure for the DTC website, shopping cart, and order management.
• PayPalcoreTechnology or IntegrationPayment processing partner for processing credit card and PayPal payments for products ordered from the Mind Lab Pro website.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Momentous: Momentous (founded by Pierre Bourdieu) offers premium, science-backed supplements including nootropics, with credibility from partnerships with the US Olympic Committee. Overlapping premium positioning and professional-athlete endorsements.
• AG1 (Athletic Greens): AG1 is a comprehensive daily nutritional supplement positioned for high performers with a heavy DTC subscription model. Overlapping customer segment (professionals, athletes) and premium subscription motion.
• Double Wood Supplements: Direct-to-consumer supplement brand with a growing nootropic line including standalone nootropics and stacks. Comparable channels (own e-commerce, Amazon) and overlapping buyer demographics.

Direct peers

• Hunter Focus: Hunter Focus is a premium nootropic supplement targeting professionals and entrepreneurs. Comparable positioning, formulation depth (multiple branded ingredients), and DTC subscription model to Mind Lab Pro.
• Neurohacker Collective: Maker of Qualia Life and Qualia Mind, Neurohacker Collective sells premium, research-backed nootropic stacks via DTC subscription. Direct competitor to Mind Lab Pro in the universal/cognitive-enhancement category with comparable clinical-research positioning.
• Onnit Labs: Onnit's Alpha BRAIN is one of the most recognized premium nootropic supplements globally. Like Mind Lab Pro, Onnit combines branded ingredients, lifestyle/athlete positioning, and DTC + retail distribution, making it the closest direct competitor in the universal nootropic category.
• Thesis: Thesis offers personalized nootropic blends through a DTC subscription model, targeting professionals and high performers — the same primary segment as Mind Lab Pro. Comparable go-to-market motion and premium pricing structure.
• HVMN (Nootopia/HVMN): HVMN markets Ketone-IQ and previously offered nootropic formulations targeting biohackers and cognitive optimizers. Overlapping customer base (biohackers, professionals, athletes) and similar premium DTC positioning.

Broad incumbents

• NOW Foods: Large incumbent supplement manufacturer offering standalone nootropic ingredients (citicoline, phosphatidylserine, bacopa). Overlapping product category with much broader portfolio and lower price positioning.
• Life Extension: Long-established supplement brand with broad cognitive/longevity catalog including brain-health formulations. Comparable botanical and vitamin-based cognitive products at scale, though sold through a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MindLabPro
• Facebookfacebook.com/mindlabpro
• LinkedInlinkedin.com/showcase/mind-lab-pro/posts/?feedView=all
• Instagraminstagram.com/mindlabpro
• Xx.com/mindlabpro

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind Lab Pro