What Administrate does

Administrate is a privately held enterprise software company headquartered in Edinburgh, Scotland, that builds and sells a cloud-based Training Management System (TMS) purpose-built for instructor-led training (ILT) and virtual instructor-led training (vILT) at scale. The platform centralizes the planning, scheduling, communication, and resolution of complex training logistics, including rooms, qualified instructors, equipment, learners, and compliance documentation, for organizations running hundreds or thousands of training sessions across multiple geographies. Its product portfolio includes a core TMS plus add-on modules for AI-driven scheduling, AI-powered analytics, conversational AI assistance, workflow automation (Automator), conflict alerting, training revenue monetization (Revenue Engine), reporting, course templates, learning paths, document management, instructor and resource management, automated email/SMS communications, and certificate management, all exposed through a public GraphQL API.

The company's customer base consists of hundreds of enterprise clients and millions of learners, with publicly named logos spanning healthcare and medical devices (Roche Diagnostics, Siemens Healthineers, CAE), certification and standards (TÜV SÜD), geospatial software (ESRI), transportation and logistics (Maersk Training), cruise and hospitality (Royal Caribbean Group), identity and access management (Ping Identity), industrial manufacturing (ASSA ABLOY, Emerson Electric), insurance (Farmers Insurance), professional services (BCG, Deloitte, BPP, Wilmington PLC, First Intuition), and technology distribution (CDW, Databricks). Operations span at least the UK, US, Germany, Spain, and India, with regional offices in Edinburgh and Wilmington, Delaware.

Administrate generates revenue primarily through annual SaaS subscriptions priced on a quote basis for enterprise customers, supplemented by professional services revenue for integration and implementation, with onboarding cycles of approximately 12 weeks. Distribution is enterprise field sales with inside-sales support, content-driven marketing (case studies, benchmark reports, webinars, blog, buyer guides), and strategic technology partnerships with platform incumbents (Salesforce, SAP SuccessFactors, Cornerstone, Workday, Docebo, Google, Microsoft, Cloudshare) plus a 2025 strategic partnership with Cognota for unified LearnOps+TMS+LMS delivery. The company has raised approximately $22 million-plus across multiple funding rounds since 2012, including a £3.05 million round in August 2024 led by Maven Capital Partners, with Mercia, Archangels, and British Business Bank participating, and a 2023 round led by Salica. Senior leadership is led by CEO John Peebles, with a C-suite including a CTPO, CFO, and functional VPs for People, Marketing, Customer Success, and Client Delivery.

Name

Administrate

Legal name

Administrate Limited

Website

https://getadministrate.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Training Management System (TMS)

NAICS

Custom Computer Programming Services (541511), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC)

akta.pro secondary industries

Learning Technology & LMS/LXP Implementation (BPACANAH), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI)

Keywords

• Training management system
• Instructor-led training
• Enterprise training operations
• Learning operations software
• Virtual instructor-led training

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Annual subscription model for access to the Training Management System platform. Software services provided via web browser with per-user licensing based on End Users and Learners authorized on Ordering Document.
2. Professional Services: Integration, implementation, and other professional services including Deliverables as set forth in Statements of Work. Onboarding in as little as 12 weeks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Administrate sells an enterprise Training Management System (TMS) purpose-built for instructor-led training (ILT) and virtual instructor-led training (vILT). The platform centralizes planning, scheduling, communication, conflict resolution, reporting, and monetization of live training across global organizations, augmented by AI-powered scheduling, insights, and assistant capabilities, plus a public GraphQL API and professional services for implementation.

Product overview

Administrate is an enterprise-grade Training Management System (TMS) designed specifically for instructor-led training (ILT) and virtual instructor-led training (vILT). The core platform provides unified capabilities for planning, scheduling, communicating, and resolving training operations. The product portfolio includes AI-powered modules (AI Scheduler, AI Insights, AI Assistant) that automate scheduling, provide operational visibility, and deliver data-informed decisions; workflow automation via Automator; revenue generation tools through Revenue Engine; and essential features including Conflict Alerts, Reporting Engine, Course Templates, Learning Paths, Document Management, Instructor Management, Resource Management, Automated Communications (Email/SMS), and Certificates & Achievements. A public GraphQL API (Developer Experience) enables enterprise customers to build custom integrations. Administrate integrates with LMS platforms (Docebo, Cornerstone), CRM systems (Salesforce), ERP/HCM solutions (SAP SuccessFactors, Workday), and productivity tools (Google Suite, Microsoft Office, Cloudshare).

Differentiator

Problem solved

Functional benefit

Products and services

• Training Management System (TMS) Enterprise-grade Training Management System purpose-built for instructor-led training (ILT) and virtual instructor-led training (vILT) operations. Enables enterprise training teams to plan, schedule, communicate, and resolve every detail of training operations across hundreds or thousands of global sessions.
• Professional Services Integration, implementation, and consulting services delivered via Statements of Work to help customers integrate the TMS with existing learning technology. Onboarding available in as little as 12 weeks.

Quantifiable outcome

• 81% less time to deploy training across global network (TÜV SÜD case study)
• +7 more outcomes

Named customers17 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature15 records

Partnerships

Six partnerships are on record, tiered core.

• CognotacoreTechnology or Integration · 27 October 2025Strategic partnership to deliver unified learning and training management solution integrating LearnOps, TMS, and LMS. Collaboration aims to streamline operations, reduce manual tasks, and improve reporting for enterprises. Joint Go-to-Market with combined solutions.
• DocebocoreTechnology or IntegrationIntegration partnership keeping ILT, VILT, and eLearning data synced in real time between Administrate TMS and Docebo LMS.
• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM keeping training data synced automatically. Allows training teams to connect training operations with sales and customer data.
• SAP SuccessFactorscoreTechnology or IntegrationNative integration with SAP SuccessFactors HCM platform keeping training data synced automatically for enterprise customers.
• CornerstonecoreTechnology or IntegrationIntegration with Cornerstone LMS adding powerful ILT management capabilities to the Cornerstone learning platform.
• WorkdaycoreTechnology or IntegrationIntegration with Workday Learning to add ILT planning, delivery, monetization, and reporting capabilities that Workday Learning does not natively support.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Docebo: AI-native enterprise LMS platform with growing ILT/vILT management capabilities. Direct competitor in enterprise training operations and a confirmed integration partner of Administrate, indicating overlapping customer demand for LMS + TMS.
• Cornerstone OnDemand: Large enterprise talent and learning platform that integrates with Administrate to add ILT capabilities. Competes head-on for enterprise L&D budgets and serves many of the same regulated-industry customers.
• Thought Industries: Extended enterprise LMS purpose-built for customer, partner, and channel training with monetization features. Closest peer in terms of going after training-as-revenue-center use cases.
• Skilljar: Customer and partner training platform focused on external enterprise training. Comparable in target use case (extended enterprise, monetization, training revenue) and customer profile.
• Absorb Software: Enterprise LMS with strong ILT and reporting features; targets similar regulated and corporate verticals. Provides the same core training-management capabilities and competes for enterprise deals.
• LearnUpon: Cloud LMS with ILT support targeting mid-market and enterprise training teams. Comparable in training-management functionality, pricing model, and customer-base profile.
• TalentLMS: Cloud LMS with ILT capabilities aimed at small and mid-sized training operations. Closely aligned product category with overlapping training-operations feature set.

Broad incumbents

• Workday Learning: Enterprise HCM-led learning module that Administrate integrates with to add ILT planning, delivery, and monetization. As an incumbent embedded in HR suites, it represents both a partner channel and a bundling threat.
• SAP SuccessFactors Learning: Enterprise LMS module within the SAP SuccessFactors HCM suite. Administrate integrates with it natively; together they compete for the same large regulated-industry training operations.

Emerging players

• 360Learning: AI-native collaborative learning platform with growing enterprise traction. Represents the new wave of AI-first LMS challengers that could pressure traditional TMS categories over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/administrate
• Xx.com/GetAdministrate
• Facebookfacebook.com/GetAdministrate

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds8 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Administrate