JUSTO

What JUSTO does

Justo Realfintech Limited (JUSTO) is a Mumbai-headquartered, publicly listed real estate services company operating a mandate-driven platform that helps property developers outsource strategy, marketing, sales, and creative services for residential and commercial projects. Founded in August 2019 and listed on the Bombay Stock Exchange in October 2025, the company targets developers primarily in the Mumbai Metropolitan Region (MMR) and Pune, with additional presence in Navi Mumbai, Kolhapur, Aurangabad, and Nashik. The company reports ₹10,154 crore worth of projects sold and 13,780 units sold since inception to January 2026, supported by a network of 5,000+ RERA-registered channel partners and over 60 developer clients including Godrej.

The company's core technology is the J-Verse platform, which connects channel partners to developer mandates and provides transaction management tooling. Justo monetizes primarily through commissions on exclusive sales mandates secured from developers (a transaction-fee revenue model), with mandates spanning locations such as Malad East, Mira Road East, Tathawade, and Vasai. Total approved mandate inventory stood at approximately ₹5,500 crore as of Q3 FY27, with ₹2,700 crore signed in Q3 and a ₹2,000+ crore pipeline awaiting regulatory approvals. Q4 FY26 revenue from new mandates alone was reported at ₹20 crore. The firm also offers fund-raising services (home finance and capital market advisory) to developers.

Operationally, Justo combines direct enterprise sales to developers with a distributed channel partner network for end-user transactions, and runs two wholly owned subsidiaries: Justo Infotech Labs Private Limited for technology/digital transformation services, and Chestertons India Private Limited (launched April 2026) for institutional real estate advisory leveraging the global Chestertons brand. The company employs 501-1000 staff across its Mumbai headquarters and Pune branch, and has been recognized as "Property Consultant of the Year 2025" by The Economic Times (both overall and residential categories).

Name

JUSTO

Legal name

JUSTO REALFINTECH LIMITED

Website

https://justo.co.in

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

JUSTO is a publicly listed (BSE) Mumbai-based mandate-driven real estate services platform serving developers across MMR and Pune with sales, marketing, and channel partner distribution across a 5,000+ partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Sales Mandate Commissions: Justo generates revenue by securing exclusive sales mandates from real estate developers. The company earns commissions on successful sales of residential and commercial properties. Mandates include projects in Malad East, Mira Road East, Tathawade, Vasai, and other locations across Pune and MMR.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

JUSTO is a mandate-driven real estate solutions company that secures exclusive sales mandates from property developers and provides end-to-end services spanning Strategy, Marketing, Sales, and Creative services for residential and commercial properties. The company also offers Fund Raising services including home finance assistance and capital market advisory, and operates the J-Verse technology platform to engage a network of 5,050+ RERA-registered channel partners who execute sales to end-users across MMR and Pune.

Product overview

JUSTO (Justo Realfintech Limited) is a real estate solutions company that operates as a mandate-driven platform offering end-to-end services to developers. The company's core offerings include Real Estate Mandate Services (Strategy, Marketing, Sales, and Creative services) and Fund Raising Services (Home finance and Capital Market). The platform is complemented by its Channel Partner Program connecting over 5,000 RERA-registered channel partners. Justo also operates two subsidiaries: Justo Infotech Labs Private Limited for technology solutions and Chestertons India Private Limited for institutional real estate advisory. The company went public on BSE in October 2025 and operates across key Indian markets including Mumbai, Pune, Navi Mumbai, Kolhapur, Aurangabad, and Nashik.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Mandate Services End-to-end mandate services for property developers covering Strategy, Marketing, Sales, and Creative services to manage all aspects of property development sales execution.
• Fund Raising Services Capital market and home finance services that help developers raise funds for their real estate projects, including home loan assistance and capital market advisory.
• J-Verse Platform Proprietary platform for real estate solutions and partner engagement, supporting channel partner collaboration and transaction management across Justo-managed developer mandates.
• Chestertons India Institutional Real Estate Advisory Institutional real estate advisory services in India delivered through wholly owned subsidiary Chestertons India Private Limited, leveraging Chestertons' global footprint for bilateral investment advisory and access to international clients.

Quantifiable outcome

• ₹10,154 crore worth of projects sold since inception
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Chestertons IndiacoreStrategic or Co-development Partner · 3 April 2026Justo Realfintech Limited launched Chestertons India Private Limited as a wholly owned subsidiary, marking its entry into institutional real estate advisory in India. The launch involves a dual brand strategy targeting different market segments, with plans for diversification into various real estate services, leveraging Chestertons' global footprint to facilitate bilateral investment advisory and access to international clients.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Square Yards: Indian real estate brokerage that operates a mandate-driven model similar to Justo, securing sales mandates from developers and distributing through a large channel partner network across primary Indian markets.
• PropTiger (REA India): Online real estate brokerage platform backed by REA Group that combines digital property discovery with advisory services for buyers and developers, directly competing with Justo's mandate-based model.
• Coldwell Banker India: International-affiliated Indian real estate brokerage offering residential and commercial sales services through franchise partner networks — comparable business model and market positioning to Justo's mandate services.

Emerging players

• NoBroker: Indian proptech platform that bypasses traditional brokers with a zero-brokerage model, competing with Justo's developer-mandate distribution channels and channel partner network.

Broad incumbents

• Housing.com: Major Indian real estate listings and discovery platform owned by REA Group / Elara Technologies that provides marketing reach and developer marketing services, overlapping with Justo's marketing and distribution offerings.
• MagicBricks: One of India's largest real estate portals owned by Times Internet, providing listings, advertising, and developer marketing services that overlap with Justo's mandate marketing functions.
• 99acres: Established Indian real estate classifieds platform operated by Info Edge that connects buyers, sellers, and brokers, competing for developer marketing budgets and buyer attention in the same markets as Justo.
• CBRE India: Global commercial real estate services firm operating in India, offering brokerage, valuation, and advisory — directly comparable to the institutional advisory business Justo is building through Chestertons India.
• JLL India (Jones Lang LaSalle): Global real estate services firm providing brokerage, capital markets, and property management in India — competes with Justo's emerging institutional advisory and fund raising services.
• Cushman & Wakefield India: Global real estate services firm offering commercial brokerage, valuation, and investment advisory in India — overlaps with the institutional advisory positioning Justo is pursuing via Chestertons India.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/justorealfintech

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUSTO