Humm Kombucha
- Company typePrivate
- Founded2008
- HeadquartersBend, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Humm Kombucha firmographics
Firmographics- Name
- Humm Kombucha
- Legal name
- Humm Kombucha, LLC
- Website
- https://hummkombucha.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Humm Kombucha industry classification
Industry- Product category
- Functional Beverages (Kombucha)
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Kombucha Production (AFAFAHAA)
- akta.pro secondary industries
- Probiotic & Live-Culture Beverage Production (Shots, Tonics) (AFAFAHAE), Fermented Tea & Botanical Beverage Production (Jun, Kvass, etc.) (AFAFAHAD), Low/No-Alcohol Fermented Beverage Production (Hard Kombucha Base, Dealcoholized) (AFAFAHAI)
Keywords
Where Humm Kombucha is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Humm Kombucha business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through hummkombucha.com with subscription recurring orders and one-time purchases. Subscription model provides predictable recurring revenue with 10% discount on recurring orders and free shipping after first order.
- Retail Distribution: Sales through retail grocery stores, natural food stores, and mass retailers. Available at stores including Whole Foods Market, Walmart, and Publix. Company website features a 'Find In Store' locator for retail purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Original Kombucha 12-Pack at $36.00 |
| Unit Pricing | Pay-as-you-go | Nitro Kombucha 12-Pack at $36.00 |
| Unit Pricing | Pay-as-you-go | Whole30 Approved Kombucha 12-Pack at $36.00 |
| Unit Pricing | Pay-as-you-go | Zero Sugar Kombucha 8-Pack at $29.95 |
| Unit Pricing | Pay-as-you-go | Probiome Kombucha at $3.00+ per bottle |
| Subscription | Monthly | Subscription & Save Program with 10% discount |
| Subscription | Monthly | Custom Variety Pack Subscriber Exclusive |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Humm Kombucha product offering
Product offeringCore offering
Humm Kombucha brews and bottles fermented kombucha tea beverages, selling multiple flavored varieties (Original, Nitro, Zero Sugar, Whole30 Approved, and Probiome lines) to consumers. The company operates a subscription-based "Subscribe & Save" program alongside retail distribution.
Product overview
Humm Kombucha is a functional beverage company offering multiple kombucha product lines: Original Kombucha (carbonated, 2 billion probiotics, vitamin B12), Nitro Kombucha (nitrogen-infused smooth texture with L-theanine), Zero Sugar Kombucha (monk fruit/allulose sweetened, shelf-stable), Whole30 Approved Kombucha (only Whole30 certified kombucha brand), and Probiome Kombucha (high-potency 10 billion probiotics with clinically researched strains, L-theanine, and zinc). The product portfolio includes over 20 individual flavor variants across these lines, plus curated variety packs. All products feature USDA Organic certification, non-GMO verification, and gluten-free formulation. The company ships from Bend/Redmond, Oregon using a proprietary FIT fermentation process that enables ambient temperature transit stability.
Differentiator
Problem solved
Functional benefit
Brands
- Probiome: High-potency kombucha line featuring 10 billion probiotics from 3 clinically researched strains, with added L-theanine and zinc for gut, immune, and stress support.
- Nitro Kombucha
- Humm Zero
- Whole30 Approved Kombucha
Products and services
- Original Kombucha
- Nitro Kombucha
- Zero Sugar Kombucha
- Whole30 Approved Kombucha
- Probiome Kombucha
- Subscribe & Save
Quantifiable outcome
- 2 Billion gut-friendly probiotics per serving (standard products), 10 Billion in Probiome line
- +3 more outcomes
Companies that use Humm Kombucha
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Humm Kombucha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Humm Kombucha partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Humm Kombucha competitors and assessment
Company assessmentBroad incumbents
- KeVita (PepsiCo): Kombucha and probiotic-drink brand owned by PepsiCo, operating at significantly greater scale across mass and grocery channels. Overlaps directly on kombucha and sparkling probiotic products, with substantially larger marketing and trade budgets.
- GT's Living Foods: Category-defining kombucha brand (Synergy line) and the largest U.S. kombucha producer. Overlaps directly with Humm's product offerings and retail channels, but at significantly greater scale and broader distribution depth.
Direct peers
- Health-Ade Kombucha: Closely comparable California-based craft kombucha brand with a similar premium, organic, glass-bottle positioning and Whole Foods distribution. Targets the same health-conscious consumer with multi-flavor product lines and similar price points.
- Brew Dr. Kombucha: Portland, Oregon-based craft kombucha maker with a similar premium, organic, clean-label positioning. Comparable geographic origin, distribution model through natural and grocery retailers, and target consumer.
- Rowdy Mermaid Kombucha: Boulder, Colorado-based craft kombucha brand with a similar premium, organic, adaptogen-forward positioning. Comparable craft-scale distribution through natural retailers and similar flavor-innovation strategy.
- Wonder Drink Kombucha: Texas-based kombucha brand competing in the same mass and natural-retail channels with similar functional positioning. Directly comparable on product format, price points, and target consumer.
- Equinox Kombucha: Pacific Northwest craft kombucha brand with comparable scale, organic positioning, and natural-channel distribution. Direct overlap on product format, price, and target consumer.
Emerging players
- Culture Pop Soda: Probiotic soda brand built on a fermentation base with similar gut-health and low-sugar positioning to Humm's Original and Zero Sugar lines. Targets the same functional-beverage consumer with adjacent format innovation.
- Olipop: Fast-growing better-for-you functional soda brand targeting similar health-conscious consumers with prebiotic, low-sugar formulations. Competes for the same retail shelf space and consumer occasion, though in soda rather than kombucha.
- Poppi: Prebiotic soda brand competing for the same low-sugar, functional-beverage consumer with apple-cider-vinegar and prebiotic positioning. Crosses over into kombucha-adjacent gut-health occasions and shares retail placement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Humm Kombucha social profiles
Digital presenceHumm Kombucha compliance and trust
Trust signalCompliance6 records
Humm Kombucha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humm Kombucha leadership team
Management profileNumber of profiles
Profiles3 records
Humm Kombucha funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humm Kombucha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humm Kombucha
What does Humm Kombucha do?
Humm Kombucha brews and bottles fermented kombucha tea beverages, selling multiple flavored varieties (Original, Nitro, Zero Sugar, Whole30 Approved, and Probiome lines) to consumers. The company operates a subscription-based "Subscribe & Save" program alongside retail distribution.
Is Humm Kombucha a public or private company?
Humm Kombucha is a private company. It is classified as venture growth investor backed and is currently operating.
When was Humm Kombucha founded?
Humm Kombucha was founded in 2008. It employs 51 to 100 people.
Where is Humm Kombucha based?
Humm Kombucha is headquartered in Bend, United States, in the North America region.
How does Humm Kombucha make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution.
Who are Humm Kombucha's main competitors?
Broad incumbents on record are KeVita (PepsiCo) and GT's Living Foods. Direct peers are Health-Ade Kombucha, Brew Dr. Kombucha, Rowdy Mermaid Kombucha, Wonder Drink Kombucha and Equinox Kombucha. Emerging players are Culture Pop Soda, Olipop and Poppi.
Does Humm Kombucha have an API?
No public API is recorded for Humm Kombucha.
What industry is Humm Kombucha in?
Humm Kombucha's product category is Functional Beverages (Kombucha). Its primary akta.pro industry code is AFAFAHAA, Kombucha Production, with a secondary code of AFAFAHAE, Probiotic & Live-Culture Beverage Production (Shots, Tonics). Its NAICS code is 3121 and its SIC code is 2086.